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How Important Are Tags for SEO?

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A comprehensive and thoughtful SEO strategy is what you would turn to if your goal is to improve your website’s visibility and grow traffic and revenue respectively. While off-page tactics like link building still remain at the top of the agenda, on-page SEO is no less important in the age of semantic search. Search engines’ attention has gradually shifted from authority alone toward the quality of the content you provide, its structure, its relevance, and the overall user experience, so taking care of those aspects also plays a major role in succeeding online. In the past, SEO tags proved to have significant impact on rankings, but now tags are one of the most controversial aspects of on-page SEO, surrounded by debates. Which tags are obsolete now? Which ones are as crucial as ever? To answer these questions, it’s important to understand the role of each tag and evaluate the impact it may have in terms of user- and search-friendliness. Whether these are meta tags with title and desc…

Reblog: How Long Should Your Meta Description Be?

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Did you Know How Long  Meta Description Should Be in 2018? You can write meta descriptions for any length, however Google generally truncates snippets ~300 characters (this limit increased in December 2017). You want meta descriptions long enough that they're descriptive. We generally recommend writing meta descriptions between 50–300 characters. Back in spring of 2015, we reported that Google search snippets seemed to be breaking the 155-character limit, but our data suggested that these cases were fairly rare. At the end of November, RankRanger's tools reported a sizable jump in the average search snippet length (to around 230 characters). Anecdotally, we're seeing many long snippets in the wild, such as this 386-character one on a search for "non compete agreement": Search Engine Land was able to get confirmation from Google of a change in how they handle snippets, but we don't have a lot of details. Is it time to revisit our guidelines on meta descriptio…

All About URL Redirection in SEO

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Redirection is the process of forwarding one URL to a different URL. 
What is a Redirect? A redirect is a way to send both users and search engines to a different URL from the one they originally requested. The three most commonly used redirects are 301, 302, and Meta Refresh. Types of Redirects301, "Moved Permanently"—recommended for SEO302, "Found" or "Moved Temporarily"Meta Refresh  301 Moved Permanently A 301 redirect is a permanent redirect which passes between 90-99% of link equity (ranking power) to the redirected page. 301 refers to the HTTP status code for this type of redirect. In most instances, the 301 redirect is the best method for implementing redirects on a website. 302 Found (HTTP 1.1) / Moved Temporarily (HTTP 1.0) Some of Google's employees have indicated that there are cases where 301s and 302s may be treated similarly, but our evidence suggests that the safest way to ensure search engines and browsers of all kinds give full credit…