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Google Sets Deadline for HTTPS and Warns Publishers to Upgrade Soon

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Google has  announced a deadline of July 2018  as the date for when Chrome will begin explicitly warning users if a site is insecure.   Over  50% of Internet browsers worldwide are Chrome , meaning this change may have a significant impact on web publishers. A prominent warning may affect how secure users feel and may cause some visitors to leave a site, which will negatively impacting a sites bounce rate, advertising impressions, affiliate clicks and eCommerce sales. How Will Chrome Warn Users of Insecure Pages? A prominent warning will be shown in Chrome’s address bar (also known as the Omnibox), indicating that an insecure website is “Not secure.” This warning will show for all http websites. Google’s announcement was firm about their goal to warn users of insecure sites, with the intent of  further shepherding more web publishers into  upgrading to HTTPS . “Chrome’s new interface will help users understand that all HTTP sites are not secure, and continue to move the

How to Protect Your Company Website From Hackers

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Making your website live is like unlocking the door to your premises with your office and safe open: Most of the people who visit your physical building will never even know that all of your data is there to discover just by walking in. Occasionally you will find someone with malicious intent who will walk in and steal your data. That is why you have locks on doors and safes. Your website is just the same, except that you will never see anyone come in unless you have protection systems in place. Electronic thieves are invisible and fast., searching for your website for details of customers’ accounts, especially for their credit card information. You have a legal obligation to protect this data from theft and to report security breaches that occur. Theft is not the only thing on the mind of a hacker: Sheer destruction is a major motivator.  Hackers  may want to destroy all your records, put a sick message on your customers’ screens or just destroy your reputation. You can ne

The Ultimate List of Reasons Why You Need Search Engine Optimization

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You’ve heard about  SEO . You’re convinced SEO works very well for different kinds of online business. What you probably wonder is  why  it’s so powerful. That’s why I wrote this report – to show you not one, not five, not ten… but  twenty-nine  different reasons to buy SEO. To see why SEO is so powerful. To spotlight the role it can play in marketing and communicating. A few weeks ago, Search Engine Land carried my article about the  difficulty of pricing SEO services and it got a lot of positive response. People reached out with new questions, and shared challenges they faced along the SEO sales process, as they struggled to convince internal managers and CEOs about the value of optimizing for search engines, and getting them to expand their marketing budgets for SEO. Those questions and issues are addressed in this article – beginning with the most compelling reason  why buying SEO is such a good idea. 1.  SEO Is Not A Cost But An Investment An investment with a hi

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