Difference Between Inbound and Outbound Marketing
As B2B lead generation professionals, our responsibility is to help clients generate the high quality, sales ready leads necessary to produce a solid return-on-investment for their marketing programs. That can happen in numerous ways. It is often the combination of activities from both the inbound and outbound marketing perspective that produces the best results. Developing a strategy to maximize your program effectively requires understanding the difference between inbound and outbound marketing. What is Inbound Marketing? Inbound marketing is best described as a method of attracting prospects to your business’s products or services through the creation of related content and incentives, which inspire people to identify themselves and request more information or make a purchase. Inbound marketing is closely aligned with content marketing, Search Engine Optimization (SEO) and social marketing, because each of these programs focuses on attracting unknown prospects to your busin
