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India Tightens E-Commerce Rules, Likely to Hit Amazon, Flipkart

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India will ban e-commerce companies such as Amazon.com and Walmart -owned Flipkart Group from selling products from companies in which they have an equity interest. © Reuters/ABHISHEK N. CHINAPPA  A shipment moves on a conveyor belt at an Amazon Fulfillment Centre (BLR7) on the outskirts of Bengaluru In a statement, the government also said that the companies will be prevented from entering into exclusive agreements with sellers. The new rules will be applicable from February 1. "An entity having equity participation by e-commerce marketplace entity or its group companies, or having control on its inventory by e-commerce marketplace entity or its group companies, will not be permitted to sell its products on the platform run by such marketplace entity," the commerce ministry said in a statement. © Reuters/Reuters Photographer  The logo of India's largest online marketplace Flipkart is seen on a building in Bengaluru E-commerce companies can make bulk p

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