Reblog: How Long Should Your Meta Description Be?
Did you Know How Long Meta Description Should Be in 2018? You can write meta descriptions for any length, however Google generally truncates snippets ~300 characters ( this limit increased in December 2017 ). You want meta descriptions long enough that they're descriptive. We generally recommend writing meta descriptions between 50–300 characters. Back in spring of 2015, we reported that Google search snippets seemed to be breaking the 155-character limit , but our data suggested that these cases were fairly rare. At the end of November, RankRanger's tools reported a sizable jump in the average search snippet length (to around 230 characters). Anecdotally, we're seeing many long snippets in the wild, such as this 386-character one on a search for "non compete agreement": Search Engine Land was able to get confirmation from Google of a change in how they handle snippets, but we don't have a lot of details. Is it time to revisit our guidelin
