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Showing posts from July, 2018

Google Has New Markup to Optimize Content for Google Assistant

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Google has collaborated with schema.org on a new set of structured data that publishers can use to optimize content for Google Assistant. The new markup , called “speakable,” can be used to indicate that content is especially appropriate for text-to-speech conversion. So if someone were to ask the Assistant, “Hey Google, what’s the latest SEO news?”, it would respond with a section from a news article that contains speakable markup. When users ask for news about a specific topic, Google Assistant will return up to three articles from around the web and supports audio playback using text-to-speech with speakable structured data In addition to reading the content out loud, Google Assistant will send a link to the user’s mobile device. Speakable markup can be used multiple times throughout a single piece of content, allowing publishers to markup specific sections that are most useful for speech. In its developer documentation, Google emphasizes that using speakable markup

Google Warns Using Meta Refresh May Lead to Wrong Content Getting Indexed

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Google’s John Mueller warns site owners using meta refresh that doing so may lead to the wrong content getting indexed. That can happen because Google treats meta refresh as a redirect, meaning the page that the user ultimately lands on is the one that will get indexed. Site owners may run into problems using meta refresh in certain instances. For example, if an online store uses meta refresh to send a customer from a product listing page to a payment page. In that example, using meta refresh would be problematic because the payment page would get indexed and not the actual product page. Mueller addressed this topic when a question came up in a recent Webmaster Central hangout, where a person asked: “Some sites are using meta refresh after 5 seconds and redirecting the user to a payment page from the content. In this case does it impact their ranking? I still see their pages indexed with content behind payment, and Google User can’t see the content. What is Google’s re

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