Google Has New Markup to Optimize Content for Google Assistant
Google has collaborated with schema.org on a new set of structured data that publishers can use to optimize content for Google Assistant. The new markup , called “speakable,” can be used to indicate that content is especially appropriate for text-to-speech conversion. So if someone were to ask the Assistant, “Hey Google, what’s the latest SEO news?”, it would respond with a section from a news article that contains speakable markup. When users ask for news about a specific topic, Google Assistant will return up to three articles from around the web and supports audio playback using text-to-speech with speakable structured data In addition to reading the content out loud, Google Assistant will send a link to the user’s mobile device. Speakable markup can be used multiple times throughout a single piece of content, allowing publishers to markup specific sections that are most useful for speech. In its developer documentation, Google emphasizes that using speakable markup