Not an SEO Expert but SEO Learner Since 2011 | Vivek Sharma

Google Analytics keyword (not provided) and what it means for your SEO strategy. You may have noticed, starting back in 2011, that your number one keyword was (not provided) in Google Analytics, and over the last couple of years the % of traffic from (not provided) has grown. Look familiar? Originally, search phrases were only encrypted when a user was logged into a Google service such as Gmail. But over the last couple of years browsers such as Firefox, Safari, and Chrome have made all searches from their browsers encrypted. Why would Google do this? There is some speculation that it’s related to recent NSA spying news or that it’s an attempt to push more people to use Google AdWords as keyword information is still available there. While there may be some truth to that, having observed Google over the last decade and after recently visiting Google , we know firsthand that everything they do is focused on the end user first and that is the searcher. Google makes

Google Tag Manager is a free tool that makes it easy for marketers to add and update website tags -- including conversion tracking, site analytics, remarketing, and more—with just a few clicks, and without needing to edit your website code. Take a quick look at how easy it is to set up an account and manage your tags. First Things First: What is a Tag? A tag is a piece of JavaScript code that most digital marketing vendors require their customers to integrate into their web and mobile sites. In many cases, these tags collect visitor behavior information. Tags also can serve functionality, such advertising, live chat, and product recommendations. Tag management is… A tag management system (TMS) makes its easy to manage the implementation of digital marketing technology solutions. Tag management also serves as a foundation for driving better omnichannel experiences. What Tag Management is NOT Tag management is not the most exciting name for such a crucial technology, o