Introduction of Marketing - Digital Vs Traditional Marketing!
Marketing is a wide term but in simple words.
"Marketing means the advertisement (print media, broadcast media, emails, display ads etc.) of your services or products and solutions on different and related media which helps you to improve your Brand awareness, Website Traffic and generating leads."
•Traditional Marketing
•Digital Marketing
Let us see how the following table lists a few points that differentiate digital marketing from traditional marketing −
Traditional Marketing
1. Communication is unidirectional. Means, a business communicates about its products or services with a group of people. It’s a one way process.
2. Medium of communication is generally phone calls, letters, and prints.
3. Campaigning takes more time for designing, planning, preparing, and launching.
4. It is carried out for a specific audience throughout from generating campaign ideas up to selling a product or a service.
5. It is conventional way of marketing; best for reaching local audience.
6. It is difficult to measure the effectiveness of a campaign.
Digital Marketing
1. Communication is bidirectional. The customer also can ask queries or make suggestions about the business products and services. It can be two way process.
2. Medium of communication is mostly through social media websites, chat, and Email or website.
3. There is always a fast way to develop a website or online campaign and carry out changes along its development with digital tools, campaigning is easier.
4. The content is available for general public. It is then made to reach the specific audience by employing search engine techniques.
5. It is best for reaching worldwide audience.
6. It is easier to measure the effectiveness of a campaign through analytics tools.
Reference: https://www.linkedin.com/pulse/introduction-marketing-chandan-gupta
