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Google Home and Google Home Mini launches in India

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Whether you’re getting the kids ready for school, doing a batch of laundry, or answering the doorbell for the morning vendors, Indian homes are busy ones. From catching that Bollywood blockbuster on your smart TV, to whipping up a quick Chole Bhature, to sinking into soulful Sufi tunes at the end of a tiring day, you can now get hands-free help. Beginning today, Indian users can welcome in their lives Google Home -- our voice-activated speaker powered by the Google Assistant . With a simple “Ok, Google” or “Hey Google”, you can get answers, turn up the music, manage everyday tasks or even control smart devices around your home. Google Home understands Indian accents, and will respond to you with uniquely Indian contexts. What’s great about the Google Assistant is that it’s the same across all your devices, so that it works seamlessly for you wherever you need a helping hand. You can for instance ask it for the quickest route to office, then tell it to push the directions to

March 7th Algorithm Update Was About Relevance, Not Quality Google Said

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Google’s John Mueller has confirmed the  March 7th algorithm update  did not necessarily target low quality sites. Rather, it had more to do with content relevance. Mueller revealed this information during a Google Webmaster Hangout held on April 6th. He was asked: ”If we have a site that was hit by the March 7th and 9th quality update that’s a legitimate site, it’s generating world-class quality content, getting lots of links — and it gets scraped. Now, after the update, the other scraper sites are ranking before us … what could we do to fix that?” First, Mueller clears up some confusion by explaining that most of Google’s algorithm updates are focused on relevance. If rankings were affected by last month’s update, it’s not an indication that a site’s content is of low quality. A lot of sites lose relevance over time, Mueller says, regardless of how high quality the content is. When it comes to figuring out how to make a site more relevant, Mueller suggests getting fee

What Does International Targeting Mean When it Comes to SEO?

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Image Source: SEMRUSH As per Google Webmaster Guidelines International Targeting Means, " If you manage one or more websites designed for users in a specific country speaking a specific language, you want to make sure that search results display the relevant language and country version of your pages. To ensure that your content reaches the correct audience, you will use two general mechanisms: " URL-level targeting You can use three implementation mechanisms for this: Page-level markup   Use the  <link rel="alternate" hreflang=" x " href=" alternateURL ">  tag in the  <head>  section of your pages to list alternate language versions for each page.  Each page should provide an  hreflang  tag that links to all other language variants of itself, as well as a tag that refers back to itself.  For more granular targeting, you can use the  hreflang  attribute to indicate language  and  country combinations (e.g.  en-ie ,  en

Difference Between Inbound and Outbound Marketing

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As B2B lead generation professionals, our responsibility is to help clients generate the high quality, sales ready leads necessary to produce a solid return-on-investment for their marketing programs. That can happen in numerous ways. It is often the combination of activities from both the inbound and outbound marketing perspective that produces the best results. Developing a strategy to maximize your program effectively requires understanding the difference between inbound and outbound marketing. What is Inbound Marketing? Inbound marketing  is best described as a method of attracting prospects to your business’s products or services through the creation of related content and incentives, which inspire people to identify themselves and request more information or make a purchase. Inbound marketing is closely aligned with content marketing, Search Engine Optimization (SEO) and social marketing, because each of these programs focuses on attracting unknown prospects to your busin

Best Mates for Travelers - Professional & Wildlife Photography

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If you are a back pack traveler, professional or wildlife photographer. Here are  things to carry while travelling. Canon EOS 1300D 18MP Digital SLR Camera (Black) with 18-55mm ISII Lens, 16GB Card and Carry Case  Buy from Amazon  -  The EOS 1300D packs in all the fun of photography, which is why we recommend it to users looking for their very first EOS DSLR camera. It uses an 18-megapixel APS-C size sensor and the DIGIC 4+ image processor - which even professional photographers recognize as high performance with core features. It also has abundant auto shooting features and is compatible with over 70 EF/EF-S lenses, allowing you to take beautiful photos like a professional, regardless of subject and genre. Wi-Fi and NFC compatibility allows easy file transfer to other devices. All the more convenient for sharing those wonderful photos on social media. Nikon D3400 Digital Camera Kit (Black) + Lens AF-P DX Nikkor 18-55mm Buy this from Amazon -  Nikon India is ple

The Guide to Local Sponsorship Marketing - The 2018 Edition

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For most Moz readers, local marketing means content, reviews, AdWords, local listings, and of course citations. If you’re a larger brand, you might be doing outdoor, radio, print, and television advertising as well. Today we’re here to humbly submit that  local sponsorships remain the most-overlooked and opportunity-rich channel,  and they build real local connections for both large brands and small business alike. This article is the second edition of the ZipSprout team’s guide to local sponsorships. We wrote  the first edition  in 2016 after a few months of securing local sponsorship campaigns for a handful of clients. Since then, we’ve tripled our client roster and we’ve worked with more than 8,000 local organizations, donating nearly $1,000,000 in local sponsorships to 1,300+ opportunities. Since then we’ve also learned how to build campaigns for local presence.  So we knew the guide was due for a reboot.  One of our most significant learnings of the past two years is the und

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