Not an SEO Expert but SEO Learner Since 2011 | Vivek Sharma

A performance measure used to evaluate the efficiency of an investment or to compare the efficiency of a number of different investments. ROI measures the amount of return on an investment relative to the investment’s cost. To calculate ROI, the benefit (or return) of an investment is divided by the cost of the investment, and the result is expressed as a percentage or a ratio. The return on investment formula: n the above formula, "Gain from Investment” refers to the proceeds obtained from the sale of the investment of interest. Because ROI is measured as a percentage, it can be easily compared with returns from other investments, allowing one to measure a variety of types of investments against one another. BREAKING DOWN 'Return On Investment - ROI' Return on investment is a very popular metric because of its versatility and simplicity. Essentially, return on investment can be used as a rudimentary gauge of an investment’s profitability. ROI can be very ea

Did you notice changes in your Google organic search traffic or rankings? There may have been a serious Google algorithm update. Google seems to have been rolling out a large search algorithm update starting sometime around Sunday, June 25. Google’s John Mueller said, “We make updates all the time,” when asked specifically about the speculation around a Google update. In my opinion, there was an algorithm update to the Google search rankings over the past few days that is still rolling out. Google technically did not confirm it, outside of John Mueller’s typical reply to any questions around an algorithm update. But based on the industry chatter that I track closely and the automated tracking tools from Mozcast, SERPMetrics, Algoroo, Advanced Web Rankings, Accuranker, RankRanger and SEMRush, among other tools, it seems there was a real Google algorithm update. Again, Google’s PR team did not officially confirm it outside of John Mueller’s tweet. Here are some scr

Google Analytics keyword (not provided) and what it means for your SEO strategy. You may have noticed, starting back in 2011, that your number one keyword was (not provided) in Google Analytics, and over the last couple of years the % of traffic from (not provided) has grown. Look familiar? Originally, search phrases were only encrypted when a user was logged into a Google service such as Gmail. But over the last couple of years browsers such as Firefox, Safari, and Chrome have made all searches from their browsers encrypted. Why would Google do this? There is some speculation that it’s related to recent NSA spying news or that it’s an attempt to push more people to use Google AdWords as keyword information is still available there. While there may be some truth to that, having observed Google over the last decade and after recently visiting Google , we know firsthand that everything they do is focused on the end user first and that is the searcher. Google makes

SEO is an acronym for "search engine optimization" or "search engine optimizer." Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners, including: Check out our Search Engine Optimization Starter Guide: Review of your site content or structure Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript Content development Management of online business development campaigns Keyword research SEO training Expertise in specific markets and geographies. Keep in mind that the Google search results page includes organic search results and often paid advertisement (denoted as "Ads" or "Spon