Top Google Searches of USA as of September 2018

Top 100 Google search queries in the US (in September 2018)

Originally Published on: https://ahrefs.com/blog/top-google-searches

Unsurprisingly, this list is almost entirely dominated by branded searches. But we have decided to leave the list as is so that you could see the full picture.

#	Keyword	Search Volume	Return Rate
1	facebook	237,100,000	11.02
2	youtube	190,900,000	6.31
3	amazon	98,900,000	4.24
4	gmail	89,030,000	5.45
5	google	82,960,000	4.22
6	**censored**	58,460,000	9.76
7	ebay	57,780,000	4.55
8	yahoo	56,040,000	7.96
9	craigslist	54,450,000	4.41
10	yahoo mail	51,910,000	6.43
11	weather	50,580,000	4.84
12	google maps	41,050,000	3.64
13	netflix	38,410,000	3.37
14	walmart	36,540,000	2.56
15	google translate	35,300,000	5.05
16	**censored**	29,090,000	12.59
17	news	26,750,000	8.96
18	google docs	26,560,000	4.79
19	facebook login	26,400,000	5.95
20	translate	24,490,000	4.97
21	**censored**	24,380,000	9.95
22	home depot	24,310,000	2.53
23	cnn	24,080,000	6.78
24	hotmail	23,620,000	5.94
25	fox news	21,970,000	8.08
26	google drive	20,930,000	3.94
27	calculator	20,610,000	4.49
28	maps	20,390,000	3.18
29	msn	19,910,000	11.72
30	usps tracking	18,380,000	3.18
31	lowes	17,480,000	2.48
32	google classroom	17,430,000	4.52
33	entertainment	16,460,000	4.89
34	paypal	16,390,000	2.41
35	aol mail	16,120,000	9.98
36	bank of america	16,100,000	4.01
37	target	15,910,000	2.14
38	instagram	15,800,000	2.38
39	espn	15,680,000	5.57
40	wells fargo	15,270,000	4.1
41	**censored**	15,040,000	10.42
42	pinterest	14,760,000	2.92
43	zillow	14,250,000	2.63
44	twitter	13,750,000	3.09
45	you tube	13,480,000	4.6
46	speed test	13,110,000	2.75
47	indeed	13,060,000	3.27
48	best buy	13,010,000	1.91
49	trump	12,830,000	9.59
50	roblox	12,720,000	4.7
51	**censored**	12,700,000	5.36
52	linkedin	12,280,000	2.58
53	sports	12,250,000	3.68
54	youtube to mp3	11,950,000	3.48
55	**censored**	11,950,000	11.76
56	aol	10,820,000	10.19
57	amazon prime	10,450,000	2.4
58	chase	10,260,000	3.87
59	pandora	10,080,000	2.63
60	capital one	9,990,000	2.99
61	ups tracking	9,930,000	2.43
62	costco	9,680,000	2.14
63	reddit	9,670,000	3.83
64	porn hub	9,560,000	6.37
65	bing	9,270,000	5.46
66	nba	9,110,000	8.38
67	kohls	9,020,000	2.33
68	traductor	8,980,000	7.25
69	**censored**	8,890,000	12.37
70	finance	8,860,000	13.06
71	hulu	8,580,000	2.18
72	**censored**	8,540,000	6.98
73	american airlines	8,520,000	2.22
74	**censored**	8,220,000	11.77
75	usps	8,210,000	2.1
76	fb	8,140,000	11.81
77	123movies	8,050,000	3.51
78	pizza hut	8,000,000	1.87
79	etsy	7,940,000	2.46
80	airbnb	7,850,000	2.05
81	twitch	7,630,000	2.93
82	dominos	7,360,000	1.92
83	expedia	7,330,000	2.29
84	macys	7,240,000	2.47
85	spotify	7,210,000	1.68
86	wells fargo login	7,160,000	3.86
87	google flights	7,160,000	3.84
88	nfl	7,100,000	5.11
89	google scholar	6,960,000	4.11
90	verizon	6,870,000	1.91
91	you	6,670,000	2.3
92	united airlines	6,670,000	1.99
93	fedex tracking	6,530,000	2.36
94	google news	6,410,000	7.98
95	mapquest	6,170,000	2.26
96	bed bath and beyond	6,140,000	1.77
97	discord	6,040,000	2.21
98	outlook	6,030,000	2.87
99	**censored**	5,950,000	6.05
100	pof	5,920,000	9.51

SIDENOTE.

 You may have noticed that a few of those queries were “censored.” That’s because we removed the nsfw queries. Here’s the raw, uncensored list for those that want it. (You’ve been warned!)

Before we move on to the next list of trending keywords, it’s important to understand the keyword metrics that we display.

Search volume

Search volume shows how many times a given keyword is being entered into Google per month. And, because the search demand on many keywords tends to fluctuate from month to month, the number that we give you is an annual average.

SIDENOTE.

 here at Ahrefs we calculate search volumes by modeling data from Google Keyword Planner against clickstream data (learn more here). This method has proven to be quite accurate and we keep tweaking our model to achieve even better results.

Return Rate

Return Rate shows how often a person will search for that keyword again. It is a relative metric, so RR 3.55 doesn’t mean that people perform the same search 3–4 times a month on average.

But Return Rate is very useful when comparing two keywords.

For example, the keyword “spotify” has RR 1.68, which means that people rarely search for that keyword again. (Probably because they were just looking to download this app or learn what it is.)

On the other hand, “facebook” has RR 11.02, which means that people search for it quite frequently. (Probably because many people don’t have Facebook on their bookmarks bar, and simply Google it each time they want to access it).

Learn more about Search volume & Return rate here.

Top 100 NEW Google searches in the US (in September 2018)

This list is much more interesting because it shows things that people in the UShave started to care about in September all of a sudden.

#	Keyword	Search Volume
1	how to register to vote #registertovote	514,000
2	christine blasey ford	188,000
3	hurricane florence tracker	100,000
4	hurricane florence live	59,000
5	amber guyger	51,000
6	hurricane florence path	50,000
7	iphone xr	46,000
8	florence path	45,000
9	iphone xs max	43,000
10	eminem killshot	40,000
11	botham jean	35,000
12	peachette	32,000
13	florence tracker	30,000
14	bitseven	28,000
15	killshot lyrics	23,000
16	florence update	23,000
17	yandhi	22,000
18	maddox ritch	20,000
19	botham shem jean	19,000
20	snochia moseley	18,000
21	**censored**	18,000
22	blasey ford	18,000
23	typhoon mangkhut	17,000
24	mgk rap devil	17,000
25	**censored**	16,000
26	plaid shirt guy	16,000
27	devil’s triangle drinking game	16,000
28	noaa hurricane florence	16,000
29	colin kaepernick nike ad	15,000
30	kavanaugh yearbook	15,000
31	rap devil lyrics	15,000
32	kavanaugh accuser	14,000
33	70th primetime emmy awards nominees and winners	13,000
34	kavanaugh testimony	12,000
35	killshot eminem	11,000
36	hurricane florence projected path	11,000
37	bowserette	11,000
38	ascendant challenge	11,000
39	ford testimony	10,000
40	latest on hurricane florence	10,000
41	hurricane florence noaa	10,000
42	kimberly ann scott mathers	10,000
43	hurricane florence latest	9,600
44	judge kavanaugh news	9,500
45	hurricane florence models	9,300
46	eminem killshot lyrics	9,300
47	update on hurricane florence	9,100
48	kavanaugh hearings schedule	8,800
49	stone head locations	8,700
50	christine blasey	8,600
51	hurricane florence virginia	8,400
52	collin daniel richards	8,400
53	#cancelsouthpark	8,400
54	hurricane florence news	8,300
55	destiny 2 ascendant challenge	8,200
56	boosette	8,100
57	bowsette rule 34	7,900
58	mangkhut	7,900
59	hurricane florence spaghetti models	7,900
60	path of hurricane florence	7,900
61	broken awoken talisman	7,800
62	kaepernick nike	7,600
63	kavanaugh calendar	7,500
64	huracan florence	7,500
65	corsair down destiny 2	7,500
66	sierra dawn measelle	7,500
67	dr christine blasey ford	7,500
68	paul john vasquez	7,400
69	renate schroeder	7,300
70	hurricane florence map	7,200
71	renate schroeder dolphin	7,200
72	cómo registrarse para votar #registertovote	7,100
73	hurricane florence radar	7,100
74	last man standing 2018 premiere	7,000
75	iphone xs max case	7,000
76	how did mac miller die	7,000
77	swetnick	6,700
78	delta fire update	6,600
79	renate dolphin	6,600
80	kavanaugh hearing live	6,500
81	serena cartoon	6,500
82	national hurricane center florence	6,500
83	kavanaugh ford	6,500
84	nike kaepernick ad	6,200
85	tracking hurricane florence	6,200
86	kavanaugh accusers	6,200
87	mac miller cause of death	6,100
88	brett kavanaugh yearbook	6,100
89	ford kavanaugh	6,000
90	hurricane florence charlotte	5,900
91	hurricane florence path 2018	5,900
92	ariana grande bishop	5,900
93	florence hurricane path	5,900
94	hurricane florence damage	5,800
95	florence hurricane update	5,800
96	noaa florence	5,800
97	kanye west i love it	5,800
98	dr ford testimony	5,700
99	proper 12 whiskey	5,700
100	jordan belliveau	5,700

What’s interesting, is that some of these new keywords had a big spike in search demand and then faded to nothing quite fast. While others seem to have a continuous search demand, that shows no signs of fading.

“Florence path” vs “iphone xs max” are two great examples:

It’s fascinating how Apple can create such crazy amounts of demand so quickly, right?

I didn’t include Return Rate this time, because the vast majority of these Google searches were very close to 1.

Top NEW Google searches around the World (in September 2018)

I know Ahrefs has a ton of customers from all around the world, and hopefully, everyone will find a fun keyword from their country in this list.

#	Keyword	Search Volume	Country
1	how to register to vote #registertovote	514000	us
2	christine blasey ford	188000	us
3	ジョアンナ・ベイリー	112000	jp
4	hurricane florence tracker	100000	us
5	hurricane florence live	59000	us
6	amber guyger	51000	us
7	hurricane florence path	50000	us
8	professor dorothy hill	46000	au
9	iphone xr	46000	us
10	florence path	45000	us
11	iphone xs max	43000	us
12	joanna baillie	43000	vn
13	eminem killshot	40000	us
14	botham jean	35000	us
15	peachette	32000	us
16	florence tracker	30000	us
17	bitseven	28000	us
18	dipsiz kuyum	24000	tr
19	killshot lyrics	23000	us
20	florence update	23000	us
21	bowsette	22000	gb
22	yandhi	22000	us
23	joanna baillie	22000	cl
24	joanna baillie	21000	pe
25	十分抱歉,由於特定原因,您所在的地區禁止訪問本專區,不便之處,請見諒 error808	21000	hk
26	estado de saude de bolsonaro	21000	br
27	adelio bispo de oliveira	20000	br
28	maddox ritch	20000	us
29	変態セブン	20000	jp
30	botham shem jean	19000	us
31	bowsette	18000	ca
32	joanna baillie	18000	il
33	snochia moseley	18000	us
34	**censored**	18000	us
35	bowsette	18000	mx
36	liverpool psg streaming	18000	fr
37	blasey ford	18000	us
38	hurricane florence update	17000	ca
39	نتائج الثالث متوسط الدور الثاني 2018	17000	iq
40	typhoon mangkhut	17000	us
41	iphone xr	17000	jp
42	mgk rap devil	17000	us
43	furacao florence	17000	br
44	**censored**	16000	us
45	plaid shirt guy	16000	us
46	devil’s triangle drinking game	16000	us
47	noaa hurricane florence	16000	us
48	hurricane florence path	16000	gb
49	çukur 2 sezon 1 bölüm	16000	tr
50	colin kaepernick nike ad	15000	us
51	tsunami palu	15000	id
52	kavanaugh yearbook	15000	us
53	rap devil lyrics	15000	us
54	googles 20. geburtstag	15000	de
55	#elenao	14000	br
56	kavanaugh accuser	14000	us
57	bowsette	14000	de
58	mc cao vy	14000	vn
59	プレイステーション クラシック	14000	jp
60	cache:https://gate.iitm.ac.in/	13000	in
61	galatasaray lokomotiv moskova maçı hangi kanalda	13000	tr
62	70th primetime emmy awards nominees and winners	13000	us
63	joanna baillie	13000	se
64	キングテレサ姫	13000	jp
65	dr. govindappa venkataswamy	13000	au
66	kavanaugh testimony	12000	us
67	沢田憲一	12000	jp
68	ドラガリアロスト リセマラ	11000	jp
69	killshot eminem	11000	us
70	hurricane florence projected path	11000	us
71	google 20th birthday	11000	in
72	bowserette	11000	us
73	bowsette	11000	au
74	ascendant challenge	11000	us
75	山竹颱風	10000	tw
76	ford testimony	10000	us
77	latest on hurricane florence	10000	us
78	hurricane florence noaa	10000	us
79	kimberly ann scott mathers	10000	us
80	pcpmbi experd com	10000	id
81	galatasaray lokomotiv moskova özet	9700	tr
82	iphone xs max	9600	jp
83	hurricane florence latest	9600	us
84	judge kavanaugh news	9500	us
85	台風24号 進路予想	9500	jp
86	site:www.bludv.tv	9400	br
87	christine blasey ford	9400	ca
88	相沢悠太	9300	jp
89	ほんだのばいく	9300	jp
90	hurricane florence models	9300	us
91	eminem killshot lyrics	9300	us
92	bowsette	9300	br
93	sophie le tan	9200	fr
94	iphone xs max	9100	gb
95	update on hurricane florence	9100	us
96	kavanaugh hearings schedule	8800	us
97	az őszi nap‐éj egyenlőség	8800	hu
98	çukur 2 sezon 2 bölüm izle	8700	tr
99	puput nastiti devi	8700	id
100	замуж за бузову 3 серия смотреть	8700	ru

It looks like Apple’s 2018 iPhone announcements dominate the worldwide searches!