Not an SEO Expert but SEO Learner Since 2011 | Vivek Sharma

Google has collaborated with schema.org on a new set of structured data that publishers can use to optimize content for Google Assistant. The new markup , called “speakable,” can be used to indicate that content is especially appropriate for text-to-speech conversion. So if someone were to ask the Assistant, “Hey Google, what’s the latest SEO news?”, it would respond with a section from a news article that contains speakable markup. When users ask for news about a specific topic, Google Assistant will return up to three articles from around the web and supports audio playback using text-to-speech with speakable structured data In addition to reading the content out loud, Google Assistant will send a link to the user’s mobile device. Speakable markup can be used multiple times throughout a single piece of content, allowing publishers to markup specific sections that are most useful for speech. In its developer documentation, Google emphasizes that using speakable markup

A comprehensive and thoughtful SEO strategy is what you would turn to if your goal is to improve your website’s visibility and grow traffic and revenue respectively. While off-page tactics like  link building  still remain at the top of the agenda, on-page SEO is no less important in the age of  semantic search . Search engines’ attention has gradually shifted from authority alone toward the quality of the content you provide, its structure, its relevance, and the overall  user experience , so taking care of those aspects also plays a major role in succeeding online. In the past, SEO tags proved to have significant impact on rankings, but now tags are one of the most controversial aspects of on-page SEO, surrounded by debates. Which tags are obsolete now? Which ones are as crucial as ever? To answer these questions, it’s important to understand the role of each tag and evaluate the impact it may have in terms of user- and search-friendliness. Whether these are meta