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Is Snapchat The Right Social Media Marketing Platform For Your Brand?

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Snap Inc., Snapchat’s parent company, had the largest IPO since 2014, with a market evaluation of $24 billion. That being said, investors aren’t the only ones keeping a close eye on the platform—marketers are, too. With over 158 million daily users, an average of 2.5 billion snaps sent per day, and users checking the app an average of 18 times per day (according to a  report filed  with the US Securities and Exchange Commission), it’s no surprise that marketers are considering Snapchat as part of their social media marketing strategy. That being said, Snapchat isn’t for everyone and every brand. As with most advertising ventures, the success of your campaigns on a specific platform relies heavily on if that channel is one your target audience engages with consistently. If you’re considering Snapchat marketing for your brand, how do you know if it’s the right allocation of your budget? While there is no ‘one-size-fits-all’ response to this question, there are certain poi

Top 10 Courier Companies in India for E-Commerce Website

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With E-commerce websites fast on the rise, courier service companies have also seen a sudden increase in their numbers. Delivering the shipments on time is one of the biggest part E-commerce services. Every E-commerce website is always on the lookout for a good delivery service that will deliver its products at reasonable rates. However, with so many companies it is hard to pick out a logistics services that is reasonable as well as covers the most ground and has the highest success rate. India is currently the hotspot for e-commerce services. With websites like Flipkart, Jabong and Myntra gaining recognition on a national level, it is only a matter of time when E-commerce takes over online retail in India. E-commerce has gained such widespread recognition that even Amazon has opened its doors for India. Here is a list of some of the best logistics services in the Indian subcontinent that will help you to pick out a delivery service that will fit well with your requi

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