Not an SEO Expert but SEO Learner Since 2011 | Vivek Sharma

Alright fellow marketers, let’s get to the bottom of this.  Subject lines  can be one of the most frustrating components of  email marketing . How can something possibly be short, fun, eye-catching, enticing, and compelling all at the same time? I know. It doesn’t make any sense. As a result, marketers are plagued by a few common questions: Are shorter subject lines better? What is the optimal character count? Does subject line length even matter? Often, the answers to your questions live in the data. In this blog, I’ll walk you through how I collected and dissected data to determine the ideal word and character count for writing subject lines that beg to be opened (and lead to a click). Step 1: Data Collection There is a common misconception that the right question to ask would be: which subject line length correlates to the  higher open rate ? But that doesn’t factor in downstream metrics such as clicks, click-to-open rate, and unsubscribe rates. The question we are

How could there be anything worse than phoning a total stranger, interrupting their very busy day and then trying to sell them something? Most of us have been on the other side of those calls, getting a call randomly, answering it and someone you’ve never spoken to before starts asking you questions and trying to sell you something.  Millennials feel this pain more than most. They’ve received more of these calls than any generation before them and have been brought up to feel bad about interrupting people. Think of all those times your mum would tell you not to interrupt people and then bam, suddenly it’s your job! Cold calling might not be your favourite sales activity but it delivers results, consistently and there are few sales activities that can match it. If you want to succeed in sales the this is a task you need to master. InsideSales.com  recently found that  to hit their targets, sales development reps performed an average of 94.4 daily activities, 35.9 of which we