Best Ways to Improve you Search Engine Ranking

Five Ways to Improve your Site's Ranking (SEO) Follow these suggestions, and watch your website rise the ranks to the top of search-engine results.

1. Publish Relevant Content Quality content is the number one driver of your search engine rankings and there is no substitute for great content. Quality content created specifically for your intended user increases site traffic, which improves your site’s authority and relevance.

Identify and target a keyword phrase for each page. Think about how your reader might search for that specific page (with phrases like "mechanical engineering in Michigan," "best applied physics program," or "Michigan Tech degrees"). Then, repeat this phrase several times throughout the page—once or twice in the opening and closing paragraphs, and two to four more times throughout the remaining content.

Don’t forget to use bold, italics, heading tags, and other emphasis tags to highlight these keyword phrases—but don’t overdo it. …

Google Has New Markup to Optimize Content for Google Assistant

Google has collaborated with on a new set of structured data that publishers can use to optimize content for Google Assistant.

The new markup, called “speakable,” can be used to indicate that content is especially appropriate for text-to-speech conversion.

So if someone were to ask the Assistant, “Hey Google, what’s the latest SEO news?”, it would respond with a section from a news article that contains speakable markup.

When users ask for news about a specific topic, Google Assistant will return up to three articles from around the web and supports audio playback using text-to-speech with speakable structured data

In addition to reading the content out loud, Google Assistant will send a link to the user’s mobile device.

Speakable markup can be used multiple times throughout a single piece of content, allowing publishers to markup specific sections that are most useful for speech.

In its developer documentation, Google emphasizes that using speakable markup is a new way fo…

Google Warns Using Meta Refresh May Lead to Wrong Content Getting Indexed

Google’s John Mueller warns site owners using meta refresh that doing so may lead to the wrong content getting indexed. That can happen because Google treats meta refresh as a redirect, meaning the page that the user ultimately lands on is the one that will get indexed. Site owners may run into problems using meta refresh in certain instances. For example, if an online store uses meta refresh to send a customer from a product listing page to a payment page. In that example, using meta refresh would be problematic because the payment page would get indexed and not the actual product page. Mueller addressed this topic when a question came up in a recent Webmaster Central hangout, where a person asked: “Some sites are using meta refresh after 5 seconds and redirecting the user to a payment page from the content. In this case does it impact their ranking? I still see their pages indexed with content behind payment, and Google User can’t see the content. What is Google’s recommendation he…

Google Launches New “URL Inspection” Tool

An update to Google Search Console will allow users to check when a specific URL was last crawled. The new “URL inspection” tool will provide detailed crawl, index, and serving information about pages. Information is pulled directly from the Google index. Google says this new tool aims to provide some of the most commonly requested new features. ”One of our most common user requests in Search Console is for more details on how Google Search sees a specific URL. We listened, and today we’ve started launching a new tool, “URL inspection,” to provide these details so Search becomes more transparent.” While logged into Search Console, users can enter a URL that they own and Google will return the last crawl date and status, any crawling or indexing errors, and the canonical URL for that page. Provided the URL is successfully indexed, users will also be able to see information and status about any enhancements found on the page. Enhancements include things such as a linked AMP version, or…

How Important Are Tags for SEO?

A comprehensive and thoughtful SEO strategy is what you would turn to if your goal is to improve your website’s visibility and grow traffic and revenue respectively. While off-page tactics like link building still remain at the top of the agenda, on-page SEO is no less important in the age of semantic search. Search engines’ attention has gradually shifted from authority alone toward the quality of the content you provide, its structure, its relevance, and the overall user experience, so taking care of those aspects also plays a major role in succeeding online. In the past, SEO tags proved to have significant impact on rankings, but now tags are one of the most controversial aspects of on-page SEO, surrounded by debates. Which tags are obsolete now? Which ones are as crucial as ever? To answer these questions, it’s important to understand the role of each tag and evaluate the impact it may have in terms of user- and search-friendliness. Whether these are meta tags with title and desc…

Reblog: How Long Should Your Meta Description Be?

Did you Know How Long  Meta Description Should Be in 2018? You can write meta descriptions for any length, however Google generally truncates snippets ~300 characters (this limit increased in December 2017). You want meta descriptions long enough that they're descriptive. We generally recommend writing meta descriptions between 50–300 characters. Back in spring of 2015, we reported that Google search snippets seemed to be breaking the 155-character limit, but our data suggested that these cases were fairly rare. At the end of November, RankRanger's tools reported a sizable jump in the average search snippet length (to around 230 characters). Anecdotally, we're seeing many long snippets in the wild, such as this 386-character one on a search for "non compete agreement": Search Engine Land was able to get confirmation from Google of a change in how they handle snippets, but we don't have a lot of details. Is it time to revisit our guidelines on meta descriptio…