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20 Years of SEO: A Brief History of Search Engine Optimization

Vivek Sharma -
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Search engine optimization (SEO) very much revolves around Google today. However, the practice we now know as SEO actually pre-dates the world’s most popular search engine co-founded by Larry Page and Sergey Brin. Although it could be argued that SEO and all things search engine marketing began with the launch of the first website published in 1991, or perhaps when the first web search engine launched, the story of SEO “officially” begins a bit later, around 1997. According to Bob Heyman, author of “Digital Engagement,” we can thank none other than the manager of rock band Jefferson Starship for helping give birth to a new field that we would grow to know as “search engine optimization.” You see, he was quite upset that the official Jefferson Starship website was ranking on Page 4 of some search engine at the time, rather than in Position 1 on Page 1. Granted, we may never know if this tale is more revisionist history or 100 percent fact, all signs definitely point to the
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A Complete Guide for SEO in 2019

Vivek Sharma -
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The Definitive Guide To SEO In 2019 This is the ultimate guide to SEO in 2019. And let me be clear about something: This is NOT a lame “SEO in 2019” predictions post. Instead, you’re going to see tested strategies that are working right now… and will work even better in 2019. So if you’re looking to up your SEO game this year, you’ll love this guide. Let’s dive right in. CHAPTER 1: RankBrain & UX Signals RankBrian and User Experience Signals User experience signals were HUGE this year. And I expect them to be even more important in 2019. In fact, Google previously announced that RankBrain was their third most important ranking factor: “In the few months it has been deployed, RankBrain has become the third-most important signal contributing to the result of a search query.” The question is: What is RankBrain, exactly? And how can you optimize for it? Google RankBrain: a Dead-Simple Explanation RankBrain  is a machine
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104 Helpful SEO Questions & Answers for Interview

Vivek Sharma -
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Discover all you need to know with these latest SEO questions and answers and embark on a successful SEO journey! Keep digging! 1. What is SEO & why is it so important? Ans.  In simple words, SEO or Search Engine Optimization denotes to any activity performed for the improvement of Search Engine rankings of websites, products, services or other content. It shows unpaid results which is also referred to as “free”, “organic”, “natural” or “earned” results. The importance of SEO starts with the desire of the companies to gain more traffic for their websites. The ranking over search engines matter because users pay more heed to the first 5 searches on Google. Moreover, the users tend to trust Google’s refined search results because they consider these searches to be more authentic and specific. 2. What is a Search Engine? Ans.  A search engine is a web-based software system which is developed to search and locate relevant information on the World Wide Web. Search engi
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How To Add Schema Markup To Your Wix Website?

Vivek Sharma -
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Adding Schema.org Markup Schema.org creates a structured data markup schema, which is supported by most major search engines. Adding schema markup can help search engines display a richer snippet of your pages in search results. It does so by providing search engines with additional information about the page content, which is then displayed beneath the page title in search results.  Click  here  to read more about Schema.org. Step 1 | Generate your schema markup Some of your site's content already contains schema markup, such as blog posts and your Wix Stores pages. To generate schema markup for other pages of your site we recommend using  this tool . You may also choose to use  Google's markup generator .  Step 2 | Add your schema markup to your Wix site 1  Sign in to your Wix account. 2  Go to your  Site Manager .  3  Click Tracking & Analytics.  4  Click + New Tool and select Custom from the dropdown.  5  Set up your Schema.org code: 5  Ente
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