Everything You Need to Know About Instagram’s New Paid Partnership Feature
Over the past few weeks, you may have noticed a new paid partnership feature on Instagram. Wondering what it means? With the FTC recently taking a ton of new measures to crack down on influencers and businesses that violate its requirements, Instagram launched a new paid partnership feature to eliminate some of the risks associated with creating sponsored posts. The feature, which first released to a small group of influencers and businesses in June, was expanded to more users in September. Just recently , Instagram made the feature available to all accounts “with high levels of engagement” and access to Instagram Insights data! Here’s everything you need to know about how to use Instagram’s new paid partnership feature, and why it may not be enough to satisfy the FTC. Why Instagram’s Paid Partnership Feature Matters Influencer-driven marketing has become of the biggest (and best) ways for brands to reach Instagram audiences. By partnering with influencers to