Not an SEO Expert but SEO Learner Since 2011 | Vivek Sharma

A new Google Analytics is coming to town, and it’s time to get ready! This new Analytics will replace the good old Universal Analytics on the   1st of July, 2023 . So if you haven’t started with Google Analytics 4 yet, don’t put it off any longer. Because from July on, your Universal Analytics will no longer process any new data. You will have to have your new analytics set up to make sure you keep collecting data! In this post, we’ll tell you more about what you can expect from Google Analytics 4 and how to prepare for it. Why set up your Google Analytics 4 now? A few years ago, Google first mentioned Google Analytics 4. The reason for creating this new type of analytics is the complexity of collecting and analyzing data. People’s online journeys are becoming more intricate (and spread over several platforms or devices). In addition, privacy is becoming increasingly important in how you collect data. It’s good to know this new property can happily coexist with your current Analyti...

Google uses automated ranking systems that   look at many factors and signals   about hundreds of billions of web pages and other content in our Search index to present the most relevant, useful results, all in a fraction of a second. We regularly improve these systems through  rigorous testing and evaluation  and provide notice of  updates to our ranking systems  when those might be useful to content creators and others. This page is a guide to understanding some of our more notable ranking systems. It covers some systems that are part of our core ranking systems, which are the underlying technologies that produce search results in response to queries. It also covers some systems involved with specific ranking needs. You can also visit our  How Search Works site  to understand how our  ranking systems , combined with other processes, work together so that Google Search delivers on our mission to organize the world's information and make it u...