Conversion Rate Optimization (CRO) Tips - Via UpdraftPlus
Conversion Rate Optimization (CRO) CRO – or conversion rate optimization, uses the traffic you already must drive conversions, instead of increasing traffic to your website. This is the best way to get the most bang for your marketing buck and once you have a higher-converting website, you can start investing in driving traffic again. Here are eight practical and proven ways to improve website conversion rates: 1. Use pictures Image optimization can help instantly communicate your value proposition better than most copy. Rarely does anyone have time to read your product descriptions in full, but if you’re lucky enough to find a picture that tells all, you can change their mind and convince a potential customer to buy your product from a host of rivals. If you have an online video conferencing service for example, you can show a potential customer how they would look during a web meeting. Such an image will help engage the visitor further and allow you to guide