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Showing posts with the label seo blog

Facebook Stored Over 200 Million User Passwords In Plain Text

Vivek Sharma -
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(c) Mashable Some users had their passwords stored in plain text as early as 2012, according to a senior Facebook source who spoke to  KrebsOnSecurity . The source, speaking on condition of anonymity, says that somewhere between 200 million and 600 million Facebook users were affected. More than 20,000 Facebook employees would have had access to these plain text passwords. Shortly after KrebsOnSecurity published its story, Facebook  posted its own statement  by its vice president of engineering, security and privacy, Pedro Canahuati. He states that the company first discovered the issue during “a routine security review in January.” The users most affected by the security lapse are those who use the social network’s “lower connectivity” client, Facebook Lite. The company estimates that hundreds of millions of Facebook Lite users and tens of millions of “other” Facebook users had their passwords stored in plain text. Tens of thousands of Instagram users also were also affe
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26 Questions to Ask Potential SEO Clients

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Here are 26 Questions to Ask Potential SEO Clients: Image Source:  searchenginejournal.com Collecting the Information There is a tendency to hold back from asking too many questions for fear of ticking the client off before you’ve even had a chance to get your hands dirty. The problem is, if you don’t ask enough questions at the beginning, chances are you’ll be embarking on a journey of unknown. Ask now and avoid sticking points in the future. Some of these things can be asked in a face to face meeting, over the phone or on Skype/Google Hangouts. Others can be sent to the client via email so they can offer feedback at their convenience. There are many ways to gather this kind of info. You could try Typeform, Google Forms, or Survey Monkey. To keep it quick and simple as possible for the client, I like to use Google Sheets. Why? It’s easy to share via the link You can link to it from other documents (like your proposal, for example) Updates are saved in real-time
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What Does International Targeting Mean When it Comes to SEO?

Vivek Sharma -
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Image Source: SEMRUSH As per Google Webmaster Guidelines International Targeting Means, " If you manage one or more websites designed for users in a specific country speaking a specific language, you want to make sure that search results display the relevant language and country version of your pages. To ensure that your content reaches the correct audience, you will use two general mechanisms: " URL-level targeting You can use three implementation mechanisms for this: Page-level markup   Use the  <link rel="alternate" hreflang=" x " href=" alternateURL ">  tag in the  <head>  section of your pages to list alternate language versions for each page.  Each page should provide an  hreflang  tag that links to all other language variants of itself, as well as a tag that refers back to itself.  For more granular targeting, you can use the  hreflang  attribute to indicate language  and  country combinations (e.g.  en-ie ,  en
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Difference Between Inbound and Outbound Marketing

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As B2B lead generation professionals, our responsibility is to help clients generate the high quality, sales ready leads necessary to produce a solid return-on-investment for their marketing programs. That can happen in numerous ways. It is often the combination of activities from both the inbound and outbound marketing perspective that produces the best results. Developing a strategy to maximize your program effectively requires understanding the difference between inbound and outbound marketing. What is Inbound Marketing? Inbound marketing  is best described as a method of attracting prospects to your business’s products or services through the creation of related content and incentives, which inspire people to identify themselves and request more information or make a purchase. Inbound marketing is closely aligned with content marketing, Search Engine Optimization (SEO) and social marketing, because each of these programs focuses on attracting unknown prospects to your busin
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8 simple ways to utilize a blog to improve SEO results

Vivek Sharma -
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Is your blog living up to its full potential? In this beginner-level how-to, columnist Joe Goers explains several ways to utilize your blog for SEO gains. Seemingly every company has a blog these days. Unfortunately, very few organizations fully capitalize on their blog content to maximize SEO results. Here are eight simple ways a blog can improve your website’s organic visibility, traffic and results. 1. Create a compelling name for your blog It irks me when I go to a company’s website and the name of the blog is… “Blog”! I urge marketers to be creative and more descriptive when naming the blog section of a website. Your blog name is also an optimization opportunity. Ask yourself these questions: What is the overarching theme of the blog? What would be a compelling description in my industry? Can I incorporate important SEO keywords in the blog’s title or name? Specifically, who am I trying to reach? Coming up with a descriptive name and optimizing around a them
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SEO Made Simple: A Step-by-Step Guide

Vivek Sharma -
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Guess how many blog posts people publish each day. Any ideas? Well, WordPress users alone  publish over 2 million posts every day . That comes out to 24 blog posts every second. That means that users published around 216 blog posts while you were reading these five sentences. And that’s only counting WordPress users. If we were to count all blog posts, that number would surely be higher. This makes it kind of tough to stand out. But you have to if you want to make your blog a successful one. While I often spend 4-5 hours writing my blog posts, the ten minutes I spend optimizing each post are easily the most important. No wonder millions of people Google the term “SEO” each month. In a world where  over 90% of online experiences begin with a search engine , showing up on the front page of Google can be the deciding factor between a business that’s thriving and one that’s, well, bankrupt. But what does SEO even mean? You probably know that it stands for search en
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A Complete Guide for SEO in 2019

Vivek Sharma -
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The Definitive Guide To SEO In 2019 This is the ultimate guide to SEO in 2019. And let me be clear about something: This is NOT a lame “SEO in 2019” predictions post. Instead, you’re going to see tested strategies that are working right now… and will work even better in 2019. So if you’re looking to up your SEO game this year, you’ll love this guide. Let’s dive right in. CHAPTER 1: RankBrain & UX Signals RankBrian and User Experience Signals User experience signals were HUGE this year. And I expect them to be even more important in 2019. In fact, Google previously announced that RankBrain was their third most important ranking factor: “In the few months it has been deployed, RankBrain has become the third-most important signal contributing to the result of a search query.” The question is: What is RankBrain, exactly? And how can you optimize for it? Google RankBrain: a Dead-Simple Explanation RankBrain  is a machine
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104 Helpful SEO Questions & Answers for Interview

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Discover all you need to know with these latest SEO questions and answers and embark on a successful SEO journey! Keep digging! 1. What is SEO & why is it so important? Ans.  In simple words, SEO or Search Engine Optimization denotes to any activity performed for the improvement of Search Engine rankings of websites, products, services or other content. It shows unpaid results which is also referred to as “free”, “organic”, “natural” or “earned” results. The importance of SEO starts with the desire of the companies to gain more traffic for their websites. The ranking over search engines matter because users pay more heed to the first 5 searches on Google. Moreover, the users tend to trust Google’s refined search results because they consider these searches to be more authentic and specific. 2. What is a Search Engine? Ans.  A search engine is a web-based software system which is developed to search and locate relevant information on the World Wide Web. Search engi
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How To Add Schema Markup To Your Wix Website?

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Adding Schema.org Markup Schema.org creates a structured data markup schema, which is supported by most major search engines. Adding schema markup can help search engines display a richer snippet of your pages in search results. It does so by providing search engines with additional information about the page content, which is then displayed beneath the page title in search results.  Click  here  to read more about Schema.org. Step 1 | Generate your schema markup Some of your site's content already contains schema markup, such as blog posts and your Wix Stores pages. To generate schema markup for other pages of your site we recommend using  this tool . You may also choose to use  Google's markup generator .  Step 2 | Add your schema markup to your Wix site 1  Sign in to your Wix account. 2  Go to your  Site Manager .  3  Click Tracking & Analytics.  4  Click + New Tool and select Custom from the dropdown.  5  Set up your Schema.org code: 5  Ente
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