Not an SEO Expert but SEO Learner Since 2011 | Vivek Sharma

Google's John Mueller discusses the issue of sarcasm in articles and why sometimes content should not contain it: Google’s John Mueller answered if it’s still true that Google doesn’t understand sarcasm. Google’s John Mueller offered an explanation of when sarcasm might not be appropriate in the context of Google search. Sarcasm Sarcasm is a way to express contempt or mockery by the use of irony and is meant to reveal something negative about the object of said sarcasm. It’s kind of close to satire, which is more of a lighthearted use of words to poke fun of someone or an institution but without the negativity of sarcasm. Google Discover Excludes Satire Satire and sarcasm are two different things. However they might have the same effect on Google in that they are not direct statements but have subtext and extra meanings. I mention satire only because in April 2021  Google updated the Google Discover guidelines  to note that satire sites would be excluded from being shown in Google

Google has collaborated with schema.org on a new set of structured data that publishers can use to optimize content for Google Assistant. The new markup , called “speakable,” can be used to indicate that content is especially appropriate for text-to-speech conversion. So if someone were to ask the Assistant, “Hey Google, what’s the latest SEO news?”, it would respond with a section from a news article that contains speakable markup. When users ask for news about a specific topic, Google Assistant will return up to three articles from around the web and supports audio playback using text-to-speech with speakable structured data In addition to reading the content out loud, Google Assistant will send a link to the user’s mobile device. Speakable markup can be used multiple times throughout a single piece of content, allowing publishers to markup specific sections that are most useful for speech. In its developer documentation, Google emphasizes that using speakable markup

Google’s John Mueller warns site owners using meta refresh that doing so may lead to the wrong content getting indexed. That can happen because Google treats meta refresh as a redirect, meaning the page that the user ultimately lands on is the one that will get indexed. Site owners may run into problems using meta refresh in certain instances. For example, if an online store uses meta refresh to send a customer from a product listing page to a payment page. In that example, using meta refresh would be problematic because the payment page would get indexed and not the actual product page. Mueller addressed this topic when a question came up in a recent Webmaster Central hangout, where a person asked: “Some sites are using meta refresh after 5 seconds and redirecting the user to a payment page from the content. In this case does it impact their ranking? I still see their pages indexed with content behind payment, and Google User can’t see the content. What is Google’s re

Search engine optimization (SEO) very much revolves around Google today. However, the practice we now know as SEO actually pre-dates the world’s most popular search engine co-founded by Larry Page and Sergey Brin. Although it could be argued that SEO and all things search engine marketing began with the launch of the first website published in 1991, or perhaps when the first web search engine launched, the story of SEO “officially” begins a bit later, around 1997. According to Bob Heyman, author of “Digital Engagement,” we can thank none other than the manager of rock band Jefferson Starship for helping give birth to a new field that we would grow to know as “search engine optimization.” You see, he was quite upset that the official Jefferson Starship website was ranking on Page 4 of some search engine at the time, rather than in Position 1 on Page 1. Granted, we may never know if this tale is more revisionist history or 100 percent fact, all signs definitely point to the