tag:blogger.com,1999:blog-5835044743327305162024-03-10T08:17:03.054+05:30Not an SEO Expert but SEO Learner Since 2011 | Vivek SharmaYour Search for Best SEO Expert in Chandigarh Ends Here - Improve your website's apperance in Search Engine like Google, Bing and Yahoo.Vivek Sharma SEOhttp://www.blogger.com/profile/07864136873232243813noreply@blogger.comBlogger167125tag:blogger.com,1999:blog-583504474332730516.post-60848605667930847042024-02-23T16:46:00.003+05:302024-02-23T16:47:00.338+05:30Unleash the Power of Programmatic SEO in WordPress: The Ultimate Guide<p><span face="Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" style="background-color: white; color: #0d0d0d; font-size: 16px; white-space-collapse: preserve;">Hey there, digital dynamos! 🚀 Are you ready to take your WordPress website to the next level with some cutting-edge SEO wizardry? Buckle up, because we're diving into the exhilarating world of Programmatic SEO!</span></p><p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjH6SHJUum7mW_vZ8-2BuLpcOvOvFtbIZYe-2ezih8XMoRa6AxPsdv8XOuRxoHX8NPZJS46VuWd6l_RKYVVvkB5nTGomTACnrPnmfCVRanVbsU9x2ri5XYzx4lkKoY0klgnFEgZ40tF-aH6J0coO71p61XY1a3VObs-halbppJ9DG7060pbHFJKYfAe0fY/s1280/Unlocking%20Programmatic%20SEO%20in%20WordPress%20The%20Ultimate%20Guide%20to%20Digital%20Dominance!.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="720" data-original-width="1280" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjH6SHJUum7mW_vZ8-2BuLpcOvOvFtbIZYe-2ezih8XMoRa6AxPsdv8XOuRxoHX8NPZJS46VuWd6l_RKYVVvkB5nTGomTACnrPnmfCVRanVbsU9x2ri5XYzx4lkKoY0klgnFEgZ40tF-aH6J0coO71p61XY1a3VObs-halbppJ9DG7060pbHFJKYfAe0fY/w640-h360/Unlocking%20Programmatic%20SEO%20in%20WordPress%20The%20Ultimate%20Guide%20to%20Digital%20Dominance!.png" width="640" /></a></div><br /><span face="Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" style="background-color: white; color: #0d0d0d; font-size: 16px; white-space-collapse: preserve;"><br /></span><p></p><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; background-color: white; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; color: #0d0d0d; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 16px; margin: 1.25em 0px; white-space-collapse: preserve;">Gone are the days of static keyword stuffing and manual optimizations. Today, it's all about harnessing the power of automation and data-driven strategies to skyrocket your site's visibility and rankings. And guess what? WordPress, the powerhouse of website creation, is your ultimate ally in this thrilling quest for SEO domination.</p><h3 style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; background-color: white; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; color: #0d0d0d; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 16px; margin: 1.25em 0px; text-align: left; white-space-collapse: preserve;">But first things first, let's demystify what Programmatic SEO is all about. 🕵️♂️</h3><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; background-color: white; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; color: #0d0d0d; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 16px; margin: 1.25em 0px; white-space-collapse: preserve;"></p><h4 style="text-align: left;"><span color="var(--tw-prose-bold)" style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; font-weight: 600;">What's the Buzz About Programmatic SEO?</span></h4>Picture this: a dynamic approach to SEO that adapts, evolves, and optimizes in real-time. That's Programmatic SEO in a nutshell! It's the marriage of automation, AI, and data analytics to supercharge your website's performance on search engines.<p></p><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; background-color: white; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; color: #0d0d0d; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 16px; margin: 1.25em 0px; white-space-collapse: preserve;"></p><h4 style="text-align: left;"><span color="var(--tw-prose-bold)" style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; font-weight: 600;">Why WordPress?</span></h4>Ah, WordPress – the Swiss Army knife of website platforms. With its flexibility, scalability, and an endless array of plugins, it's the perfect playground for implementing Programmatic SEO strategies. Whether you're a seasoned developer or a tech newbie, WordPress makes SEO optimization a breeze.<p></p><h3 style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; background-color: white; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; color: #0d0d0d; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 16px; margin: 1.25em 0px; text-align: left; white-space-collapse: preserve;"><span color="var(--tw-prose-bold)" style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; font-weight: 600;">Cracking the Code: How to Implement Programmatic SEO on Your WordPress Site</span></h3><ol style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; background-color: white; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; color: #0d0d0d; counter-reset: list-number 0; display: flex; flex-direction: column; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 16px; list-style: none; margin: 1.25em 0px; padding: 0px; white-space-collapse: preserve;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; margin: 0px;"><span color="var(--tw-prose-bold)" style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; font-weight: 600;">Leverage AI-Powered Plugins</span>: Bid farewell to manual keyword research! With AI-driven plugins like Yoast SEO or Rank Math, you can automate tasks like content optimization, meta tag generation, and even content suggestions based on real-time data.</p></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; margin: 0px;"><span color="var(--tw-prose-bold)" style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; font-weight: 600;">Dynamic Content Optimization</span>: Say hello to personalized content experiences! Use plugins like Dynamic Content for Elementor to serve up tailored content based on user behavior, preferences, and demographics. It's like having your own personal SEO assistant!</p></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; margin: 0px;"><span color="var(--tw-prose-bold)" style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; font-weight: 600;">Structured Data Markup</span>: Make your content stand out in the SERPs with structured data markup. WordPress plugins such as Schema Pro or All in One Schema Rich Snippets enable you to easily add schema markup to your site, enhancing its visibility and relevance.</p></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; margin: 0px;"><span color="var(--tw-prose-bold)" style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; font-weight: 600;">AI-Powered Content Generation</span>: Tired of writer's block? Let AI do the heavy lifting! Tools like Frase or Clearscope analyze top-performing content in your niche, extract key insights, and generate data-driven content briefs to fuel your content creation efforts.</p></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; margin: 0px;"><span color="var(--tw-prose-bold)" style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; font-weight: 600;">Real-Time Analytics and Optimization</span>: Stay ahead of the curve with real-time analytics and optimization tools. WordPress plugins such as MonsterInsights or Google Site Kit provide valuable insights into your site's performance, allowing you to tweak your SEO strategy on the fly.</p></li></ol><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; background-color: white; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; color: #0d0d0d; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 16px; margin: 1.25em 0px; white-space-collapse: preserve;"><span color="var(--tw-prose-bold)" style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; font-weight: 600;">The Future is Now: Embracing the Era of Programmatic SEO</span>
In today's fast-paced digital landscape, staying ahead of the competition requires more than just manual SEO tactics. It's time to embrace the future of SEO with Programmatic SEO techniques on your WordPress site. By harnessing the power of automation, AI, and data analytics, you'll not only elevate your site's visibility and rankings but also deliver a seamless and personalized experience to your audience.</p><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; background-color: white; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; color: #0d0d0d; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 16px; margin: 1.25em 0px; white-space-collapse: preserve;">So, what are you waiting for? Let's embark on this exhilarating journey towards SEO greatness together! 💪 #ProgrammaticSEO #WordPressWonder #SEORevolution</p><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; background-color: white; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; color: #0d0d0d; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 16px; margin: 1.25em 0px 0px; white-space-collapse: preserve;">Ready to revolutionize your WordPress site with Programmatic SEO? Dive into our comprehensive guide and unlock the full potential of your digital masterpiece. Let's make some SEO magic happen! 🌟</p><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; background-color: white; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; color: #0d0d0d; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 16px; margin: 1.25em 0px 0px; white-space-collapse: preserve;"><b>Credit: </b><a href="https://practicalprogrammatic.com/blog/programmatic-seo-in-wordpress/">https://practicalprogrammatic.com/blog/programmatic-seo-in-wordpress/</a></p>Vivek Sharma SEOhttp://www.blogger.com/profile/07864136873232243813noreply@blogger.comtag:blogger.com,1999:blog-583504474332730516.post-77656081868362044552023-09-29T17:56:00.002+05:302023-09-29T17:56:30.302+05:30Google-Extended Is The New Google Crawler To Block Bard Or Google AI - Via Search Engine Roundtable<p> <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLz2gzJ_Ue7Tbnwmk-qwhaNoufn7ObX8KMqbe5hhbcdKXwHlbJpZRiPmLutl45pL2b5jxB_EY-sKX0A9rz0tVcP6LJWPH4SEsK9zkBc3qDe1DtWY_IhEGP4ry1K5PsQr6WiPAwNDWTQhqItFHPqohox2qD0278p3MvJs-sJGXmLBrTJ9wKBMKwi6946LM/s1456/googlebot-google-extended-robot-1695930217.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="Google-Extended Is The New Google Crawler To Block Bard Or Google AI" border="0" data-original-height="832" data-original-width="1456" height="366" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLz2gzJ_Ue7Tbnwmk-qwhaNoufn7ObX8KMqbe5hhbcdKXwHlbJpZRiPmLutl45pL2b5jxB_EY-sKX0A9rz0tVcP6LJWPH4SEsK9zkBc3qDe1DtWY_IhEGP4ry1K5PsQr6WiPAwNDWTQhqItFHPqohox2qD0278p3MvJs-sJGXmLBrTJ9wKBMKwi6946LM/w640-h366/googlebot-google-extended-robot-1695930217.jpg" title="Google-Extended Is The New Google Crawler To Block Bard Or Google AI" width="640" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Image Seouce: seroundtable.com</td></tr></tbody></table><br /></p><p style="background-color: white; color: #050505; font-family: Georgia, "Times New Roman", Times, serif; font-size: 16px; line-height: 19px; margin: 0px; padding: 0px 0px 19px;">Google has <a href="https://blog.google/technology/ai/an-update-on-web-publisher-controls/" style="color: #0066ff; margin: 0px; padding: 0px; text-decoration-line: none;">announced</a> a new Googlebot, a new Google crawler, named <a href="https://developers.google.com/search/docs/crawling-indexing/overview-google-crawlers#google-extended" style="color: #0066ff; margin: 0px; padding: 0px; text-decoration-line: none;">Google-Extended</a> that you can use to control if your content can help improve Bard and Vertex AI generative APIs or future Google AI products. So if you want to disallow Bard from using your content, you specify so in your robots.txt with the user agent Google-Extended.</p><p style="background-color: white; color: #050505; font-family: Georgia, "Times New Roman", Times, serif; font-size: 16px; line-height: 19px; margin: 0px; padding: 0px 0px 19px;">Google won't crawl from Google-Extended, Google will still crawl from its normal Googlebot or other bots. But using Google-Extended will communicate to Google not to use that content for Bard or other AI Google projects. A Google spokesperson told me, "Google-Extended will tell Google not to use the site's content for Bard and Vertex AI generative APIs." "For Search, website administrators should continue to use the Googlebot user agent through robots.txt and the NOINDEX meta tag to manage their content in search results, including experiments like Search Generative Experience," Google added.</p><p style="background-color: white; color: #050505; font-family: Georgia, "Times New Roman", Times, serif; font-size: 16px; line-height: 19px; margin: 0px; padding: 0px 0px 19px;">Essentially this allows you to allow Google Search to crawl, index and rank your website but disallow Bard or other Google AI projects from using your content.</p><p style="background-color: white; color: #050505; font-family: Georgia, "Times New Roman", Times, serif; font-size: 16px; line-height: 19px; margin: 0px; padding: 0px 0px 19px;">This comes after <a href="https://www.seroundtable.com/block-bing-chat-ai-36072.html" style="color: #0066ff; margin: 0px; padding: 0px; text-decoration-line: none;">Bing offered controls to block Bing Chat AI</a> from using your site a week ago.</p><p style="background-color: white; color: #050505; font-family: Georgia, "Times New Roman", Times, serif; font-size: 16px; line-height: 19px; margin: 0px; padding: 0px 0px 19px;">"Today we’re announcing Google-Extended, a new control that web publishers can use to manage whether their sites help improve Bard and Vertex AI generative APIs, including future generations of models that power those products. By using Google-Extended to control access to content on a site, a website administrator can choose whether to help these AI models become more accurate and capable over time," Google wrote.</p><p style="background-color: white; color: #050505; font-family: Georgia, "Times New Roman", Times, serif; font-size: 16px; line-height: 19px; margin: 0px; padding: 0px 0px 19px;">Google-Extended is a "standalone product token that web publishers can use to manage whether their sites help improve Bard and Vertex AI generative APIs, including future generations of models that power those products," Google <a href="https://developers.google.com/search/docs/crawling-indexing/overview-google-crawlers#google-extended" style="color: #0066ff; margin: 0px; padding: 0px; text-decoration-line: none;">explained</a>.</p><p style="background-color: white; color: #050505; font-family: Georgia, "Times New Roman", Times, serif; font-size: 16px; line-height: 19px; margin: 0px; padding: 0px 0px 19px;">The User agent token is Google-Extended</p><p style="background-color: white; color: #050505; font-family: Georgia, "Times New Roman", Times, serif; font-size: 16px; line-height: 19px; margin: 0px; padding: 0px 0px 19px;">"Google-Extended doesn't have a separate HTTP request user agent string. Crawling is done with existing Google user agent strings; the robots.txt user-agent token is used in a control capacity," Google added.</p><p style="background-color: white; color: #050505; font-family: Georgia, "Times New Roman", Times, serif; font-size: 16px; line-height: 19px; margin: 0px; padding: 0px 0px 19px;">I am not sure if this is the <a href="https://www.seroundtable.com/google-complementary-robots-txt-protocols-35669.html" style="color: #0066ff; margin: 0px; padding: 0px; text-decoration-line: none;">alternative approach for robots.txt</a> for AI...</p><p style="background-color: white; color: #050505; font-family: Georgia, "Times New Roman", Times, serif; font-size: 16px; line-height: 19px; margin: 0px; padding: 0px 0px 19px;"></p><div class="twitter-tweet twitter-tweet-rendered" style="background-color: white; color: #050505; display: flex; font-family: Georgia, "Times New Roman", Times, serif; font-size: 16px; margin: 10px 0px; max-width: 550px; padding: 0px; width: 550px;"><iframe allowfullscreen="true" allowtransparency="true" class="" data-tweet-id="1707478134080086105" frameborder="0" id="twitter-widget-0" scrolling="no" src="https://platform.twitter.com/embed/Tweet.html?creatorScreenName=rustybrick&dnt=false&embedId=twitter-widget-0&features=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%3D%3D&frame=false&hideCard=false&hideThread=false&id=1707478134080086105&lang=en&origin=https%3A%2F%2Fwww.seroundtable.com%2Fgoogle-extended-crawler-ai-bard-36130.html&sessionId=2951f8370f5cde434220f4c91eda9af32ba6c18d&siteScreenName=seroundtable&theme=light&widgetsVersion=aaf4084522e3a%3A1674595607486&width=550px" style="display: block; flex-grow: 1; height: 712px; margin: 0px; padding: 0px; position: static; visibility: visible; width: 550px;" title="Twitter Tweet"></iframe></div><p style="background-color: white; color: #050505; font-family: Georgia, "Times New Roman", Times, serif; font-size: 16px; line-height: 19px; margin: 0px; padding: 0px 0px 19px;"></p><p style="background-color: white; color: #050505; font-family: Georgia, "Times New Roman", Times, serif; font-size: 16px; line-height: 19px; margin: 0px; padding: 0px 0px 19px;">Note, Google News bot also works a similar way, where it does not crawl but uses the directive for using that content in Google News:</p><p style="background-color: white; color: #050505; font-family: Georgia, "Times New Roman", Times, serif; font-size: 16px; line-height: 19px; margin: 0px; padding: 0px 0px 19px;"></p><div class="twitter-tweet twitter-tweet-rendered" style="background-color: white; color: #050505; display: flex; font-family: Georgia, "Times New Roman", Times, serif; font-size: 16px; margin: 10px 0px; max-width: 550px; padding: 0px; width: 550px;"><iframe allowfullscreen="true" allowtransparency="true" class="" data-tweet-id="1707665217331548341" frameborder="0" id="twitter-widget-1" scrolling="no" src="https://platform.twitter.com/embed/Tweet.html?creatorScreenName=rustybrick&dnt=false&embedId=twitter-widget-1&features=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%3D%3D&frame=false&hideCard=false&hideThread=false&id=1707665217331548341&lang=en&origin=https%3A%2F%2Fwww.seroundtable.com%2Fgoogle-extended-crawler-ai-bard-36130.html&sessionId=2951f8370f5cde434220f4c91eda9af32ba6c18d&siteScreenName=seroundtable&theme=light&widgetsVersion=aaf4084522e3a%3A1674595607486&width=550px" style="display: block; flex-grow: 1; height: 624px; margin: 0px; padding: 0px; position: static; visibility: visible; width: 550px;" title="Twitter Tweet"></iframe></div><p style="background-color: white; color: #050505; font-family: Georgia, "Times New Roman", Times, serif; font-size: 16px; line-height: 19px; margin: 0px; padding: 0px 0px 19px;"></p><p style="background-color: white; color: #050505; font-family: Georgia, "Times New Roman", Times, serif; font-size: 16px; line-height: 19px; margin: 0px; padding: 0px 0px 19px;">Forum discussion at <a href="https://twitter.com/glenngabe/status/1707478134080086105" style="color: #0066ff; margin: 0px; padding: 0px; text-decoration-line: none;">X</a>.</p><p style="background-color: white; color: #050505; font-family: Georgia, "Times New Roman", Times, serif; font-size: 16px; line-height: 19px; margin: 0px; padding: 0px 0px 19px;"><b>Blog Credit:</b> seroundtable.com</p><p style="background-color: white; color: #050505; font-family: Georgia, "Times New Roman", Times, serif; font-size: 16px; line-height: 19px; margin: 0px; padding: 0px 0px 19px;"><b>Originally Published at:</b> https://www.seroundtable.com/google-extended-crawler-ai-bard-36130.html</p><p><br /></p>Vivek Sharma SEOhttp://www.blogger.com/profile/07864136873232243813noreply@blogger.comtag:blogger.com,1999:blog-583504474332730516.post-47553093450544832832023-06-20T11:15:00.007+05:302023-06-20T11:15:59.341+05:30Get Yourself prepared for Google Analytics 4 | Via Yoast<p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjHIEjnQ0H4N_hK5ICu6x0CAF8FFRngRrJP9Q4u0468tswCMcZTWXHIFEldlzug4LF8oyaU6CwgJL5QrcBw6xig0eSkP-14DN2LHh_yXrzWOBzyPgtb8Yh-AyOJpC5KjlLbOFrAe_Ly6_xr3xkLAQLNIuTUXY7dNRTd1OtFNR5UJbfSa8TonO8sA3B8BRE/s5000/analytics-plan-strategy-insight-concept.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="3241" data-original-width="5000" height="414" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjHIEjnQ0H4N_hK5ICu6x0CAF8FFRngRrJP9Q4u0468tswCMcZTWXHIFEldlzug4LF8oyaU6CwgJL5QrcBw6xig0eSkP-14DN2LHh_yXrzWOBzyPgtb8Yh-AyOJpC5KjlLbOFrAe_Ly6_xr3xkLAQLNIuTUXY7dNRTd1OtFNR5UJbfSa8TonO8sA3B8BRE/w640-h414/analytics-plan-strategy-insight-concept.jpg" width="640" /></a></div><br /><span style="background-color: white; color: #4b5563; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Oxygen-Sans, Ubuntu, Cantarell, "Helvetica Neue", sans-serif; font-size: 16px; font-weight: 700;"><br /></span><p></p><p><span style="background-color: white; color: #4b5563; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Oxygen-Sans, Ubuntu, Cantarell, "Helvetica Neue", sans-serif; font-size: 16px; font-weight: 700;">A new Google Analytics is coming to town, and it’s time to get ready! This new Analytics will replace the good old Universal Analytics on the</span><span style="background-color: white; color: #4b5563; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Oxygen-Sans, Ubuntu, Cantarell, "Helvetica Neue", sans-serif; font-size: 16px; font-weight: 700;"> </span><span style="box-sizing: inherit; color: #4b5563; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Oxygen-Sans, Ubuntu, Cantarell, "Helvetica Neue", sans-serif; font-size: 16px; font-weight: 700;">1st of July, 2023</span><span style="background-color: white; color: #4b5563; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Oxygen-Sans, Ubuntu, Cantarell, "Helvetica Neue", sans-serif; font-size: 16px; font-weight: 700;">. So if you haven’t started with Google Analytics 4 yet, don’t put it off any longer. Because from July on, your Universal Analytics will no longer process any new data. You will have to have your new analytics set up to make sure you keep collecting data! In this post, we’ll tell you more about what you can expect from Google Analytics 4 and how to prepare for it.</span></p><h2 class="wp-block-heading" id="h-why-set-up-your-google-analytics-4-now" style="background-color: white; box-sizing: inherit; color: var(--font-yoast); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Oxygen-Sans, Ubuntu, Cantarell, "Helvetica Neue", sans-serif; font-size: 2rem; font-weight: 400; line-height: 1.2; margin-bottom: 16px; margin-top: 0px;">Why set up your Google Analytics 4 now?</h2><p style="background-color: white; box-sizing: inherit; color: #4b5563; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Oxygen-Sans, Ubuntu, Cantarell, "Helvetica Neue", sans-serif; font-size: 16px; margin-bottom: 32px; margin-top: 0px;">A few years ago, Google first mentioned Google Analytics 4. The reason for creating this new type of analytics is the complexity of collecting and analyzing data. People’s online journeys are becoming more intricate (and spread over several platforms or devices). In addition, privacy is becoming increasingly important in how you collect data.</p><p style="background-color: white; box-sizing: inherit; color: #4b5563; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Oxygen-Sans, Ubuntu, Cantarell, "Helvetica Neue", sans-serif; font-size: 16px; margin-bottom: 32px; margin-top: 0px;">It’s good to know this new property can happily coexist with your current Analytics property. Getting started with Google Analytics 4 doesn’t mean you won’t be able to use your Universal Analytics anymore. This property will continue to function and collect data until the data we mentioned above. But from that date on, you will have to make the switch, so let’s dive into what this new version of Analytics (formerly known as “App + Web”) entails.</p><section class="aside aside--post embed" style="background-color: white; border-top: 1px solid var(--border-yoast); box-sizing: inherit; clear: both; color: var(--font-gray); float: left; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Oxygen-Sans, Ubuntu, Cantarell, "Helvetica Neue", sans-serif; font-size: 0.9375rem; margin: 12px 0px 32px -360px; max-width: 100%; padding-top: 16px; position: relative; width: 300px;"><p style="box-sizing: inherit; font-size: 0.9375rem; margin-bottom: 0px; margin-top: 0px;"><span style="box-sizing: inherit; font-weight: 700;">Good to know:</span> If you have a 360 Universal Analytics property (the paid version of analytics), you will receive a one-time processing extension until the 1st of July, 2024.</p></section><p style="background-color: white; box-sizing: inherit; color: #4b5563; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Oxygen-Sans, Ubuntu, Cantarell, "Helvetica Neue", sans-serif; font-size: 16px; margin-bottom: 32px; margin-top: 0px;">As we mentioned, you can use Universal Analytics until <span style="box-sizing: inherit; font-weight: 700;">July 1, 2023</span>. From that day on, it will no longer process any data. But that doesn’t mean you should wait until that date to create your new Google Analytics 4 property. We strongly advise you to create it now to ensure your property is set up in time. Ideally, you would have set it up months ago. This will also allow you to start collecting data on your new property. The earlier you start, the more historical data you have to give you context when making decisions regarding your website.</p><h2 class="wp-block-heading" id="h-what-to-expect-from-google-analytics-4" style="background-color: white; box-sizing: inherit; color: var(--font-yoast); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Oxygen-Sans, Ubuntu, Cantarell, "Helvetica Neue", sans-serif; font-size: 2rem; font-weight: 400; line-height: 1.2; margin-bottom: 16px; margin-top: 0px;">What to expect from Google Analytics 4</h2><p style="background-color: white; box-sizing: inherit; color: #4b5563; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Oxygen-Sans, Ubuntu, Cantarell, "Helvetica Neue", sans-serif; font-size: 16px; margin-bottom: 32px; margin-top: 0px;">Google calls this “the next generation of Google Analytics”. On their help center page, they name a few advantages over Universal Analytics:</p><ul style="background-color: white; box-sizing: inherit; color: #4b5563; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Oxygen-Sans, Ubuntu, Cantarell, "Helvetica Neue", sans-serif; font-size: 16px; list-style-position: outside; margin-bottom: 32px; margin-top: 0px; padding-left: 20px;"><li style="box-sizing: inherit; line-height: 1.4; margin-bottom: 12px;">It’s durable for the future and privacy-focused</li><li style="box-sizing: inherit; line-height: 1.4; margin-bottom: 12px;">It uses machine learning to get you insights into customer journeys across platforms and devices</li><li style="box-sizing: inherit; line-height: 1.4; margin-bottom: 12px;">It has enhanced integrations with Google’s advertising platform to optimize campaign performance</li></ul><p style="background-color: white; box-sizing: inherit; color: #4b5563; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Oxygen-Sans, Ubuntu, Cantarell, "Helvetica Neue", sans-serif; font-size: 16px; margin-bottom: 32px; margin-top: 0px;">However, it is good to know that this newest version of analytics seems to have been built with data analysts in mind. Where Universal Analytics was a tool for marketers, this new generation seems more difficult for the average user. Ecommerce expert Luke Carthy did an interesting talk on Google Analytics 4 during YoastCon 2023, in which he also explained how to make it work for marketers:</p><figure class="wp-block-embed wp-embed-aspect-16-9 wp-has-aspect-ratio is-type-video is-provider-wistia-inc wp-block-embed-wistia-inc" style="background-color: white; box-sizing: inherit; color: #4b5563; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Oxygen-Sans, Ubuntu, Cantarell, "Helvetica Neue", sans-serif; font-size: 16px; margin: 1em 0px;"><div class="wp-block-embed__wrapper" style="box-sizing: inherit; height: 0px; padding-bottom: 337.5px; padding-top: 0px; position: relative;"><div class="videowrapper" style="box-sizing: inherit; height: 0px; padding-bottom: 337.5px; padding-top: 0px; position: relative;"><div class="video-player" data-id="p400pe4a5o" data-video-provider="wistia-inc" data-video-title="Luke Carthy snippet Video" style="background: 0px 0px; box-sizing: inherit; height: 0px; max-width: 100%; overflow: hidden; padding-bottom: 337.5px; position: relative;"><div aria-label="Load Wistia-inc video: Luke Carthy snippet Video" class="video-seo-embed-loader video-not-loaded" data-id="p400pe4a5o" data-video-title="Wistia-inc video: Luke Carthy snippet Video" role="button" style="background: 0px 0px; box-sizing: inherit; height: 337.5px; left: 0px; position: absolute; top: 0px; width: 600px; z-index: 3;" tabindex="0"><picture class="post__hero" style="border: 0px; box-sizing: inherit; cursor: pointer; display: block; height: auto; inset: 0px; margin: auto; max-width: 100%; position: absolute; transition: all 0.4s ease 0s; width: 600px;"><img loading="lazy" sizes="(max-width: 1280px) 100vw, 1280px" srcset="https://embed-ssl.wistia.com/deliveries/e82e5d83f886bbee97c43a5325639353.jpg?image_crop_resized=320x180 320w,https://embed-ssl.wistia.com/deliveries/e82e5d83f886bbee97c43a5325639353.jpg?image_crop_resized=480x270 480w,https://embed-ssl.wistia.com/deliveries/e82e5d83f886bbee97c43a5325639353.jpg?image_crop_resized=640x360 640w,https://embed-ssl.wistia.com/deliveries/e82e5d83f886bbee97c43a5325639353.jpg?image_crop_resized=1280x720 1280w" style="border: 0px; box-sizing: inherit; display: block; height: auto; max-width: 100%; width: 600px;" /></picture><div class="play" style="background: url("/app/themes/yoast-theme/images/play-button.png") no-repeat; box-sizing: inherit; cursor: pointer; height: 72px; left: 300px; margin-left: -36px; margin-top: -36px; position: absolute; top: 168.75px; width: 72px;"></div></div></div></div></div></figure><p style="background-color: white; box-sizing: inherit; color: #4b5563; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Oxygen-Sans, Ubuntu, Cantarell, "Helvetica Neue", sans-serif; font-size: 16px; margin-bottom: 32px; margin-top: 0px;">Interested in hearing the rest of what Luke says? Go to <a href="https://yoast.com/academy/" style="background: 0px 0px; box-sizing: inherit;">Yoast SEO academy</a> and watch his talk on <a href="https://academy.yoast.com/topic/luke-carthy/" style="background: 0px 0px; box-sizing: inherit;">Using GA4 to boost ecommerce conversions</a>. You can find ten more talks by SEO experts we invited to <a href="http://yoast.com/yoastcon" style="background: 0px 0px; box-sizing: inherit;">YoastCon</a> there. If you don’t have an account yet, you can sign up for free to watch these videos and check out our other courses!</p><h2 class="wp-block-heading" id="h-how-to-prepare-yourself" style="background-color: white; box-sizing: inherit; color: var(--font-yoast); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Oxygen-Sans, Ubuntu, Cantarell, "Helvetica Neue", sans-serif; font-size: 2rem; font-weight: 400; line-height: 1.2; margin-bottom: 16px; margin-top: 0px;">How to prepare yourself…</h2><p style="background-color: white; box-sizing: inherit; color: #4b5563; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Oxygen-Sans, Ubuntu, Cantarell, "Helvetica Neue", sans-serif; font-size: 16px; margin-bottom: 32px; margin-top: 0px;">There’s no way around it; Universal Analytics is being replaced by Google Analytics 4. Google encourages people to set up this new property (alongside your current one) as soon as possible. So how can you prepare yourself? We’ll discuss setting it up when you’re already using Analytics. But also how to set it up when you’re not using Analytics yet.</p><h3 class="wp-block-heading" id="h-when-you-re-already-using-analytics" style="background-color: white; box-sizing: inherit; color: var(--font-yoast); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Oxygen-Sans, Ubuntu, Cantarell, "Helvetica Neue", sans-serif; font-size: 1.5rem; font-weight: 400; line-height: 1.2; margin-bottom: 16px; margin-top: 0px;">When you’re already using Analytics</h3><p style="background-color: white; box-sizing: inherit; color: #4b5563; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Oxygen-Sans, Ubuntu, Cantarell, "Helvetica Neue", sans-serif; font-size: 16px; margin-bottom: 32px; margin-top: 0px;">The very first step is to create a Google Analytics 4 property for your website. This can be done from your Google Analytics account. Setting up this new property doesn’t mean losing access to your analytics setup. This setup will remain the same and functional. The new property will collect data next to your existing property; you can access them both.</p><p style="background-color: white; box-sizing: inherit; color: #4b5563; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Oxygen-Sans, Ubuntu, Cantarell, "Helvetica Neue", sans-serif; font-size: 16px; margin-bottom: 32px; margin-top: 0px;">To help you set up your new property, Google has introduced a GA4 Setup Assistant wizard. You must have an editor role on your Google Analytics account to use this wizard. The steps to get to this wizard are thoroughly described on Google’s page on how to <a href="https://support.google.com/analytics/answer/9744165" rel="noreferrer noopener" style="background: 0px 0px; box-sizing: inherit;" target="_blank">add a Google Analytics 4 property (to a site that already has Analytics)</a>.</p><p style="background-color: white; box-sizing: inherit; color: #4b5563; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Oxygen-Sans, Ubuntu, Cantarell, "Helvetica Neue", sans-serif; font-size: 16px; margin-bottom: 32px; margin-top: 0px;">When you’ve created your new property, there are a few more things you can do to ensure you’re getting the most out of it. This new version is focused on giving you more insight into the complex customer journey and improving your marketing efforts. Google’s page on how to switch to Google Analytics 4 gives a great overview of what you can do to properly set up Google Analytics 4. If you want to learn even more, you can take their <a href="https://skillshop.exceedlms.com/student/path/66729" rel="noreferrer noopener" style="background: 0px 0px; box-sizing: inherit;" target="_blank">Skillshop Course</a> to discover what’s new with Google Analytics.</p><h3 class="wp-block-heading" id="h-when-you-re-new-to-analytics" style="background-color: white; box-sizing: inherit; color: var(--font-yoast); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Oxygen-Sans, Ubuntu, Cantarell, "Helvetica Neue", sans-serif; font-size: 1.5rem; font-weight: 400; line-height: 1.2; margin-bottom: 16px; margin-top: 0px;">When you’re new to Analytics</h3><p style="background-color: white; box-sizing: inherit; color: #4b5563; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Oxygen-Sans, Ubuntu, Cantarell, "Helvetica Neue", sans-serif; font-size: 16px; margin-bottom: 32px; margin-top: 0px;">If you aren’t using Analytics, you must start by setting up an account. Go to google.com/analytics and click ‘Get started today’. When logged in, you can go to Admin (the cogwheel in the bottom left corner) and click the blue button ‘Create Account’ in the top left corner. You must set an account name and decide on what data you want to share with other Google services.</p><p style="background-color: white; box-sizing: inherit; color: #4b5563; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Oxygen-Sans, Ubuntu, Cantarell, "Helvetica Neue", sans-serif; font-size: 16px; margin-bottom: 32px; margin-top: 0px;">After that, you click ‘Next’ and add a property to your new account. Google explains how to do this on their page on <a href="https://support.google.com/analytics/answer/9304153" rel="noreferrer noopener" style="background: 0px 0px; box-sizing: inherit;" target="_blank">setting up Analytics for a website and/or app</a>. After you’ve set up your new account and property, you can start getting familiar with Analytics and dive into the data to get more insights into your site visitors and their behavior. Of course, it can be overwhelming at first. But you can find loads of information and training in <a href="https://support.google.com/analytics/answer/11828307" style="background: 0px 0px; box-sizing: inherit;">Google’s training and support section</a>.</p><h2 class="wp-block-heading" id="h-to-summarize" style="background-color: white; box-sizing: inherit; color: var(--font-yoast); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Oxygen-Sans, Ubuntu, Cantarell, "Helvetica Neue", sans-serif; font-size: 2rem; font-weight: 400; line-height: 1.2; margin-bottom: 16px; margin-top: 0px;">To summarize</h2><p style="background-color: white; box-sizing: inherit; color: #4b5563; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Oxygen-Sans, Ubuntu, Cantarell, "Helvetica Neue", sans-serif; font-size: 16px; margin-bottom: 32px; margin-top: 0px;">Now is the time to add a GA4 property to your account. This helps you get used to this new way of analyzing your data, and it comes with new features that give you more insight into your audience and the performance of your marketing campaigns. Adding this new Analytics property won’t change anything in your current Analytics setup; you can use and view both properties until July 2023. After that, your old property won’t process any new data, and you will have to switch to Google Analytics 4. So start immediately and get the most out of this new version of Google Analytics!</p><p style="background-color: white; box-sizing: inherit; color: #4b5563; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Oxygen-Sans, Ubuntu, Cantarell, "Helvetica Neue", sans-serif; font-size: 16px; margin-bottom: 32px; margin-top: 0px;"><b>Blog Source:</b><a href=" https://yoast.com/google-analytics-4/"><b> </b>https://yoast.com/google-analytics-4/</a><br /><b>Blog Credit: </b><a href="https://yoast.com/">Yoast</a><br /><b>Blog Author: </b><a href="https://yoast.com/about-us/team/camille-cunningham/" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; box-sizing: inherit;">Camille Cunningham</a></p>Vivek Sharma SEOhttp://www.blogger.com/profile/07864136873232243813noreply@blogger.comtag:blogger.com,1999:blog-583504474332730516.post-86599022899747052202022-11-28T18:12:00.005+05:302022-11-28T18:22:09.630+05:30A guide to Google Search ranking systems | Via Google Search Central<p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzeDciMq8xDso59B5L0Scabn_9nRykD9x2D9Q7f_aapI65mpCDgwTRuAVvXVXRby0-dYq0Sufe9qGSMxPyrlQZz2rbzr_NqLex_WEtRNMOtQGNLXdPiWKdrbJxA_yHKs8rPZcv3XiyPZnCFUD0e9sKtkWQthKA74rkkzS__ODHrEmEouo0nkv700_L/s900/Identification%20Card.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="600" data-original-width="900" height="426" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzeDciMq8xDso59B5L0Scabn_9nRykD9x2D9Q7f_aapI65mpCDgwTRuAVvXVXRby0-dYq0Sufe9qGSMxPyrlQZz2rbzr_NqLex_WEtRNMOtQGNLXdPiWKdrbJxA_yHKs8rPZcv3XiyPZnCFUD0e9sKtkWQthKA74rkkzS__ODHrEmEouo0nkv700_L/w640-h426/Identification%20Card.png" width="640" /></a></div><br /><span face="Roboto, "Noto Sans", "Noto Sans JP", "Noto Sans KR", "Noto Naskh Arabic", "Noto Sans Thai", "Noto Sans Hebrew", "Noto Sans Bengali", sans-serif" style="background-color: white; color: #202124; font-size: 16px;"><br /></span><p></p><p><span face="Roboto, "Noto Sans", "Noto Sans JP", "Noto Sans KR", "Noto Naskh Arabic", "Noto Sans Thai", "Noto Sans Hebrew", "Noto Sans Bengali", sans-serif" style="background-color: white; color: #202124; font-size: 16px;">Google uses automated ranking systems that</span><span face="Roboto, "Noto Sans", "Noto Sans JP", "Noto Sans KR", "Noto Naskh Arabic", "Noto Sans Thai", "Noto Sans Hebrew", "Noto Sans Bengali", sans-serif" style="background-color: white; color: #202124; font-size: 16px;"> </span><a class="external-link" href="https://www.google.com/search/howsearchworks/how-search-works/ranking-results/" style="box-sizing: inherit; font-family: Roboto, "Noto Sans", "Noto Sans JP", "Noto Sans KR", "Noto Naskh Arabic", "Noto Sans Thai", "Noto Sans Hebrew", "Noto Sans Bengali", sans-serif; font-size: 16px; outline: 0px; text-decoration: var(--devsite-link-text-decoration,none); word-break: break-word;">look at many factors and signals</a><span face="Roboto, "Noto Sans", "Noto Sans JP", "Noto Sans KR", "Noto Naskh Arabic", "Noto Sans Thai", "Noto Sans Hebrew", "Noto Sans Bengali", sans-serif" style="background-color: white; color: #202124; font-size: 16px;"> </span><span face="Roboto, "Noto Sans", "Noto Sans JP", "Noto Sans KR", "Noto Naskh Arabic", "Noto Sans Thai", "Noto Sans Hebrew", "Noto Sans Bengali", sans-serif" style="background-color: white; color: #202124; font-size: 16px;">about hundreds of billions of web pages and other content in our Search index to present the most relevant, useful results, all in a fraction of a second.<br /></span></p><p></p><p style="background-color: white; box-sizing: inherit; color: #202124; font-family: Roboto, "Noto Sans", "Noto Sans JP", "Noto Sans KR", "Noto Naskh Arabic", "Noto Sans Thai", "Noto Sans Hebrew", "Noto Sans Bengali", sans-serif; font-size: 16px; margin: 16px 0px; padding: 0px;">We regularly improve these systems through <a class="external-link" href="https://www.google.com/search/howsearchworks/how-search-works/rigorous-testing/" style="box-sizing: inherit; outline: 0px; text-decoration: var(--devsite-link-text-decoration,none); word-break: break-word;">rigorous testing and evaluation</a> and provide notice of <a href="https://developers.google.com/search/updates/ranking" style="box-sizing: inherit; outline: 0px; text-decoration: var(--devsite-link-text-decoration,none); word-break: break-word;">updates to our ranking systems</a> when those might be useful to content creators and others.</p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBSUgY1qmSS3YQx1KnWddOOWUabL45blUoNGfzkkFceEC60eC6ayxL93hBVxJ_xh9iP7WQfmNs5GtofzhkFIrfs6SZMIv1N_IB7dWj2NVO7oJakug0rgqPucV77qs5etH2ok6Ggdj4b8XzAIZPOj216A5b_kMn4P6rTVLrp10kznzCNBtFdHcq1kDj/s2240/A%20guide%20to%20Google%20Search%20ranking%20systems.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1260" data-original-width="2240" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBSUgY1qmSS3YQx1KnWddOOWUabL45blUoNGfzkkFceEC60eC6ayxL93hBVxJ_xh9iP7WQfmNs5GtofzhkFIrfs6SZMIv1N_IB7dWj2NVO7oJakug0rgqPucV77qs5etH2ok6Ggdj4b8XzAIZPOj216A5b_kMn4P6rTVLrp10kznzCNBtFdHcq1kDj/w640-h360/A%20guide%20to%20Google%20Search%20ranking%20systems.png" width="640" /></a></div><p></p><p style="background-color: white; box-sizing: inherit; color: #202124; font-family: Roboto, "Noto Sans", "Noto Sans JP", "Noto Sans KR", "Noto Naskh Arabic", "Noto Sans Thai", "Noto Sans Hebrew", "Noto Sans Bengali", sans-serif; font-size: 16px; margin: 16px 0px; padding: 0px;">This page is a guide to understanding some of our more notable ranking systems. It covers some systems that are part of our core ranking systems, which are the underlying technologies that produce search results in response to queries. It also covers some systems involved with specific ranking needs.</p><p style="background-color: white; box-sizing: inherit; color: #202124; font-family: Roboto, "Noto Sans", "Noto Sans JP", "Noto Sans KR", "Noto Naskh Arabic", "Noto Sans Thai", "Noto Sans Hebrew", "Noto Sans Bengali", sans-serif; font-size: 16px; margin: 16px 0px; padding: 0px;">You can also visit our <a class="external-link" href="https://www.google.com/search/howsearchworks/" style="box-sizing: inherit; outline: 0px; text-decoration: var(--devsite-link-text-decoration,none); word-break: break-word;">How Search Works site</a> to understand how our <a class="external-link" href="https://www.google.com/search/howsearchworks/how-search-works/ranking-results/" style="box-sizing: inherit; outline: 0px; text-decoration: var(--devsite-link-text-decoration,none); word-break: break-word;">ranking systems</a>, combined with other processes, work together so that Google Search delivers on our mission to organize the world's information and make it universally accessible and useful.</p><h2 data-text="BERT" id="bert" role="presentation" style="background-color: white; border-bottom: var(--devsite-h2-border,var(--devsite-secondary-border)); box-sizing: inherit; color: #202124; margin-inline-end: -40px; margin: var(--devsite-h2-margin); overflow: hidden; padding-inline-end: 40px; padding: var(--devsite-h2-padding); text-overflow: ellipsis;"><span aria-level="2" class="devsite-heading" role="heading" style="box-sizing: inherit;">BERT</span><button aria-label="Copy link to this section: BERT" class="devsite-heading-link button-flat material-icons" data-id="bert" data-title="Copy link to this section: BERT" style="-webkit-font-smoothing: antialiased; appearance: none; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 50%; background-repeat: initial; background-size: initial; border-color: initial; border-radius: var(--devsite-button-border-radius,2px); border-style: initial; border-width: 0px; box-shadow: none; cursor: pointer; direction: ltr; font-family: "Material Icons"; font-feature-settings: "liga"; font-size: 24px; font-style: normal; font-weight: normal; height: 24px; line-height: 1; margin-inline-end: var(--devsite-button-margin-x-end); margin: var(--devsite-button-margin,0); max-width: var(--devsite-button-max-width,none); min-width: 36px; opacity: 0; outline: 0px; overflow-wrap: normal; overflow: hidden; padding: 0px 8px; text-overflow: ellipsis; transition: background-color 0.2s ease 0s, border 0.2s ease 0s, box-shadow 0.2s ease 0s; vertical-align: middle; white-space: nowrap; width: var(--devsite-button-width,auto);" type="button"></button></h2><p style="background-color: white; box-sizing: inherit; color: #202124; font-family: Roboto, "Noto Sans", "Noto Sans JP", "Noto Sans KR", "Noto Naskh Arabic", "Noto Sans Thai", "Noto Sans Hebrew", "Noto Sans Bengali", sans-serif; font-size: 16px; margin: 16px 0px; padding: 0px;">Bidirectional Encoder Representations from Transformers (<a class="external-link" href="https://blog.google/products/search/how-ai-powers-great-search-results/" style="box-sizing: inherit; outline: 0px; text-decoration: var(--devsite-link-text-decoration,none); word-break: break-word;">BERT</a>) is an AI system Google uses that allows us to understand how combinations of words express different meanings and intent.</p><h2 data-text="Crisis information systems" id="crisis-info" role="presentation" style="background-color: white; border-bottom: var(--devsite-h2-border,var(--devsite-secondary-border)); box-sizing: inherit; color: #202124; margin-inline-end: -40px; margin: var(--devsite-h2-margin); overflow: hidden; padding-inline-end: 40px; padding: var(--devsite-h2-padding); text-overflow: ellipsis;"><span aria-level="2" class="devsite-heading" role="heading" style="box-sizing: inherit;">Crisis information systems</span><button aria-label="Copy link to this section: Crisis information systems" class="devsite-heading-link button-flat material-icons" data-id="crisis-info" data-title="Copy link to this section: Crisis information systems" style="-webkit-font-smoothing: antialiased; appearance: none; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 50%; background-repeat: initial; background-size: initial; border-color: initial; border-radius: var(--devsite-button-border-radius,2px); border-style: initial; border-width: 0px; box-shadow: none; cursor: pointer; direction: ltr; font-family: "Material Icons"; font-feature-settings: "liga"; font-size: 24px; font-style: normal; font-weight: normal; height: 24px; line-height: 1; margin-inline-end: var(--devsite-button-margin-x-end); margin: var(--devsite-button-margin,0); max-width: var(--devsite-button-max-width,none); min-width: 36px; opacity: 0; outline: 0px; overflow-wrap: normal; overflow: hidden; padding: 0px 8px; text-overflow: ellipsis; transition: background-color 0.2s ease 0s, border 0.2s ease 0s, box-shadow 0.2s ease 0s; vertical-align: middle; white-space: nowrap; width: var(--devsite-button-width,auto);" type="button"></button></h2><p style="background-color: white; box-sizing: inherit; color: #202124; font-family: Roboto, "Noto Sans", "Noto Sans JP", "Noto Sans KR", "Noto Naskh Arabic", "Noto Sans Thai", "Noto Sans Hebrew", "Noto Sans Bengali", sans-serif; font-size: 16px; margin: 16px 0px; padding: 0px;">Google has developed systems to provide helpful and timely information during times of crisis, whether those involve personal crisis situations, natural disasters, or other wide-spread crisis situations:</p><ul style="background-color: white; box-sizing: inherit; color: #202124; font-family: Roboto, "Noto Sans", "Noto Sans JP", "Noto Sans KR", "Noto Naskh Arabic", "Noto Sans Thai", "Noto Sans Hebrew", "Noto Sans Bengali", sans-serif; font-size: 16px; list-style-image: initial; list-style-position: outside; margin: 0px; padding-left: 40px;"><li style="box-sizing: inherit; margin: 12px 0px; padding: 0px;"><b style="box-sizing: inherit;">Personal crisis:</b> Our systems work to understand when people are seeking information about personal crisis situations to display hotlines and content from trusted organizations for certain queries related to suicide, sexual assault, poison ingestion, gender-based violence, or drug addiction. Learn more about how <a class="external-link" href="https://support.google.com/websearch/answer/9988513" style="box-sizing: inherit; outline: 0px; text-decoration: var(--devsite-link-text-decoration,none); word-break: break-word;">personal crisis information is displayed in Google Search</a>.</li><li style="box-sizing: inherit; margin: 12px 0px; padding: 0px;"><b style="box-sizing: inherit;">SOS Alerts: </b>During times of natural disasters or wide-spread crisis situations, our SOS Alerts system works to show updates from local, national, or international authorities. These updates may include emergency phone numbers and websites, maps, translations of useful phrases, donation opportunities, and more. Learn more about <a class="external-link" href="https://support.google.com/sosalerts/" style="box-sizing: inherit; outline: 0px; text-decoration: var(--devsite-link-text-decoration,none); word-break: break-word;">how SOS Alerts work</a> and how they're part of Google's <a class="external-link" href="https://crisisresponse.google/forecasting-and-alerts/" style="box-sizing: inherit; outline: 0px; text-decoration: var(--devsite-link-text-decoration,none); word-break: break-word;">crisis alerts</a> that help in times of floods, wildfires, earthquakes, hurricanes, and other disasters.</li></ul><h2 data-text="Deduplication systems" id="deduplication" role="presentation" style="background-color: white; border-bottom: var(--devsite-h2-border,var(--devsite-secondary-border)); box-sizing: inherit; color: #202124; margin-inline-end: -40px; margin: var(--devsite-h2-margin); overflow: hidden; padding-inline-end: 40px; padding: var(--devsite-h2-padding); text-overflow: ellipsis;"><span aria-level="2" class="devsite-heading" role="heading" style="box-sizing: inherit;">Deduplication systems</span><button aria-label="Copy link to this section: Deduplication systems" class="devsite-heading-link button-flat material-icons" data-id="deduplication" data-title="Copy link to this section: Deduplication systems" style="-webkit-font-smoothing: antialiased; appearance: none; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 50%; background-repeat: initial; background-size: initial; border-color: initial; border-radius: var(--devsite-button-border-radius,2px); border-style: initial; border-width: 0px; box-shadow: none; cursor: pointer; direction: ltr; font-family: "Material Icons"; font-feature-settings: "liga"; font-size: 24px; font-style: normal; font-weight: normal; height: 24px; line-height: 1; margin-inline-end: var(--devsite-button-margin-x-end); margin: var(--devsite-button-margin,0); max-width: var(--devsite-button-max-width,none); min-width: 36px; opacity: 0; outline: 0px; overflow-wrap: normal; overflow: hidden; padding: 0px 8px; text-overflow: ellipsis; transition: background-color 0.2s ease 0s, border 0.2s ease 0s, box-shadow 0.2s ease 0s; vertical-align: middle; white-space: nowrap; width: var(--devsite-button-width,auto);" type="button"></button></h2><p style="background-color: white; box-sizing: inherit; color: #202124; font-family: Roboto, "Noto Sans", "Noto Sans JP", "Noto Sans KR", "Noto Naskh Arabic", "Noto Sans Thai", "Noto Sans Hebrew", "Noto Sans Bengali", sans-serif; font-size: 16px; margin: 16px 0px; padding: 0px;">Searches on Google may find thousands or even millions of matching web pages. Some of these may be very similar to each other. In such cases, our systems show only the most relevant results to avoid unhelpful duplication. Learn more about <a class="external-link" href="https://support.google.com/websearch/answer/9603785" style="box-sizing: inherit; outline: 0px; text-decoration: var(--devsite-link-text-decoration,none); word-break: break-word;">how deduplication works and how to see omitted results</a> if desired, when deduplication happens.</p><p style="background-color: white; box-sizing: inherit; color: #202124; font-family: Roboto, "Noto Sans", "Noto Sans JP", "Noto Sans KR", "Noto Naskh Arabic", "Noto Sans Thai", "Noto Sans Hebrew", "Noto Sans Bengali", sans-serif; font-size: 16px; margin: 16px 0px; padding: 0px;">Deduplication also happens with <a class="external-link" href="https://support.google.com/websearch/answer/9351707" style="box-sizing: inherit; outline: 0px; text-decoration: var(--devsite-link-text-decoration,none); word-break: break-word;">featured snippets</a>. If a web page listing is elevated to become a featured snippet, we don't repeat the listing later on the first page of results. This declutters the results and helps people locate relevant information more easily.</p><h2 data-text="Exact match domain system" id="exact-match" role="presentation" style="background-color: white; border-bottom: var(--devsite-h2-border,var(--devsite-secondary-border)); box-sizing: inherit; color: #202124; margin-inline-end: -40px; margin: var(--devsite-h2-margin); overflow: hidden; padding-inline-end: 40px; padding: var(--devsite-h2-padding); text-overflow: ellipsis;"><span aria-level="2" class="devsite-heading" role="heading" style="box-sizing: inherit;">Exact match domain system</span><button aria-label="Copy link to this section: Exact match domain system" class="devsite-heading-link button-flat material-icons" data-id="exact-match" data-title="Copy link to this section: Exact match domain system" style="-webkit-font-smoothing: antialiased; appearance: none; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 50%; background-repeat: initial; background-size: initial; border-color: initial; border-radius: var(--devsite-button-border-radius,2px); border-style: initial; border-width: 0px; box-shadow: none; cursor: pointer; direction: ltr; font-family: "Material Icons"; font-feature-settings: "liga"; font-size: 24px; font-style: normal; font-weight: normal; height: 24px; line-height: 1; margin-inline-end: var(--devsite-button-margin-x-end); margin: var(--devsite-button-margin,0); max-width: var(--devsite-button-max-width,none); min-width: 36px; opacity: 0; outline: 0px; overflow-wrap: normal; overflow: hidden; padding: 0px 8px; text-overflow: ellipsis; transition: background-color 0.2s ease 0s, border 0.2s ease 0s, box-shadow 0.2s ease 0s; vertical-align: middle; white-space: nowrap; width: var(--devsite-button-width,auto);" type="button"></button></h2><p style="background-color: white; box-sizing: inherit; color: #202124; font-family: Roboto, "Noto Sans", "Noto Sans JP", "Noto Sans KR", "Noto Naskh Arabic", "Noto Sans Thai", "Noto Sans Hebrew", "Noto Sans Bengali", sans-serif; font-size: 16px; margin: 16px 0px; padding: 0px;">Our ranking systems consider the words in domain names as one of many factors to determine if content is relevant to a search. However, our exact match domain system works to ensure we don't give too much credit for content hosted under domains designed to exactly match particular queries. For example, someone might create a domain name containing the words "best-places-to-eat-lunch" in hopes all those words in the domain name would propel content high in the rankings. Our system adjusts for this.</p><h2 data-text="Freshness systems" id="freshness" role="presentation" style="background-color: white; border-bottom: var(--devsite-h2-border,var(--devsite-secondary-border)); box-sizing: inherit; color: #202124; margin-inline-end: -40px; margin: var(--devsite-h2-margin); overflow: hidden; padding-inline-end: 40px; padding: var(--devsite-h2-padding); text-overflow: ellipsis;"><span aria-level="2" class="devsite-heading" role="heading" style="box-sizing: inherit;">Freshness systems</span><button aria-label="Copy link to this section: Freshness systems" class="devsite-heading-link button-flat material-icons" data-id="freshness" data-title="Copy link to this section: Freshness systems" style="-webkit-font-smoothing: antialiased; appearance: none; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 50%; background-repeat: initial; background-size: initial; border-color: initial; border-radius: var(--devsite-button-border-radius,2px); border-style: initial; border-width: 0px; box-shadow: none; cursor: pointer; direction: ltr; font-family: "Material Icons"; font-feature-settings: "liga"; font-size: 24px; font-style: normal; font-weight: normal; height: 24px; line-height: 1; margin-inline-end: var(--devsite-button-margin-x-end); margin: var(--devsite-button-margin,0); max-width: var(--devsite-button-max-width,none); min-width: 36px; opacity: 0; outline: 0px; overflow-wrap: normal; overflow: hidden; padding: 0px 8px; text-overflow: ellipsis; transition: background-color 0.2s ease 0s, border 0.2s ease 0s, box-shadow 0.2s ease 0s; vertical-align: middle; white-space: nowrap; width: var(--devsite-button-width,auto);" type="button"></button></h2><p style="background-color: white; box-sizing: inherit; color: #202124; font-family: Roboto, "Noto Sans", "Noto Sans JP", "Noto Sans KR", "Noto Naskh Arabic", "Noto Sans Thai", "Noto Sans Hebrew", "Noto Sans Bengali", sans-serif; font-size: 16px; margin: 16px 0px; padding: 0px;">We have various "query deserves freshness" systems designed to show fresher content for queries where it would be expected. For example, if someone is searching about a movie that's just been released, they probably want recent reviews rather than older articles from when production began. For another example, ordinarily a search for "earthquake" might bring back material about preparation and resources. However, if an earthquake happened recently, then news articles and fresher content might appear.</p><h2 data-text="Helpful content system" id="helpful-content" role="presentation" style="background-color: white; border-bottom: var(--devsite-h2-border,var(--devsite-secondary-border)); box-sizing: inherit; color: #202124; margin-inline-end: -40px; margin: var(--devsite-h2-margin); overflow: hidden; padding-inline-end: 40px; padding: var(--devsite-h2-padding); text-overflow: ellipsis;"><span aria-level="2" class="devsite-heading" role="heading" style="box-sizing: inherit;">Helpful content system</span><button aria-label="Copy link to this section: Helpful content system" class="devsite-heading-link button-flat material-icons" data-id="helpful-content" data-title="Copy link to this section: Helpful content system" style="-webkit-font-smoothing: antialiased; appearance: none; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 50%; background-repeat: initial; background-size: initial; border-color: initial; border-radius: var(--devsite-button-border-radius,2px); border-style: initial; border-width: 0px; box-shadow: none; cursor: pointer; direction: ltr; font-family: "Material Icons"; font-feature-settings: "liga"; font-size: 24px; font-style: normal; font-weight: normal; height: 24px; line-height: 1; margin-inline-end: var(--devsite-button-margin-x-end); margin: var(--devsite-button-margin,0); max-width: var(--devsite-button-max-width,none); min-width: 36px; opacity: 0; outline: 0px; overflow-wrap: normal; overflow: hidden; padding: 0px 8px; text-overflow: ellipsis; transition: background-color 0.2s ease 0s, border 0.2s ease 0s, box-shadow 0.2s ease 0s; vertical-align: middle; white-space: nowrap; width: var(--devsite-button-width,auto);" type="button"></button></h2><p style="background-color: white; box-sizing: inherit; color: #202124; font-family: Roboto, "Noto Sans", "Noto Sans JP", "Noto Sans KR", "Noto Naskh Arabic", "Noto Sans Thai", "Noto Sans Hebrew", "Noto Sans Bengali", sans-serif; font-size: 16px; margin: 16px 0px; padding: 0px;">Our <a href="https://developers.google.com/search/updates/helpful-content-update" style="box-sizing: inherit; outline: 0px; text-decoration: var(--devsite-link-text-decoration,none); word-break: break-word;">helpful content system</a> is designed to better ensure people see original, helpful content written by people, for people, in search results, rather than content made primarily to gain search engine traffic.</p><h2 data-text="Link analysis systems and PageRank" id="link-analysis" role="presentation" style="background-color: white; border-bottom: var(--devsite-h2-border,var(--devsite-secondary-border)); box-sizing: inherit; color: #202124; margin-inline-end: -40px; margin: var(--devsite-h2-margin); overflow: hidden; padding-inline-end: 40px; padding: var(--devsite-h2-padding); text-overflow: ellipsis;"><span aria-level="2" class="devsite-heading" role="heading" style="box-sizing: inherit;">Link analysis systems and PageRank</span><button aria-label="Copy link to this section: Link analysis systems and PageRank" class="devsite-heading-link button-flat material-icons" data-id="link-analysis" data-title="Copy link to this section: Link analysis systems and PageRank" style="-webkit-font-smoothing: antialiased; appearance: none; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 50%; background-repeat: initial; background-size: initial; border-color: initial; border-radius: var(--devsite-button-border-radius,2px); border-style: initial; border-width: 0px; box-shadow: none; cursor: pointer; direction: ltr; font-family: "Material Icons"; font-feature-settings: "liga"; font-size: 24px; font-style: normal; font-weight: normal; height: 24px; line-height: 1; margin-inline-end: var(--devsite-button-margin-x-end); margin: var(--devsite-button-margin,0); max-width: var(--devsite-button-max-width,none); min-width: 36px; opacity: 0; outline: 0px; overflow-wrap: normal; overflow: hidden; padding: 0px 8px; text-overflow: ellipsis; transition: background-color 0.2s ease 0s, border 0.2s ease 0s, box-shadow 0.2s ease 0s; vertical-align: middle; white-space: nowrap; width: var(--devsite-button-width,auto);" type="button"></button></h2><p style="background-color: white; box-sizing: inherit; color: #202124; font-family: Roboto, "Noto Sans", "Noto Sans JP", "Noto Sans KR", "Noto Naskh Arabic", "Noto Sans Thai", "Noto Sans Hebrew", "Noto Sans Bengali", sans-serif; font-size: 16px; margin: 16px 0px; padding: 0px;">We have various systems that understand how pages link to each other as a way to determine what pages are about and which might be most helpful in response to a query. Among these is PageRank, one of our core ranking systems used when Google first launched. Those curious can learn more by reading the original <a class="external-link" href="http://infolab.stanford.edu/~backrub/google.html" style="box-sizing: inherit; outline: 0px; text-decoration: var(--devsite-link-text-decoration,none); word-break: break-word;">PageRank research paper</a> and <a class="external-link" href="https://patents.google.com/patent/US6285999" style="box-sizing: inherit; outline: 0px; text-decoration: var(--devsite-link-text-decoration,none); word-break: break-word;">patent</a>. How PageRank works has evolved a lot since then, and it continues to be part of our core ranking systems.</p><h2 data-text="Local news systems" id="local-news" role="presentation" style="background-color: white; border-bottom: var(--devsite-h2-border,var(--devsite-secondary-border)); box-sizing: inherit; color: #202124; margin-inline-end: -40px; margin: var(--devsite-h2-margin); overflow: hidden; padding-inline-end: 40px; padding: var(--devsite-h2-padding); text-overflow: ellipsis;"><span aria-level="2" class="devsite-heading" role="heading" style="box-sizing: inherit;">Local news systems</span><button aria-label="Copy link to this section: Local news systems" class="devsite-heading-link button-flat material-icons" data-id="local-news" data-title="Copy link to this section: Local news systems" style="-webkit-font-smoothing: antialiased; appearance: none; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 50%; background-repeat: initial; background-size: initial; border-color: initial; border-radius: var(--devsite-button-border-radius,2px); border-style: initial; border-width: 0px; box-shadow: none; cursor: pointer; direction: ltr; font-family: "Material Icons"; font-feature-settings: "liga"; font-size: 24px; font-style: normal; font-weight: normal; height: 24px; line-height: 1; margin-inline-end: var(--devsite-button-margin-x-end); margin: var(--devsite-button-margin,0); max-width: var(--devsite-button-max-width,none); min-width: 36px; opacity: 0; outline: 0px; overflow-wrap: normal; overflow: hidden; padding: 0px 8px; text-overflow: ellipsis; transition: background-color 0.2s ease 0s, border 0.2s ease 0s, box-shadow 0.2s ease 0s; vertical-align: middle; white-space: nowrap; width: var(--devsite-button-width,auto);" type="button"></button></h2><p style="background-color: white; box-sizing: inherit; color: #202124; font-family: Roboto, "Noto Sans", "Noto Sans JP", "Noto Sans KR", "Noto Naskh Arabic", "Noto Sans Thai", "Noto Sans Hebrew", "Noto Sans Bengali", sans-serif; font-size: 16px; margin: 16px 0px; padding: 0px;">We have systems that work to identify and surface local sources of news whenever relevant, <a class="external-link" href="https://blog.google/products/news/local-news-update-census-mapper/" style="box-sizing: inherit; outline: 0px; text-decoration: var(--devsite-link-text-decoration,none); word-break: break-word;">such as through</a> our "Top stories" and "Local news" features.</p><h2 data-text="MUM" id="mum" role="presentation" style="background-color: white; border-bottom: var(--devsite-h2-border,var(--devsite-secondary-border)); box-sizing: inherit; color: #202124; margin-inline-end: -40px; margin: var(--devsite-h2-margin); overflow: hidden; padding-inline-end: 40px; padding: var(--devsite-h2-padding); text-overflow: ellipsis;"><span aria-level="2" class="devsite-heading" role="heading" style="box-sizing: inherit;">MUM</span><button aria-label="Copy link to this section: MUM" class="devsite-heading-link button-flat material-icons" data-id="mum" data-title="Copy link to this section: MUM" style="-webkit-font-smoothing: antialiased; appearance: none; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 50%; background-repeat: initial; background-size: initial; border-color: initial; border-radius: var(--devsite-button-border-radius,2px); border-style: initial; border-width: 0px; box-shadow: none; cursor: pointer; direction: ltr; font-family: "Material Icons"; font-feature-settings: "liga"; font-size: 24px; font-style: normal; font-weight: normal; height: 24px; line-height: 1; margin-inline-end: var(--devsite-button-margin-x-end); margin: var(--devsite-button-margin,0); max-width: var(--devsite-button-max-width,none); min-width: 36px; opacity: 0; outline: 0px; overflow-wrap: normal; overflow: hidden; padding: 0px 8px; text-overflow: ellipsis; transition: background-color 0.2s ease 0s, border 0.2s ease 0s, box-shadow 0.2s ease 0s; vertical-align: middle; white-space: nowrap; width: var(--devsite-button-width,auto);" type="button"></button></h2><p style="background-color: white; box-sizing: inherit; color: #202124; font-family: Roboto, "Noto Sans", "Noto Sans JP", "Noto Sans KR", "Noto Naskh Arabic", "Noto Sans Thai", "Noto Sans Hebrew", "Noto Sans Bengali", sans-serif; font-size: 16px; margin: 16px 0px; padding: 0px;">Multitask Unified Model (<a class="external-link" href="https://blog.google/products/search/how-ai-powers-great-search-results/" style="box-sizing: inherit; outline: 0px; text-decoration: var(--devsite-link-text-decoration,none); word-break: break-word;">MUM</a>) is an AI system capable of both understanding and generating language. It's not currently used for general ranking in Search but rather for some specific applications such as to <a class="external-link" href="https://blog.google/products/search/how-mum-improved-google-searches-vaccine-information/" style="box-sizing: inherit; outline: 0px; text-decoration: var(--devsite-link-text-decoration,none); word-break: break-word;">improve searches for COVID-19 vaccine information</a> and to <a class="external-link" href="https://blog.google/products/search/information-literacy/" style="box-sizing: inherit; outline: 0px; text-decoration: var(--devsite-link-text-decoration,none); word-break: break-word;">improve featured snippet callouts we display</a>.</p><h2 data-text="Neural matching" id="neural-matching" role="presentation" style="background-color: white; border-bottom: var(--devsite-h2-border,var(--devsite-secondary-border)); box-sizing: inherit; color: #202124; margin-inline-end: -40px; margin: var(--devsite-h2-margin); overflow: hidden; padding-inline-end: 40px; padding: var(--devsite-h2-padding); text-overflow: ellipsis;"><span aria-level="2" class="devsite-heading" role="heading" style="box-sizing: inherit;">Neural matching</span><button aria-label="Copy link to this section: Neural matching" class="devsite-heading-link button-flat material-icons" data-id="neural-matching" data-title="Copy link to this section: Neural matching" style="-webkit-font-smoothing: antialiased; appearance: none; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 50%; background-repeat: initial; background-size: initial; border-color: initial; border-radius: var(--devsite-button-border-radius,2px); border-style: initial; border-width: 0px; box-shadow: none; cursor: pointer; direction: ltr; font-family: "Material Icons"; font-feature-settings: "liga"; font-size: 24px; font-style: normal; font-weight: normal; height: 24px; line-height: 1; margin-inline-end: var(--devsite-button-margin-x-end); margin: var(--devsite-button-margin,0); max-width: var(--devsite-button-max-width,none); min-width: 36px; opacity: 0; outline: 0px; overflow-wrap: normal; overflow: hidden; padding: 0px 8px; text-overflow: ellipsis; transition: background-color 0.2s ease 0s, border 0.2s ease 0s, box-shadow 0.2s ease 0s; vertical-align: middle; white-space: nowrap; width: var(--devsite-button-width,auto);" type="button"></button></h2><p style="background-color: white; box-sizing: inherit; color: #202124; font-family: Roboto, "Noto Sans", "Noto Sans JP", "Noto Sans KR", "Noto Naskh Arabic", "Noto Sans Thai", "Noto Sans Hebrew", "Noto Sans Bengali", sans-serif; font-size: 16px; margin: 16px 0px; padding: 0px;"><a class="external-link" href="https://blog.google/products/search/how-ai-powers-great-search-results/" style="box-sizing: inherit; outline: 0px; text-decoration: var(--devsite-link-text-decoration,none); word-break: break-word;">Neural matching</a> is an AI system that Google uses to understand representations of concepts in queries and pages and match them to one another.</p><h2 data-text="Original content systems" id="original-content" role="presentation" style="background-color: white; border-bottom: var(--devsite-h2-border,var(--devsite-secondary-border)); box-sizing: inherit; color: #202124; margin-inline-end: -40px; margin: var(--devsite-h2-margin); overflow: hidden; padding-inline-end: 40px; padding: var(--devsite-h2-padding); text-overflow: ellipsis;"><span aria-level="2" class="devsite-heading" role="heading" style="box-sizing: inherit;">Original content systems</span><button aria-label="Copy link to this section: Original content systems" class="devsite-heading-link button-flat material-icons" data-id="original-content" data-title="Copy link to this section: Original content systems" style="-webkit-font-smoothing: antialiased; appearance: none; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 50%; background-repeat: initial; background-size: initial; border-color: initial; border-radius: var(--devsite-button-border-radius,2px); border-style: initial; border-width: 0px; box-shadow: none; cursor: pointer; direction: ltr; font-family: "Material Icons"; font-feature-settings: "liga"; font-size: 24px; font-style: normal; font-weight: normal; height: 24px; line-height: 1; margin-inline-end: var(--devsite-button-margin-x-end); margin: var(--devsite-button-margin,0); max-width: var(--devsite-button-max-width,none); min-width: 36px; opacity: 0; outline: 0px; overflow-wrap: normal; overflow: hidden; padding: 0px 8px; text-overflow: ellipsis; transition: background-color 0.2s ease 0s, border 0.2s ease 0s, box-shadow 0.2s ease 0s; vertical-align: middle; white-space: nowrap; width: var(--devsite-button-width,auto);" type="button"></button></h2><p style="background-color: white; box-sizing: inherit; color: #202124; font-family: Roboto, "Noto Sans", "Noto Sans JP", "Noto Sans KR", "Noto Naskh Arabic", "Noto Sans Thai", "Noto Sans Hebrew", "Noto Sans Bengali", sans-serif; font-size: 16px; margin: 16px 0px; padding: 0px;">We have systems to help ensure we are showing original content prominently in search results, <a class="external-link" href="https://blog.google/products/search/original-reporting/" style="box-sizing: inherit; outline: 0px; text-decoration: var(--devsite-link-text-decoration,none); word-break: break-word;">including original reporting</a>, ahead of those who merely cite it. This includes support of a special <a href="https://developers.google.com/search/docs/crawling-indexing/consolidate-duplicate-urls" style="box-sizing: inherit; outline: 0px; text-decoration: var(--devsite-link-text-decoration,none); word-break: break-word;">canonical markup</a> creators can use to help us better understand what is the primary page if a page has been duplicated in several places.</p><h2 data-text="Removal-based demotion systems" id="removals" role="presentation" style="background-color: white; border-bottom: var(--devsite-h2-border,var(--devsite-secondary-border)); box-sizing: inherit; color: #202124; margin-inline-end: -40px; margin: var(--devsite-h2-margin); overflow: hidden; padding-inline-end: 40px; padding: var(--devsite-h2-padding); text-overflow: ellipsis;"><span aria-level="2" class="devsite-heading" role="heading" style="box-sizing: inherit;">Removal-based demotion systems</span><button aria-label="Copy link to this section: Removal-based demotion systems" class="devsite-heading-link button-flat material-icons" data-id="removals" data-title="Copy link to this section: Removal-based demotion systems" style="-webkit-font-smoothing: antialiased; appearance: none; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 50%; background-repeat: initial; background-size: initial; border-color: initial; border-radius: var(--devsite-button-border-radius,2px); border-style: initial; border-width: 0px; box-shadow: none; cursor: pointer; direction: ltr; font-family: "Material Icons"; font-feature-settings: "liga"; font-size: 24px; font-style: normal; font-weight: normal; height: 24px; line-height: 1; margin-inline-end: var(--devsite-button-margin-x-end); margin: var(--devsite-button-margin,0); max-width: var(--devsite-button-max-width,none); min-width: 36px; opacity: 0; outline: 0px; overflow-wrap: normal; overflow: hidden; padding: 0px 8px; text-overflow: ellipsis; transition: background-color 0.2s ease 0s, border 0.2s ease 0s, box-shadow 0.2s ease 0s; vertical-align: middle; white-space: nowrap; width: var(--devsite-button-width,auto);" type="button"></button></h2><p style="background-color: white; box-sizing: inherit; color: #202124; font-family: Roboto, "Noto Sans", "Noto Sans JP", "Noto Sans KR", "Noto Naskh Arabic", "Noto Sans Thai", "Noto Sans Hebrew", "Noto Sans Bengali", sans-serif; font-size: 16px; margin: 16px 0px; padding: 0px;">Google has policies that allow the removal of certain types of content. If we process a high volume of such removals involving a particular site, we use that as a signal to improve our results. In particular:</p><ul style="background-color: white; box-sizing: inherit; color: #202124; font-family: Roboto, "Noto Sans", "Noto Sans JP", "Noto Sans KR", "Noto Naskh Arabic", "Noto Sans Thai", "Noto Sans Hebrew", "Noto Sans Bengali", sans-serif; font-size: 16px; list-style-image: initial; list-style-position: outside; margin: 0px; padding-left: 40px;"><li style="box-sizing: inherit; margin: 12px 0px; padding: 0px;"><b style="box-sizing: inherit;">Legal removals: </b>When we receive a high volume of <a class="external-link" href="https://support.google.com/transparencyreport/answer/7347743" style="box-sizing: inherit; outline: 0px; text-decoration: var(--devsite-link-text-decoration,none); word-break: break-word;">valid copyright removal requests</a> involving a given site, <a class="external-link" href="https://search.googleblog.com/2012/08/an-update-to-our-search-algorithms.html" style="box-sizing: inherit; outline: 0px; text-decoration: var(--devsite-link-text-decoration,none); word-break: break-word;">we are able to use that</a> to demote other content from the site in our results. This way, if there is other infringing content, people are less likely to encounter it versus the original content. We apply similar demotion signals to complaints involving defamation, counterfeit goods, and court-ordered removals.</li><li style="box-sizing: inherit; margin: 12px 0px; padding: 0px;"><b style="box-sizing: inherit;">Personal information removals</b>: If we process a high volume of personal information removals involving a site with <a class="external-link" href="https://support.google.com/websearch/answer/9172218" style="box-sizing: inherit; outline: 0px; text-decoration: var(--devsite-link-text-decoration,none); word-break: break-word;">exploitative removal practices</a>, we demote other content from the site in our results. <a class="external-link" href="https://blog.google/products/search/improving-search-better-protect-people-harassment/" style="box-sizing: inherit; outline: 0px; text-decoration: var(--devsite-link-text-decoration,none); word-break: break-word;">We also look to see</a> if the same pattern of behavior is happening with other sites and, if so, apply demotions to content on those sites. We may apply similar demotion practices for sites that receive a high volume of <a class="external-link" href="https://support.google.com/websearch/answer/9673730" style="box-sizing: inherit; outline: 0px; text-decoration: var(--devsite-link-text-decoration,none); word-break: break-word;">doxxing content removals</a>. Furthermore, we have automatic protections designed to prevent <a class="external-link" href="https://support.google.com/websearch/answer/6302812" style="box-sizing: inherit; outline: 0px; text-decoration: var(--devsite-link-text-decoration,none); word-break: break-word;">non-consensual explicit personal images</a> from ranking highly in response to queries involving names.</li></ul><h2 data-text="Page experience system" id="page-experience" role="presentation" style="background-color: white; border-bottom: var(--devsite-h2-border,var(--devsite-secondary-border)); box-sizing: inherit; color: #202124; margin-inline-end: -40px; margin: var(--devsite-h2-margin); overflow: hidden; padding-inline-end: 40px; padding: var(--devsite-h2-padding); text-overflow: ellipsis;"><span aria-level="2" class="devsite-heading" role="heading" style="box-sizing: inherit;">Page experience system</span><button aria-label="Copy link to this section: Page experience system" class="devsite-heading-link button-flat material-icons" data-id="page-experience" data-title="Copy link to this section: Page experience system" style="-webkit-font-smoothing: antialiased; appearance: none; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 50%; background-repeat: initial; background-size: initial; border-color: initial; border-radius: var(--devsite-button-border-radius,2px); border-style: initial; border-width: 0px; box-shadow: none; cursor: pointer; direction: ltr; font-family: "Material Icons"; font-feature-settings: "liga"; font-size: 24px; font-style: normal; font-weight: normal; height: 24px; line-height: 1; margin-inline-end: var(--devsite-button-margin-x-end); margin: var(--devsite-button-margin,0); max-width: var(--devsite-button-max-width,none); min-width: 36px; opacity: 0; outline: 0px; overflow-wrap: normal; overflow: hidden; padding: 0px 8px; text-overflow: ellipsis; transition: background-color 0.2s ease 0s, border 0.2s ease 0s, box-shadow 0.2s ease 0s; vertical-align: middle; white-space: nowrap; width: var(--devsite-button-width,auto);" type="button"></button></h2><p style="background-color: white; box-sizing: inherit; color: #202124; font-family: Roboto, "Noto Sans", "Noto Sans JP", "Noto Sans KR", "Noto Naskh Arabic", "Noto Sans Thai", "Noto Sans Hebrew", "Noto Sans Bengali", sans-serif; font-size: 16px; margin: 16px 0px; padding: 0px;">People prefer sites that offer a great page experience. This is why we have a <a href="https://developers.google.com/search/docs/appearance/page-experience" style="box-sizing: inherit; outline: 0px; text-decoration: var(--devsite-link-text-decoration,none); word-break: break-word;">page experience</a> system that assesses a variety of criteria, such as how quickly pages load, mobile-friendliness, if pages lack intrusive interstitials, and if pages are served in a secure fashion. In situations where there are many possible matches with relatively equal relevance, the system helps give preference to content with a better page experience.</p><h2 data-text="Passage ranking system" id="passage-ranking-system" role="presentation" style="background-color: white; border-bottom: var(--devsite-h2-border,var(--devsite-secondary-border)); box-sizing: inherit; color: #202124; margin-inline-end: -40px; margin: var(--devsite-h2-margin); overflow: hidden; padding-inline-end: 40px; padding: var(--devsite-h2-padding); text-overflow: ellipsis;"><span aria-level="2" class="devsite-heading" role="heading" style="box-sizing: inherit;">Passage ranking system</span><button aria-label="Copy link to this section: Passage ranking system" class="devsite-heading-link button-flat material-icons" data-id="passage-ranking-system" data-title="Copy link to this section: Passage ranking system" style="-webkit-font-smoothing: antialiased; appearance: none; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 50%; background-repeat: initial; background-size: initial; border-color: initial; border-radius: var(--devsite-button-border-radius,2px); border-style: initial; border-width: 0px; box-shadow: none; cursor: pointer; direction: ltr; font-family: "Material Icons"; font-feature-settings: "liga"; font-size: 24px; font-style: normal; font-weight: normal; height: 24px; line-height: 1; margin-inline-end: var(--devsite-button-margin-x-end); margin: var(--devsite-button-margin,0); max-width: var(--devsite-button-max-width,none); min-width: 36px; opacity: 0; outline: 0px; overflow-wrap: normal; overflow: hidden; padding: 0px 8px; text-overflow: ellipsis; transition: background-color 0.2s ease 0s, border 0.2s ease 0s, box-shadow 0.2s ease 0s; vertical-align: middle; white-space: nowrap; width: var(--devsite-button-width,auto);" type="button"></button></h2><p style="background-color: white; box-sizing: inherit; color: #202124; font-family: Roboto, "Noto Sans", "Noto Sans JP", "Noto Sans KR", "Noto Naskh Arabic", "Noto Sans Thai", "Noto Sans Hebrew", "Noto Sans Bengali", sans-serif; font-size: 16px; margin: 16px 0px; padding: 0px;"><a class="external-link" href="https://www.blog.google/products/search/search-on/" style="box-sizing: inherit; outline: 0px; text-decoration: var(--devsite-link-text-decoration,none); word-break: break-word;">Passage ranking</a> is an AI system we use to identify individual sections or "passages" of a web page to better understand how relevant a page is to a search.</p><h2 data-text="Product reviews system" id="product-reviews-system" role="presentation" style="background-color: white; border-bottom: var(--devsite-h2-border,var(--devsite-secondary-border)); box-sizing: inherit; color: #202124; margin-inline-end: -40px; margin: var(--devsite-h2-margin); overflow: hidden; padding-inline-end: 40px; padding: var(--devsite-h2-padding); text-overflow: ellipsis;"><span aria-level="2" class="devsite-heading" role="heading" style="box-sizing: inherit;">Product reviews system</span><button aria-label="Copy link to this section: Product reviews system" class="devsite-heading-link button-flat material-icons" data-id="product-reviews-system" data-title="Copy link to this section: Product reviews system" style="-webkit-font-smoothing: antialiased; appearance: none; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 50%; background-repeat: initial; background-size: initial; border-color: initial; border-radius: var(--devsite-button-border-radius,2px); border-style: initial; border-width: 0px; box-shadow: none; cursor: pointer; direction: ltr; font-family: "Material Icons"; font-feature-settings: "liga"; font-size: 24px; font-style: normal; font-weight: normal; height: 24px; line-height: 1; margin-inline-end: var(--devsite-button-margin-x-end); margin: var(--devsite-button-margin,0); max-width: var(--devsite-button-max-width,none); min-width: 36px; opacity: 0; outline: 0px; overflow-wrap: normal; overflow: hidden; padding: 0px 8px; text-overflow: ellipsis; transition: background-color 0.2s ease 0s, border 0.2s ease 0s, box-shadow 0.2s ease 0s; vertical-align: middle; white-space: nowrap; width: var(--devsite-button-width,auto);" type="button"></button></h2><p style="background-color: white; box-sizing: inherit; color: #202124; font-family: Roboto, "Noto Sans", "Noto Sans JP", "Noto Sans KR", "Noto Naskh Arabic", "Noto Sans Thai", "Noto Sans Hebrew", "Noto Sans Bengali", sans-serif; font-size: 16px; margin: 16px 0px; padding: 0px;">The <a href="https://developers.google.com/search/updates/product-reviews-update" style="box-sizing: inherit; outline: 0px; text-decoration: var(--devsite-link-text-decoration,none); word-break: break-word;">product reviews system</a> aims to better reward high quality product reviews, content that provides insightful analysis and original research, and is written by experts or enthusiasts who know the topic well.</p><h2 data-text="RankBrain" id="rankbrain" role="presentation" style="background-color: white; border-bottom: var(--devsite-h2-border,var(--devsite-secondary-border)); box-sizing: inherit; color: #202124; margin-inline-end: -40px; margin: var(--devsite-h2-margin); overflow: hidden; padding-inline-end: 40px; padding: var(--devsite-h2-padding); text-overflow: ellipsis;"><span aria-level="2" class="devsite-heading" role="heading" style="box-sizing: inherit;">RankBrain</span><button aria-label="Copy link to this section: RankBrain" class="devsite-heading-link button-flat material-icons" data-id="rankbrain" data-title="Copy link to this section: RankBrain" style="-webkit-font-smoothing: antialiased; appearance: none; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 50%; background-repeat: initial; background-size: initial; border-color: initial; border-radius: var(--devsite-button-border-radius,2px); border-style: initial; border-width: 0px; box-shadow: none; cursor: pointer; direction: ltr; font-family: "Material Icons"; font-feature-settings: "liga"; font-size: 24px; font-style: normal; font-weight: normal; height: 24px; line-height: 1; margin-inline-end: var(--devsite-button-margin-x-end); margin: var(--devsite-button-margin,0); max-width: var(--devsite-button-max-width,none); min-width: 36px; opacity: 0; outline: 0px; overflow-wrap: normal; overflow: hidden; padding: 0px 8px; text-overflow: ellipsis; transition: background-color 0.2s ease 0s, border 0.2s ease 0s, box-shadow 0.2s ease 0s; vertical-align: middle; white-space: nowrap; width: var(--devsite-button-width,auto);" type="button"></button></h2><p style="background-color: white; box-sizing: inherit; color: #202124; font-family: Roboto, "Noto Sans", "Noto Sans JP", "Noto Sans KR", "Noto Naskh Arabic", "Noto Sans Thai", "Noto Sans Hebrew", "Noto Sans Bengali", sans-serif; font-size: 16px; margin: 16px 0px; padding: 0px;"><a class="external-link" href="https://blog.google/products/search/how-ai-powers-great-search-results/" style="box-sizing: inherit; outline: 0px; text-decoration: var(--devsite-link-text-decoration,none); word-break: break-word;">RankBrain</a> is an AI system that helps us understand how words are related to concepts. It means we can better return relevant content even if it doesn't contain all the exact words used in a search, by understanding the content is related to other words and concepts.</p><h2 data-text="Reliable information systems" id="reliable-information-systems" role="presentation" style="background-color: white; border-bottom: var(--devsite-h2-border,var(--devsite-secondary-border)); box-sizing: inherit; color: #202124; margin-inline-end: -40px; margin: var(--devsite-h2-margin); overflow: hidden; padding-inline-end: 40px; padding: var(--devsite-h2-padding); text-overflow: ellipsis;"><span aria-level="2" class="devsite-heading" role="heading" style="box-sizing: inherit;">Reliable information systems</span><button aria-label="Copy link to this section: Reliable information systems" class="devsite-heading-link button-flat material-icons" data-id="reliable-information-systems" data-title="Copy link to this section: Reliable information systems" style="-webkit-font-smoothing: antialiased; appearance: none; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 50%; background-repeat: initial; background-size: initial; border-color: initial; border-radius: var(--devsite-button-border-radius,2px); border-style: initial; border-width: 0px; box-shadow: none; cursor: pointer; direction: ltr; font-family: "Material Icons"; font-feature-settings: "liga"; font-size: 24px; font-style: normal; font-weight: normal; height: 24px; line-height: 1; margin-inline-end: var(--devsite-button-margin-x-end); margin: var(--devsite-button-margin,0); max-width: var(--devsite-button-max-width,none); min-width: 36px; opacity: 0; outline: 0px; overflow-wrap: normal; overflow: hidden; padding: 0px 8px; text-overflow: ellipsis; transition: background-color 0.2s ease 0s, border 0.2s ease 0s, box-shadow 0.2s ease 0s; vertical-align: middle; white-space: nowrap; width: var(--devsite-button-width,auto);" type="button"></button></h2><p style="background-color: white; box-sizing: inherit; color: #202124; font-family: Roboto, "Noto Sans", "Noto Sans JP", "Noto Sans KR", "Noto Naskh Arabic", "Noto Sans Thai", "Noto Sans Hebrew", "Noto Sans Bengali", sans-serif; font-size: 16px; margin: 16px 0px; padding: 0px;">Multiple systems work in various ways to show the most reliable information possible, such as to <a class="external-link" href="https://blog.google/products/search/our-latest-quality-improvements-search/" style="box-sizing: inherit; outline: 0px; text-decoration: var(--devsite-link-text-decoration,none); word-break: break-word;">help surface more authoritative pages and demote low-quality content</a> and <a class="external-link" href="https://blog.google/outreach-initiatives/google-news-initiative/elevating-quality-journalism/" style="box-sizing: inherit; outline: 0px; text-decoration: var(--devsite-link-text-decoration,none); word-break: break-word;">to elevate quality journalism</a>. In cases where reliable information might be lacking, our systems automatically display <a class="external-link" href="https://blog.google/products/search/information-literacy/" style="box-sizing: inherit; outline: 0px; text-decoration: var(--devsite-link-text-decoration,none); word-break: break-word;">content advisories</a> about rapidly-changing topics or when our systems don't have high confidence in the overall quality of the results available for the search. These provide tips on how to search in ways that might lead to more helpful results. Learn more about our <a class="external-link" href="https://blog.google/products/search/how-google-delivers-reliable-information-search/" style="box-sizing: inherit; outline: 0px; text-decoration: var(--devsite-link-text-decoration,none); word-break: break-word;">approach to delivering high-quality information in Search</a>.</p><h2 data-text="Site diversity system" id="site-diversity-system" role="presentation" style="background-color: white; border-bottom: var(--devsite-h2-border,var(--devsite-secondary-border)); box-sizing: inherit; color: #202124; margin-inline-end: -40px; margin: var(--devsite-h2-margin); overflow: hidden; padding-inline-end: 40px; padding: var(--devsite-h2-padding); text-overflow: ellipsis;"><span aria-level="2" class="devsite-heading" role="heading" style="box-sizing: inherit;">Site diversity system</span><button aria-label="Copy link to this section: Site diversity system" class="devsite-heading-link button-flat material-icons" data-id="site-diversity-system" data-title="Copy link to this section: Site diversity system" style="-webkit-font-smoothing: antialiased; appearance: none; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 50%; background-repeat: initial; background-size: initial; border-color: initial; border-radius: var(--devsite-button-border-radius,2px); border-style: initial; border-width: 0px; box-shadow: none; cursor: pointer; direction: ltr; font-family: "Material Icons"; font-feature-settings: "liga"; font-size: 24px; font-style: normal; font-weight: normal; height: 24px; line-height: 1; margin-inline-end: var(--devsite-button-margin-x-end); margin: var(--devsite-button-margin,0); max-width: var(--devsite-button-max-width,none); min-width: 36px; opacity: 0; outline: 0px; overflow-wrap: normal; overflow: hidden; padding: 0px 8px; text-overflow: ellipsis; transition: background-color 0.2s ease 0s, border 0.2s ease 0s, box-shadow 0.2s ease 0s; vertical-align: middle; white-space: nowrap; width: var(--devsite-button-width,auto);" type="button"></button></h2><p style="background-color: white; box-sizing: inherit; color: #202124; font-family: Roboto, "Noto Sans", "Noto Sans JP", "Noto Sans KR", "Noto Naskh Arabic", "Noto Sans Thai", "Noto Sans Hebrew", "Noto Sans Bengali", sans-serif; font-size: 16px; margin: 16px 0px; padding: 0px;">Our site diversity system works so that we generally won't show more than two web page listings from the same site in our top results, so that no single site tends to dominate all the top results. However, we may still show more than two listings in cases where our systems determine it's especially relevant to do so for a particular search. Site diversity generally treats subdomains as part of a root domain. IE: listings from a subdomain (subdomain.example.com) and the root domain (example.com) will all be considered from the same single site. However, sometimes subdomains are treated as separate sites for diversity purposes when deemed relevant to do so.</p><h2 data-text="Spam detection systems" id="spam-detection-systems" role="presentation" style="background-color: white; border-bottom: var(--devsite-h2-border,var(--devsite-secondary-border)); box-sizing: inherit; color: #202124; margin-inline-end: -40px; margin: var(--devsite-h2-margin); overflow: hidden; padding-inline-end: 40px; padding: var(--devsite-h2-padding); text-overflow: ellipsis;"><span aria-level="2" class="devsite-heading" role="heading" style="box-sizing: inherit;">Spam detection systems</span><button aria-label="Copy link to this section: Spam detection systems" class="devsite-heading-link button-flat material-icons" data-id="spam-detection-systems" data-title="Copy link to this section: Spam detection systems" style="-webkit-font-smoothing: antialiased; appearance: none; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 50%; background-repeat: initial; background-size: initial; border-color: initial; border-radius: var(--devsite-button-border-radius,2px); border-style: initial; border-width: 0px; box-shadow: none; cursor: pointer; direction: ltr; font-family: "Material Icons"; font-feature-settings: "liga"; font-size: 24px; font-style: normal; font-weight: normal; height: 24px; line-height: 1; margin-inline-end: var(--devsite-button-margin-x-end); margin: var(--devsite-button-margin,0); max-width: var(--devsite-button-max-width,none); min-width: 36px; opacity: 0; outline: 0px; overflow-wrap: normal; overflow: hidden; padding: 0px 8px; text-overflow: ellipsis; transition: background-color 0.2s ease 0s, border 0.2s ease 0s, box-shadow 0.2s ease 0s; vertical-align: middle; white-space: nowrap; width: var(--devsite-button-width,auto);" type="button"></button></h2><p style="background-color: white; box-sizing: inherit; color: #202124; font-family: Roboto, "Noto Sans", "Noto Sans JP", "Noto Sans KR", "Noto Naskh Arabic", "Noto Sans Thai", "Noto Sans Hebrew", "Noto Sans Bengali", sans-serif; font-size: 16px; margin: 16px 0px; padding: 0px;">No one wants their email inbox filled with spam, which is why spam filters are so helpful. Search faces a similar challenge, because the internet includes huge amounts of spam that, if not dealt with, would prevent us from showing the most helpful and relevant results. We employ a range of <a class="external-link" href="https://www.google.com/search/howsearchworks/how-search-works/detecting-spam/" style="box-sizing: inherit; outline: 0px; text-decoration: var(--devsite-link-text-decoration,none); word-break: break-word;">spam detection systems</a>, including <a href="https://developers.google.com/search/blog/2022/04/webspam-report-2021" style="box-sizing: inherit; outline: 0px; text-decoration: var(--devsite-link-text-decoration,none); word-break: break-word;">SpamBrain</a>, to deal with content and behaviors that violate our <a href="https://developers.google.com/search/docs/essentials/spam-policies" style="box-sizing: inherit; outline: 0px; text-decoration: var(--devsite-link-text-decoration,none); word-break: break-word;">spam policies</a>. These systems are constantly <a href="https://developers.google.com/search/updates/spam-updates" style="box-sizing: inherit; outline: 0px; text-decoration: var(--devsite-link-text-decoration,none); word-break: break-word;">updated</a> to keep up with the latest ways that the spam threat evolves.</p><h2 data-text="Retired systems" id="retired-systems" role="presentation" style="background-color: white; border-bottom: var(--devsite-h2-border,var(--devsite-secondary-border)); box-sizing: inherit; color: #202124; margin-inline-end: -40px; margin: var(--devsite-h2-margin); overflow: hidden; padding-inline-end: 40px; padding: var(--devsite-h2-padding); text-overflow: ellipsis;"><span aria-level="2" class="devsite-heading" role="heading" style="box-sizing: inherit;">Retired systems</span><button aria-label="Copy link to this section: Retired systems" class="devsite-heading-link button-flat material-icons" data-id="retired-systems" data-title="Copy link to this section: Retired systems" style="-webkit-font-smoothing: antialiased; appearance: none; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 50%; background-repeat: initial; background-size: initial; border-color: initial; border-radius: var(--devsite-button-border-radius,2px); border-style: initial; border-width: 0px; box-shadow: none; cursor: pointer; direction: ltr; font-family: "Material Icons"; font-feature-settings: "liga"; font-size: 24px; font-style: normal; font-weight: normal; height: 24px; line-height: 1; margin-inline-end: var(--devsite-button-margin-x-end); margin: var(--devsite-button-margin,0); max-width: var(--devsite-button-max-width,none); min-width: 36px; opacity: 0; outline: 0px; overflow-wrap: normal; overflow: hidden; padding: 0px 8px; text-overflow: ellipsis; transition: background-color 0.2s ease 0s, border 0.2s ease 0s, box-shadow 0.2s ease 0s; vertical-align: middle; white-space: nowrap; width: var(--devsite-button-width,auto);" type="button"></button></h2><p style="background-color: white; box-sizing: inherit; color: #202124; font-family: Roboto, "Noto Sans", "Noto Sans JP", "Noto Sans KR", "Noto Naskh Arabic", "Noto Sans Thai", "Noto Sans Hebrew", "Noto Sans Bengali", sans-serif; font-size: 16px; margin: 16px 0px; padding: 0px;">The systems below are noted for historical purposes. They've either been incorporated into successor systems or made part of our core ranking systems.</p><h3 data-text="Hummingbird" id="hummingbird" role="presentation" style="background-color: white; box-sizing: inherit; color: #202124; margin-inline-end: -40px; margin: var(--devsite-h3-margin); overflow: hidden; padding-inline-end: 40px; text-overflow: ellipsis;"><span aria-level="3" class="devsite-heading" role="heading" style="box-sizing: inherit;">Hummingbird</span><button aria-label="Copy link to this section: Hummingbird" class="devsite-heading-link button-flat material-icons" data-id="hummingbird" data-title="Copy link to this section: Hummingbird" style="-webkit-font-smoothing: antialiased; appearance: none; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 50%; background-repeat: initial; background-size: initial; border-color: initial; border-radius: var(--devsite-button-border-radius,2px); border-style: initial; border-width: 0px; box-shadow: none; cursor: pointer; direction: ltr; font-family: "Material Icons"; font-feature-settings: "liga"; font-size: 24px; font-style: normal; font-weight: normal; height: 24px; line-height: 1; margin-inline-end: var(--devsite-button-margin-x-end); margin: var(--devsite-button-margin,0); max-width: var(--devsite-button-max-width,none); min-width: 36px; opacity: 0; outline: 0px; overflow-wrap: normal; overflow: hidden; padding: 0px 8px; text-overflow: ellipsis; transition: background-color 0.2s ease 0s, border 0.2s ease 0s, box-shadow 0.2s ease 0s; vertical-align: middle; white-space: nowrap; width: var(--devsite-button-width,auto);" type="button"></button></h3><p style="background-color: white; box-sizing: inherit; color: #202124; font-family: Roboto, "Noto Sans", "Noto Sans JP", "Noto Sans KR", "Noto Naskh Arabic", "Noto Sans Thai", "Noto Sans Hebrew", "Noto Sans Bengali", sans-serif; font-size: 16px; margin: 16px 0px; padding: 0px;">This was a major improvement to our overall ranking systems made in August 2013. Our ranking systems have continued to evolve since then, just as they had been evolving before.</p><h3 data-text="Mobile-friendly ranking system" id="mobile-friendly-ranking-system" role="presentation" style="background-color: white; box-sizing: inherit; color: #202124; margin-inline-end: -40px; margin: var(--devsite-h3-margin); overflow: hidden; padding-inline-end: 40px; text-overflow: ellipsis;"><span aria-level="3" class="devsite-heading" role="heading" style="box-sizing: inherit;">Mobile-friendly ranking system</span><button aria-label="Copy link to this section: Mobile-friendly ranking system" class="devsite-heading-link button-flat material-icons" data-id="mobile-friendly-ranking-system" data-title="Copy link to this section: Mobile-friendly ranking system" style="-webkit-font-smoothing: antialiased; appearance: none; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 50%; background-repeat: initial; background-size: initial; border-color: initial; border-radius: var(--devsite-button-border-radius,2px); border-style: initial; border-width: 0px; box-shadow: none; cursor: pointer; direction: ltr; font-family: "Material Icons"; font-feature-settings: "liga"; font-size: 24px; font-style: normal; font-weight: normal; height: 24px; line-height: 1; margin-inline-end: var(--devsite-button-margin-x-end); margin: var(--devsite-button-margin,0); max-width: var(--devsite-button-max-width,none); min-width: 36px; opacity: 0; outline: 0px; overflow-wrap: normal; overflow: hidden; padding: 0px 8px; text-overflow: ellipsis; transition: background-color 0.2s ease 0s, border 0.2s ease 0s, box-shadow 0.2s ease 0s; vertical-align: middle; white-space: nowrap; width: var(--devsite-button-width,auto);" type="button"></button></h3><p style="background-color: white; box-sizing: inherit; color: #202124; font-family: Roboto, "Noto Sans", "Noto Sans JP", "Noto Sans KR", "Noto Naskh Arabic", "Noto Sans Thai", "Noto Sans Hebrew", "Noto Sans Bengali", sans-serif; font-size: 16px; margin: 16px 0px; padding: 0px;">In situations where there are many possible matches with relatively equal relevancy, the <a href="https://developers.google.com/search/blog/2015/04/rolling-out-mobile-friendly-update" style="box-sizing: inherit; outline: 0px; text-decoration: var(--devsite-link-text-decoration,none); word-break: break-word;">mobile-friendly ranking system</a> gave preference to content that rendered better on mobile devices, as <a href="https://developers.google.com/search/mobile-sites/get-started" style="box-sizing: inherit; outline: 0px; text-decoration: var(--devsite-link-text-decoration,none); word-break: break-word;">mobile-friendly content</a> is more useful for people searching on those devices. The system has since been incorporated into our <a href="https://developers.google.com/search/docs/appearance/ranking-systems-guide#page-experience" style="box-sizing: inherit; outline: 0px; text-decoration: var(--devsite-link-text-decoration,none); word-break: break-word;">page experience system</a>.</p><h3 data-text="Page speed system" id="page-speed-system" role="presentation" style="background-color: white; box-sizing: inherit; color: #202124; margin-inline-end: -40px; margin: var(--devsite-h3-margin); overflow: hidden; padding-inline-end: 40px; text-overflow: ellipsis;"><span aria-level="3" class="devsite-heading" role="heading" style="box-sizing: inherit;">Page speed system</span><button aria-label="Copy link to this section: Page speed system" class="devsite-heading-link button-flat material-icons" data-id="page-speed-system" data-title="Copy link to this section: Page speed system" style="-webkit-font-smoothing: antialiased; appearance: none; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 50%; background-repeat: initial; background-size: initial; border-color: initial; border-radius: var(--devsite-button-border-radius,2px); border-style: initial; border-width: 0px; box-shadow: none; cursor: pointer; direction: ltr; font-family: "Material Icons"; font-feature-settings: "liga"; font-size: 24px; font-style: normal; font-weight: normal; height: 24px; line-height: 1; margin-inline-end: var(--devsite-button-margin-x-end); margin: var(--devsite-button-margin,0); max-width: var(--devsite-button-max-width,none); min-width: 36px; opacity: 0; outline: 0px; overflow-wrap: normal; overflow: hidden; padding: 0px 8px; text-overflow: ellipsis; transition: background-color 0.2s ease 0s, border 0.2s ease 0s, box-shadow 0.2s ease 0s; vertical-align: middle; white-space: nowrap; width: var(--devsite-button-width,auto);" type="button"></button></h3><p style="background-color: white; box-sizing: inherit; color: #202124; font-family: Roboto, "Noto Sans", "Noto Sans JP", "Noto Sans KR", "Noto Naskh Arabic", "Noto Sans Thai", "Noto Sans Hebrew", "Noto Sans Bengali", sans-serif; font-size: 16px; margin: 16px 0px; padding: 0px;">This system, <a href="https://developers.google.com/search/blog/2018/01/using-page-speed-in-mobile-search" style="box-sizing: inherit; outline: 0px; text-decoration: var(--devsite-link-text-decoration,none); word-break: break-word;">announced in 2018</a> originally as the "Speed Update", meant that when all things were equal, content that loaded faster for mobile users would do better in our mobile search results. It has since been made part of our <a href="https://developers.google.com/search/docs/appearance/ranking-systems-guide#page-experience" style="box-sizing: inherit; outline: 0px; text-decoration: var(--devsite-link-text-decoration,none); word-break: break-word;">page experience system</a>.</p><h3 data-text="Panda system" id="panda-system" role="presentation" style="background-color: white; box-sizing: inherit; color: #202124; margin-inline-end: -40px; margin: var(--devsite-h3-margin); overflow: hidden; padding-inline-end: 40px; text-overflow: ellipsis;"><span aria-level="3" class="devsite-heading" role="heading" style="box-sizing: inherit;">Panda system</span><button aria-label="Copy link to this section: Panda system" class="devsite-heading-link button-flat material-icons" data-id="panda-system" data-title="Copy link to this section: Panda system" style="-webkit-font-smoothing: antialiased; appearance: none; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 50%; background-repeat: initial; background-size: initial; border-color: initial; border-radius: var(--devsite-button-border-radius,2px); border-style: initial; border-width: 0px; box-shadow: none; cursor: pointer; direction: ltr; font-family: "Material Icons"; font-feature-settings: "liga"; font-size: 24px; font-style: normal; font-weight: normal; height: 24px; line-height: 1; margin-inline-end: var(--devsite-button-margin-x-end); margin: var(--devsite-button-margin,0); max-width: var(--devsite-button-max-width,none); min-width: 36px; opacity: 0; outline: 0px; overflow-wrap: normal; overflow: hidden; padding: 0px 8px; text-overflow: ellipsis; transition: background-color 0.2s ease 0s, border 0.2s ease 0s, box-shadow 0.2s ease 0s; vertical-align: middle; white-space: nowrap; width: var(--devsite-button-width,auto);" type="button"></button></h3><p style="background-color: white; box-sizing: inherit; color: #202124; font-family: Roboto, "Noto Sans", "Noto Sans JP", "Noto Sans KR", "Noto Naskh Arabic", "Noto Sans Thai", "Noto Sans Hebrew", "Noto Sans Bengali", sans-serif; font-size: 16px; margin: 16px 0px; padding: 0px;">This was a system designed to better ensure high-quality and original content was appearing in our search results. <a class="external-link" href="https://googleblog.blogspot.com/2011/02/finding-more-high-quality-sites-in.html" style="box-sizing: inherit; outline: 0px; text-decoration: var(--devsite-link-text-decoration,none); word-break: break-word;">Announced in 2011</a> and given the nickname of the "Panda," it evolved and became part of our core ranking systems in 2015.</p><h3 data-text="Penguin system" id="penguin-system" role="presentation" style="background-color: white; box-sizing: inherit; color: #202124; margin-inline-end: -40px; margin: var(--devsite-h3-margin); overflow: hidden; padding-inline-end: 40px; text-overflow: ellipsis;"><span aria-level="3" class="devsite-heading" role="heading" style="box-sizing: inherit;">Penguin system</span><button aria-label="Copy link to this section: Penguin system" class="devsite-heading-link button-flat material-icons" data-id="penguin-system" data-title="Copy link to this section: Penguin system" style="-webkit-font-smoothing: antialiased; appearance: none; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 50%; background-repeat: initial; background-size: initial; border-color: initial; border-radius: var(--devsite-button-border-radius,2px); border-style: initial; border-width: 0px; box-shadow: none; cursor: pointer; direction: ltr; font-family: "Material Icons"; font-feature-settings: "liga"; font-size: 24px; font-style: normal; font-weight: normal; height: 24px; line-height: 1; margin-inline-end: var(--devsite-button-margin-x-end); margin: var(--devsite-button-margin,0); max-width: var(--devsite-button-max-width,none); min-width: 36px; opacity: 0; outline: 0px; overflow-wrap: normal; overflow: hidden; padding: 0px 8px; text-overflow: ellipsis; transition: background-color 0.2s ease 0s, border 0.2s ease 0s, box-shadow 0.2s ease 0s; vertical-align: middle; white-space: nowrap; width: var(--devsite-button-width,auto);" type="button"></button></h3><p style="background-color: white; box-sizing: inherit; color: #202124; font-family: Roboto, "Noto Sans", "Noto Sans JP", "Noto Sans KR", "Noto Naskh Arabic", "Noto Sans Thai", "Noto Sans Hebrew", "Noto Sans Bengali", sans-serif; font-size: 16px; margin: 16px 0px; padding: 0px;">This was a system designed to combat link spam. <a href="https://developers.google.com/search/blog/2012/04/another-step-to-reward-high-quality" style="box-sizing: inherit; outline: 0px; text-decoration: var(--devsite-link-text-decoration,none); word-break: break-word;">Announced in 2012</a> and given the nickname of the "Penguin Update", it was <a href="https://developers.google.com/search/blog/2016/09/penguin-is-now-part-of-our-core" style="box-sizing: inherit; outline: 0px; text-decoration: var(--devsite-link-text-decoration,none); word-break: break-word;">integrated</a> into our core ranking systems in 2016.</p><h3 data-text="Secure sites system" id="secure-sites-system" role="presentation" style="background-color: white; box-sizing: inherit; color: #202124; margin-inline-end: -40px; margin: var(--devsite-h3-margin); overflow: hidden; padding-inline-end: 40px; text-overflow: ellipsis;"><span aria-level="3" class="devsite-heading" role="heading" style="box-sizing: inherit;">Secure sites system</span><button aria-label="Copy link to this section: Secure sites system" class="devsite-heading-link button-flat material-icons" data-id="secure-sites-system" data-title="Copy link to this section: Secure sites system" style="-webkit-font-smoothing: antialiased; appearance: none; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 50%; background-repeat: initial; background-size: initial; border-color: initial; border-radius: var(--devsite-button-border-radius,2px); border-style: initial; border-width: 0px; box-shadow: none; cursor: pointer; direction: ltr; font-family: "Material Icons"; font-feature-settings: "liga"; font-size: 24px; font-style: normal; font-weight: normal; height: 24px; line-height: 1; margin-inline-end: var(--devsite-button-margin-x-end); margin: var(--devsite-button-margin,0); max-width: var(--devsite-button-max-width,none); min-width: 36px; opacity: 0; outline: 0px; overflow-wrap: normal; overflow: hidden; padding: 0px 8px; text-overflow: ellipsis; transition: background-color 0.2s ease 0s, border 0.2s ease 0s, box-shadow 0.2s ease 0s; vertical-align: middle; white-space: nowrap; width: var(--devsite-button-width,auto);" type="button"></button></h3><p style="background-color: white; box-sizing: inherit; color: #202124; font-family: Roboto, "Noto Sans", "Noto Sans JP", "Noto Sans KR", "Noto Naskh Arabic", "Noto Sans Thai", "Noto Sans Hebrew", "Noto Sans Bengali", sans-serif; font-size: 16px; margin: 16px 0px; padding: 0px;">This system, <a href="https://developers.google.com/search/blog/2014/08/https-as-ranking-signal" style="box-sizing: inherit; outline: 0px; text-decoration: var(--devsite-link-text-decoration,none); word-break: break-word;">announced in 2014</a>, meant that when all things were equal, sites secured with HTTPS would do better in our ranking systems. It helped encourage the growth of secure sites at a time when the use of HTTPS was still fairly uncommon. It has since been made part of our <a href="https://developers.google.com/search/docs/appearance/ranking-systems-guide#page-experience" style="box-sizing: inherit; outline: 0px; text-decoration: var(--devsite-link-text-decoration,none); word-break: break-word;">page experience system</a>.</p><p style="background-color: white; box-sizing: inherit; color: #202124; font-family: Roboto, "Noto Sans", "Noto Sans JP", "Noto Sans KR", "Noto Naskh Arabic", "Noto Sans Thai", "Noto Sans Hebrew", "Noto Sans Bengali", sans-serif; font-size: 16px; margin: 16px 0px; padding: 0px;"><b>Original Source and Credit:</b> <a href="https://developers.google.com/search/docs/appearance/ranking-systems-guide ">https://developers.google.com/search/docs/appearance/ranking-systems-guide </a></p>Vivek Sharma SEOhttp://www.blogger.com/profile/07864136873232243813noreply@blogger.comtag:blogger.com,1999:blog-583504474332730516.post-47787649596471666642022-11-23T18:12:00.002+05:302022-11-23T18:12:31.421+05:30Conversion Rate Optimization (CRO) Tips - Via UpdraftPlus<p> <b style="text-align: center;"><span lang="EN-US" style="font-size: 20.0pt; line-height: 107%; mso-ansi-language: EN-US; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Conversion Rate
Optimization (CRO)</span></b></p>
<p class="MsoNormal"><span style="background: white; color: black; font-size: 14.0pt; line-height: 107%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-color-alt: windowtext;"><br />
CRO – or conversion rate optimization, uses the traffic you already must drive
conversions, instead of increasing traffic to your website. This is the best
way to get the most bang for your marketing buck and once you have a
higher-converting website, you can start investing in driving traffic again.</span><br style="mso-special-character: line-break;" />
<!--[if !supportLineBreakNewLine]--><br style="mso-special-character: line-break;" />
<!--[endif]--><span style="background: white; font-size: 14.0pt; line-height: 107%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p></o:p></span></p>
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2uVjV9MzFJ_lnxwxl6aTn4_Qv7O4LgatenTh6tr7rDCC_NKI9zUojBx54ESxhuXXTxT02zJu4VpL8250Ql8dbsFXAq4P25oXcej6bB8q2l4a1AO4XZuEhjN0pmQR0PX6QZbM50jlf9lzJ6nkyNBDm9c202D9X7hylr17uIW5dObYNzNJENwxjzmjE/s514/Conversion%20Funnel.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="329" data-original-width="514" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2uVjV9MzFJ_lnxwxl6aTn4_Qv7O4LgatenTh6tr7rDCC_NKI9zUojBx54ESxhuXXTxT02zJu4VpL8250Ql8dbsFXAq4P25oXcej6bB8q2l4a1AO4XZuEhjN0pmQR0PX6QZbM50jlf9lzJ6nkyNBDm9c202D9X7hylr17uIW5dObYNzNJENwxjzmjE/s16000/Conversion%20Funnel.PNG" /></a></div><p class="MsoNormal"><br /></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm; vertical-align: baseline;"><span style="border: none windowtext 1.0pt; color: black; font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0cm; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; padding: 0cm;"><b>Here are eight
practical and proven ways to improve website conversion rates:<br style="mso-special-character: line-break;" /></b>
<!--[if !supportLineBreakNewLine]--><br style="mso-special-character: line-break;" />
<!--[endif]--></span><span style="font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; margin-bottom: 0cm; mso-line-height-alt: 12.0pt; mso-outline-level: 2; vertical-align: baseline;"><b><span style="border: none windowtext 1.0pt; color: black; font-size: 18.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0cm; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; padding: 0cm;">1. Use pictures</span></b><b><span style="border: none windowtext 1.0pt; color: black; font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0cm; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; padding: 0cm;"><br style="mso-special-character: line-break;" />
<!--[endif]--></span></b><b><span style="font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><o:p></o:p></span></b></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm; vertical-align: baseline;"><span style="color: black; font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><span style="border: none windowtext 1.0pt; color: black; mso-border-alt: none windowtext 0cm; mso-color-alt: windowtext; padding: 0cm; text-decoration: none; text-underline: none;">Image optimization</span><span style="border: none windowtext 1.0pt; mso-border-alt: none windowtext 0cm; padding: 0cm;"> can help instantly
communicate your value proposition better than most copy. Rarely does anyone
have time to read your product descriptions in full, but if you’re lucky enough
to find a picture that tells all, you can change their mind and convince a
potential customer to buy your product from a host of rivals. <br style="mso-special-character: line-break;" />
<!--[if !supportLineBreakNewLine]--><br style="mso-special-character: line-break;" />
<!--[endif]--></span></span><span style="font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm; vertical-align: baseline;"><span style="border: none windowtext 1.0pt; color: black; font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0cm; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; padding: 0cm;">If you have an
online video conferencing service for example, you can show a potential
customer how they would look during a web meeting. Such an image will help
engage the visitor further and allow you to guide them down the sales funnel
with further engagement.<br style="mso-special-character: line-break;" />
<!--[if !supportLineBreakNewLine]--><br style="mso-special-character: line-break;" />
<!--[endif]--></span><span style="font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm; vertical-align: baseline;"><b><span style="border: none windowtext 1.0pt; color: black; font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0cm; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; padding: 0cm;">Here are some tips
for choosing images:<br style="mso-special-character: line-break;" />
<!--[if !supportLineBreakNewLine]--><br style="mso-special-character: line-break;" />
<!--[endif]--></span></b><b><span style="font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><o:p></o:p></span></b></p>
<p class="MsoNormal" style="line-height: 19.5pt; margin-bottom: 0cm; margin-left: 36.0pt; margin-right: 0cm; margin-top: 0cm; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt; text-indent: -18.0pt; vertical-align: baseline;"><!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 14.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings; mso-fareast-language: EN-IN;"><span style="mso-list: Ignore;">Ø<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="border: none windowtext 1.0pt; font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0cm; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; padding: 0cm;">Choose
images of people using your products and not just an image of your products.</span><span style="font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: 19.5pt; margin-bottom: 0cm; margin-left: 36.0pt; margin-right: 0cm; margin-top: 0cm; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt; text-indent: -18.0pt; vertical-align: baseline;"><!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 14.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings; mso-fareast-language: EN-IN;"><span style="mso-list: Ignore;">Ø<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="border: none windowtext 1.0pt; font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0cm; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; padding: 0cm;">Don’t
use stock photos, use Google advanced image search. Or better still create your
own photos.</span><span style="font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: 19.5pt; margin-bottom: 0cm; margin-left: 36.0pt; margin-right: 0cm; margin-top: 0cm; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt; text-indent: -18.0pt; vertical-align: baseline;"><!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 14.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings; mso-fareast-language: EN-IN;"><span style="mso-list: Ignore;">Ø<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="border: none windowtext 1.0pt; font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0cm; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; padding: 0cm;">Edit
your photos to get the best optimization and loading speed</span><span style="font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: 19.5pt; margin-bottom: 0cm; margin-left: 36.0pt; margin-right: 0cm; margin-top: 0cm; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt; text-indent: -18.0pt; vertical-align: baseline;"><!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 14.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings; mso-fareast-language: EN-IN;"><span style="mso-list: Ignore;">Ø<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="border: none windowtext 1.0pt; font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0cm; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; padding: 0cm;">Test
images for landing pages</span><span style="font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: 19.5pt; margin-bottom: 0cm; margin-left: 36.0pt; margin-right: 0cm; margin-top: 0cm; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt; text-indent: -18.0pt; vertical-align: baseline;"><!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 14.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings; mso-fareast-language: EN-IN;"><span style="mso-list: Ignore;">Ø<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="border: none windowtext 1.0pt; font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0cm; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; padding: 0cm;">Choose
responsive images that attract attention<br style="mso-special-character: line-break;" />
<!--[if !supportLineBreakNewLine]--><br style="mso-special-character: line-break;" />
<!--[endif]--></span><span style="font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; margin-bottom: 0cm; mso-line-height-alt: 12.0pt; mso-outline-level: 2; vertical-align: baseline;"><b><span style="border: none windowtext 1.0pt; color: black; font-size: 18.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0cm; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; padding: 0cm;">2. Include reviews, links and
ratings<br style="mso-special-character: line-break;" />
<!--[if !supportLineBreakNewLine]--><br style="mso-special-character: line-break;" />
<!--[endif]--></span></b><b><span style="font-size: 18.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><o:p></o:p></span></b></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm; vertical-align: baseline;"><span style="border: none windowtext 1.0pt; color: black; font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0cm; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; padding: 0cm;">Customer
testimonials, star ratings and reviews all play an important role in
influencing buying decisions. This is due to the phenomenon of social proof,
whereby consumers believe more in a product if others are also buying, using
and enjoying it.<br />
</span><span style="font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm; vertical-align: baseline;"><span style="border: none windowtext 1.0pt; color: black; font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0cm; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; padding: 0cm;">Leveraging social
proof can be one of your biggest assets to increase trust in your brand and
ultimately </span><span style="color: black; font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><span style="border: none windowtext 1.0pt; color: black; mso-border-alt: none windowtext 0cm; mso-color-alt: windowtext; padding: 0cm; text-decoration: none; text-underline: none;">increase ecommerce traffic and sales.</span><br style="mso-special-character: line-break;" />
<!--[if !supportLineBreakNewLine]--><br style="mso-special-character: line-break;" />
<!--[endif]--></span><span style="font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm; vertical-align: baseline;"><span style="border: none windowtext 1.0pt; color: black; font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0cm; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; padding: 0cm;">Ensuring your brand
story has social proof to support it is essential to building credibility.
Incorporating social proof into your web design is a fail-safe marketing
strategy. <br style="mso-special-character: line-break;" />
<!--[if !supportLineBreakNewLine]--><br style="mso-special-character: line-break;" />
<!--[endif]--></span><span style="font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm; vertical-align: baseline;"><span style="border: none windowtext 1.0pt; color: black; font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0cm; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; padding: 0cm;">Add customer
testimonials next to your product descriptions to show potential customers that
your product has been used and highly rated by others. <br />
<br />
Customers tend to be sceptical by nature, adding the element of social proof
increases their confidence and can help convince them that your brand is worth
investing in. Social proof on your landing pages can also be a big source of
conversions and can enhance engagement on your website.<br style="mso-special-character: line-break;" />
<!--[if !supportLineBreakNewLine]--><br style="mso-special-character: line-break;" />
<!--[endif]--></span><span style="font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; margin-bottom: 0cm; mso-line-height-alt: 12.0pt; mso-outline-level: 2; vertical-align: baseline;"><b><span style="border: none windowtext 1.0pt; color: black; font-size: 18.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0cm; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; padding: 0cm;">3. Make conversions smaller
commitments<br style="mso-special-character: line-break;" />
<!--[if !supportLineBreakNewLine]--><br style="mso-special-character: line-break;" />
<!--[endif]--></span></b><b><span style="font-size: 18.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><o:p></o:p></span></b></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm; vertical-align: baseline;"><span style="border: none windowtext 1.0pt; color: black; font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0cm; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; padding: 0cm;">It’s a busy world
and if you have a higher bounce rate, it could be because the actions needed to
convert are too time consuming. <br style="mso-special-character: line-break;" />
<!--[if !supportLineBreakNewLine]--><br style="mso-special-character: line-break;" />
<!--[endif]--></span><span style="font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm; vertical-align: baseline;"><span style="border: none windowtext 1.0pt; color: black; font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0cm; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; padding: 0cm;">Understand that
time is money and people have short attention spans. People are commitment
averse; they would rather put 10 items in their shopping cart than immediately
buy one.<br style="mso-special-character: line-break;" />
<!--[if !supportLineBreakNewLine]--><br style="mso-special-character: line-break;" />
<!--[endif]--></span><span style="font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm; vertical-align: baseline;"><span style="border: none windowtext 1.0pt; color: black; font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0cm; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; padding: 0cm;">Ask your customers
for smaller commitments, especially if you have a service company or sell expensive
products that require special consideration. <br />
<br />
Changing your CTA buttons to softer alternatives to immediate purchases can
work wonders. <br style="mso-special-character: line-break;" />
<!--[if !supportLineBreakNewLine]--><br style="mso-special-character: line-break;" />
<!--[endif]--></span><span style="font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm; vertical-align: baseline;"><span style="border: none windowtext 1.0pt; color: black; font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0cm; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; padding: 0cm;">For instance,
changing a “Buy now” button to “Book a free consultation” is much friendlier
for the commitment-phobic because it reassures the user that a conversation is
the next step, not an ultimate purchase.<br style="mso-special-character: line-break;" />
<!--[if !supportLineBreakNewLine]--><br style="mso-special-character: line-break;" />
<!--[endif]--></span><span style="font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm; vertical-align: baseline;"><span style="border: none windowtext 1.0pt; color: black; font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0cm; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; padding: 0cm;">A recent test found
that simply changing a main call to action to “Contact seller” from “Buy now”
increased conversion rates by</span><span style="color: black; font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><a href="https://www.goodui.org/evidence/test004"><span style="border: none windowtext 1.0pt; color: black; mso-border-alt: none windowtext 0cm; mso-color-alt: windowtext; padding: 0cm; text-decoration: none; text-underline: none;"> 73%</span></a><span style="border: none windowtext 1.0pt; mso-border-alt: none windowtext 0cm; padding: 0cm;">.<br /><br style="mso-special-character: line-break;" /></span></span></p><p class="MsoNormal" style="background: white; margin-bottom: 0cm; mso-line-height-alt: 12.0pt; mso-outline-level: 2; vertical-align: baseline;"><b><span style="border: none windowtext 1.0pt; color: black; font-size: 18.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0cm; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; padding: 0cm;">4. Optimize UX design
and copy</span></b><b><span style="border: none windowtext 1.0pt; color: black; font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0cm; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; padding: 0cm;"><br style="mso-special-character: line-break;" />
<!--[if !supportLineBreakNewLine]--><br style="mso-special-character: line-break;" />
<!--[endif]--></span></b><b><span style="font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><o:p></o:p></span></b></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm; vertical-align: baseline;"><span style="border: none windowtext 1.0pt; color: black; font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0cm; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; padding: 0cm;">UX design or the
user experience of your web design is perhaps the biggest decider of where a
user will land. Make sure your website can be navigated smoothly and
seamlessly. A </span><span style="color: black; font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><a href="https://ancorathemes.com/2021/03/24/8-principles-of-visual-hierarchy-in-great-ux-design/"><span style="border: none windowtext 1.0pt; color: black; mso-border-alt: none windowtext 0cm; mso-color-alt: windowtext; padding: 0cm; text-decoration: none; text-underline: none;">great UX design</span></a><span style="border: none windowtext 1.0pt; mso-border-alt: none windowtext 0cm; padding: 0cm;"> is essential to increase
website conversion rates.<br style="mso-special-character: line-break;" />
<!--[if !supportLineBreakNewLine]--><br style="mso-special-character: line-break;" />
<!--[endif]--></span></span><span style="font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm; vertical-align: baseline;"><span style="border: none windowtext 1.0pt; color: black; font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0cm; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; padding: 0cm;">The copy of your
website goes hand in hand with your UX. Use active language and provide
clickable options so users can go where they want without too much work. Always
expose primary navigation items, so people can move through the website at
will.<br style="mso-special-character: line-break;" />
<!--[if !supportLineBreakNewLine]--><br style="mso-special-character: line-break;" />
<!--[endif]--></span><span style="font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; margin-bottom: 0cm; mso-line-height-alt: 12.0pt; mso-outline-level: 2; vertical-align: baseline;"><b><span style="border: none windowtext 1.0pt; color: black; font-size: 18.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0cm; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; padding: 0cm;">5. Reduce fields in contact forms</span></b><b><span style="font-size: 18.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><o:p></o:p></span></b></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm; vertical-align: baseline;"><span style="border: none windowtext 1.0pt; color: black; font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0cm; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; padding: 0cm;">One of the primary
ways to gain leads is to have people sign up via contact forms. Filling out
these forms though can be a hassle. If your form has too many fields, people
might skip signing up altogether. Remove as many barriers as possible.<br style="mso-special-character: line-break;" />
<!--[if !supportLineBreakNewLine]--><br style="mso-special-character: line-break;" />
<!--[endif]--></span><span style="font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm; vertical-align: baseline;"><span style="border: none windowtext 1.0pt; color: black; font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0cm; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; padding: 0cm;">Let a potential
customer know the benefits of filling out a form. Set out expectations so you
don’t fall short. Make sure your contact forms are conversational and friendly.
Forms with too many fields are intimidating and people are often wary about
giving out too much personal information.<br style="mso-special-character: line-break;" />
<!--[if !supportLineBreakNewLine]--><br style="mso-special-character: line-break;" />
<!--[endif]--></span><span style="font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm; vertical-align: baseline;"><span style="border: none windowtext 1.0pt; color: black; font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0cm; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; padding: 0cm;">Stick to fields
that are necessary for conversion and do away with all the fluff that makes
form filling a hassle. You should hopefully then find that your contact form
submissions will increase.<br style="mso-special-character: line-break;" />
<!--[if !supportLineBreakNewLine]--><br style="mso-special-character: line-break;" />
<!--[endif]--></span><span style="font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; margin-bottom: 0cm; mso-line-height-alt: 12.0pt; mso-outline-level: 2; vertical-align: baseline;"><b><span style="border: none windowtext 1.0pt; color: black; font-size: 18.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0cm; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; padding: 0cm;">6. Optimize customer support<br style="mso-special-character: line-break;" />
<!--[if !supportLineBreakNewLine]--><br style="mso-special-character: line-break;" />
<!--[endif]--></span></b><b><span style="font-size: 18.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><o:p></o:p></span></b></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm; vertical-align: baseline;"><span style="border: none windowtext 1.0pt; color: black; font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0cm; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; padding: 0cm;">Customers are more
likely to buy when their concerns are addressed during their initial “buying”
period, which is usually under a minute. You should have a support team
available to handle queries via live chat and other channels, and have an
automated system like </span><span style="color: black; font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><span style="border: none windowtext 1.0pt; color: black; mso-border-alt: none windowtext 0cm; mso-color-alt: windowtext; padding: 0cm; text-decoration: none; text-underline: none;">automatic call distribution </span><span style="border: none windowtext 1.0pt; mso-border-alt: none windowtext 0cm; padding: 0cm;">that can send the queries and
questions to the relevant departments in the case of any phone calls.<br style="mso-special-character: line-break;" />
<!--[if !supportLineBreakNewLine]--><br style="mso-special-character: line-break;" />
<!--[endif]--></span></span><span style="font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm; vertical-align: baseline;"><span style="border: none windowtext 1.0pt; color: black; font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0cm; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; padding: 0cm;">Interactive voice
response (IVR) is another tech example to consider supporting any phone-based
customer support. IVR is a form of speech recognition technology that allows
customers to interact with an organization’s contact centre with the minimum of
fuss.</span><span style="border: none windowtext 1.0pt; font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0cm; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; padding: 0cm;"><o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm; vertical-align: baseline;"><span style="font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><o:p> </o:p></span></p>
<p class="MsoNormal" style="background: white; margin-bottom: 0cm; mso-line-height-alt: 12.0pt; mso-outline-level: 2; vertical-align: baseline;"><b><span style="border: none windowtext 1.0pt; color: black; font-size: 18.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0cm; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; padding: 0cm;">7. Optimize for mobile<br style="mso-special-character: line-break;" />
<!--[if !supportLineBreakNewLine]--><br style="mso-special-character: line-break;" />
<!--[endif]--></span></b><b><span style="font-size: 18.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><o:p></o:p></span></b></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm; vertical-align: baseline;"><span style="border: none windowtext 1.0pt; color: black; font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0cm; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; padding: 0cm;">Given the amount of
traffic that is now sourced from mobile phones, it is important that you have a
dedicated mobile format for your website. Failure to do this could result in a
huge chunk of your potential customers being lost. </span><span style="font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm; vertical-align: baseline;"><span style="border: none windowtext 1.0pt; color: black; font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0cm; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; padding: 0cm;">It is important
that your mobile website is responsive and optimized for mobile use, which
means button sizes and font sizes should be designed to work on mobile devices.
Remember to be creative with mobile marketing – if done right and integrated
with social media apps, it can help improve your conversion rate.<br />
<br />
Make sure to also optimize any newsletters, e-mails and anything that goes
through an </span><span style="color: black; font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><a href="https://www.duocircle.com/"><span style="border: none windowtext 1.0pt; color: black; mso-border-alt: none windowtext 0cm; mso-color-alt: windowtext; padding: 0cm; text-decoration: none; text-underline: none;">SMTP</span></a><span style="border: none windowtext 1.0pt; mso-border-alt: none windowtext 0cm; padding: 0cm;"> for mobile, as they can result in new leads if formatted
correctly. <br style="mso-special-character: line-break;" />
<!--[if !supportLineBreakNewLine]--><br style="mso-special-character: line-break;" />
<!--[endif]--></span></span><span style="font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; margin-bottom: 0cm; mso-line-height-alt: 12.0pt; mso-outline-level: 2; vertical-align: baseline;"><b><span style="border: none windowtext 1.0pt; color: black; font-size: 18.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0cm; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; padding: 0cm;">8. Strengthen your ‘call to
action’ point<br style="mso-special-character: line-break;" />
<!--[if !supportLineBreakNewLine]--><br style="mso-special-character: line-break;" />
<!--[endif]--></span></b><b><span style="font-size: 18.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><o:p></o:p></span></b></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm; vertical-align: baseline;"><span style="border: none windowtext 1.0pt; color: black; font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0cm; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; padding: 0cm;">The following
guidelines can help create call to actions (CTAs) that will increase website
conversion rates, as the right CTA can be all that’s needed to set you
apart: </span><span style="font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><o:p></o:p></span></p>
<ul style="margin-top: 0cm;" type="disc">
<li class="MsoNormal" style="line-height: 19.5pt; margin-bottom: 0cm; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; vertical-align: baseline;"><span style="border: none windowtext 1.0pt; font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0cm; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; padding: 0cm;">Have
a clear and bright CTA on the landing page. </span><span style="font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><o:p></o:p></span></li>
<li class="MsoNormal" style="line-height: 19.5pt; margin-bottom: 0cm; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; vertical-align: baseline;"><span style="border: none windowtext 1.0pt; font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0cm; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; padding: 0cm;">Keep
your CTA simple and use active language to communicate value and urgency.</span><span style="font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><o:p></o:p></span></li>
<li class="MsoNormal" style="line-height: 19.5pt; margin-bottom: 0cm; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; vertical-align: baseline;"><span style="border: none windowtext 1.0pt; font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0cm; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; padding: 0cm;">Personalize
your CTAs – Personalized CTAs perform </span><span style="font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><a href="https://blog.hubspot.com/marketing/personalized-calls-to-action-convert-better-data"><span style="border: none windowtext 1.0pt; color: windowtext; mso-border-alt: none windowtext 0cm; padding: 0cm; text-decoration: none; text-underline: none;">202%</span></a><span style="border: none windowtext 1.0pt; mso-border-alt: none windowtext 0cm; padding: 0cm;"> better than basic CTAs.</span><o:p></o:p></span></li>
<li class="MsoNormal" style="line-height: 19.5pt; margin-bottom: 0cm; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; vertical-align: baseline;"><span style="border: none windowtext 1.0pt; font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0cm; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; padding: 0cm;">Don’t
use multiple CTAs on each page.</span><span style="font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><o:p></o:p></span></li>
<li class="MsoNormal" style="line-height: 19.5pt; margin-bottom: 0cm; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; vertical-align: baseline;"><span style="border: none windowtext 1.0pt; font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0cm; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; padding: 0cm;">Attract
attention to CTAs by using pop ups. But remember not to be intrusive or
disruptive to the customer experience.<br style="mso-special-character: line-break;" />
<!--[if !supportLineBreakNewLine]--><br style="mso-special-character: line-break;" />
<!--[endif]--></span><span style="font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><o:p></o:p></span></li>
</ul>
<p class="MsoNormal" style="background: white; margin-bottom: 0cm; mso-line-height-alt: 12.0pt; mso-outline-level: 2; vertical-align: baseline;"><b><span style="border: none windowtext 1.0pt; color: black; font-size: 18.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0cm; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; padding: 0cm;">Test before you launch<br style="mso-special-character: line-break;" />
<!--[if !supportLineBreakNewLine]--><br style="mso-special-character: line-break;" />
<!--[endif]--></span></b><b><span style="font-size: 18.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><o:p></o:p></span></b></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm; vertical-align: baseline;"><span style="border: none windowtext 1.0pt; color: black; font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0cm; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; padding: 0cm;">The eight examples
listed above can all help </span><span style="color: black; font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><span style="border: none windowtext 1.0pt; color: black; mso-border-alt: none windowtext 0cm; mso-color-alt: windowtext; padding: 0cm; text-decoration: none; text-underline: none;">boost your site performance</span><span style="border: none windowtext 1.0pt; mso-border-alt: none windowtext 0cm; padding: 0cm;">, but all updates and changes
to your site need to be tested after implementation. </span></span><span style="font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm; vertical-align: baseline;"><span style="border: none windowtext 1.0pt; color: black; font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0cm; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; padding: 0cm;">Perform A/B testing
on every change you make. Web design requires you to be on your toes and make
changes every so often to optimize the content, while resolving any ‘pain
points’ customers may be experiencing.<br style="mso-special-character: line-break;" />
<!--[if !supportLineBreakNewLine]--><br style="mso-special-character: line-break;" />
<!--[endif]--></span><span style="font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm; vertical-align: baseline;"><span style="border: none windowtext 1.0pt; color: black; font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0cm; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; padding: 0cm;">When embarking on
your continuous conversion rate optimization (CRO) journey, using </span><span style="color: black; font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><span style="border: none windowtext 1.0pt; color: black; mso-border-alt: none windowtext 0cm; mso-color-alt: windowtext; padding: 0cm; text-decoration: none; text-underline: none;">process discovery</span><span style="border: none windowtext 1.0pt; mso-border-alt: none windowtext 0cm; padding: 0cm;"> could also be invaluable.
It can help you discover processes you may be able to automate in the future to
improve the user experience of your website to reduce bounce rates, gain more
leads and enhance conversion rates.<br style="mso-special-character: line-break;" />
<!--[if !supportLineBreakNewLine]--><br style="mso-special-character: line-break;" />
<!--[endif]--></span></span><span style="font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm; vertical-align: baseline;"><span style="border: none windowtext 1.0pt; color: black; font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0cm; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; padding: 0cm;">Once you have
reached the point where your website resonates with your target audience, you
can use a </span><span style="color: black; font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><span style="border: none windowtext 1.0pt; color: black; mso-border-alt: none windowtext 0cm; mso-color-alt: windowtext; padding: 0cm; text-decoration: none; text-underline: none;">SaaS retargeting strategy</span><span style="border: none windowtext 1.0pt; mso-border-alt: none windowtext 0cm; padding: 0cm;"> to directly tackle those
that do not convert. This method targets that part of your traffic that bounced
and shows them ads to help drive them back to your website and hopefully
convert. <br style="mso-special-character: line-break;" />
<!--[if !supportLineBreakNewLine]--><br style="mso-special-character: line-break;" />
<!--[endif]--></span></span><span style="font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm; vertical-align: baseline;"><span style="border: none windowtext 1.0pt; color: black; font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0cm; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; padding: 0cm;">If you follow all
the advice above, test as you go and investigate how tech can assist you along
the way, your conversion rates should improve accordingly. </span><span style="font-size: 14.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><o:p></o:p></span></p><p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm; vertical-align: baseline;"><span style="background-color: transparent; font-size: 18.6667px;"><b>Original</b></span><span style="font-size: 18.6667px;"><b> Source and Credit:</b><a href=" https://updraftplus.com/8-ways-to-boost-your-wordpress-website-conversion-rates/ "> </a></span><span style="background-color: transparent; font-size: 18.6667px;"><a href=" https://updraftplus.com/8-ways-to-boost-your-wordpress-website-conversion-rates/ ">https://updraftplus.com/8-ways-to-boost-your-wordpress-website-conversion-rates/ </a></span></p>
<p class="MsoNormal"><b><span lang="EN-US" style="font-size: 14.0pt; line-height: 107%; mso-ansi-language: EN-US; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p> </o:p></span></b></p>Vivek Sharma SEOhttp://www.blogger.com/profile/07864136873232243813noreply@blogger.comGurugram, Haryana, India28.4594965 77.02663830.14926266382115472 41.8703883 56.769730336178846 112.1828883tag:blogger.com,1999:blog-583504474332730516.post-49729084216773543492022-10-06T16:22:00.008+05:302022-10-07T11:11:30.333+05:30All Google Algorithm Updates and Changes in 2022 - SEO Updates<h2 style="text-align: left;">What are the Latest Updates in SEO?</h2><br /><div class="separator" style="clear: both; text-align: left;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCPE7D7sVxitk4Obr-HwKpSUJmWrhK904Gp0cDTuBd34D20PIDPv5wlWL8oEfYJqOC390ZJMBQ2RGRwZNo5vqsFrWgUOii7Q3Fc1B_VMMRYoUcWrpsAy1QVmEkb6IGEMUTtI6voRpRVhLKQsVsyNaACLpdi9rWLAgpcoFh89DI2qRpnVlqgdn-31Zg/s2240/All%20Google%20Updated%20in%202022%20-%20SEO%20Blogger%20and%20Expert%20Vivek%20Sharma.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1260" data-original-width="2240" height="324" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCPE7D7sVxitk4Obr-HwKpSUJmWrhK904Gp0cDTuBd34D20PIDPv5wlWL8oEfYJqOC390ZJMBQ2RGRwZNo5vqsFrWgUOii7Q3Fc1B_VMMRYoUcWrpsAy1QVmEkb6IGEMUTtI6voRpRVhLKQsVsyNaACLpdi9rWLAgpcoFh89DI2qRpnVlqgdn-31Zg/w576-h324/All%20Google%20Updated%20in%202022%20-%20SEO%20Blogger%20and%20Expert%20Vivek%20Sharma.png" width="576" /></a></div><br /><div><br /></div><h3 style="text-align: left;">Google Algorithm Updates Sept 2022:</h3><p>As we all know that Google has a very old history for it's Algorithm updates, SERP Changes and refreshes. According to <a href="http://Searchengineland.com">Searchengineland.com</a> below is a details of Recent Google Updates:</p><h3 style="text-align: left;">September 2022 Product Reviews Update - 20 Sept</h3><p>This was the second Product Reviews Update of the year and fifth overall. While Google typically doesn’t like to overlap algorithm updates, this update was launched before the September 2022 Core Update was complete. It was meant to reward English-language product reviews that are helpful and useful to searchers. </p><h3 style="text-align: left;">September 2022 Core Update - Sept. 12</h3><p>This was the second core update of the year and launched three days after the helpful content update finished rolling out. Overall, it seemed less significant than previous core updates, including the May 2022 core update.</p><h3 style="text-align: left;">Helpful content update - Aug. 25</h3><p>On Aug. 18, Google revealed details about its new helpful content update, a sitewide signal that is meant to reward content that helps or informs people, rather than content that is created primarily to rank well in search results. It began rolling out Aug. 25 and completed 15 days later on Sept. 9.</p><div class="separator" style="clear: both; text-align: left;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxORlzBk3uJQoy3FMWUR5UZkebeXGoa3kCH_6zQKIy_01IRb9qDQV57TLBi-8CkcRXIbbDDCcHwZb95MOpbnAYBW48rGda2_OCH6Ba_Gc0alNpMfWZvsWimf8muhrbscmpZyHFUHkhIqYlWFzaXsPUkdsJjXg0EGtNKlkZeAQbUsEzfCp8BIcWRk71/s3580/pexels-pixabay-38547.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="2378" data-original-width="3580" height="330" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxORlzBk3uJQoy3FMWUR5UZkebeXGoa3kCH_6zQKIy_01IRb9qDQV57TLBi-8CkcRXIbbDDCcHwZb95MOpbnAYBW48rGda2_OCH6Ba_Gc0alNpMfWZvsWimf8muhrbscmpZyHFUHkhIqYlWFzaXsPUkdsJjXg0EGtNKlkZeAQbUsEzfCp8BIcWRk71/w495-h330/pexels-pixabay-38547.jpg" width="495" /></a></div><p></p><p><br /></p><h3 style="text-align: left;">July 2022 Product Reviews Update - July 27</h3><p>Google said the fourth release of the product reviews update would take 2-3 weeks to roll out but later announced it had fully rolled out after six days. This was more of a refresh than anything new, and is meant to reward high-quality product reviews. As a whole, this update was not as widespread and had little ranking volatility compared to prior product review updates.</p><h3 style="text-align: left;">May 2022 Core Update - May 25</h3><p>This was the first broad core algorithm update of 2022 and the first in more than 6 months. Google said it would take up to two weeks to fully roll out. As with all other past core updates, Google has made broad changes to how its ranking systems assess content.</p><h3 style="text-align: left;">March 2022 Product Reviews Update - March 23</h3><p>Google said the third release of the product reviews update, which will take a “few weeks” to fully roll out, builds on the work of the two prior product review updates. Like those, this update is meant to help Google to identify high-quality product reviews and reward them with better rankings.</p><h3 style="text-align: left;">Page Experience Update (desktop) - Feb. 22</h3><p>This update included all the signals from the mobile version of the page experience update, except for the page needing to be mobile-friendly. It took 9 days to fully roll out.</p><p><br /></p><p><b>Blog Source: </b><a href="https://searchengineland.com/library/google/google-algorithm-updates">https://searchengineland.com/library/google/google-algorithm-updates</a></p>Vivek Sharma SEOhttp://www.blogger.com/profile/07864136873232243813noreply@blogger.comtag:blogger.com,1999:blog-583504474332730516.post-71696827133860608372022-07-14T12:28:00.005+05:302022-07-14T12:28:45.228+05:30Marketing Strategies of Hyundai Motors in India <p>In today’s competitive era the word ‘Strategy’ is meant a lot for all business organizations.
Presently organizations started realizing that customer-centric and aggressive marketing
strategies play a vital role to become a successful leader. Globalization already opened the
doors of opportunities for all; the market is still crowded with some unknown risks and lot of
competition. </p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRa25lSAwBrkehWCUHpNYnUX2nX-JHxr7mQxC10b0rUQsCLL2A2NCMYQWGC5t5jpnMiAKe8SmklIGfiytO34t3ZY30rLvarRvl81iw6KBfTdXEflOhRHVUZyjmjHLSceEdRT5KFT-i3Qeo3nFIBBXiltb09VKhSekeDYvcYjVMRatI5cPD5eHZC-Oo/s600/Hyundai%20marketing.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="375" data-original-width="600" height="308" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRa25lSAwBrkehWCUHpNYnUX2nX-JHxr7mQxC10b0rUQsCLL2A2NCMYQWGC5t5jpnMiAKe8SmklIGfiytO34t3ZY30rLvarRvl81iw6KBfTdXEflOhRHVUZyjmjHLSceEdRT5KFT-i3Qeo3nFIBBXiltb09VKhSekeDYvcYjVMRatI5cPD5eHZC-Oo/w493-h308/Hyundai%20marketing.png" width="493" /></a></div><br /><p><br /></p><p>Because of this competition, marketing strategies must aim at being a unique,
differential-creating and advantage-creating. If organization has a unique and differential
advantage, an organization has to be creative in its marketing strategy. Today due to
innovative marketing strategies Hyundai motors has become one of the leading & largest
sellers of automobiles in India. </p><p>The Company has adopted various Brand positioning,
Advertising, Distribution strategies for capturing the overall market. Hyundai’s few unique
promotional strategies Change your life campaign. The objective of this paper is to focus on
various marketing strategies of Hyundai Motors in India. </p><p><b>1. INTRODUCTION </b></p><p>The roots of Indian Automobile industry refers to first car which ran Indian road in 1897,
which created the way for imports of automobile through the 1930’s. Hinduastan motors was
NCRD’s Business Review : e-Journal, Volume 4, Issue 1 (Jan-Dec 2019) ISSN: 2455-0264
Page 2
launched in India in 1942 and a long time competitor Premier in 1944 which gave the
products like Chrysler, dodge and fiat. Mahindra got establish in 1945 with assembly of Jeep
CJ-3A utility vehicle.</p><p> After independence an effort was organised by government of India to create an automotive
component manufacturing industry for supplies. The tariff commission appointed by
government in 1952 came out with the recommendations which were implemented in the new
policy. Following the implementation General Motors, Ford and Rootes group having
assembly plant in Mumbai decided o move out. During Nationalization and License raj the
growth of the sector was relatively slow. It affected the growth of Indian Private Automobile
sector.
Maruti Suzuki India Ltd. </p><p>Got established in 1981, which is the country’s largest passenger car
manufacturing company.
After liberalisation multinational auto makers viz. Suzuki, Toyota and Hyundai were allowed
to invest in the Indian automobile market. HMIL owned by Hyundai motors of south Korea
and one of the 6th largest of the world got established on 6th May 1996, which took the Indian
automobile industry by storm.
HMIL’s manufacturing plant near Chennai is having advanced production, quality and testing
capabilities in the country. To cater of rising demand, HMIL became developing its second
plant in February 2008, which produces an additional 300,000 units per annum, raising
HMIL’s total production capacity to 600,000 units per annum. </p><p>Current Production Capacity
by these 2 plants in Kancheepuram increased to 670,000 cars per year.
HMC has formed a research and development facility (Hyundai Motor India Engineering -
HMIE) in the cyber city of Hyderabad.
As HMC’s having global export hub for compact cars, HMIL is becoming the first
automotive company in India to achieve the export of 10 lakh cars in just over a decade.
HMIL is now currently exports cars to more than 120 countries across EU, Africa, Middle
East, Latin America, Asia and Australia. It is the number one exporter of passenger cars of
the country for the eighth year in a row. </p><p>To support HMIL’s growth and expansion plans, HMIL currently having 388 strong dealer
network and more than 1000 strong service points throughout India, which will see further
expansion in 2014?</p><p>In July 2012, Arvind Saxena, the Director of Marketing and Sales dropped the position after
serving the company for 7 years.</p><p><b>2. OBJECTIVES OF THE PAPER </b></p><p><b> </b>To review the progress of Indian Automobile Sector.
• To understand market share and penetration of Hyundai motors.
• To understand the Marketing Strategies of Hyundai motors India Limited.
3. LITERATURE REVIEW </p><p>A.V.Vedpuriswar wrote in his article “Hyundai in India” how Hyundai has grown to
first but second largest automobile players because of Maruti Suzuki India Limited in
India. Suzuki India Limited mention in Sustainability Report 2009-10focuses on its.
Hyundai Motors owned its distinct identity in Indian automobile market by offering
various vehicles for fulfil the demand of customer from different segment.</p><p>Arvind Saxena in his interview told that Hyundai Motors India Limited is defending
their brand by introducing new technology and style to their vehicle. Hyundai offering
the same product across the world i.e. a new model launches around the same time all
over the world. He also said that, with the changing needs & wants of customers,
Hyundai Motor is trying to fulfil the consumer’s expectations by giving them
technologically advanced cars with more features and more value for money than.</p><p>Rajan Mani in his article discussed the topic of development & growth of the Indian
automobile sector. His article speaks about various issues like removal of licensing,
rationalizing taxes and duties, acquisition of foreign technology etc. It also
explainsthe revolution which overtook the Indian automobile industry and the future
of the industry. </p><p><b>4. PROFILE OF HYUNDAIINDIA LIMITED (HMIL)</b> </p><p>Hyundai Motor India Ltd is a totally new owned subsidiary from Hyundai Motor
Company headquartered in South Korea. It is on the second largest automobile manufacturer
with 17% market share as of 2017 and 5.5 billion USD turn-over in India.
NCRD’s Business Review : e-Journal, Volume 4, Issue 1 (Jan-Dec 2019) ISSN: 2455-0264
Page 4
It currently has bunch of different nine car models across segments – EON, SANTRO,
GRAND i10, ELITE i20, ACTIVE i20, XCENT, VERNA, ELANTRA, and CRETA&
TUCSON. HMIL’s integrated state-of-the-art manufacturing plant near Chennai boasts
advanced production, quality and testing capabilities.
HMIL is a critical part of HMC’s global export hub. It is currently working on exports to
around 88 countries across Africa, Middle East, Latin America, Australia and Asia Pacific.
To help &support its growth and expansion plans, HMIL currently has 493 dealers and more
than 1,309 service points across India. In commitment of Hyundai provides customers with
cutting-edge global technology, Hyundai has a modern multi-million-dollar R&D facility in
Hyderabad. The R&D centre working hard to be a centre of excellence in automobile
engineering. </p><p><b>5. RESEARCH METHODOLOGY </b></p><p>Research methodology
The research was conducted through online portals. Secondary data from the Internet was
used for study and analysis. The research includes Strategy, Brand Positioning, Marketing,
Promotion, and Distribution. It included overall data and the strategies made by Hyundai
motors for the Indian market.
Research approach
The objective was to know the competitive position of Hyundai in the automobile sector thus
in order to successfully conduct the research. We obtained the detailed information through
different websites and got the secondary data, in order to have a strategic plan for the
marketing of Hyundai through their branding strategies, popularity and customer satisfaction. </p><p><b>6. PERFORMANCE OF HYUNDAI MOTORS INDIA LIMITED</b></p><p> HMIL has 475 dealers and more than 1,300 service points throughout India. HMIL operates
its own dealerships known as Hyundai Motor Plazas in large metros across India. HMIL is on
the second largest sales and service network in India after Maruti Suzuki.</p><p><br /></p><p>Source: http://ncrdsims.edu.in/</p><p>Read more at: http://ncrdsims.edu.in/site/views/pdfs/Business%20Review%202019/6%20%20Marketing-Strategies-of-Hyundai-Motors-in-India-%20Abhishek-V-3.pdf</p>Vivek Sharma SEOhttp://www.blogger.com/profile/07864136873232243813noreply@blogger.comtag:blogger.com,1999:blog-583504474332730516.post-61278570742364791912022-06-30T17:39:00.006+05:302022-06-30T17:52:51.898+05:30List of GIS Companies in India 2022 - Via GISRSStudy<h2 style="text-align: left;">This Blog Post is About Top GIS Companies in India</h2><br /><div class="separator" style="clear: both; text-align: left;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxUhA1C6t8e14PjN2fEeNcBFWkVM2u27tlDKffFvUxujJyoKalA7fMiCwwi1Mkf39z5BOJZ9d-JQUHBo_QlSjpZoJR3_f3m8z6xxl6VNMfURSoC8SdWyAcklaFYRmfSW9o9ZNeJrsRXJisBOKcmAC89F9Pbo6-5i7H8dSfqd9TSixv7QvPcGt_u66l/s5936/shutterstock_525154717.jpg" style="margin-left: 1em; 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Ltd.</span></a><span style="border: 0px; box-sizing: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"> </span></li><li style="border: 0px; box-sizing: inherit; color: #1c1c1c; font-family: Times, Georgia, serif; font-size: 18px; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><a aria-label=" (opens in a new tab)" href="http://www.stanlay.in/" rel="noreferrer noopener" style="background-color: transparent; border: 0px; box-sizing: inherit; color: #611dc1; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; transition: all 0.2s linear 0s; vertical-align: baseline;" target="_blank"><span style="border: 0px; box-sizing: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Asian Contec Limited</span></a><span style="border: 0px; box-sizing: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"> </span></li></ul><div><h4 style="background-color: white; border: 0px; box-sizing: inherit; clear: both; font-family: Montserrat, sans-serif; font-size: 1.11111rem; line-height: 1.5; margin: 0px auto 20px; max-width: var(--wp--custom--ast-content-width-size); outline: 0px; padding: 0px; vertical-align: baseline;"><span style="border: 0px; box-sizing: inherit; font-size: 20px; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">GIS Companies in Hyderabad</span><span class="ez-toc-section-end" style="border: 0px; box-sizing: inherit; font-size: 20px; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"></span></h4><ul style="background-color: white; border: 0px; box-sizing: border-box; color: #1c1c1c; font-family: Times, Georgia, serif; font-size: 18px; list-style-image: initial; list-style-position: initial; margin: 0px auto 1.5em; max-width: var(--wp--custom--ast-content-width-size); outline: 0px; padding: 0px; vertical-align: baseline;"><li style="border: 0px; box-sizing: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><a aria-label=" (opens in a new tab)" href="http://www.aamindia.co.in/" rel="noreferrer noopener" style="background-color: transparent; border: 0px; box-sizing: inherit; color: #611dc1; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; transition: all 0.2s linear 0s; vertical-align: baseline;" target="_blank"><span style="border: 0px; box-sizing: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">AAM Sky Geospatial Solutions Pvt. 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border: 0px; box-sizing: inherit; color: #611dc1; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; transition: all 0.2s linear 0s; vertical-align: baseline;" target="_blank"><span style="border: 0px; box-sizing: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Aim Solutions </span></a><span style="border: 0px; box-sizing: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"> </span></li><li style="border: 0px; box-sizing: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><a aria-label=" (opens in a new tab)" href="http://www.amigooptima.com/" rel="noreferrer noopener" style="background-color: transparent; border: 0px; box-sizing: inherit; color: #611dc1; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; transition: all 0.2s linear 0s; vertical-align: baseline;" target="_blank"><span style="border: 0px; box-sizing: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Amigo Optima Software Solutions Pvt Ltd</span></a></li><li style="border: 0px; box-sizing: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><a aria-label=" (opens in a new tab)" href="http://www.anjaniitsolutions.com/" rel="noreferrer noopener" style="background-color: transparent; border: 0px; box-sizing: inherit; color: #611dc1; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; transition: all 0.2s linear 0s; vertical-align: baseline;" target="_blank"><span style="border: 0px; box-sizing: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Anjani IT Solutions Pvt Ltd</span></a><span style="border: 0px; box-sizing: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"> </span></li><li style="border: 0px; box-sizing: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><a aria-label=" (opens in a new tab)" href="http://www.annova-tech.com/" rel="noreferrer noopener" style="background-color: transparent; border: 0px; box-sizing: inherit; color: #611dc1; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; transition: all 0.2s linear 0s; vertical-align: baseline;" target="_blank"><span style="border: 0px; box-sizing: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">ANNOVA Technologies Pvt. 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font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"> </span></li><li style="border: 0px; box-sizing: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><a aria-label=" (opens in a new tab)" href="https://geoexcellence.wordpress.com/" rel="noreferrer noopener" style="background-color: transparent; border: 0px; box-sizing: inherit; color: #611dc1; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; transition: all 0.2s linear 0s; vertical-align: baseline;" target="_blank"><span style="border: 0px; box-sizing: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">GeoExcellence </span></a><span style="border: 0px; box-sizing: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"> </span></li><li style="border: 0px; box-sizing: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><a aria-label=" (opens in a new tab)" href="http://www.geomeda.in/" rel="noreferrer noopener" style="background-color: transparent; border: 0px; box-sizing: inherit; color: #611dc1; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; transition: all 0.2s linear 0s; vertical-align: baseline;" target="_blank"><span style="border: 0px; box-sizing: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Geomeda</span></a><span style="border: 0px; box-sizing: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"> </span></li><li style="border: 0px; box-sizing: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><a aria-label=" (opens in a new tab)" href="http://geoplanet.co.in/" rel="noreferrer noopener" style="background-color: transparent; border: 0px; box-sizing: inherit; color: #611dc1; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; transition: all 0.2s linear 0s; vertical-align: baseline;" target="_blank"><span style="border: 0px; box-sizing: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Geo Planet</span></a><span style="border: 0px; box-sizing: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"> </span></li></ul><div><br /></div></div></div></div></div></div><div><span style="color: #1c1c1c; font-family: Times, Georgia, serif;"><b><span style="font-size: 18px;">Article </span><span style="font-size: 18px;">Reference</span></b><span style="font-size: 18px;"><b>: </b>https://gisrsstudy.com/gis-companies-in-india/</span></span></div>Vivek Sharma SEOhttp://www.blogger.com/profile/07864136873232243813noreply@blogger.comGurugram, Haryana, India28.4594965 77.02663830.14926266382115472 41.8703883 56.769730336178846 112.1828883tag:blogger.com,1999:blog-583504474332730516.post-68348852725115706762022-05-19T12:55:00.002+05:302022-05-19T12:55:21.290+05:30Best SEO Tools That Are Surely Free in 2022: Via Search Engine Journal<p> <span style="background-color: white; color: #3f3f3f; font-family: mr-eaves-xl-modern, Arial; font-size: 26px;">If you’re looking to get started with SEO or want to achieve better results, here are 110 of the best free SEO tools you should be using.</span></p><p><span style="background-color: white; color: #3f3f3f; font-family: mr-eaves-xl-modern, Arial; font-size: 26px;"></span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEju3SAqaThruLv6gKA5Adxuk_2l8brgeWMr1h8766eSDU6rzfoYcLT9wzqKmcua2xzeThddISKdQV0amTSELW1xAi9mQxBGV1BdBs2NhMqN8E4NKmy7MbznrFO_MTrsbdb1xxj1IURz_RhGTCa4W5oVzm7D2kAA2ipMJK1nqNCR1TNTmPdYygff98c-" style="margin-left: 1em; margin-right: 1em;"><img alt="" data-original-height="400" data-original-width="760" height="168" src="https://blogger.googleusercontent.com/img/a/AVvXsEju3SAqaThruLv6gKA5Adxuk_2l8brgeWMr1h8766eSDU6rzfoYcLT9wzqKmcua2xzeThddISKdQV0amTSELW1xAi9mQxBGV1BdBs2NhMqN8E4NKmy7MbznrFO_MTrsbdb1xxj1IURz_RhGTCa4W5oVzm7D2kAA2ipMJK1nqNCR1TNTmPdYygff98c-" width="320" /></a></div><p><span style="background-color: white; color: #3f3f3f; font-family: mr-eaves-xl-modern, Arial; font-size: 26px;"><br /></span></p><p></p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;"><a href="https://www.searchenginejournal.com/seo-guide/" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;">SEO</a> (short for search engine optimization) is the practice of tweaking your website so that it ranks higher on search engines like Google.</p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">If your site isn’t ranking as high as you’d like it to, it’s time to take a good look at your <a href="https://www.searchenginejournal.com/seo-strategy/" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;">SEO strategy</a>.</p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Tried and true, as well as new, SEO tools make it easier for site owners to find what they need to do in order to stay on top.</p><h2 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 40px; letter-spacing: 0.1px; line-height: 1.2; margin: 60px 0px 30px; overflow-wrap: break-word;">What Are SEO Tools?</h2><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">SEO tools provide data and alerts about the overall health and success of your website.</p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">They help uncover areas of opportunity and identify weaknesses or issues that may prevent you from ranking and earning visibility in the <a href="https://www.searchenginejournal.com/serp-search-engine-results-page-features-guide/377094/" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;">SERPs</a>.</p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Just as actual tools each have a specific role, the same is true in SEO.</p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">There are SEO tools that can help you with:</p><ul style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 25px 0px; padding: 0px 0px 0px 50px;"><li style="box-sizing: border-box; margin-bottom: 15px;">Analytics.</li><li style="box-sizing: border-box; margin-bottom: 15px;">Keyword Research.</li><li style="box-sizing: border-box; margin-bottom: 15px;">Links.</li><li style="box-sizing: border-box; margin-bottom: 15px;">Local SEO.</li><li style="box-sizing: border-box; margin-bottom: 15px;">Mobile SEO.</li><li style="box-sizing: border-box; margin-bottom: 15px;">On-page SEO.</li><li style="box-sizing: border-box; margin-bottom: 15px;">Research.</li><li style="box-sizing: border-box; margin-bottom: 15px;">Rank Checking.</li><li style="box-sizing: border-box; margin-bottom: 15px;">Site Speed.</li><li style="box-sizing: border-box; margin-bottom: 15px;">WordPress SEO.</li></ul><div id="summita-wrap" style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin-bottom: 20px; min-height: 160px;"><div class="summita-wrap" style="align-items: center; border-radius: 4px; border: 1px solid rgb(238, 238, 238); box-shadow: rgba(0, 0, 0, 0.1) 0px 2px 12px; box-sizing: border-box; clear: both; display: flex; justify-content: space-between; margin: 45px 0px 15px; padding: 16px;"><div class="summitad-text" style="box-sizing: border-box; flex-shrink: 1; margin-bottom: 0px; padding-right: 16px;"></div></div></div><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">SEO tools are incredibly useful – but you need to understand how to use them to get the most out of them.</p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">There are even a few toolsets that can help you in more than the areas we just mentioned, giving you more of an all-at-once glance at your SEO performance.</p><h2 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 40px; letter-spacing: 0.1px; line-height: 1.2; margin: 60px 0px 30px; overflow-wrap: break-word;">Do You Need SEO Tools?</h2><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">The short answer: Yes.</p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Imagine trying to build a table using only your hands.</p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">You wouldn’t get very far, would you?</p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">No.</p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">You will need tools – saws, a measuring tape, a drill, and screwdrivers, to name a few.</p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Well, if you want to build a website, you’ll only get so far with your hands.</p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">You can build a website, but without tools, you wouldn’t know:</p><ul style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 25px 0px; padding: 0px 0px 0px 50px;"><li style="box-sizing: border-box; margin-bottom: 15px;">How many visits your webpages are getting.</li><li style="box-sizing: border-box; margin-bottom: 15px;">Whether traffic has dropped significantly.</li><li style="box-sizing: border-box; margin-bottom: 15px;">If you have any HTML errors.</li><li style="box-sizing: border-box; margin-bottom: 15px;">The number of links you have.</li><li style="box-sizing: border-box; margin-bottom: 15px;">What keywords you could be using to attract more visits.</li></ul><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">And so much more.</p><h2 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 40px; letter-spacing: 0.1px; line-height: 1.2; margin: 60px 0px 30px; overflow-wrap: break-word;">What Are The Best Free SEO Tools?</h2><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">If you’re looking to get started with SEO or want to achieve better results for the low, low cost of $0, here are 110 of the best free SEO tools you should be using.</p><h2 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 40px; letter-spacing: 0.1px; line-height: 1.2; margin: 60px 0px 30px; overflow-wrap: break-word;">Free SEO Analytics Tools</h2><div><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">1. Google Analytics</h3></div><div><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;"><a href="https://analytics.google.com/analytics/web/provision/#/provision" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">Google Analytics</a> is an invaluable resource that is virtually indispensable to any digital marketer serious about SEO.</p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">It provides a lot of handy data about websites such as the number of site visits, traffic sources, and location demographics.</p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">With the detailed information from Google Analytics, digital marketers can tweak their content strategy and figure out what works and what doesn’t.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">2. Data Studio</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;"><a href="https://datastudio.google.com/u/0/navigation/reporting" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">Google Data Studio</a> lets you merge data from varying sources, such as Google Search Console and Google Analytics, and create sharable visualizations.</p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">If you’re just getting started with it, <a href="https://www.searchenginejournal.com/google-data-studio-beginners-guide/377558/" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;">this beginner’s guide to Data Studio</a> will be helpful.</p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">More advanced users can learn how to use CASE statements for better Data Studio segments <a href="https://www.searchenginejournal.com/google-data-studio-case/444736/" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;">here</a>.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">3. Keyword Hero</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Missing keyword data?</p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Leave it to <a href="https://keyword-hero.com/" rel="noopener noreferrer" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">Keyword Hero,</a> which uses advanced math and machine learning to fill in the blanks.</p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">This service is free for upwards of 2,000 sessions per month. Keyword Hero is also currently providing a 90-day free trial.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">4. Mozcast</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;"><a href="https://keyword-hero.com/" rel="noopener noreferrer" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">Mozcast</a> tracks changes big and small to Google’s search algorithm.</p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">With Google making hundreds of changes on a yearly basis, keeping abreast of the latest developments helps you make sure you’re doing everything to have the best SERPs.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">5. Panguin Tool</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">The <a href="https://keyword-hero.com/" rel="noopener noreferrer" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">Panguin Tool</a>, provided by Barracuda Digital, lines up your search traffic with known changes to the Google search algorithm.</p><h2 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 40px; letter-spacing: 0.1px; line-height: 1.2; margin: 60px 0px 30px; overflow-wrap: break-word;">Free Crawling & Indexing Tools</h2><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">6. Redirect Path</h3></div><div><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">The <a href="https://keyword-hero.com/" rel="noopener noreferrer" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">Redirect Path Chrome extension</a> will flag 301, 302, 404, and 500 HTTP Status Codes.</p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Additionally, client-side redirects like meta and JavaScript redirects will also be flagged, ensuring any redirect issue can be uncovered immediately.</p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">HTTP Headers such as server types and caching headers, as well as the server IP address, can also be displayed with the click of a button.</p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Furthermore, all of these details can be copied to your clipboard for easy sharing or addition to a technical audit document.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">7. Link Redirect Trace</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;"><a href="https://keyword-hero.com/" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">Use this Chrome plugin</a> to make sure all your link redirects are directing people and crawlers to where you want them to go.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">8. Quick Click Website Audit</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">The <a href="https://keyword-hero.com/" rel="noopener noreferrer" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">Quick Click Website Audit</a> is a bookmarklet-style extension that links to many of today’s most used online SEO tools.</p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">When a link is clicked, it extracts the current page’s URL and feeds it into the selected tool, so you don’t need to copy and paste the links into all the tools. It saves a few seconds, dozens of times a day.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">9. Screaming Frog SEO Spider</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Crawl your website for SEO errors.</p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Discover HTTP header errors, JavaScript rendering hiccups, excess HTML, crawl mistakes, duplicate content, and more with <a href="https://keyword-hero.com/" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">Screaming Frog SEO Spider</a>.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">10. Screaming Frog Log File Analyzer</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Upload your log files to <a href="https://keyword-hero.com/" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">Screaming Frog’s Log File Analyzer</a> to confirm search engine bots, check which URLs have been crawled, and study search bot data.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">11. SEOlyzer</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Another <a href="https://keyword-hero.com/" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">SEO log analysis tool</a> that provides data in real-time and page categorization.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">12. Xenu</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">One of the original free SEO tools, <a href="https://keyword-hero.com/" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">Xenu</a> is a crawler that provides basic site audits, looks for broken links, and the other usual suspects.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">13. Where Goes?</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Track where redirection URLs and shortened links go with <a href="https://wheregoes.com/" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">Where Goes</a>?</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">14. Check My Links</h3></div><div><a href="https://wheregoes.com/" rel="noopener noreferrer" style="background-color: white; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; text-decoration-line: none;" target="_blank">Check My Links</a><span style="background-color: white; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px;"> is a nifty Chrome Extension that will crawl through your webpage and identify the status code for each link on the page – including broken links.</span></div><div><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Each status code is color-coded with 200 status codes returning dark green, 300 status codes returning light green, and 400 status codes returning red.</p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Once identified, you can then copy all bad links to your clipboard with one click.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">15. Robots.txt Generator</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Create a correct robots.txt file in an instant so search engines know how to crawl your website.</p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Advanced users can customize their files with <a href="https://en.ryte.com/free-tools/robots-txt-generator/" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">Robots.txt Generator</a> as well.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">16. HEADMaster SEO</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Checks URLs in bulk for status code, redirect status, response time, response headers, and HTTP header fields with <a href="https://headmasterseo.com/" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">HEADMaster SEO</a>.</p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Get results in real-time, sort and study your findings, and export your work to CSV.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">17. Keep-Alive Validation SEO Tool</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Check URLs in bulk – or one by one – to see if their servers support persistent connection, which makes your website load faster.</p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Check what version of HTTP your server is on and whether there are any external connections on your URL with <a href="https://supple.com.au/tools/check-persistent-connection/" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">this tool</a>.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">18. Hreflang Tag Generator</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;"><a href="https://www.aleydasolis.com/english/international-seo-tools/hreflang-tags-generator/" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">Generate hreflang tags</a> so that Google knows which language particular pages on your website are in. This will allow Google to search those pages in that language.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">19. XML Sitemaps</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;"><a href="http://www.xml-sitemaps.com/" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">Create a site map</a> of up to 500 pages for free without registration.</p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Download your sitemap as an XML file or get it via email.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">20. BROWSEO</h3><div><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;"><a href="http://www.browseo.net/" rel="noopener noreferrer" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">BROWSEO</a> lets you see how your website looks to a search engine.</p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">It basically strips your webpage of any styling and shows you the underlying structure. This helps you figure out if Google’s bot has any difficulty accessing important content on your site.</p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">A neat feature of this free SEO tool is the SERP preview. This shows a preview of how your site appears in search results.</p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">You can see if your titles and meta descriptions are adequately optimized and make changes as needed.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">21. SFAIK Screaming Frog Analyzer</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">A robust <a href="https://datastudio.google.com/u/0/reporting/1EX_staJ4sFyUqxESA-3qD0iSRogVlvEa/page/C1LVB?fbclid=IwAR00hjamfxZY8FRaYlsVak2s-gZjyPt14oU3GGHuLoK5KARCBTI79ki6wqY" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">visualization of Screaming Frog crawl data</a> using Google Data Studio.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;"><b style="box-sizing: border-box;">22. SEOWL Google Title Rewrite Checker</b></h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">This <a href="https://www.seowl.co/title-rewrite-checker/" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">Google Title Rewrite Checker</a> will allow you to check if Google is rewriting the title of a list of pages allowing for deeper Title Tag structure analysis.</p><h2 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 40px; letter-spacing: 0.1px; line-height: 1.2; margin: 60px 0px 30px; overflow-wrap: break-word;">Free Keyword Research Tools</h2><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">23. AnswerThePublic</h3><div class="wp-caption aligncenter" id="attachment_449949" style="background: rgb(255, 255, 255); border: 1px solid rgb(240, 240, 240); box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 25px auto; max-width: 96%; padding: 10px; text-align: center; width: 1310px;"><img alt="AnswerThePubllic for search engine marketing." class="wp-image-449949 size-full b-lazy pcimg b-loaded" data-src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/answerthepublic-627d28b9514f7-sej.png" data-srcset="https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/answerthepublic-627d28b9514f7-sej.png 1300w, https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/answerthepublic-627d28b9514f7-sej-480x480.png 480w, https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/answerthepublic-627d28b9514f7-sej-680x680.png 680w, https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/answerthepublic-627d28b9514f7-sej-768x768.png 768w, https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/answerthepublic-627d28b9514f7-sej-1024x1024.png 1024w" data-was-processed="true" height="1300" sizes="(max-width: 1300px) 100vw, 1300px" src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/answerthepublic-627d28b9514f7-sej.png" srcset="https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/answerthepublic-627d28b9514f7-sej.png 1300w, https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/answerthepublic-627d28b9514f7-sej-480x480.png 480w, https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/answerthepublic-627d28b9514f7-sej-680x680.png 680w, https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/answerthepublic-627d28b9514f7-sej-768x768.png 768w, https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/answerthepublic-627d28b9514f7-sej-1024x1024.png 1024w" style="background-color: rgba(0, 0, 0, 0); border: 0px; box-sizing: border-box; display: block; height: auto; margin: 0px; max-width: 98.5%; padding: 0px; vertical-align: middle; width: auto;" width="1300" /><span class="wp-caption-text" style="box-sizing: border-box; display: inline-block; font-size: 17px; font-style: italic; letter-spacing: 0.3px; line-height: 17px; margin: 0px; padding: 5px 0px;"><em style="box-sizing: border-box;">Screenshot by author, May 2022</em></span></div><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;"><a href="https://answerthepublic.com/" rel="noopener noreferrer" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">AnswerThePublic</a> is a nifty tool that provides content marketers with valuable data about the questions people ask online.</p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Once you input a keyword, it fetches popular queries based on that keyword and generates a cool graphic with the questions and phrases people use when they search for that keyword.</p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">This data gives content creators insight into the concerns and desires of potential customers and enables them to craft highly targeted content that addresses those needs.</p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Answer the Public also provides keyword suggestions using prepositions such as “versus,” “like,” and “with.”</p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">It is an excellent research tool that can help you create better content that people will enjoy and be more likely to share.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">24. Keyword Explorer</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">This <a href="https://moz.com/explorer" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">keyword research tool</a> will give you up to 1,000 keyword suggestions, a keyword difficulty score, click-through-rate date, and SERP analysis. You get to do 10 free searches per month.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">25. Keyword Planner</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;"><a href="https://ads.google.com/home/tools/keyword-planner/" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">Google’s Keyword Planner</a> is designed for ad campaigns, but you can use it for keyword research by seeing how keywords perform in ads.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">26. Keyword Sheeter</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Get keyword volume, cost per click, and competition data with this <a href="https://keywordshitter.com/" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">free keyword tool</a>.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">27. Keywords Everywhere</h3><div><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;"><a href="https://keywordseverywhere.com/" rel="noopener noreferrer" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">Keywords Everywhere</a> is a must-use keyword research tool due to the massive list of sites that it provides free search volume, CPC, and competition data for:</p><ul style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 25px 0px; padding: 0px 0px 0px 50px;"><li style="box-sizing: border-box; margin-bottom: 15px;">Google Search</li><li style="box-sizing: border-box; margin-bottom: 15px;">Google Trends</li><li style="box-sizing: border-box; margin-bottom: 15px;">eBay</li><li style="box-sizing: border-box; margin-bottom: 15px;">Answer The Public</li><li style="box-sizing: border-box; margin-bottom: 15px;">Google Keyword Planner</li><li style="box-sizing: border-box; margin-bottom: 15px;">Bing</li><li style="box-sizing: border-box; margin-bottom: 15px;">Etsy</li><li style="box-sizing: border-box; margin-bottom: 15px;">Soovle</li><li style="box-sizing: border-box; margin-bottom: 15px;">Google Search Console</li><li style="box-sizing: border-box; margin-bottom: 15px;">YouTube</li><li style="box-sizing: border-box; margin-bottom: 15px;">Ubersuggest</li><li style="box-sizing: border-box; margin-bottom: 15px;">Majestic</li><li style="box-sizing: border-box; margin-bottom: 15px;">Google Analytics</li><li style="box-sizing: border-box; margin-bottom: 15px;">Amazon</li><li style="box-sizing: border-box; margin-bottom: 15px;">Keyword Sheter</li><li style="box-sizing: border-box; margin-bottom: 15px;">Moz Open Site Explorer</li></ul><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">It’s available for <a href="https://chrome.google.com/webstore/detail/keywords-everywhere-keywo/hbapdpeemoojbophdfndmlgdhppljgmp" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">Chrome</a> and <a href="https://addons.mozilla.org/en-US/firefox/addon/keywords-everywhere/" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">Firefox</a>.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">28. wordable.io</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;"><a href="https://wordable.io/" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">This tool</a> lets you put your Google Docs into WordPress, while retaining your formatting without excess code. Start out with five free exports – no credit card required.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">29. Also Asked</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Find out what questions people are asking about particular keywords so that you can write content that answers those questions with <a href="https://alsoasked.com/" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">Also Asked</a>.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">30. Google Trends</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">See the interest in a particular term from as recently as an hour to as far back as 2004 with <a href="https://trends.google.com/trends/" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">Google Trends</a>.</p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Sort by categories, country, and type of search. See related topics, popularity by region, newest most frequently searched for terms, and compare to other terms.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">31. Keyword Surfer</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">This <a href="https://chrome.google.com/webstore/detail/keyword-surfer/bafijghppfhdpldihckdcadbcobikaca?hl=en" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">Chrome extension</a> shows you the search volume right in your Google search results. You can also see the word count and the number of keywords for top-ranking pages.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">32. CanIRank</h3><div class="wp-caption aligncenter" id="attachment_449951" style="background: rgb(255, 255, 255); border: 1px solid rgb(240, 240, 240); box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 25px auto; max-width: 96%; padding: 10px; text-align: center; width: 1244px;"><img alt="CanIRank homepage" class="size-full wp-image-449951 b-lazy pcimg b-loaded" data-src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/canirank-627d2a351fd3a-sej.png" data-srcset="https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/canirank-627d2a351fd3a-sej.png 1234w, https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/canirank-627d2a351fd3a-sej-480x228.png 480w, https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/canirank-627d2a351fd3a-sej-680x322.png 680w, https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/canirank-627d2a351fd3a-sej-768x364.png 768w, https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/canirank-627d2a351fd3a-sej-1024x485.png 1024w" data-was-processed="true" height="585" sizes="(max-width: 1234px) 100vw, 1234px" src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/canirank-627d2a351fd3a-sej.png" srcset="https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/canirank-627d2a351fd3a-sej.png 1234w, https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/canirank-627d2a351fd3a-sej-480x228.png 480w, https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/canirank-627d2a351fd3a-sej-680x322.png 680w, https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/canirank-627d2a351fd3a-sej-768x364.png 768w, https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/canirank-627d2a351fd3a-sej-1024x485.png 1024w" style="background-color: rgba(0, 0, 0, 0); border: 0px; box-sizing: border-box; display: block; height: auto; margin: 0px; max-width: 98.5%; padding: 0px; vertical-align: middle; width: auto;" width="1234" /><span class="wp-caption-text" style="box-sizing: border-box; display: inline-block; font-size: 17px; font-style: italic; letter-spacing: 0.3px; line-height: 17px; margin: 0px; padding: 5px 0px;"><em style="box-sizing: border-box;">Screenshot by author, May 2022</em></span></div><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">As the name implies, <a href="https://www.canirank.com/" rel="noopener noreferrer" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">CanIRank</a> helps you find out if you can rank on the first page of search engines for a particular keyword.</p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Unlike other tools that merely provide data about how competitive keywords are, CanIRank lets you know the probability that you’ll rank for a search term and uses AI to give you suggestions on how to better target keywords.</p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">CanIRank provides great competitive analysis data and actionable steps to get your site ranking higher with better SEO.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">33. Seed Keywords</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Come up with a question or topic you want to research, send it to your contacts, and have them select the keywords they would search for to get the information you want with <a href="https://www.seedkeywords.com/" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">Seed Keywords</a>.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">34. Exploding Topics</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Similar to Google Trends, <a href="https://explodingtopics.com/" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">Exploding Topics</a> will help uncover topics that are about to become popularly searched before they become popularly searched!</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">35. Ubersuggest</h3><div class="wp-caption aligncenter" id="attachment_449952" style="background: rgb(255, 255, 255); border: 1px solid rgb(240, 240, 240); box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 25px auto; max-width: 96%; padding: 10px; text-align: center; width: 1874px;"><img alt="Ubersuggest for SEJ" class="size-full wp-image-449952 b-lazy pcimg b-loaded" data-src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/ubersuggest-627d2c5bf191d-sej.png" data-srcset="https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/ubersuggest-627d2c5bf191d-sej.png 1864w, https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/ubersuggest-627d2c5bf191d-sej-480x227.png 480w, https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/ubersuggest-627d2c5bf191d-sej-680x321.png 680w, https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/ubersuggest-627d2c5bf191d-sej-768x363.png 768w, https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/ubersuggest-627d2c5bf191d-sej-1024x483.png 1024w, https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/ubersuggest-627d2c5bf191d-sej-1600x755.png 1600w" data-was-processed="true" height="880" sizes="(max-width: 1864px) 100vw, 1864px" src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/ubersuggest-627d2c5bf191d-sej.png" srcset="https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/ubersuggest-627d2c5bf191d-sej.png 1864w, https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/ubersuggest-627d2c5bf191d-sej-480x227.png 480w, https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/ubersuggest-627d2c5bf191d-sej-680x321.png 680w, https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/ubersuggest-627d2c5bf191d-sej-768x363.png 768w, https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/ubersuggest-627d2c5bf191d-sej-1024x483.png 1024w, https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/ubersuggest-627d2c5bf191d-sej-1600x755.png 1600w" style="background-color: rgba(0, 0, 0, 0); border: 0px; box-sizing: border-box; display: block; height: auto; margin: 0px; max-width: 98.5%; padding: 0px; vertical-align: middle; width: auto;" width="1864" /><span class="wp-caption-text" style="box-sizing: border-box; display: inline-block; font-size: 17px; font-style: italic; letter-spacing: 0.3px; line-height: 17px; margin: 0px; padding: 5px 0px;"><em style="box-sizing: border-box;">Screenshot by author, May 2022</em></span></div><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;"><a href="https://neilpatel.com/ubersuggest/" rel="noopener noreferrer" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">Ubersuggest</a> is a simple keyword research tool that scrapes data from Google’s Keyword Planner for keyword ideas based on a keyword you provide.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">36. Keys4Up</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Get the related keywords, also known as semantically linked keywords, for any search with <a href="https://www.keys4up.com/" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">Keys4Up</a>.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">37. Wordtracker Scout</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;"><a href="https://www.wordtracker.com/inspect" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">Wordtracker Scout</a> will help discover what keywords people search for when they’re ready to make a purchase.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">38. KWFinder</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">With <a href="https://kwfinder.com/" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">KWFinder</a>, you can discover long-tail keywords – those more specific, less frequently used keywords that yield higher results because of how specific they are.</p><h2 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 40px; letter-spacing: 0.1px; line-height: 1.2; margin: 60px 0px 30px; overflow-wrap: break-word;">Free Link Tools</h2><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">39. Disavow Tool</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Use <a href="https://search.google.com/search-console/disavow-links" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">Google’s Disavow Tool</a> to free yourself from toxic backlinks.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">40. Moz Link Explorer</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">See the backlink profile and domain authority of any URL with <a href="https://moz.com/link-explorer" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">Link Explorer</a>.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">41. Link Miner</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Discover if a given URL has any broken links and discover the metrics of those links, including both search and social data with the <a href="https://chrome.google.com/webstore/detail/linkminer/ogdhdnpiclkaeicicamopfohidjokoom?hl=en" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">Link Miner extension</a>.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">42. Backlink Checker</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Use this <a href="https://ahrefs.com/backlink-checker" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">Backlink Checker</a> to discover all the backlinks data about a particular URL.</p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">See the number of referring domains, the number of backlinks, the domain and URL rating, and its Ahrefs Rank, a domain’s position in Ahrefs’s list of most powerful sites.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">43. The Anchor Text Suggestion Tool By Linkio</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Discover the best anchor text to use for any URL with this <a href="https://www.linkio.com/anchor-text-generator/" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">Anchor Text Suggestion Tool</a>.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">44. SendPulse</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;"><a href="https://sendpulse.com/" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">SendPulse</a> allows for the configuration of chains of emails, notifications, and SMS messages based on user actions, variables, or events.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">45. Magic PR</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Get a press release informed by SEO best practices with <a href="https://magicpr.com/" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">Magic PR</a>.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">46. Scraper</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">This <a href="https://chrome.google.com/webstore/detail/scraper/mbigbapnjcgaffohmbkdlecaccepngjd?hl=en" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">Chrome extension</a> lets you scrape data from any URL and export the info into a spreadsheet.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">47. Help A Reporter (HARO)</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;"><a href="https://www.helpareporter.com/" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">Help a Reporter</a> is a resource that connects journalists and experts who act as sources for stories.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">48. Streak</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Convert your Gmail inbox into customer relationship management (CRM) software with this <a href="https://www.streak.com/" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">free extension</a>.</p><h2 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 40px; letter-spacing: 0.1px; line-height: 1.2; margin: 60px 0px 30px; overflow-wrap: break-word;">Local SEO</h2><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">49. Google Business Profile</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Connect with customers across Google Search and Google Maps using a <a href="https://www.google.com/business/" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">free Google Business Profile</a>.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">50. Whitespark Google Review Link Generator</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Use <a href="https://whitespark.ca/google-review-link-generator/" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">this tool</a> to find your Google Review listing and generate a shortened link to your page.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">51. Local Search Results Checker</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Conduct local searches using Google Search or Google Maps with <a href="https://www.brightlocal.com/local-search-results-checker/" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">Local Search Results Checker</a>.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">52. Moz Local Check Business Listing</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Confirm that your company’s details appear correctly on various directories with <a href="https://moz.com/products/local/check-listing" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">Moz’s Local Business Checker</a>.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">53. Whitespark Local Citation Finder</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Track your citations, discover new opportunities, and get the citations your competitors have with this <a href="https://whitespark.ca/local-citation-finder/" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">Local Citation Finder</a>.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">54. Review Handout Generator</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Print instructions on how to leave a Google review via desktop or mobile device for your business with Whitespark’s <a href="https://whitespark.ca/review-handout-generator/" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">Review Handout Generator</a>.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">55. Fakespot Review Checker</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">This <a href="https://www.fakespot.com/" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">Chrome extension</a> lets you know if the product you’re about to buy comes from a reputable seller and, if not, provides an alternative.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">56. Mobile SERP Test</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">See your local SERPS on various mobile devices with <a href="https://mobilemoxie.com/tools/mobile-serp-test/" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">Mobile SERP Test</a> from Mobile Moxie.</p><h2 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 40px; letter-spacing: 0.1px; line-height: 1.2; margin: 60px 0px 30px; overflow-wrap: break-word;">Mobile SEO</h2><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">57. Merkle Mobile-First Index Checker</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">See how your website stacks up relative to SEO best practices depending, on whether it’s your desktop or mobile version, with <a href="https://technicalseo.com/tools/mobile-first-index/" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">Mobile-First Index Checker</a>.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">58. Mobile-Friendly Test</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Test your website’s mobile-friendliness with <a href="https://search.google.com/test/mobile-friendly" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">Google’s Mobile-Friendly Testing tool</a>.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">59. GTMetrix</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">See how quickly your website loads with <a href="https://gtmetrix.com/" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">GTMetrix</a>. Discover what’s keeping it from loading as fast as possible, and see what steps to take to optimize load speed.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">60. Cloudflare</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">A free <a href="https://www.cloudflare.com/" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">content delivery network</a> (CDN) is a network of servers that gets your content to load faster by using a server closest to the person doing the loading.</p><h2 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 40px; letter-spacing: 0.1px; line-height: 1.2; margin: 60px 0px 30px; overflow-wrap: break-word;">Free Multi-Tools</h2><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">61. Semrush</h3><div class="wp-caption aligncenter" id="attachment_449954" style="background: rgb(255, 255, 255); border: 1px solid rgb(240, 240, 240); box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 25px auto; max-width: 96%; padding: 10px; text-align: center; width: 1157px;"><img alt="Semrush for SEJ" class="size-full wp-image-449954 b-lazy pcimg b-loaded" data-src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/semrush-627d2d82949ec-sej.png" data-srcset="https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/semrush-627d2d82949ec-sej.png 1147w, https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/semrush-627d2d82949ec-sej-480x394.png 480w, https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/semrush-627d2d82949ec-sej-680x558.png 680w, https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/semrush-627d2d82949ec-sej-768x630.png 768w, https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/semrush-627d2d82949ec-sej-1024x840.png 1024w" data-was-processed="true" height="941" sizes="(max-width: 1147px) 100vw, 1147px" src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/semrush-627d2d82949ec-sej.png" srcset="https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/semrush-627d2d82949ec-sej.png 1147w, https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/semrush-627d2d82949ec-sej-480x394.png 480w, https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/semrush-627d2d82949ec-sej-680x558.png 680w, https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/semrush-627d2d82949ec-sej-768x630.png 768w, https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/semrush-627d2d82949ec-sej-1024x840.png 1024w" style="background-color: rgba(0, 0, 0, 0); border: 0px; box-sizing: border-box; display: block; height: auto; margin: 0px; max-width: 98.5%; padding: 0px; vertical-align: middle; width: auto;" width="1147" /><span class="wp-caption-text" style="box-sizing: border-box; display: inline-block; font-size: 17px; font-style: italic; letter-spacing: 0.3px; line-height: 17px; margin: 0px; padding: 5px 0px;"><em style="box-sizing: border-box;">Screenshot by author, May 2022</em></span></div><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;"><a href="https://www.semrush.com/" rel="noopener noreferrer" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">Semrush</a> is an excellent keyword research SEO tool that, among other things, makes it easy to find out what keywords any page on the web is ranking for.</p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">It provides detailed information about those keywords including their position in SERPs, the URLs to which they drive traffic, and the traffic trends over the past 12 months.</p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">With this feature-packed tool, you can easily find out what keywords your competitors are ranking for and craft great content around those terms and phrases.</p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Semrush also offers more features and unlimited access with various paid plans.</p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">While they’re not cheap, you can get started with a 14-day free trial, if you want to test out the premium features. Or follow their <a href="https://www.semrush.com/blog/what-can-i-do-with-a-free-account-from-semrush/" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">guide</a> on how to use features with a free account.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">62. Chrome DevTools</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Edit pages in real-time using tools that are built right into <a href="https://developer.chrome.com/docs/devtools/" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">Google Chrome DevTools</a>. Diagnose problems as you encounter them.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">63. Marketing Miner</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Get SERP data, ranking, tool reports, and competitive analysis all in the form of convenient reports with <a href="https://www.marketingminer.com/en" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">Marketing Miner</a>.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">64. MozBar</h3><div class="wp-caption aligncenter" id="attachment_450122" style="background: rgb(255, 255, 255); border: 1px solid rgb(240, 240, 240); box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 25px auto; max-width: 96%; padding: 10px; text-align: center; width: 1870px;"><img alt="MozBar sample" class="size-full wp-image-450122 b-lazy pcimg b-loaded" data-src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/mozbar-627e192108943-sej.png" data-srcset="https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/mozbar-627e192108943-sej.png 1860w, https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/mozbar-627e192108943-sej-480x151.png 480w, https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/mozbar-627e192108943-sej-680x215.png 680w, https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/mozbar-627e192108943-sej-768x242.png 768w, https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/mozbar-627e192108943-sej-1024x323.png 1024w, https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/mozbar-627e192108943-sej-1600x505.png 1600w" data-was-processed="true" height="587" sizes="(max-width: 1860px) 100vw, 1860px" src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/mozbar-627e192108943-sej.png" srcset="https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/mozbar-627e192108943-sej.png 1860w, https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/mozbar-627e192108943-sej-480x151.png 480w, https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/mozbar-627e192108943-sej-680x215.png 680w, https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/mozbar-627e192108943-sej-768x242.png 768w, https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/mozbar-627e192108943-sej-1024x323.png 1024w, https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/mozbar-627e192108943-sej-1600x505.png 1600w" style="background-color: rgba(0, 0, 0, 0); border: 0px; box-sizing: border-box; display: block; height: auto; margin: 0px; max-width: 98.5%; padding: 0px; vertical-align: middle; width: auto;" width="1860" /><span class="wp-caption-text" style="box-sizing: border-box; display: inline-block; font-size: 17px; font-style: italic; letter-spacing: 0.3px; line-height: 17px; margin: 0px; padding: 5px 0px;"><em style="box-sizing: border-box;">Screenshot by author, May 2022</em></span></div><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;"><a href="https://moz.com/products/pro/seo-toolbar" rel="noopener noreferrer" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">MozBar</a> is a free SEO toolbar that works with the Chrome browser. It provides easy access to advanced metrics on webpages and SERPs.</p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">With MozBar and a free Moz account, you can easily access the Page and <a data-lp="bypass" href="https://www.searchenginejournal.com/domain-authority/246515/" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">Domain Authority scores</a> of any page or site.</p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">The Page Analysis feature lets you explore elements on any page (e.g., markup, page title, general attributes, link metrics).</p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">You can find keywords on the page you’re viewing, highlight and differentiate links, and compare the link metrics of different sites in SERPs.</p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">If you need to do detailed SEO research on the go, MozBar is one of the best options to consider.</p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">You can unlock even more advanced features such as Page Optimization and Keyword Difficulty with a MozPro subscription.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">65. SEO Minion</h3></div><div><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Conduct on-page SEO analysis, check for broken links, get a SERP preview, and more with this <a href="https://chrome.google.com/webstore/detail/seo-minion/giihipjfimkajhlcilipnjeohabimjhi?hl=en" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">Chrome extension</a>.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">66. SEOquake</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">See SEO metrics and conduct an SEO audit with this <a href="https://chrome.google.com/webstore/detail/seoquake/akdgnmcogleenhbclghghlkkdndkjdjc?hl=en" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">Chrome extension</a>.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">67. Sheets For Marketers</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Learn how to automate tasks in Google Sheets and discover the best automation templates and tools via <a href="https://sheetsformarketers.com/" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">this curated list</a>.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">68. Sheet Consolidator</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Create workbooks using CSV exports with a table of contents and enabled hyperlinks using this simple <a href="https://www.searchcommander.com/seo-tools/sheet-consolidator/" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">Excel Sheet Consolidator tool</a>.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">69. Google Search Console</h3><div class="wp-caption aligncenter" id="attachment_450119" style="background: rgb(255, 255, 255); border: 1px solid rgb(240, 240, 240); box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 25px auto; max-width: 96%; padding: 10px; text-align: center; width: 1903px;"><img alt="Google Search Console sample" class="wp-image-450119 size-full b-lazy pcimg b-loaded" data-src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/google-search-console-627e18184a7e1-sej.png" data-srcset="https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/google-search-console-627e18184a7e1-sej.png 1893w, https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/google-search-console-627e18184a7e1-sej-480x277.png 480w, https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/google-search-console-627e18184a7e1-sej-680x392.png 680w, https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/google-search-console-627e18184a7e1-sej-768x443.png 768w, https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/google-search-console-627e18184a7e1-sej-1024x590.png 1024w, https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/google-search-console-627e18184a7e1-sej-1600x922.png 1600w" data-was-processed="true" height="1091" sizes="(max-width: 1893px) 100vw, 1893px" src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/google-search-console-627e18184a7e1-sej.png" srcset="https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/google-search-console-627e18184a7e1-sej.png 1893w, https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/google-search-console-627e18184a7e1-sej-480x277.png 480w, https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/google-search-console-627e18184a7e1-sej-680x392.png 680w, https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/google-search-console-627e18184a7e1-sej-768x443.png 768w, https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/google-search-console-627e18184a7e1-sej-1024x590.png 1024w, https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/google-search-console-627e18184a7e1-sej-1600x922.png 1600w" style="background-color: rgba(0, 0, 0, 0); border: 0px; box-sizing: border-box; display: block; height: auto; margin: 0px; max-width: 98.5%; padding: 0px; vertical-align: middle; width: auto;" width="1893" /><span class="wp-caption-text" style="box-sizing: border-box; display: inline-block; font-size: 17px; font-style: italic; letter-spacing: 0.3px; line-height: 17px; margin: 0px; padding: 5px 0px;"><em style="box-sizing: border-box;">Screenshot by author, May 2022</em></span></div><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">This list wouldn’t be complete without a mention of <a href="https://search.google.com/search-console/welcome?utm_source=about-page" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">Google Search Console</a>.</p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Aside from the fact, that the data comes from Google, Google Search Console is rich with insights related to:</p><ul style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 25px 0px; padding: 0px 0px 0px 50px;"><li style="box-sizing: border-box; margin-bottom: 15px;">Keyword and URL performance.</li><li style="box-sizing: border-box; margin-bottom: 15px;">Indexation issues.</li><li style="box-sizing: border-box; margin-bottom: 15px;">Mobile usability.</li><li style="box-sizing: border-box; margin-bottom: 15px;">Sitemap status.</li><li style="box-sizing: border-box; margin-bottom: 15px;"><a href="https://www.searchenginejournal.com/google-search-console-guide/209318/" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;">And much more</a>!</li></ul><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">70. Small SEO Tools</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">A <a href="https://smallseotools.com/" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">suite of tools</a> to make it easier to create content including a plagiarism checker, article rewriter, grammar check, word counter, spell checker, paraphrasing tool, and more.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">71. Internet Marketing Ninjas</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">From social tools and schema generator tools to webmaster tools and web design tools, check out the free <a href="https://www.internetmarketingninjas.com/tools/" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">suite of tools</a> from Internet Marketing Ninjas.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">72. Ahref’s SEO Toolbar</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Get SEO metrics and SERP details from <a href="https://ahrefs.com/seo-toolbar" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">Ahrefs free Chrome or Firefox extension</a>.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">73. Bing Webmaster Tools</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Featuring keyword reports, keyword research, crawling dates, and more.</p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Unlike Google Analytics, <a href="https://www.bing.com/toolbox/webmaster" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">Bing Webmaster Tools</a> only focuses on organic search. A must-have for anyone who wants to be ranked on Bing.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">74. Woorank</h3><div class="wp-caption aligncenter" id="attachment_307085" style="background: rgb(255, 255, 255); border: 1px solid rgb(240, 240, 240); box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 25px auto; max-width: 96%; padding: 10px; text-align: center; width: 1612px;"><img alt="Woorank" class="wp-image-307085 size-full b-lazy pcimg b-loaded" data-src="https://cdn.searchenginejournal.com/wp-content/uploads/2019/04/woorank.png" data-srcset="https://cdn.searchenginejournal.com/wp-content/uploads/2019/04/woorank.png 1602w, https://cdn.searchenginejournal.com/wp-content/uploads/2019/04/woorank-480x372.png 480w, https://cdn.searchenginejournal.com/wp-content/uploads/2019/04/woorank-680x527.png 680w, https://cdn.searchenginejournal.com/wp-content/uploads/2019/04/woorank-768x595.png 768w, https://cdn.searchenginejournal.com/wp-content/uploads/2019/04/woorank-1024x794.png 1024w, https://cdn.searchenginejournal.com/wp-content/uploads/2019/04/woorank-1600x1240.png 1600w" data-was-processed="true" height="1242" sizes="(max-width: 1602px) 100vw, 1602px" src="https://cdn.searchenginejournal.com/wp-content/uploads/2019/04/woorank.png" srcset="https://cdn.searchenginejournal.com/wp-content/uploads/2019/04/woorank.png 1602w, https://cdn.searchenginejournal.com/wp-content/uploads/2019/04/woorank-480x372.png 480w, https://cdn.searchenginejournal.com/wp-content/uploads/2019/04/woorank-680x527.png 680w, https://cdn.searchenginejournal.com/wp-content/uploads/2019/04/woorank-768x595.png 768w, https://cdn.searchenginejournal.com/wp-content/uploads/2019/04/woorank-1024x794.png 1024w, https://cdn.searchenginejournal.com/wp-content/uploads/2019/04/woorank-1600x1240.png 1600w" style="background-color: rgba(0, 0, 0, 0); border: 0px; box-sizing: border-box; display: block; height: auto; margin: 0px; max-width: 98.5%; padding: 0px; vertical-align: middle; width: auto;" width="1602" /><span class="wp-caption-text" style="box-sizing: border-box; display: inline-block; font-size: 17px; font-style: italic; letter-spacing: 0.3px; line-height: 17px; margin: 0px; padding: 5px 0px;"><em style="box-sizing: border-box;">Screenshot by author, May 2022</em></span></div><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;"><a href="https://www.woorank.com/" rel="noopener noreferrer" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">Woorank</a> is a handy website analyzer that provides useful insights that can help you improve your site’s SEO.</p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">It generates an SEO score for your site and an actionable “Marketing Checklist,” which outlines steps you can take to fix any problems with your site’s SEO.</p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Another cool feature of this free tool is the social shareability pane. This section provides social network data such as the number of likes, shares, comments, backlinks, and bookmarks across popular social networks.</p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Woorank also has a great mobile section where you can find information on how your pages render on mobile devices and how quickly they load.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">75. SEObility</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Find a suite of SEO tools that includes a site auditor, a SERP tracker, a backlink tracker, and more with <a href="https://www.seobility.net/en/" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">SEObility</a>.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">76. Lipperhey</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;"><a href="https://www.lipperhey.com/en/" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">Lipperhey</a> will provide free analyses of your website, keyword tips, SEO analytics, and a backlink checker.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">77. Dareboost</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;"><a href="https://www.dareboost.com/en" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">This tool</a> will provide you with an audit of your technical SEO, content, and website’s popularity.</p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">You can also find out which keywords you should add to your pages.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">78. Siteliner</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Discover duplicate content, broken links, and page authority, and get both an XML sitemap and a detailed report of key site information with <a href="https://www.siteliner.com/" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">Siteliner</a>.</p><h2 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 40px; letter-spacing: 0.1px; line-height: 1.2; margin: 60px 0px 30px; overflow-wrap: break-word;">On-Page SEO</h2><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">79. Counting Characters Google SERP Tool</h3><div class="wp-caption aligncenter" id="attachment_449959" style="background: rgb(255, 255, 255); border: 1px solid rgb(240, 240, 240); box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 25px auto; max-width: 96%; padding: 10px; text-align: center; width: 945px;"><img alt="Counting Characters homepage" class="size-full wp-image-449959 b-lazy pcimg b-loaded" data-src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/counting-characters-627d306ebcc30-sej.png" data-srcset="https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/counting-characters-627d306ebcc30-sej.png 935w, https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/counting-characters-627d306ebcc30-sej-480x248.png 480w, https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/counting-characters-627d306ebcc30-sej-680x352.png 680w, https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/counting-characters-627d306ebcc30-sej-768x398.png 768w" data-was-processed="true" height="484" sizes="(max-width: 935px) 100vw, 935px" src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/counting-characters-627d306ebcc30-sej.png" srcset="https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/counting-characters-627d306ebcc30-sej.png 935w, https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/counting-characters-627d306ebcc30-sej-480x248.png 480w, https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/counting-characters-627d306ebcc30-sej-680x352.png 680w, https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/counting-characters-627d306ebcc30-sej-768x398.png 768w" style="background-color: rgba(0, 0, 0, 0); border: 0px; box-sizing: border-box; display: block; height: auto; margin: 0px; max-width: 98.5%; padding: 0px; vertical-align: middle; width: auto;" width="935" /><span class="wp-caption-text" style="box-sizing: border-box; display: inline-block; font-size: 17px; font-style: italic; letter-spacing: 0.3px; line-height: 17px; margin: 0px; padding: 5px 0px;"><em style="box-sizing: border-box;">Screenshot by author, May 2022</em></span></div><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">While counting characters has been a long-standing approach to evaluating meta description and title tag length, the reality is Google doesn’t count the meta title and description in the number of characters. It uses pixels instead.</p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">The <a href="https://www.countingcharacters.com/google-serp-tool" rel="noopener noreferrer" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">Counting Characters tool</a> will provide both the character count and the pixel count to ensure you are creating meta tags that are not cut off by an ellipsis – represented by (…).</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">80. Natural Language API Demo</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Use machine learning to determine the sentiment of text with the <a href="https://cloud.google.com/natural-language" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">Natural Language API Demo</a>.</p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Use this data to improve your product or site design.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">81. Rich Results Test</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">The <a href="https://search.google.com/test/rich-results" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">Rich Results Test</a> will discover if your website can support rich results, which is when your Google result includes non-textual elements like images.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">82. Structured Markup Validator</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Google’s structured data tool no longer exists. The <a href="https://validator.schema.org/" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">Schema Markup Validator</a> is the recommended alternative.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;"><b style="box-sizing: border-box;">83. Ryte Structured Data Helper</b></h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">The <a href="https://chrome.google.com/webstore/detail/ryte-structured-data-help/ndodccbbcdpcmabmiocobdnfiaaimgnk?hl=de" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">Ryte Structured Data Helper</a> will provide you with a handy overview, showing you how to quickly and clearly validate your page’s Schema markup.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">84. Google Tag Manager</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;"><a href="https://marketingplatform.google.com/about/tag-manager/" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">Google Tag Manager</a> allows you to manage your website tags without editing any code!</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">85. View Rendered Source</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">See how your browser renders a page with <a href="https://chrome.google.com/webstore/detail/view-rendered-source/ejgngohbdedoabanmclafpkoogegdpob?hl=en" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">this Chrome extension</a>, including modifications made by JavaScript.</p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Differences between raw and rendered versions are shown line-by-line.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">86. Higher Visibility Google SERP Snippet Optimization Tool</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Find out what your SERP snippet will look like with Higher Visibility’s <a href="https://www.highervisibility.com/seo/tools/serp-snippet-optimizer/" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">Google SERP Snippet Optimization Tool</a>.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">87. Merkle’s Schema Markup Generator</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;"><a href="https://technicalseo.com/tools/schema-markup-generator/" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">Merkle’s Schema Markup Generator</a> tool will help create JSON-LD markups for articles, breadcrumbs, events, FAQ pages, and how-to guides.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">88. Animalz Revive</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Find out which of your pages needs an update or an upgrade with <a href="https://revive.animalz.co/" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">Animalz Revive</a>.</p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">You can see the traffic for your pages, including the percentage of traffic your page lost since its peak.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">89. Copyscape Free Comparison Tool</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Copyscape’s <a href="https://www.copyscape.com/compare.php" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">Comparison Tool</a> will help check to see the percentage of shared text between two different pages to weed out plagiarism.</p><h2 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 40px; letter-spacing: 0.1px; line-height: 1.2; margin: 60px 0px 30px; overflow-wrap: break-word;">Research</h2><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">90. BuzzSumo</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Find out which content does best for a particular keyword and who the influencers are for a given topic with the free features of <a href="https://buzzsumo.com/" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">BuzzSumo</a>.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">91. Hunter</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;"><a href="https://hunter.io/" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">Hunter</a> will help find all the important email addresses associated with a given domain.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">92. SimilarWeb</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Conduct competitor analysis with <a href="https://www.similarweb.com/" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">SimilarWeb</a> that shows you a given domain’s traffic, top pages, engagement, marketing channels, and more.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">93. Wappalyzer</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;"><a href="https://www.wappalyzer.com/" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">Wappalyzer</a> will help you find out if a given website is using a CMS, CRM, ecommerce platform, advertising networks, marketing tools, or analytics.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">94. Wayback Machine</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">See a website throughout time, including pages that are no longer on the web with the <a href="https://archive.org/web/" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">Wayback Machine</a>.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">95. SEO Explorer</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;"><a href="https://seo-explorer.io/" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">SEO Explorer</a> is a free tool for keyword and link research.</p><h2 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 40px; letter-spacing: 0.1px; line-height: 1.2; margin: 60px 0px 30px; overflow-wrap: break-word;">Free Rank Checking Tools</h2><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">96. Ahref’s SERP Checker</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">See the domains that place in the top 10 for any given keyword in 171 countries, and get robust analytics from Ahref’s <a href="https://ahrefs.com/serp-checker" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">SERP Checker</a>.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">97. SERPROBOT</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Find a dedicated SERP tracking tool with the appropriately named <a href="https://www.serprobot.com/" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">SERPROBOT</a>.</p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Set up automatic alerts, choose the frequency with which your SERP is checked, and get visual representations of changes.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">98. Taptimize</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Track SERPs for up to 10 keywords for free with <a href="https://taptimize.com/" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">Taptimize</a> and get actionable SEO tips.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">99. Bulk Google Rank Checker</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">See your website’s SERPs for various keywords en mass with the <a href="https://www.seoreviewtools.com/rank-checker/" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">Bulk Google Rank Checker</a>.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">100. LSI Graph</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Discover related keywords with <a href="https://lsigraph.com/" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">LSI Graph</a>. See their trends, traffic volume, CPC, and competition, and remove low search volume results.</p><h2 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 40px; letter-spacing: 0.1px; line-height: 1.2; margin: 60px 0px 30px; overflow-wrap: break-word;">Free Site Speed Tools</h2><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">101. Mobile-Friendly Test</h3><div class="wp-caption aligncenter" id="attachment_449945" style="background: rgb(255, 255, 255); border: 1px solid rgb(240, 240, 240); box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 25px auto; max-width: 96%; padding: 10px; text-align: center; width: 1924px;"><img alt="Mobile-Friendly test for SEJ website." class="wp-image-449945 size-full b-lazy pcimg b-loaded" data-src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/Mobile-Friendly-Test-SEj.png" data-srcset="https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/Mobile-Friendly-Test-SEj.png 1914w, https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/Mobile-Friendly-Test-SEj-480x220.png 480w, https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/Mobile-Friendly-Test-SEj-680x312.png 680w, https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/Mobile-Friendly-Test-SEj-768x352.png 768w, https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/Mobile-Friendly-Test-SEj-1024x469.png 1024w, https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/Mobile-Friendly-Test-SEj-1600x733.png 1600w" data-was-processed="true" height="877" sizes="(max-width: 1914px) 100vw, 1914px" src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/Mobile-Friendly-Test-SEj.png" srcset="https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/Mobile-Friendly-Test-SEj.png 1914w, https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/Mobile-Friendly-Test-SEj-480x220.png 480w, https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/Mobile-Friendly-Test-SEj-680x312.png 680w, https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/Mobile-Friendly-Test-SEj-768x352.png 768w, https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/Mobile-Friendly-Test-SEj-1024x469.png 1024w, https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/Mobile-Friendly-Test-SEj-1600x733.png 1600w" style="background-color: rgba(0, 0, 0, 0); border: 0px; box-sizing: border-box; display: block; height: auto; margin: 0px; max-width: 98.5%; padding: 0px; vertical-align: middle; width: auto;" width="1914" /><span class="wp-caption-text" style="box-sizing: border-box; display: inline-block; font-size: 17px; font-style: italic; letter-spacing: 0.3px; line-height: 17px; margin: 0px; padding: 5px 0px;"><em style="box-sizing: border-box;">Screenshot by author, May 2022</em></span></div><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;"><a href="https://www.searchenginejournal.com/google-algorithms-work-together/201226/" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;">Google’s search algorithm</a> places a lot of emphasis on how mobile-friendly a site is.</p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">To that end, Google’s <a href="https://search.google.com/test/mobile-friendly" rel="noopener noreferrer" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">Mobile-Friendly Test tool</a> is designed to help you determine if your site is correctly optimized for smartphones and tablets.</p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">You just type in your site’s URL, and it will plainly inform you whether your website is mobile-friendly.</p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">The tool also offers suggestions on how you can improve the mobile-friendliness of your site.</p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">The Page Loading Info feature lets you know if Google can properly access all the resources on a particular page and what to do if it can’t.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">102. Lighthouse</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">This is Google’s open-source site speed utility. <a href="https://developers.google.com/web/tools/lighthouse" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">Lighthouse</a> provides audits of performance, accessibility, web apps, SEO, and more.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">103. Page Speed Insights</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Find out your website’s page loading speed and how to improve it with Google’s <a href="https://pagespeed.web.dev/" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">Page Speed Insights</a>.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">104. SpeedMonitor.io</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Track your site’s loading speed daily with <a href="https://speedmonitor.io/" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">SpeedMonitor.io</a>.</p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">You can also track a competitor’s site speed and conduct on-demand audits.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">105. WebpageTest</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;"><a href="https://www.webpagetest.org/" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">WebpageTest</a> conducts site speed tests from different locations using different browsers.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">106. Web.dev</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">This <a href="https://web.dev/measure/" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">useful tool</a> measures page quality, including page loading speed. It will also provide tips and insights to help you improve.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">107. Web Vitals</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">This <a href="https://github.com/GoogleChrome/web-vitals-extension" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">GitHub extension</a> measures Core Web Vitals, providing you with instant feedback on loading, interactivity, and layout shift metrics.</p><h2 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 40px; letter-spacing: 0.1px; line-height: 1.2; margin: 60px 0px 30px; overflow-wrap: break-word;">WordPress SEO Tools</h2><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">WordPress is a robust SEO-friendly CMS platform with numerous plugin options available to improve SEO.</p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">While this post isn’t a WordPress-specific list of plugins, it is worth mentioning a handful of key plugins worth considering.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">108. RankMath</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">A newer SEO suite for WordPress, <a href="https://rankmath.com/" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">RankMath</a> has 15 modules and provides SEO guidance using 30 different types of improvements.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">109. Yoast SEO</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;"><a href="https://yoast.com/wordpress/plugins/seo/" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">Yoast SEO</a> is the most installed SEO suite for WordPress, with regular updates and new tools.</p><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">110. Ahrefs WordPress SEO Plugin</h3><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">The <a href="https://ahrefs.com/wordpress-seo-plugin" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">Ahrefs WordPress SEO plugin</a> will provide you with content audits, backlink checking, and tools to monitor and grow your organic traffic.</p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Here are additional lists of <a href="https://www.searchenginejournal.com/google-analytics-wordpress-plugins/346820/" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;">Google Analytics plugins</a>, <a href="https://www.searchenginejournal.com/best-twitter-wordpress-plugins/343699/" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;">Twitter plugins</a>, and <a href="https://www.searchenginejournal.com/wordpress-plugins-mobile-friendly-website/315015/" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;">plugins to improve site speed</a>.<br /><span style="display: inline !important;"><br /><b><br /></b></span></p><h3 style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px; text-align: left;"><span style="display: inline !important;"><b>Thanks for Reading Best SEO Expert Blogs:</b></span></h3></div><div class="content-unit sss_slot mmh-90-wrap" data-total="0" style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 30px 0px; text-align: center;"><div class="mmh-90-inner" style="box-sizing: border-box;"><div class="mmh-90 flex-aligner" style="align-items: center; box-sizing: border-box; display: flex; justify-content: center; min-height: 90px; text-align: left;">Original Recourse: <a href="https://www.searchenginejournal.com/top-seo-tools-free/435299/ ">https://www.searchenginejournal.com/top-seo-tools-free/435299/ </a><a href="https://www.searchenginejournal.com/top-seo-tools-free/435299/ "><br /></a><a href="https://www.searchenginejournal.com/top-seo-tools-free/435299/ "><br /></a><a href="https://www.searchenginejournal.com/top-seo-tools-free/435299/ "><br /></a><a href="https://www.searchenginejournal.com/top-seo-tools-free/435299/ "><br /></a><div class="" data-adnumber="9" data-google-query-id="CKTgnqiD6_cCFRP7jwodqj4B5Q" data-middle="no" data-refresh-once="yes" data-slot="SEJ_300x250_UnderPost" id="SEJ_300x250_UnderPost_9_i" style="box-sizing: border-box;"></div></div></div></div></div></div>Vivek Sharma SEOhttp://www.blogger.com/profile/07864136873232243813noreply@blogger.comtag:blogger.com,1999:blog-583504474332730516.post-36774040245234054802021-12-27T15:50:00.005+05:302021-12-29T17:31:45.420+05:30Top 10 SEO Companies in Los Angeles<h3 style="text-align: left;"><span style="background-color: white; color: #292929; font-family: charter, Georgia, Cambria, "Times New Roman", Times, serif; font-size: 21px; letter-spacing: -0.003em;">What Do the Top 10 SEO Companies in Los Angeles Have in Common?</span></h3><div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEgXedm-Fv3Gv7mlOrRyhOLSVLEqkPNPsSwlL0Xt3SWpJkJ4twZ2JcnLo0VtM96VAen2iQgWENrjIuHwjveyzKJoFpnkDpMXps0LJyK4E4wqKH--YkIU53IHJOwdjYl8stje4-9DZzxu8rOZ7CVGh3d8qAhT1FM5pIWl01sseTBSsixgLq4dcgIbvHXc=s2240" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1260" data-original-width="2240" height="309" src="https://blogger.googleusercontent.com/img/a/AVvXsEgXedm-Fv3Gv7mlOrRyhOLSVLEqkPNPsSwlL0Xt3SWpJkJ4twZ2JcnLo0VtM96VAen2iQgWENrjIuHwjveyzKJoFpnkDpMXps0LJyK4E4wqKH--YkIU53IHJOwdjYl8stje4-9DZzxu8rOZ7CVGh3d8qAhT1FM5pIWl01sseTBSsixgLq4dcgIbvHXc=w550-h309" width="550" /></a></div><span style="background-color: white; color: #292929; font-family: charter, Georgia, Cambria, "Times New Roman", Times, serif; font-size: 21px; letter-spacing: -0.003em;"><br />Search engine optimization is a craft that changes regularly, as algorithms are refined to produce better results: but what do the </span><a class="dx il" href="https://noxsterseo.com/los-angeles-seo-company/" rel="noopener ugc nofollow" style="-webkit-tap-highlight-color: transparent; box-sizing: inherit; font-family: charter, Georgia, Cambria, "Times New Roman", Times, serif; font-size: 21px; letter-spacing: -0.003em;" target="_blank"><span class="ho fx" style="box-sizing: inherit; font-weight: 700;"><em class="im" style="box-sizing: inherit;">top 10 SEO companies in Los Angeles</em></span></a><span style="background-color: white; color: #292929; font-family: charter, Georgia, Cambria, "Times New Roman", Times, serif; font-size: 21px; letter-spacing: -0.003em;"> have in common? There are plenty of successful strategies that leading </span><a class="dx il" href="https://noxsterseo.com/los-angeles-seo-company/" rel="noopener ugc nofollow" style="-webkit-tap-highlight-color: transparent; box-sizing: inherit; font-family: charter, Georgia, Cambria, "Times New Roman", Times, serif; font-size: 21px; letter-spacing: -0.003em;" target="_blank">Los Angeles SEO companies</a><span style="background-color: white; color: #292929; font-family: charter, Georgia, Cambria, "Times New Roman", Times, serif; font-size: 21px; letter-spacing: -0.003em;"> employ. We can help you refine your search in order to find high-quality businesses offering premium SEO services.</span></div><h4 style="background-color: white; box-sizing: inherit; color: #292929; font-family: charter, Georgia, Cambria, "Times New Roman", Times, serif; font-size: 21px; letter-spacing: -0.003em; line-height: 32px; margin: 2em 0px -0.46em; text-align: left; word-break: break-word;">Which Is the Best Company for SEO Services?</h4><p class="hm hn fw ho b hp ig hq hr hs ih ht hu hv ii hw hx hy ij hz ia ib ik ic id if dn gt" data-selectable-paragraph="" id="5d63" style="background-color: white; box-sizing: inherit; color: #292929; font-family: charter, Georgia, Cambria, "Times New Roman", Times, serif; font-size: 21px; letter-spacing: -0.003em; line-height: 32px; margin: 2em 0px -0.46em; word-break: break-word;">The best Los Angel<span id="rmm" style="box-sizing: inherit;">e</span>s, CA search engine optimization company to handle your digital marketing requirements is one that will do the following:</p><p class="hm hn fw ho b hp ig hq hr hs ih ht hu hv ii hw hx hy ij hz ia ib ik ic id if dn gt" data-selectable-paragraph="" id="3a0f" style="background-color: white; box-sizing: inherit; color: #292929; font-family: charter, Georgia, Cambria, "Times New Roman", Times, serif; font-size: 21px; letter-spacing: -0.003em; line-height: 32px; margin: 2em 0px -0.46em; word-break: break-word;">· <a class="dx il" href="https://noxsterseo.com/seo-audit/" rel="noopener ugc nofollow" style="-webkit-tap-highlight-color: transparent; box-sizing: inherit;" target="_blank">Research your brand</a> in order to discover how best to approach your industry and appeal to your target audience, sharing their findings in order to recommend a course of action they think will yield efficient results.</p><p class="hm hn fw ho b hp ig hq hr hs ih ht hu hv ii hw hx hy ij hz ia ib ik ic id if dn gt" data-selectable-paragraph="" id="3a0f" style="background-color: white; box-sizing: inherit; color: #292929; font-family: charter, Georgia, Cambria, "Times New Roman", Times, serif; font-size: 21px; letter-spacing: -0.003em; line-height: 32px; margin: 2em 0px -0.46em; word-break: break-word;"><b>Also Read: <a href="https://theseoscoop.wordpress.com/2021/12/29/benefits-for-local-seo-for-los-angeles-businesses/">Benefits for Local SEO for Los Angeles Businesses</a></b></p><p class="hm hn fw ho b hp ig hq hr hs ih ht hu hv ii hw hx hy ij hz ia ib ik ic id if dn gt" data-selectable-paragraph="" id="998f" style="background-color: white; box-sizing: inherit; color: #292929; font-family: charter, Georgia, Cambria, "Times New Roman", Times, serif; font-size: 21px; letter-spacing: -0.003em; line-height: 32px; margin: 2em 0px -0.46em; word-break: break-word;">· Establish what content marketing deliverables your company can expect to receive as part of the contract they offer.</p><p class="hm hn fw ho b hp ig hq hr hs ih ht hu hv ii hw hx hy ij hz ia ib ik ic id if dn gt" data-selectable-paragraph="" id="d549" style="background-color: white; box-sizing: inherit; color: #292929; font-family: charter, Georgia, Cambria, "Times New Roman", Times, serif; font-size: 21px; letter-spacing: -0.003em; line-height: 32px; margin: 2em 0px -0.46em; word-break: break-word;">· Instigate a thorough on boarding process in order to understand your company’s projects and timelines, and how best to liaise with your team.</p><p class="hm hn fw ho b hp ig hq hr hs ih ht hu hv ii hw hx hy ij hz ia ib ik ic id if dn gt" data-selectable-paragraph="" id="a242" style="background-color: white; box-sizing: inherit; color: #292929; font-family: charter, Georgia, Cambria, "Times New Roman", Times, serif; font-size: 21px; letter-spacing: -0.003em; line-height: 32px; margin: 2em 0px -0.46em; word-break: break-word;">Great SEO firms don’t promise the moon on a stick. All SEO experts know that it’s impossible to reverse a brand’s fortunes overnight, even with the best SEO strategy in the world. Be wary of digital marketing agencies that overpromise in order to secure your business.</p><p class="hm hn fw ho b hp ig hq hr hs ih ht hu hv ii hw hx hy ij hz ia ib ik ic id if dn gt" data-selectable-paragraph="" id="a756" style="background-color: white; box-sizing: inherit; color: #292929; font-family: charter, Georgia, Cambria, "Times New Roman", Times, serif; font-size: 21px; letter-spacing: -0.003em; line-height: 32px; margin: 2em 0px -0.46em; word-break: break-word;"><b>The Best Los Angeles SEO Companies All Offer These Services</b></p><p class="hm hn fw ho b hp ig hq hr hs ih ht hu hv ii hw hx hy ij hz ia ib ik ic id if dn gt" data-selectable-paragraph="" id="a11f" style="background-color: white; box-sizing: inherit; color: #292929; font-family: charter, Georgia, Cambria, "Times New Roman", Times, serif; font-size: 21px; letter-spacing: -0.003em; line-height: 32px; margin: 2em 0px -0.46em; word-break: break-word;">If you are looking for an SEO company in Los Angeles among the top 10 performers, it should not be hard to find one that will provide all of these services and more.</p><p class="hm hn fw ho b hp ig hq hr hs ih ht hu hv ii hw hx hy ij hz ia ib ik ic id if dn gt" data-selectable-paragraph="" id="64e3" style="background-color: white; box-sizing: inherit; color: #292929; font-family: charter, Georgia, Cambria, "Times New Roman", Times, serif; font-size: 21px; letter-spacing: -0.003em; line-height: 32px; margin: 2em 0px -0.46em; word-break: break-word;">· <span class="ho fx" style="box-sizing: inherit; font-weight: 700;">Website design</span>: <a class="dx il" href="https://noxsterseo.com/services/web-design/" rel="noopener ugc nofollow" style="-webkit-tap-highlight-color: transparent; box-sizing: inherit;" target="_blank">web design</a> is integral to increasing that essential organic traffic. Sites that are too clunky, loading inefficiently (that is, over more than 2 seconds) will be punished twofold. Once by the end-user, many of whom will not wait for long site load times.<a class="dx il" href="https://blog.hubspot.com/marketing/page-load-time-conversion-rates" rel="noopener ugc nofollow" style="-webkit-tap-highlight-color: transparent; box-sizing: inherit;" target="_blank"> A mobile site visitor’s chances of bouncing from a page that takes 10 seconds to load are 123% higher than that of a visitor on a page that takes 1 second to load.</a> Also of concern to website owners is <a class="dx il" href="https://www.techradar.com/news/google-is-finally-set-to-penalize-slow-loading-websites" rel="noopener ugc nofollow" style="-webkit-tap-highlight-color: transparent; box-sizing: inherit;" target="_blank">Google’s penalization of slow-loading sites.</a> Any full-service digital marketing agency worth their salt will have web designers available to help you improve your site’s construction with the latest SEO best practices in mind.</p><p class="hm hn fw ho b hp ig hq hr hs ih ht hu hv ii hw hx hy ij hz ia ib ik ic id if dn gt" data-selectable-paragraph="" id="3bea" style="background-color: white; box-sizing: inherit; color: #292929; font-family: charter, Georgia, Cambria, "Times New Roman", Times, serif; font-size: 21px; letter-spacing: -0.003em; line-height: 32px; margin: 2em 0px -0.46em; word-break: break-word;">· <span class="ho fx" style="box-sizing: inherit; font-weight: 700;">Offsite optimization</span>: your website is not the only thing that impacts your showings in organic search results. <a class="dx il" href="https://noxsterseo.com/link-building-isnt-dead/" rel="noopener ugc nofollow" style="-webkit-tap-highlight-color: transparent; box-sizing: inherit;" target="_blank">High-value backlinks</a>, reputation management, <a class="dx il" href="https://noxsterseo.com/services/social-media-marketing/" rel="noopener ugc nofollow" style="-webkit-tap-highlight-color: transparent; box-sizing: inherit;" target="_blank">social media marketing</a>, review site optimization, and more can all do substantial amounts to boost your performance.</p><p class="hm hn fw ho b hp ig hq hr hs ih ht hu hv ii hw hx hy ij hz ia ib ik ic id if dn gt" data-selectable-paragraph="" id="f180" style="background-color: white; box-sizing: inherit; color: #292929; font-family: charter, Georgia, Cambria, "Times New Roman", Times, serif; font-size: 21px; letter-spacing: -0.003em; line-height: 32px; margin: 2em 0px -0.46em; word-break: break-word;">· <span class="ho fx" style="box-sizing: inherit; font-weight: 700;">Competitor analysis</span>: when you are building your marketing strategy, it pays to observe what your competitors are doing. If they are ahead of you in the market, there is likely to be something in their strategy that accounts for that. Even a lagging competitor may have some winning gambits that they are implementing in order to try and wrestle customers away from you. SEO experts will track your competitors’ KPIs: metrics such as estimated traffic, backlinks, and domain authority.</p><p class="hm hn fw ho b hp ig hq hr hs ih ht hu hv ii hw hx hy ij hz ia ib ik ic id if dn gt" data-selectable-paragraph="" id="d2c4" style="background-color: white; box-sizing: inherit; color: #292929; font-family: charter, Georgia, Cambria, "Times New Roman", Times, serif; font-size: 21px; letter-spacing: -0.003em; line-height: 32px; margin: 2em 0px -0.46em; word-break: break-word;">· <span class="ho fx" style="box-sizing: inherit; font-weight: 700;">Keyword and content strategy</span>: the adage ‘content is king’ has become cliche at this point. However, like most cliches, it was born from a fundamental truth. What people search for and how is vital information for the success of any SEO campaign, and that means thorough and regular keyword research, followed by <a class="dx il" href="https://noxsterseo.com/seo-copywriting/" rel="noopener ugc nofollow" style="-webkit-tap-highlight-color: transparent; box-sizing: inherit;" target="_blank">content production</a> to meet the needs of your customers based upon that research.</p><h3 style="background-color: white; box-sizing: inherit; color: #292929; font-family: charter, Georgia, Cambria, "Times New Roman", Times, serif; font-size: 21px; letter-spacing: -0.003em; line-height: 32px; margin: 2em 0px -0.46em; text-align: left; word-break: break-word;">What Do Los Angeles SEO Agencies Offer?</h3><p class="hm hn fw ho b hp ig hq hr hs ih ht hu hv ii hw hx hy ij hz ia ib ik ic id if dn gt" data-selectable-paragraph="" id="068c" style="background-color: white; box-sizing: inherit; color: #292929; font-family: charter, Georgia, Cambria, "Times New Roman", Times, serif; font-size: 21px; letter-spacing: -0.003em; line-height: 32px; margin: 2em 0px -0.46em; word-break: break-word;">There are plenty of national and even global SEO companies that provide services to clients such as you. However, there are benefits to working with a company located in Los Angeles. Firstly, if you are also located in Los Angeles and are targeting local customers, an LA-based digital marketing company will have a better grasp on the disposition and demographics of the area’s residents. They can produce content to suit your customer’s tastes and preferences with greater ease and accuracy than an agency on the other side of the country, or even further away.</p><p class="hm hn fw ho b hp ig hq hr hs ih ht hu hv ii hw hx hy ij hz ia ib ik ic id if dn gt" data-selectable-paragraph="" id="f24c" style="background-color: white; box-sizing: inherit; color: #292929; font-family: charter, Georgia, Cambria, "Times New Roman", Times, serif; font-size: 21px; letter-spacing: -0.003em; line-height: 32px; margin: 2em 0px -0.46em; word-break: break-word;">Secondly, a local agency is easier to meet with in person. There are no time differences to concern yourself with, no need to travel out of state. You can also be confident that you are meeting with a legitimate firm with team members to handle all of the responsibilities that you require them to take on for your brand. Remote companies who do all of their work online have a reputation of sometimes being deceptive in their employment practices, claiming to have more employees than is in fact the case.</p><p class="hm hn fw ho b hp ig hq hr hs ih ht hu hv ii hw hx hy ij hz ia ib ik ic id if dn gt" data-selectable-paragraph="" id="691e" style="background-color: white; box-sizing: inherit; color: #292929; font-family: charter, Georgia, Cambria, "Times New Roman", Times, serif; font-size: 21px; letter-spacing: -0.003em; line-height: 32px; margin: 2em 0px -0.46em; word-break: break-word;">An SEO agency based out of Los Angeles is likely to have plans for strategies that focus only on improving local SEO results in Los Angeles. This can be all that certain businesses need: a restaurant, orthodontist, or beautician in Los Angeles doesn’t care about ranking nationally for any of their keywords. What is important is that the people in LA County are aware of their business and what it can provide.</p><p class="hm hn fw ho b hp ig hq hr hs ih ht hu hv ii hw hx hy ij hz ia ib ik ic id if dn gt" data-selectable-paragraph="" id="6d38" style="background-color: white; box-sizing: inherit; color: #292929; font-family: charter, Georgia, Cambria, "Times New Roman", Times, serif; font-size: 21px; letter-spacing: -0.003em; line-height: 32px; margin: 2em 0px -0.46em; word-break: break-word;"><b><a href="https://noxsterseo.com/">Noxster SEO</a></b> is an <b>LA-based SEO company</b> with years of experience providing local SEO for a range of companies from financial and legal clients to real estate and healthcare. Talk to Noxster about how your Los Angeles business can benefit from its <a class="dx il" href="https://noxsterseo.com/contact-us/" rel="noopener ugc nofollow" style="-webkit-tap-highlight-color: transparent; box-sizing: inherit;" target="_blank">expert local SEO</a> support.</p><p class="hm hn fw ho b hp ig hq hr hs ih ht hu hv ii hw hx hy ij hz ia ib ik ic id if dn gt" data-selectable-paragraph="" id="6d38" style="background-color: white; box-sizing: inherit; color: #292929; font-family: charter, Georgia, Cambria, "Times New Roman", Times, serif; font-size: 21px; letter-spacing: -0.003em; line-height: 32px; margin: 2em 0px -0.46em; word-break: break-word;">Originally Published at: <a href="https://medium.com/@lana-goldenberg/top-10-seo-companies-in-los-angeles-384ecfa231a">https://medium.com/@lana-goldenberg/top-10-seo-companies-in-los-angeles-384ecfa231a </a></p><p class="hm hn fw ho b hp ig hq hr hs ih ht hu hv ii hw hx hy ij hz ia ib ik ic id if dn gt" data-selectable-paragraph="" id="6d38" style="background-color: white; box-sizing: inherit; color: #292929; font-family: charter, Georgia, Cambria, "Times New Roman", Times, serif; font-size: 21px; letter-spacing: -0.003em; line-height: 32px; margin: 2em 0px -0.46em; word-break: break-word;">If you are in search for the <a href="https://noxsterseo.com/"><b>Best SEO Company in Los Angeles</b></a> then must <a href="https://noxsterseo.com/contact-us/">contact them here</a></p><p class="hm hn fw ho b hp ig hq hr hs ih ht hu hv ii hw hx hy ij hz ia ib ik ic id if dn gt" data-selectable-paragraph="" id="6d38" style="background-color: white; box-sizing: inherit; color: #292929; font-family: charter, Georgia, Cambria, "Times New Roman", Times, serif; font-size: 21px; letter-spacing: -0.003em; line-height: 32px; margin: 2em 0px -0.46em; word-break: break-word;"><br /></p>Vivek Sharma SEOhttp://www.blogger.com/profile/07864136873232243813noreply@blogger.comtag:blogger.com,1999:blog-583504474332730516.post-3238685683321348502021-10-22T11:24:00.003+05:302021-10-22T11:24:16.789+05:30Top SEO Trends in 2021 to Boost Your Website Traffic: Via Webstream<p><span style="box-sizing: inherit; color: #333745; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 1.125rem;"><span style="box-sizing: inherit;">Search engine optimization</span> (SEO) is one of the most effective ways for attracting potential customers to your website. But here’s the thing—you need to use it in the right way. </span><span style="box-sizing: inherit; color: #333745; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 1.125rem;">According to stats, there are an estimated <a href="https://www.oberlo.com/blog/google-search-statistics#:~:text=Google%20processes%20over%203.5%20billion%20searches%20per%20day.,most%20searched%20keyword%20on%20Google." style="box-sizing: inherit; color: #007abd; text-decoration-line: none;"><span style="box-sizing: inherit;">3.5B</span></a> searches on Google each day. But while only <a href="https://seolas.vegas/local-seo-stats/" style="box-sizing: inherit; color: #007abd; text-decoration-line: none;" target="_blank"><span style="box-sizing: inherit;">0.78%</span></a> of Google searchers click on results from the second page, the #1 result in Google’s organic search result gets an average CTR of <a href="https://seolas.vegas/local-seo-stats/" style="box-sizing: inherit; color: #007abd; text-decoration-line: none;" target="_blank"><span style="box-sizing: inherit;">31.7%</span></a>.</span></p><div class="embedded-entity align-center" data-embed-button="images" data-entity-embed-display="view_mode:media.simple_image" data-entity-type="media" data-entity-uuid="acd7e663-3dc3-4ba7-8cfa-7c709629ff4c" data-langcode="en" style="box-sizing: inherit; color: #526278; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 16px; margin-bottom: 1rem; margin-left: auto; margin-right: auto; padding: 1rem;"><article style="box-sizing: inherit;"><div style="box-sizing: inherit;"><img alt="seo trends for 2021—graph showing only 0.78% of clicks are on second page" height="544" src="https://assets.wordstream.com/s3fs-public/styles/simple_image/public/images/media/images/seo%20trends%20for%202021%20.78%20searches%20second%20page_0.png?oaN9lU6rsnEZ2RZieFw4NpPWTzCEl_7P&itok=hfcuHTH9" style="box-sizing: inherit; display: block; height: auto; margin-left: auto; margin-right: auto; max-width: 100%; width: auto;" typeof="foaf:Image" width="786" /></div></article></div><p class="text-align-center" style="box-sizing: inherit; color: #333745; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 1.125rem; hyphens: manual; line-height: 1.7; margin: 0px 0px 1em; text-align: center; word-break: break-word;"><em style="box-sizing: inherit;"><a href="https://backlinko.com/google-ctr-stats" style="box-sizing: inherit; color: #007abd; text-decoration-line: none;" target="_blank">Image source</a></em></p><p style="box-sizing: inherit; color: #333745; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 1.125rem; hyphens: manual; line-height: 1.7; margin: 0px 0px 1em; word-break: break-word;"><span style="box-sizing: inherit;">What do these stats reflect?</span></p><p style="box-sizing: inherit; color: #333745; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 1.125rem; hyphens: manual; line-height: 1.7; margin: 0px 0px 1em; word-break: break-word;"><span style="box-sizing: inherit;">To generate organic traffic, you need to rank on page one of the SERP. And that’s where you need SEO. </span><span style="box-sizing: inherit;">However, SEO is constantly evolving. In this post, we're going to cover 10 important trends you can leverage in 2021 for SEO success. They include</span></p><ol style="box-sizing: inherit; color: #333745; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 1.125rem;"><li style="box-sizing: inherit; margin-bottom: 0.5rem;">Core Web Vitals </li><li style="box-sizing: inherit; margin-bottom: 0.5rem;"><span style="box-sizing: inherit;">Google’s BERT</span></li><li style="box-sizing: inherit; margin-bottom: 0.5rem;"><span style="box-sizing: inherit;">Keyword research</span></li><li style="box-sizing: inherit; margin-bottom: 0.5rem;"><span style="box-sizing: inherit;">Original content</span></li><li style="box-sizing: inherit; margin-bottom: 0.5rem;"><span style="box-sizing: inherit;">Voice search</span></li><li style="box-sizing: inherit; margin-bottom: 0.5rem;"><span style="box-sizing: inherit;">Artificial intelligence</span></li><li style="box-sizing: inherit; margin-bottom: 0.5rem;"><span style="box-sizing: inherit;">Video marketing</span></li><li style="box-sizing: inherit; margin-bottom: 0.5rem;"><span style="box-sizing: inherit;">Featured snippets</span></li><li style="box-sizing: inherit; margin-bottom: 0.5rem;"><span style="box-sizing: inherit;">Influencer SEO</span></li><li style="box-sizing: inherit; margin-bottom: 0.5rem;"><span style="box-sizing: inherit;">EAT & branded SEO</span></li></ol><p style="box-sizing: inherit; color: #333745; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 1.125rem; hyphens: manual; line-height: 1.7; margin: 0px 0px 1em; word-break: break-word;">We'll explain each trend and offer tips, suggestions, and resources to optimize for each.</p><h2 style="box-sizing: inherit; color: #333745; font-family: Lato, Helvetica, Arial, sans-serif; font-size: 2rem; letter-spacing: -0.02em; line-height: 1.2; margin: 0px 0px 0.3em;"><span style="box-sizing: inherit;">SEO trends to leverage in 2021</span><span style="box-sizing: inherit;"><span style="box-sizing: inherit;"></span></span></h2><p style="box-sizing: inherit; color: #333745; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 1.125rem; hyphens: manual; line-height: 1.7; margin: 0px 0px 1em; word-break: break-word;"><span style="box-sizing: inherit;">As we stated above, to rank higher or simply maintain your rankings, you need to keep modifying your <a href="https://loudgrowth.com/seo-techniques/" style="box-sizing: inherit; color: #007abd; text-decoration-line: none;"><span style="box-sizing: inherit;">SEO strategy </span></a>in accordance with Google— as its algorithm evolves. Here is a breakdown of the most significant SEO and <a href="https://www.wordstream.com/blog/ws/2020/12/01/google-local-search-trends" style="box-sizing: inherit; color: #007abd; text-decoration-line: none;">Google trends</a> to inform which tools you use and strategies you prioritize for 2021.</span></p><h3 style="box-sizing: inherit; color: #333745; font-family: Lato, Helvetica, Arial, sans-serif; font-size: 1.5rem; line-height: 1.3; margin: 0px 0px 0.3em;"><span style="box-sizing: inherit;">1. Core Web Vitals as a Google ranking factor</span></h3><p style="box-sizing: inherit; color: #333745; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 1.125rem; hyphens: manual; line-height: 1.7; margin: 0px 0px 1em; word-break: break-word;"><span style="box-sizing: inherit;">In May 2020, <a href="https://webmasters.googleblog.com/2020/05/evaluating-page-experience.html" style="box-sizing: inherit; color: #007abd; text-decoration-line: none;" target="_blank"><span style="box-sizing: inherit;">Google announced</span></a> three new <a href="https://www.wordstream.com/blog/ws/2021/07/27/seo-metrics" style="box-sizing: inherit; color: #007abd; text-decoration-line: none;">metrics</a>, called<a href="https://www.wordstream.com/blog/ws/2020/10/19/core-web-vitals-google-page-experience-update" style="box-sizing: inherit; color: #007abd; text-decoration-line: none;"> Core Web Vitals</a> to be used for measuring user experience: Loading, Interactivity, and Visual Stability. All three <a href="https://www.wordstream.com/blog/ws/2021/07/27/seo-metrics" style="box-sizing: inherit; color: #007abd; text-decoration-line: none;">SEO metrics</a> are basically related to just one thing, and that is page speed: how fast does the page load, how soon does it get interactive, and how stable is it while loading.</span></p><div class="embedded-entity align-center" data-embed-button="images" data-entity-embed-display="view_mode:media.simple_image" data-entity-type="media" data-entity-uuid="293a41b6-e130-448b-819f-49ebc8ea2b1a" data-langcode="en" style="box-sizing: inherit; color: #526278; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 16px; margin-bottom: 1rem; margin-left: auto; margin-right: auto; padding: 1rem;"><article style="box-sizing: inherit;"><div style="box-sizing: inherit;"><img alt="seo trends for 2021—chart showing core web vitals are now google ranking factors" height="588" src="https://assets.wordstream.com/s3fs-public/styles/simple_image/public/images/media/images/seo%20trends%20for%202021%20core%20web%20vitals.png?4faBCQSV5dIYE5m43IegB6Rl_Z67JkV6&itok=VZ2dZW1n" style="box-sizing: inherit; display: block; height: auto; margin-left: auto; margin-right: auto; max-width: 100%; width: auto;" typeof="foaf:Image" width="1044" /></div></article></div><p style="box-sizing: inherit; color: #333745; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 1.125rem; hyphens: manual; line-height: 1.7; margin: 0px 0px 1em; word-break: break-word;"><span style="box-sizing: inherit;"><a href="https://www.wordstream.com/blog/ws/2021/02/19/improve-core-web-vitals" style="box-sizing: inherit; color: #007abd; text-decoration-line: none;">Core Web Vitals</a> will be among Google's <a href="https://www.wordstream.com/blog/ws/2020/09/09/google-ranking-factors" style="box-sizing: inherit; color: #007abd; text-decoration-line: none;">ranking factors</a> in May 2021, meaning you will have to pay close attention them in order to <a href="https://www.wordstream.com/blog/ws/2020/08/19/get-on-first-page-google" style="box-sizing: inherit; color: #007abd; text-decoration-line: none;"><span style="box-sizing: inherit;">appear on the first page</span></a>. For example, if there are two pages with equally relevant content, then user experience metrics will help search engine bots to decide which one should be<a href="https://www.wordstream.com/blog/ws/2020/07/02/how-to-rank-higher-on-google-maps" style="box-sizing: inherit; color: #007abd; text-decoration-line: none;"><span style="box-sizing: inherit;"> ranked higher</span></a>. More </span><span style="box-sizing: inherit;"><a href="https://www.wordstream.com/blog/ws/2020/05/13/smb-seo-strategies-covid-19" style="box-sizing: inherit; color: #007abd; text-decoration-line: none;">small business SEO strategies here</a>.</span></p><h3 style="box-sizing: inherit; color: #333745; font-family: Lato, Helvetica, Arial, sans-serif; font-size: 1.5rem; line-height: 1.3; margin: 0px 0px 0.3em;">2. <span style="box-sizing: inherit;">Google’s BERT looks for intent matches</span></h3><p style="box-sizing: inherit; color: #333745; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 1.125rem; hyphens: manual; line-height: 1.7; margin: 0px 0px 1em; word-break: break-word;"><span style="box-sizing: inherit;"><a href="https://www.wordstream.com/blog/ws/2019/11/12/bert-algorithm-update" style="box-sizing: inherit; color: #007abd; text-decoration-line: none;" target="_blank"><span style="box-sizing: inherit;">Google's BERT algorithm</span></a> (Bidirectional Encoder Representations from Transformers) uses machine learning (ML) and natural language processing (NLP) to better understand searches and what users are actually looking for. It works in more than 70 languages and for almost every query in Google English.</span></p><p style="box-sizing: inherit; color: #333745; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 1.125rem; hyphens: manual; line-height: 1.7; margin: 0px 0px 1em; word-break: break-word;"><span style="box-sizing: inherit;">With Google's BERT update, the Google search engine bots have become much more "conversational," so now, Google's algorithm can now interpret the intent of the searcher. </span><span style="box-sizing: inherit;">In simple words, Now Google can understand things like the human brain.</span></p><div class="embedded-entity align-center" data-embed-button="images" data-entity-embed-display="view_mode:media.simple_image" data-entity-type="media" data-entity-uuid="2c2c1a64-a2ad-4d57-ab49-430489152bc9" data-langcode="en" style="box-sizing: inherit; color: #526278; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 16px; margin-bottom: 1rem; margin-left: auto; margin-right: auto; padding: 1rem;"><article style="box-sizing: inherit;"><div style="box-sizing: inherit;"><img alt="seo trends for 2021—quote about Google's BERT update and conversational language" height="354" src="https://assets.wordstream.com/s3fs-public/styles/simple_image/public/images/media/images/seo%20trends%20for%202021%20BERT.png?7fHcjDVLK3NI9aMpjnVxnnPqMt9mKOCm&itok=WfmCVYkx" style="box-sizing: inherit; display: block; height: auto; margin-left: auto; margin-right: auto; max-width: 100%; width: auto;" typeof="foaf:Image" width="800" /></div></article></div><p style="box-sizing: inherit; color: #333745; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 1.125rem; hyphens: manual; line-height: 1.7; margin: 0px 0px 1em; word-break: break-word;"><span style="box-sizing: inherit;">What this also means is that websites that have content-<a href="https://www.wordstream.com/keyword-intent" style="box-sizing: inherit; color: #007abd; text-decoration-line: none;">intent</a> mismatches will be negatively impacted. No matter how detailed or <a href="https://www.wordstream.com/blog/ws/2017/03/15/quality-content-defined" style="box-sizing: inherit; color: #007abd; text-decoration-line: none;"><span style="box-sizing: inherit;">high-quality</span></a> that long-form content is, if it’s is not satisfying user intent then BERT will ignore yours and prefer another content piece that satisfies the intent for the given query.</span></p><p style="box-sizing: inherit; color: #333745; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 1.125rem; hyphens: manual; line-height: 1.7; margin: 0px 0px 1em; word-break: break-word;"><span style="box-sizing: inherit;">One thing to note is that Google BERT is not an algorithmic penalty. It’s a part of the Google search engine that helps filter out the most relevant & useful content to users by understanding search queries and content as humans. So it won’t de-rank or <a href="https://seoconsultation.co/recover-google-penalty/" style="box-sizing: inherit; color: #007abd; text-decoration-line: none;" target="_blank"><span style="box-sizing: inherit;">penalize sites</span></a>. It will just give favor to those that show the best results to users, which is what Google has always strived to do.</span></p><p style="box-sizing: inherit; color: #333745; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 1.125rem; hyphens: manual; line-height: 1.7; margin: 0px 0px 1em; word-break: break-word;"><span style="box-sizing: inherit;">If your content is not providing what a user is looking for, then your content is not BERT-friendly and you won’t <a href="https://www.wordstream.com/blog/ws/2012/11/14/how-to-rank-for-a-keyword" style="box-sizing: inherit; color: #007abd; text-decoration-line: none;"><span style="box-sizing: inherit;">rank for that keyword</span></a> for the long-term. That’s why publishing valuable content that satisfies the user-intent can help you.</span></p><p style="box-sizing: inherit; color: #333745; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 1.125rem; hyphens: manual; line-height: 1.7; margin: 0px 0px 1em; word-break: break-word;"><span style="box-sizing: inherit;"><span style="box-sizing: inherit;"><span style="box-sizing: inherit;"><strong style="box-sizing: inherit;">How to optimize for Google’s BERT</strong></span></span></span></p><p style="box-sizing: inherit; color: #333745; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 1.125rem; hyphens: manual; line-height: 1.7; margin: 0px 0px 1em; word-break: break-word;"><span style="box-sizing: inherit;">Search intent is exactly what the user is searching for when they type a particular keyword into a Google search. Are they looking for an answer to a question? A list of options? A how-to tutorial? Or do they want to buy a product and <a href="https://www.wordstream.com/blog/ws/2020/09/16/get-more-google-reviews" style="box-sizing: inherit; color: #007abd; text-decoration-line: none;">read reviews</a>? There is a lot of intent that users bring to the Google search bar, so it’s important to make sure your content and the keyword intent match.</span></p><p style="box-sizing: inherit; color: #333745; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 1.125rem; hyphens: manual; line-height: 1.7; margin: 0px 0px 1em; word-break: break-word;"><span style="box-sizing: inherit;">For example, if someone is searching “seo” as a keyword on Google, that means the user wants to know about SEO. But if a user is searching “<a href="https://www.wordstream.com/blog/ws/2020/09/15/small-business-seo-services" style="box-sizing: inherit; color: #007abd; text-decoration-line: none;"><span style="box-sizing: inherit;">seo services</span></a>” as a keyword that means the user is seeking out someone for "<span style="box-sizing: inherit;"><a href="https://loudgrowth.in/seo-services/" style="box-sizing: inherit; color: #007abd; text-decoration-line: none;" target="_blank">seo services</a></span>." So the keyword “seo" is an informational keyword while “seo services” is a commercial keyword.</span></p><p style="box-sizing: inherit; color: #333745; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 1.125rem; hyphens: manual; line-height: 1.7; margin: 0px 0px 1em; word-break: break-word;"><span style="box-sizing: inherit;">But some keywords could be multi-intent keywords like “seo expert” Maybe the person who is searching it is looking for an SEO expert to hire or wants to be an SEO expert.</span></p><div class="embedded-entity align-center" data-embed-button="images" data-entity-embed-display="view_mode:media.simple_image" data-entity-type="media" data-entity-uuid="5babf7a7-3c56-4298-ba5d-fadb8753fa70" data-langcode="en" style="box-sizing: inherit; color: #526278; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 16px; margin-bottom: 1rem; margin-left: auto; margin-right: auto; padding: 1rem;"><article style="box-sizing: inherit;"><div style="box-sizing: inherit;"><img alt="seo trends for 2021—SERP example showing keyword intent for the keyword "SEO services"" height="1358" src="https://assets.wordstream.com/s3fs-public/styles/simple_image/public/images/media/images/seo%20trends%20for%202021%20keyword%20intent%20seo%20services.png?SEBkZOMiQ5fc9YfL4yqZCmGSZMT2VYqK&itok=Xz0d0jAU" style="box-sizing: inherit; display: block; height: auto; margin-left: auto; margin-right: auto; max-width: 100%; width: auto;" typeof="foaf:Image" width="500" /></div></article></div><p style="box-sizing: inherit; color: #333745; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 1.125rem; hyphens: manual; line-height: 1.7; margin: 0px 0px 1em; word-break: break-word;"><span style="box-sizing: inherit;">Always search a keyword on Google before starting working on content for it! T</span><span style="box-sizing: inherit;">his strategy will help you understand the intent of a keyword so that you can be sure it will succeed before taking the time to create the content.</span></p><div class="embedded-entity align-center" data-embed-button="images" data-entity-embed-display="view_mode:media.embed_image_narrow" data-entity-type="media" data-entity-uuid="4b08e204-2c98-4fe6-8043-30b7db576148" data-langcode="en" style="box-sizing: inherit; color: #526278; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 16px; margin-bottom: 1rem; margin-left: auto; margin-right: auto; padding: 1rem;"><article style="box-sizing: inherit;"><div style="box-sizing: inherit;"><img alt="seo trends for 2021 search keyword intent BERT" height="351" src="https://assets.wordstream.com/s3fs-public/styles/simple_image/public/images/media/images/seo%20trends%20for%202021%20search%20keyword%20intent%20BERT.png?3LFE19aPlv0S2NZIi5ixBb3vdxYzUFoi&itok=P4Edagha" style="box-sizing: inherit; display: block; height: auto; margin-left: auto; margin-right: auto; max-width: 100%; width: auto;" typeof="foaf:Image" width="800" /></div></article></div><h3 style="box-sizing: inherit; color: #333745; font-family: Lato, Helvetica, Arial, sans-serif; font-size: 1.5rem; line-height: 1.3; margin: 0px 0px 0.3em;"><span style="box-sizing: inherit;">3. Keyword research will become more important</span></h3><p style="box-sizing: inherit; color: #333745; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 1.125rem; hyphens: manual; line-height: 1.7; margin: 0px 0px 1em; word-break: break-word;"><span style="box-sizing: inherit;">More than <a href="https://seoexpert.melbourne/seo-stats/" style="box-sizing: inherit; color: #007abd; text-decoration-line: none;" target="_blank"><span style="box-sizing: inherit;">50% of searches </span></a>are zero-click searches. It means more than half of the Google searches (appx. 175 billion searches per month) end without any click. This is because with such rich results in the SERP—<a href="https://www.wordstream.com/blog/ws/2020/06/10/create-google-my-business-account" style="box-sizing: inherit; color: #007abd; text-decoration-line: none;">Google business listings </a>with menus and contact information, Featured Snippets with answers, related questions with accordion answers, and more—consumers can get the answers they need without even having to click a result—or even finish typing out a query...</span></p><div class="embedded-entity align-center" data-embed-button="images" data-entity-embed-display="view_mode:media.simple_image" data-entity-type="media" data-entity-uuid="0b9be5ad-a241-4ee0-8d62-9d266a19ed5d" data-langcode="en" style="box-sizing: inherit; color: #526278; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 16px; margin-bottom: 1rem; margin-left: auto; margin-right: auto; padding: 1rem;"><article style="box-sizing: inherit;"><div style="box-sizing: inherit;"><img alt="seo trends for 2021 zero click searches" height="342" src="https://assets.wordstream.com/s3fs-public/styles/simple_image/public/images/media/images/seo%20trends%20for%202021%20zero%20click%20searches.png?czc60RkBJGrQj7Sc57O7IuPcaFUJD3W9&itok=HTKtcJiK" style="box-sizing: inherit; display: block; height: auto; margin-left: auto; margin-right: auto; max-width: 100%; width: auto;" typeof="foaf:Image" width="600" /></div></article></div><p style="box-sizing: inherit; color: #333745; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 1.125rem; hyphens: manual; line-height: 1.7; margin: 0px 0px 1em; word-break: break-word;"><span style="box-sizing: inherit;"><span style="box-sizing: inherit;"><span style="box-sizing: inherit;">But that’s provided your website, ads, <a href="https://www.wordstream.com/blog/ws/2020/06/03/google-my-business-optimization" style="box-sizing: inherit; color: #007abd; text-decoration-line: none;">Business Profile</a>, and blog content contains and covers those keywords according to the searcher’s intent. Given the advancements in the SERP and with so much competition out there, it’s crucial to invest some time in <a href="https://www.wordstream.com/keywords" style="box-sizing: inherit; color: #007abd; text-decoration-line: none;"><span style="box-sizing: inherit;">keyword research to find keywords</span></a> that can actually drive traffic and <a href="https://www.wordstream.com/blog/ws/2016/02/03/increase-sales-online" style="box-sizing: inherit; color: #007abd; text-decoration-line: none;"><span style="box-sizing: inherit;">sales for your business.</span></a></span></span></span></p><div class="embedded-entity align-center" data-embed-button="images" data-entity-embed-display="view_mode:media.simple_image" data-entity-type="media" data-entity-uuid="4fd613f7-2d61-4b45-b5cd-acf86253f416" data-langcode="en" style="box-sizing: inherit; color: #526278; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 16px; margin-bottom: 1rem; margin-left: auto; margin-right: auto; padding: 1rem;"><article style="box-sizing: inherit;"><div style="box-sizing: inherit;"><img alt="seo trends for 2021 keyword research" height="626" src="https://assets.wordstream.com/s3fs-public/styles/simple_image/public/images/media/images/seo%20trends%20for%202021%20keyword%20research.png?c_t.jnFyWeHEx2jG00C76L_aYsmo68NF&itok=UiQiKfhp" style="box-sizing: inherit; display: block; height: auto; margin-left: auto; margin-right: auto; max-width: 100%; width: auto;" typeof="foaf:Image" width="800" /></div></article></div><p style="box-sizing: inherit; color: #333745; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 1.125rem; hyphens: manual; line-height: 1.7; margin: 0px 0px 1em; word-break: break-word;"><strong style="box-sizing: inherit;">How to do it</strong></p><ul style="box-sizing: inherit; color: #333745; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 1.125rem;"><li style="box-sizing: inherit; margin-bottom: 0.5rem;"><span style="box-sizing: inherit;">Find <a href="https://www.wordstream.com/long-tail-keywords" style="box-sizing: inherit; color: #007abd; text-decoration-line: none;"><span style="box-sizing: inherit;">long-tail and targeted keywords </span></a>for your business. You need some creativity and skills to get those keywords. (But the secret is Google Search Console—your gold-mine where you can easily find unique keywords for your business)</span></li><li style="box-sizing: inherit; margin-bottom: 0.5rem;"><span style="box-sizing: inherit;">Understand the intent. While <a href="https://www.wordstream.com/blog/ws/2019/01/14/seo-tools" style="box-sizing: inherit; color: #007abd; text-decoration-line: none;"><span style="box-sizing: inherit;">SEO tools</span></a>. are important to use, it's crucial that you analyze the SERP for that keyword before choosing it. In a recent experiment I ran, I found that if the intent is right, even a low-volume keyword with only 10-20 searches per month can still generate thousands of dollars in a month.</span></li></ul><p style="box-sizing: inherit; color: #333745; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 1.125rem; hyphens: manual; line-height: 1.7; margin: 0px 0px 1em; word-break: break-word;"><span style="box-sizing: inherit;">That’s why you <a href="https://www.wordstream.com/blog/ws/2017/08/09/easy-keyword-research-guide" style="box-sizing: inherit; color: #007abd; text-decoration-line: none;"><span style="box-sizing: inherit;">do your keyword research </span></a>with patience and find keywords that can easily rank and generate revenue for you.</span></p><h3 style="box-sizing: inherit; color: #333745; font-family: Lato, Helvetica, Arial, sans-serif; font-size: 1.5rem; line-height: 1.3; margin: 0px 0px 0.3em;"><span style="box-sizing: inherit;">4. Google still wants original content</span></h3><p style="box-sizing: inherit; color: #333745; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 1.125rem; hyphens: manual; line-height: 1.7; margin: 0px 0px 1em; word-break: break-word;"><span style="box-sizing: inherit;">Since <a href="https://www.wordstream.com/blog/ws/2013/07/29/great-content" style="box-sizing: inherit; color: #007abd; text-decoration-line: none;"><span style="box-sizing: inherit;">great content plays</span></a> a crucial role in SEO and ranking, authentic content is important for businesses in more than just branding. Simply put, this is unique content that has not already been published somewhere else.</span></p><div class="embedded-entity align-center" data-embed-button="images" data-entity-embed-display="view_mode:media.simple_image" data-entity-type="media" data-entity-uuid="78351069-a837-46c5-90b7-6065a41de97b" data-langcode="en" style="box-sizing: inherit; color: #526278; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 16px; margin-bottom: 1rem; margin-left: auto; margin-right: auto; padding: 1rem;"><article style="box-sizing: inherit;"><div style="box-sizing: inherit;"><img alt="seo trends for 2021 unique content" height="378" src="https://assets.wordstream.com/s3fs-public/styles/simple_image/public/images/media/images/seo%20trends%20for%202021%20unique%20content.png?vC1VuJZdPEXEqz366v.OaxKeD7wM.KDX&itok=Rz_dUzmy" style="box-sizing: inherit; display: block; height: auto; margin-left: auto; margin-right: auto; max-width: 100%; width: auto;" typeof="foaf:Image" width="800" /></div></article></div><p style="box-sizing: inherit; color: #333745; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 1.125rem; hyphens: manual; line-height: 1.7; margin: 0px 0px 1em; word-break: break-word;"><span style="box-sizing: inherit;">Would you buy a shirt with the same color and design that you already have? No! </span><span style="box-sizing: inherit;">The same thing happens here. There is a lot (thousands of page) of similar content on the same topics indexed on Google. If you were to produce a piece of content very similar to existing content already ranking on the web, why would Google rank your piece above the original piece? Why would others bother to look past the top ranked results? </span><span style="box-sizing: inherit;">That’s why your content must be authentic, useful, and <span style="box-sizing: inherit;"><a href="https://www.wordstream.com/blog/ws/2017/03/15/quality-content-defined" style="box-sizing: inherit; color: #007abd; text-decoration-line: none;">and add value</a> </span>in your own brand voice and language. </span></p><p style="box-sizing: inherit; color: #333745; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 1.125rem; hyphens: manual; line-height: 1.7; margin: 0px 0px 1em; word-break: break-word;"><span style="box-sizing: inherit;">Good material to work with to produce unique content includes <span style="box-sizing: inherit;"><a href="https://www.wordstream.com/blog/ws/2017/04/03/how-to-write-a-case-study" style="box-sizing: inherit; color: #007abd; text-decoration-line: none;">case studies</a>, </span>experiments, customer testimonials, company milestones, and more. Not only will this make for authentic content that Google likes, but the content will establish you as a trusted brand in the eyes of Google and your audience.</span></p><p style="box-sizing: inherit; color: #333745; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 1.125rem; hyphens: manual; line-height: 1.7; margin: 0px 0px 1em; word-break: break-word;"><strong style="box-sizing: inherit;">For help with unique content creation:</strong></p><ul style="box-sizing: inherit; color: #333745; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 1.125rem;"><li style="box-sizing: inherit; margin-bottom: 0.5rem;"><span style="box-sizing: inherit;"><span style="box-sizing: inherit;"><span style="box-sizing: inherit;"><a href="https://www.wordstream.com/blog/ws/2017/10/26/content-promotion-strategies" style="box-sizing: inherit; color: #007abd; text-decoration-line: none;">5 Content Promotion Strategies to Drive More Traffic While Writing Less</a></span></span></span></li><li style="box-sizing: inherit; margin-bottom: 0.5rem;"><span style="box-sizing: inherit;"><span style="box-sizing: inherit;"><span style="box-sizing: inherit;"><a href="https://www.wordstream.com/blog/ws/2015/03/16/content-marketing-challenges" style="box-sizing: inherit; color: #007abd; text-decoration-line: none;">11 Big Content Marketing Challenges (and How to Overcome Them)</a></span></span></span></li><li style="box-sizing: inherit; margin-bottom: 0.5rem;"><span style="box-sizing: inherit;"><span style="box-sizing: inherit;"><span style="box-sizing: inherit;"><a href="https://www.wordstream.com/blog/ws/2012/01/17/seo-content-beginners-guide" style="box-sizing: inherit; color: #007abd; text-decoration-line: none;">What Is SEO Content? A Guide to Creating Content for SEO</a></span></span></span></li><li style="box-sizing: inherit; margin-bottom: 0.5rem;"><span style="box-sizing: inherit;"><span style="box-sizing: inherit;"><span style="box-sizing: inherit;"><a href="https://www.wordstream.com/blog/ws/2020/11/23/content-marketing-trends" style="box-sizing: inherit; color: #007abd; text-decoration-line: none;">7 Content Marketing Trends to Watch in 2021</a></span></span></span></li><li style="box-sizing: inherit; margin-bottom: 0.5rem;"><span style="box-sizing: inherit;"><span style="box-sizing: inherit;"><span style="box-sizing: inherit;"><a href="https://www.wordstream.com/blog/ws/2014/07/28/free-content-marketing-tools" style="box-sizing: inherit; color: #007abd; text-decoration-line: none;">32 Free (& Almost Free) Content Marketing Tools</a></span></span></span></li></ul><h3 style="box-sizing: inherit; color: #333745; font-family: Lato, Helvetica, Arial, sans-serif; font-size: 1.5rem; line-height: 1.3; margin: 0px 0px 0.3em;"><span style="box-sizing: inherit;">5. Voice search</span></h3><p style="box-sizing: inherit; color: #333745; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 1.125rem; hyphens: manual; line-height: 1.7; margin: 0px 0px 1em; word-break: break-word;"><span style="box-sizing: inherit;">According to Google, a staggering 27% of the entire global population is using <a href="https://www.wordstream.com/blog/ws/2017/03/14/google-voice-search" style="box-sizing: inherit; color: #007abd; text-decoration-line: none;" target="_blank"><span style="box-sizing: inherit;">voice search</span></a> on their mobile phones. Furthermore, ComScore reports that <a href="https://www.wordstream.com/blog/ws/2018/04/10/voice-search-statistics-2018" style="box-sizing: inherit; color: #007abd; text-decoration-line: none;" target="_blank"><span style="box-sizing: inherit;">more than half </span></a>of smartphone users are engaging with voice search technology in 2020.</span></p><div class="embedded-entity align-center" data-embed-button="images" data-entity-embed-display="view_mode:media.simple_image" data-entity-type="media" data-entity-uuid="39e3efd5-4c99-4526-b066-f29142a3e3f3" data-langcode="en" style="box-sizing: inherit; color: #526278; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 16px; margin-bottom: 1rem; margin-left: auto; margin-right: auto; padding: 1rem;"><article style="box-sizing: inherit;"><div style="box-sizing: inherit;"><img alt="seo trends for 2021 voice search" height="672" src="https://assets.wordstream.com/s3fs-public/styles/simple_image/public/images/media/images/seo%20trends%20for%202021%20voice%20search.png?rXg35QQHh9LryqaIpjqShM0cGS1iHBQj&itok=ux_r1oN3" style="box-sizing: inherit; display: block; height: auto; margin-left: auto; margin-right: auto; max-width: 100%; width: auto;" typeof="foaf:Image" width="600" /></div></article></div><p class="text-align-center" style="box-sizing: inherit; color: #333745; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 1.125rem; hyphens: manual; line-height: 1.7; margin: 0px 0px 1em; text-align: center; word-break: break-word;"><em style="box-sizing: inherit;"><span style="box-sizing: inherit;"><span style="box-sizing: inherit;"><span style="box-sizing: inherit;"><a href="https://wordstream-files-prod.s3.amazonaws.com/s3fs-public/styles/simple_image/public/images/google-voice-search-uses.jpg" style="box-sizing: inherit; color: #007abd; text-decoration-line: none;">Image source</a></span></span></span></em></p><p style="box-sizing: inherit; color: #333745; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 1.125rem; hyphens: manual; line-height: 1.7; margin: 0px 0px 1em; word-break: break-word;"><span style="box-sizing: inherit;">Now here’s a thing, most of the voice search queries are <a href="https://www.wordstream.com/blog/ws/2012/11/07/how-to-find-long-tail-keywords" style="box-sizing: inherit; color: #007abd; text-decoration-line: none;">long-tail</a> and very specific. Users look for specific answers to their queries when they use voice search. </span><span style="box-sizing: inherit;">And such users are at the consideration <a href="https://www.wordstream.com/blog/ws/2020/07/01/ecommerce-sales-funnel" style="box-sizing: inherit; color: #007abd; text-decoration-line: none;"><span style="box-sizing: inherit;">stage of the funnel</span></a> and are more likely to convert than the rest of the users. </span><span style="box-sizing: inherit;">Since <a href="https://www.wordstream.com/blog/ws/2017/03/14/google-voice-search" style="box-sizing: inherit; color: #007abd; text-decoration-line: none;"><span style="box-sizing: inherit;">voice search optimization</span></a> is still growing as more people are opting for it with the passing time, it is expected to continue trending in 2021 as well. So this can be a necessity in terms of SEO.</span></p><h3 style="box-sizing: inherit; color: #333745; font-family: Lato, Helvetica, Arial, sans-serif; font-size: 1.5rem; line-height: 1.3; margin: 0px 0px 0.3em;"><span style="box-sizing: inherit;">6. Artificial intelligence</span></h3><p style="box-sizing: inherit; color: #333745; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 1.125rem; hyphens: manual; line-height: 1.7; margin: 0px 0px 1em; word-break: break-word;"><span style="box-sizing: inherit;">Just like most industries,<a href="https://www.wordstream.com/blog/ws/2015/11/04/rankbrain" style="box-sizing: inherit; color: #007abd; text-decoration-line: none;"><span style="box-sizing: inherit;"> AI is changing the SEO</span></a> and the marketing industry as well. The reason behind this impact of <a href="https://www.wordstream.com/blog/ws/2021/07/15/ai-marketing" style="box-sizing: inherit; color: #007abd; text-decoration-line: none;">AI in marketing</a> is the personalization that AI provides. And here's a fact: Google utilizes AI to provide the searchers with results they are looking for.</span></p><div class="embedded-entity align-center" data-embed-button="images" data-entity-embed-display="view_mode:media.simple_image" data-entity-type="media" data-entity-uuid="f188f751-1c4d-4fdc-a37b-98b192dc88ff" data-langcode="en" style="box-sizing: inherit; color: #526278; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 16px; margin-bottom: 1rem; margin-left: auto; margin-right: auto; padding: 1rem;"><article style="box-sizing: inherit;"><div style="box-sizing: inherit;"><img alt="seo trends for 2021 artificial intelligence" height="506" src="https://assets.wordstream.com/s3fs-public/styles/simple_image/public/images/media/images/seo%20trends%20for%202021%20artificial%20intelligence.png?q.z1vdt0rhyBwbADBOSd9gKPK7KGiwd0&itok=jVf-YDi3" style="box-sizing: inherit; display: block; height: auto; margin-left: auto; margin-right: auto; max-width: 100%; width: auto;" typeof="foaf:Image" width="800" /></div></article></div><p style="box-sizing: inherit; color: #333745; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 1.125rem; hyphens: manual; line-height: 1.7; margin: 0px 0px 1em; word-break: break-word;"> </p><p style="box-sizing: inherit; color: #333745; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 1.125rem; hyphens: manual; line-height: 1.7; margin: 0px 0px 1em; word-break: break-word;"><span style="box-sizing: inherit;"><span style="box-sizing: inherit;"><span style="box-sizing: inherit;">But how can AI help with your<a href="https://www.wordstream.com/blog/ws/2020/05/13/smb-seo-strategies-covid-19" style="box-sizing: inherit; color: #007abd; text-decoration-line: none;"><span style="box-sizing: inherit;"> SEO strategies?</span></a></span></span></span></p><p style="box-sizing: inherit; color: #333745; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 1.125rem; hyphens: manual; line-height: 1.7; margin: 0px 0px 1em; word-break: break-word;"><span style="box-sizing: inherit;">It takes years to understand the search engine algorithms used to rank web pages. And then creating strategies accordingly takes a lot of time. </span><span style="box-sizing: inherit;">While SEO experts can help with such strategies, utilization of AI and machine learning can be a game-changer. It would be much more efficient and powerful in terms of decoding the algorithms and creating favorable strategies.</span></p><p style="box-sizing: inherit; color: #333745; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 1.125rem; hyphens: manual; line-height: 1.7; margin: 0px 0px 1em; word-break: break-word;"><span style="box-sizing: inherit;">There are several companies like HubSpot, Frase, and MarketMuse that are providing AI-based solutions that can help companies with their <a href="https://www.wordstream.com/blog/ws/2018/05/23/seo-for-startups" style="box-sizing: inherit; color: #007abd; text-decoration-line: none;"><span style="box-sizing: inherit;">SEO efforts</span></a> and in the coming years, such tools can become a major trend in the industry.</span></p><h3 style="box-sizing: inherit; color: #333745; font-family: Lato, Helvetica, Arial, sans-serif; font-size: 1.5rem; line-height: 1.3; margin: 0px 0px 0.3em;"><span style="box-sizing: inherit;">7. Video marketing</span></h3><p style="box-sizing: inherit; color: #333745; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 1.125rem; hyphens: manual; line-height: 1.7; margin: 0px 0px 1em; word-break: break-word;"><span style="box-sizing: inherit;"><a href="https://www.wordstream.com/blog/ws/2020/02/27/youtube-statistics" style="box-sizing: inherit; color: #007abd; text-decoration-line: none;"><span style="box-sizing: inherit;">YouTube</span></a> is the second most popular search engine after Google with over 1 billion users. So even if you aren't into videos, it's high time to get started.</span></p><div class="embedded-entity align-center" data-embed-button="images" data-entity-embed-display="view_mode:media.simple_image" data-entity-type="media" data-entity-uuid="ac6989da-e1f4-4cad-a5d9-5b27ea2067d7" data-langcode="en" style="box-sizing: inherit; color: #526278; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 16px; margin-bottom: 1rem; margin-left: auto; margin-right: auto; padding: 1rem;"><article style="box-sizing: inherit;"><div style="box-sizing: inherit;"><img alt="seo trends for 2021 video marketing" height="535" src="https://assets.wordstream.com/s3fs-public/styles/simple_image/public/images/media/images/seo%20trends%20for%202021%20video%20marketing.png?X_uaMh2VqyiepHRuJwjanXf186CHrYpK&itok=AL1BcZpC" style="box-sizing: inherit; display: block; height: auto; margin-left: auto; margin-right: auto; max-width: 100%; width: auto;" typeof="foaf:Image" width="800" /></div></article></div><p style="box-sizing: inherit; color: #333745; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 1.125rem; hyphens: manual; line-height: 1.7; margin: 0px 0px 1em; word-break: break-word;"><span style="box-sizing: inherit;">But how to optimize that<a href="https://www.wordstream.com/blog/ws/2016/08/03/video-marketing-ideas" style="box-sizing: inherit; color: #007abd; text-decoration-line: none;"><span style="box-sizing: inherit;"> video content</span></a> for search engines? Start with optimizing your video channel name and description. Though the description shouldn't be overloaded with keywords but provide a user-friendly description of what your channel is all about.</span></p><p style="box-sizing: inherit; color: #333745; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 1.125rem; hyphens: manual; line-height: 1.7; margin: 0px 0px 1em; word-break: break-word;"><span style="box-sizing: inherit;">However, even keywords are important. For example, if you're <a href="https://www.wordstream.com/blog/ws/2020/05/14/how-to-get-more-views-on-youtube" style="box-sizing: inherit; color: #007abd; text-decoration-line: none;"><span style="box-sizing: inherit;">optimizing your videos for YouTube</span></a>, you can use YouTube's autocomplete feature. Start typing your video's topic and then some suggestions will pop-up in the search field. The suggestions are the related keywords that you can use for optimizing the video for <a href="https://www.wordstream.com/blog/ws/2020/07/23/personalized-video-marketing" style="box-sizing: inherit; color: #007abd; text-decoration-line: none;"><span style="box-sizing: inherit;">reaching the right set of audience</span></a>.</span></p><h3 style="box-sizing: inherit; color: #333745; font-family: Lato, Helvetica, Arial, sans-serif; font-size: 1.5rem; line-height: 1.3; margin: 0px 0px 0.3em;"><span style="box-sizing: inherit;">8. Featured Snippets</span></h3><p style="box-sizing: inherit; color: #333745; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 1.125rem; hyphens: manual; line-height: 1.7; margin: 0px 0px 1em; word-break: break-word;"><span style="box-sizing: inherit;"><a href="https://www.wordstream.com/blog/ws/2017/02/09/seo-keyword-research-featured-snippets" style="box-sizing: inherit; color: #007abd; text-decoration-line: none;">Featured snippets</a>, or Position Zero, appear at the top of SERP in that rectangular box.</span></p><div class="embedded-entity align-center" data-embed-button="images" data-entity-embed-display="view_mode:media.simple_image" data-entity-type="media" data-entity-uuid="360af726-83cf-4230-ac93-b1229530b032" data-langcode="en" style="box-sizing: inherit; color: #526278; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 16px; margin-bottom: 1rem; margin-left: auto; margin-right: auto; padding: 1rem;"><article style="box-sizing: inherit;"><div style="box-sizing: inherit;"><img alt="seo trends for 2021 featured snippets" height="438" src="https://assets.wordstream.com/s3fs-public/styles/simple_image/public/images/media/images/seo%20trends%20for%202021%20featured%20snippets.png?0lsdqFyQwIjOXX8JgBXkIewFVDX3f.ge&itok=Q5AOww23" style="box-sizing: inherit; display: block; height: auto; margin-left: auto; margin-right: auto; max-width: 100%; width: auto;" typeof="foaf:Image" width="800" /></div></article></div><p style="box-sizing: inherit; color: #333745; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 1.125rem; hyphens: manual; line-height: 1.7; margin: 0px 0px 1em; word-break: break-word;"><span style="box-sizing: inherit;">These snippets aren't just useful for the searchers but also beneficial for websites. </span><span style="box-sizing: inherit;">However, you can't be able to select the content that is shown in the Featured Snippet for any given search; it's the Google algorithm bots that do the job.</span></p><p style="box-sizing: inherit; color: #333745; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 1.125rem; hyphens: manual; line-height: 1.7; margin: 0px 0px 1em; word-break: break-word;"><span style="box-sizing: inherit;">The exact method of getting your web page in the <a href="https://www.wordstream.com/blog/ws/2015/10/13/google-answer-box" style="box-sizing: inherit; color: #007abd; text-decoration-line: none;">Featured Snippet</a> isn't clear. Marketers and SEO experts use a few strategies that might be helpful. For example, to get in the featured results, you need to answer a specific question, and answering in bullet points (well-structured content) would be better.</span></p><h3 style="box-sizing: inherit; color: #333745; font-family: Lato, Helvetica, Arial, sans-serif; font-size: 1.5rem; line-height: 1.3; margin: 0px 0px 0.3em;"><span style="box-sizing: inherit;">9. Influencer SEO</span></h3><p style="box-sizing: inherit; color: #333745; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 1.125rem; hyphens: manual; line-height: 1.7; margin: 0px 0px 1em; word-break: break-word;"><span style="box-sizing: inherit;"><a href="https://www.wordstream.com/blog/ws/2015/02/26/influencer-marketing" style="box-sizing: inherit; color: #007abd; text-decoration-line: none;"><span style="box-sizing: inherit;">Influencers</span></a> are the ones with millions of followers, and these followers may become your customers if you can get your business in front of them.</span></p><div class="embedded-entity align-center" data-embed-button="images" data-entity-embed-display="view_mode:media.simple_image" data-entity-type="media" data-entity-uuid="992875e5-7e09-4a0f-91e6-1bf0ad7cf853" data-langcode="en" style="box-sizing: inherit; color: #526278; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 16px; margin-bottom: 1rem; margin-left: auto; margin-right: auto; padding: 1rem;"><article style="box-sizing: inherit;"><div style="box-sizing: inherit;"><img alt="seo trends 2021 influencer seo" height="304" src="https://assets.wordstream.com/s3fs-public/styles/simple_image/public/images/media/images/seo%20trends%202021%20influencer%20seo.png?p2.5t7ZJjTkMkzdtcnEEHPZ9AMHIDymN&itok=B1NkXPr-" style="box-sizing: inherit; display: block; height: auto; margin-left: auto; margin-right: auto; max-width: 100%; width: auto;" typeof="foaf:Image" width="800" /></div></article></div><p style="box-sizing: inherit; color: #333745; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 1.125rem; hyphens: manual; line-height: 1.7; margin: 0px 0px 1em; word-break: break-word;"> </p><p style="box-sizing: inherit; color: #333745; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 1.125rem; hyphens: manual; line-height: 1.7; margin: 0px 0px 1em; word-break: break-word;"><span style="box-sizing: inherit;"><a href="https://www.wordstream.com/blog/ws/2015/02/26/influencer-marketing" style="box-sizing: inherit; color: #007abd; text-decoration-line: none;"><span style="box-sizing: inherit;">Such influencers</span></a> earn the trust of your potential audience over years and if they come forward to support your brand, the ROI can be enormous. And so <a href="https://www.bigcommerce.com/blog/influencer-marketing-statistics/#:~:text=89%25%20say%20ROI%20from%20influencer,for%20many%20marketers%20in%202019." style="box-sizing: inherit; color: #007abd; text-decoration-line: none;" target="_blank">89%</a> of marketers believe that the ROI from influencer marketing is comparable to or better than other marketing methods.</span></p><p style="box-sizing: inherit; color: #333745; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 1.125rem; hyphens: manual; line-height: 1.7; margin: 0px 0px 1em; word-break: break-word;"><span style="box-sizing: inherit;">However, you need to be quite specific while <span style="box-sizing: inherit;"><a href="https://www.wordstream.com/blog/ws/2018/03/21/social-media-influencers" style="box-sizing: inherit; color: #007abd; text-decoration-line: none;">choosing influencers</a> to supplement your<a href="https://www.wordstream.com/blog/ws/2021/03/05/seo-strategy" style="box-sizing: inherit; color: #007abd; text-decoration-line: none;"> SEO strategy</a></span>. Not every influencer can help your brand. You need to choose the ones who have the right audience—The audience you want to target.</span></p><p style="box-sizing: inherit; color: #333745; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 1.125rem; hyphens: manual; line-height: 1.7; margin: 0px 0px 1em; word-break: break-word;"><span style="box-sizing: inherit;">But how does influencer marketing impact SEO? Here's how.</span></p><p style="box-sizing: inherit; color: #333745; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 1.125rem; hyphens: manual; line-height: 1.7; margin: 0px 0px 1em; word-break: break-word;"><strong style="box-sizing: inherit;">Link building</strong></p><p style="box-sizing: inherit; color: #333745; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 1.125rem; hyphens: manual; line-height: 1.7; margin: 0px 0px 1em; word-break: break-word;"><span style="box-sizing: inherit;"><a href="https://www.wordstream.com/blog/ws/2010/04/01/build-amazing-backlinks" style="box-sizing: inherit; color: #007abd; text-decoration-line: none;">Backlinks</a> are an <span style="box-sizing: inherit;">important ranking factor</span>. But not all kinds of backlinks can work. You need high-quality backlinks. And that's where influencers can help. With an influencer or influencers by your side, you increase the chances of getting natural <a href="https://www.wordstream.com/blog/ws/2020/12/10/link-building-secrets" style="box-sizing: inherit; color: #007abd; text-decoration-line: none;">high-quality backlinks</a> for your website.</span></p><p style="box-sizing: inherit; color: #333745; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 1.125rem; hyphens: manual; line-height: 1.7; margin: 0px 0px 1em; word-break: break-word;"><strong style="box-sizing: inherit;">Brand visibility & engagement</strong></p><p style="box-sizing: inherit; color: #333745; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 1.125rem; hyphens: manual; line-height: 1.7; margin: 0px 0px 1em; word-break: break-word;"><span style="box-sizing: inherit;">Influencers know what their audience likes or dislikes, so when they create content around your brand, their audience relates to it. And that content is unique, valuable, and helpful.</span></p><p style="box-sizing: inherit; color: #333745; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 1.125rem; hyphens: manual; line-height: 1.7; margin: 0px 0px 1em; word-break: break-word;"><span style="box-sizing: inherit;">Search engines have a soft corner for viral content. And when an influencer shares a post that has all the share-worthy traits, the content gets shared by a plethora of people which provokes the search engines to rank the mentioned web page higher in the SERPs.</span></p><p style="box-sizing: inherit; color: #333745; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 1.125rem; hyphens: manual; line-height: 1.7; margin: 0px 0px 1em; word-break: break-word;"><strong style="box-sizing: inherit;">Social media traffic</strong></p><p style="box-sizing: inherit; color: #333745; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 1.125rem; hyphens: manual; line-height: 1.7; margin: 0px 0px 1em; word-break: break-word;"><span style="box-sizing: inherit;">This goes without saying that viral content always helps generate tons of social media engagement and referral traffic.</span></p><h3 style="box-sizing: inherit; color: #333745; font-family: Lato, Helvetica, Arial, sans-serif; font-size: 1.5rem; line-height: 1.3; margin: 0px 0px 0.3em;"><span style="box-sizing: inherit;">10. EAT & branded SEO</span></h3><p style="box-sizing: inherit; color: #333745; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 1.125rem; hyphens: manual; line-height: 1.7; margin: 0px 0px 1em; word-break: break-word;"><span style="box-sizing: inherit;">Google prefers content quality when it comes to rankings. But does "quality" alone work? There comes the<a href="https://www.wordstream.com/blog/ws/2017/03/27/trust-signals" style="box-sizing: inherit; color: #007abd; text-decoration-line: none;"> EAT principle</a>: expertise, authoritativeness, and trustworthiness.</span></p><div class="embedded-entity align-center" data-embed-button="images" data-entity-embed-display="view_mode:media.simple_image" data-entity-type="media" data-entity-uuid="0be421f9-db13-42db-9ef0-e23dcfabe33e" data-langcode="en" style="box-sizing: inherit; color: #526278; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 16px; margin-bottom: 1rem; margin-left: auto; margin-right: auto; padding: 1rem;"><article style="box-sizing: inherit;"><div style="box-sizing: inherit;"><img alt="seo trends for 2021 google EAT" height="352" src="https://assets.wordstream.com/s3fs-public/styles/simple_image/public/images/media/images/seo%20trends%20for%202021%20google%20EAT.png?G9eCKVy8Y7Wxy4wb_gH3ra.lySHhUDNp&itok=cq-sw1IG" style="box-sizing: inherit; display: block; height: auto; margin-left: auto; margin-right: auto; max-width: 100%; width: auto;" typeof="foaf:Image" width="800" /></div></article></div><p style="box-sizing: inherit; color: #333745; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 1.125rem; hyphens: manual; line-height: 1.7; margin: 0px 0px 1em; word-break: break-word;"><span style="box-sizing: inherit;">Brands are the future of SEO. SEO is shifting to <a href="https://www.wordstream.com/blog/ws/2020/09/14/use-branding-to-improve-advertising" style="box-sizing: inherit; color: #007abd; text-decoration-line: none;">branding</a> and authority. The more popular and authentic your brand, the higher and more frequently you’ll rank on Google. And you’ll notice this in the upcoming months.</span></p><p style="box-sizing: inherit; color: #333745; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 1.125rem; hyphens: manual; line-height: 1.7; margin: 0px 0px 1em; word-break: break-word;"><span style="box-sizing: inherit;">That’s why you should make efforts to <a href="https://localiq.com/blog/why-good-online-reputation-is-important/" style="box-sizing: inherit; color: #007abd; text-decoration-line: none;">establish your brand's reputation</a>. Give it a top priority in your 2021 <a href="https://www.wordstream.com/blog/ws/2011/12/27/eleven-seo-tips-for-local-search-optimization" style="box-sizing: inherit; color: #007abd; text-decoration-line: none;">SEO strategy</a>. Also, <a href="https://www.wordstream.com/blog/ws/2015/07/10/brand-awareness" style="box-sizing: inherit; color: #007abd; text-decoration-line: none;">build brand awareness</a> to increase brand search queries. Brand queries are a hidden ranking factor that will help you to rank higher and establish yourself as a trusted brand on Google.</span></p><p style="box-sizing: inherit; color: #333745; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 1.125rem; hyphens: manual; line-height: 1.7; margin: 0px 0px 1em; word-break: break-word;"><span style="box-sizing: inherit;">If you are working in a YMYL (Your Money Your Life) <a href="https://localiq.com/blog/niche-markets/" style="box-sizing: inherit; color: #007abd; text-decoration-line: none;">niche</a> then this is even more important for you. Work on <span style="box-sizing: inherit;"><a href="https://seo.boston/eat-seo/" style="box-sizing: inherit; color: #007abd; text-decoration-line: none;" target="_blank">improving your EAT</a>, as Google itself says that </span>it is very conscious of ranking YMYL sites and taking EAT seriously. (EAT is not a direct ranking factor, but Google uses some algorithms that analyze EAT for sites)</span></p><p style="box-sizing: inherit; color: #333745; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 1.125rem; hyphens: manual; line-height: 1.7; margin: 0px 0px 1em; word-break: break-word;"><span style="box-sizing: inherit;">Publishing your business on news media publications, complete well-described (including qualifications & recognitions) author profiles, address, details about founders & C-level, awards, proper contact details, etc. helps you to improve your website EAT.</span></p><h2 style="box-sizing: inherit; color: #333745; font-family: Lato, Helvetica, Arial, sans-serif; font-size: 2rem; letter-spacing: -0.02em; line-height: 1.2; margin: 0px 0px 0.3em;"><span style="box-sizing: inherit;">Leverage these SEO trends to drive traffic in 2021</span></h2><p style="box-sizing: inherit; color: #333745; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 1.125rem; hyphens: manual; line-height: 1.7; margin: 0px 0px 1em; word-break: break-word;"><span style="box-sizing: inherit;">To recap, these are the SEO trends that you need to know about as we move towards 2021. Keep these trends in mind and to continue driving relevant traffic to your website throughout this year and years to come.</span></p><ol style="box-sizing: inherit; color: #333745; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 1.125rem;"><li style="box-sizing: inherit; margin-bottom: 0.5rem;">Core Web Vitals </li><li style="box-sizing: inherit; margin-bottom: 0.5rem;"><span style="box-sizing: inherit;">Google’s BERT</span></li><li style="box-sizing: inherit; margin-bottom: 0.5rem;"><span style="box-sizing: inherit;">Keyword research</span></li><li style="box-sizing: inherit; margin-bottom: 0.5rem;"><span style="box-sizing: inherit;">Original content</span></li><li style="box-sizing: inherit; margin-bottom: 0.5rem;"><span style="box-sizing: inherit;">Voice search</span></li><li style="box-sizing: inherit; margin-bottom: 0.5rem;"><span style="box-sizing: inherit;">Artificial intelligence</span></li><li style="box-sizing: inherit; margin-bottom: 0.5rem;"><span style="box-sizing: inherit;">Video marketing</span></li><li style="box-sizing: inherit; margin-bottom: 0.5rem;"><span style="box-sizing: inherit;">Featured snippets</span></li><li style="box-sizing: inherit; margin-bottom: 0.5rem;"><span style="box-sizing: inherit;">Influencer SEO</span></li><li style="box-sizing: inherit; margin-bottom: 0.5rem;"><span style="box-sizing: inherit;">EAT & branded SEO</span></li></ol><div><span style="color: #333745; font-family: Open Sans, Helvetica, Arial, sans-serif;"><span style="font-size: 18px;"><br /></span></span></div><div>About Author: <a href="http://harpreetmunjal.com/" style="box-sizing: inherit; color: #007abd; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 18px; text-decoration-line: none;" target="_blank">Harpreet Munjal</a><span style="color: #333745; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 18px;"> is a digital marketer and founder of</span><a href="https://loudgrowth.in/" style="box-sizing: inherit; color: #007abd; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 18px; text-decoration-line: none;" target="_blank"> LoudGrowth</a><span style="color: #333745; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 18px;"> who is helping businesses to grow online.</span></div><div><span style="color: #333745; font-family: "Open Sans", Helvetica, Arial, sans-serif; font-size: 18px;"><br /></span></div><div><div><b>Originally Published at: </b><a href="https://www.wordstream.com/">Webstream</a></div><div><b>Blog Source: </b><a href="https://www.wordstream.com/blog/ws/2021/01/12/top-seo-trends-2021">https://www.wordstream.com/blog/ws/2021/01/12/top-seo-trends-2021</a></div></div><div><br /></div>Vivek Sharma SEOhttp://www.blogger.com/profile/07864136873232243813noreply@blogger.comtag:blogger.com,1999:blog-583504474332730516.post-36234770549809143412021-10-04T16:28:00.003+05:302021-10-04T16:33:21.252+05:30Does Your Sarcastic Content Can Confuse Google? via Roger Montti<h3 style="text-align: left;"><span face="mr-eaves-xl-modern, Arial" style="background-color: white; color: #3f3f3f; font-size: 26px;">Google's John Mueller discusses the issue of sarcasm in articles and why sometimes content should not contain it:</span></h3><div><div class="separator" style="clear: both; text-align: center;"><br /></div><br /><span face="mr-eaves-xl-modern, Arial" style="background-color: white; color: #3f3f3f; font-size: 26px;"><br /></span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEimGPFAd8zHKxBFYlwU6FnpBc2AIW-dE7bhzo0IN12g9WfnPSfOrouyYXU8nQL4pB-UqtHRXGIqB0rCE9QURm2rgTd2QF0niwCRQWpTnjgE_kCSq1aoZtMnZm3mKhWgbkiiA37khxVoNBY/s2048/Does+Sarcasm+Still+Confuse+Google.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1152" data-original-width="2048" height="292" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEimGPFAd8zHKxBFYlwU6FnpBc2AIW-dE7bhzo0IN12g9WfnPSfOrouyYXU8nQL4pB-UqtHRXGIqB0rCE9QURm2rgTd2QF0niwCRQWpTnjgE_kCSq1aoZtMnZm3mKhWgbkiiA37khxVoNBY/w518-h292/Does+Sarcasm+Still+Confuse+Google.jpg" width="518" /></a></div><br /><div><span face="mr-eaves-xl-modern, Arial" style="background-color: white; color: #3f3f3f; font-size: 26px;"><br /></span></div><div><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Google’s John Mueller answered if it’s still true that Google doesn’t understand sarcasm. Google’s John Mueller offered an explanation of when sarcasm might not be appropriate in the context of Google search.</p><h2 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 40px; letter-spacing: 0.1px; line-height: 1.2; margin: 60px 0px 30px; overflow-wrap: break-word;">Sarcasm</h2><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Sarcasm is a way to express contempt or mockery by the use of irony and is meant to reveal something negative about the object of said sarcasm.</p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">It’s kind of close to satire, which is more of a lighthearted use of words to poke fun of someone or an institution but without the negativity of sarcasm.</p><h2 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 40px; letter-spacing: 0.1px; line-height: 1.2; margin: 60px 0px 30px; overflow-wrap: break-word;">Google Discover Excludes Satire</h2><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Satire and sarcasm are two different things. However they might have the same effect on Google in that they are not direct statements but have subtext and extra meanings.</p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">I mention satire only because in April 2021 <a href="https://www.searchenginejournal.com/google-discover-excludes-satire/401961/" rel="noopener" style="background-color: transparent; border-bottom: 2.5px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none;" target="_blank">Google updated the Google Discover guidelines</a> to note that satire sites would be excluded from being shown in Google Discover.</p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">The reason Google gave for excluding satire is because it “might confuse readers.”</p><h2 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 40px; letter-spacing: 0.1px; line-height: 1.2; margin: 60px 0px 30px; overflow-wrap: break-word;">So the person asking the question has a good reason for asking it.</h2><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Does Sarcasm Confuse Google Semantically?</p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">The person asking the question didn’t provide any background information as to why they were asking it.</p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;"><strong style="box-sizing: border-box;">This is the question:</strong></p><blockquote style="background-color: white; border-left: 1px solid rgb(0, 0, 0); box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; font-style: italic; letter-spacing: 0.2px; margin-left: 35px; padding: 0px 25px;"><p style="box-sizing: border-box; margin: 0px 0px 25px;">“Is Google better at understanding sarcasm in 2021 or should you still try to avoid it?</p><p style="box-sizing: border-box; margin: 0px 0px 25px;"><strong style="box-sizing: border-box;">For example, the sentence:</strong></p><p style="box-sizing: border-box; margin: 0px 0px 25px; padding-left: 40px;">“<em style="box-sizing: border-box;">Some medical name” works for jet lag if your hamster is correct medically because no study has been run on humans.”</em></p><p style="box-sizing: border-box; margin: 0px 0px 25px;">But is there a risk that it confuses Google semantically?”</p></blockquote><p><br /></p><h2 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 40px; letter-spacing: 0.1px; line-height: 1.2; margin: 60px 0px 30px; overflow-wrap: break-word;">Mueller Affirms that Google Cannot Understand Sarcasm</h2><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">John Mueller answered the question and then offered a suggestion for where sarcasm might not be appropriate for Google and when it might be okay and it doesn’t really matter.</p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;"><strong style="box-sizing: border-box;">Mueller answered:</strong></p><blockquote style="background-color: white; border-left: 1px solid rgb(0, 0, 0); box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; font-style: italic; letter-spacing: 0.2px; margin-left: 35px; padding: 0px 25px;"><p style="box-sizing: border-box; margin: 0px 0px 25px;">“I would say there’s definitely a risk that we misunderstand things like that or that we don’t understand when there is sarcasm on a page.</p><p style="box-sizing: border-box; margin: 0px 0px 25px;">And especially if it’s something where it’s really critical for you to get the right message across to Google and to all users then I would make sure it’s as clear as possible.</p><p style="box-sizing: border-box; margin: 0px 0px 25px;">So maybe in cases where you’re talking about medical information, maybe try to avoid sarcasm.</p><p style="box-sizing: border-box; margin: 0px 0px 25px;">If you’re writing about … an entertainment topic or something like that then that’s like probably less of an issue.</p></blockquote><p><span face="mr-eaves-xl-modern, Arial" style="background-color: white; color: #1a1a1a; font-size: 24px; font-style: italic; letter-spacing: 0.2px;">But especially if it’s really critical information then really make sure that it’s as easy as possible to understand.”</span></p><h2 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 40px; letter-spacing: 0.1px; line-height: 1.2; margin: 60px 0px 30px; overflow-wrap: break-word;">Straying Off-Topic May Confuse Google</h2><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">Sarcasm could be said to be a little off topic sometimes. Additionally, one must also think hard about making comparisons between the object of an article and something completely different.</p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">For example, an article about dogs could become confusing to Google if the article veers off for a paragraph discussing a scene from a 1950’s monster movie.</p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">I recently audited a business-related website where the publisher suffered devastating rankings loss.</p><p><span face="mr-eaves-xl-modern, Arial" style="background-color: white; color: #1a1a1a; font-size: 24px;">Reading the articles I noticed that the articles strayed wildly off topic with side discussions about secret societies, celebrity scandals and other oddly off topic paragraphs in what should be business related articles in a sensitive topic.</span></p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">The person went through each article and removed the off topic bits and improved the focus. Within a few months the rankings returned.</p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">That experience showed the value in staying on topic in every article because it makes it easy for Google to understand.</p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;"><em style="box-sizing: border-box;">And making content easy to understand is at the heart of search engine optimization.</em></p><p style="background-color: white; box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px; margin: 0px 0px 25px;">So when John Mueller said that sarcasm might not work in a medical context, another way to think about it is that sarcasm might be off topic not just for Google but for the readers as well.</p><h2 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 40px; letter-spacing: 0.1px; line-height: 1.2; margin: 60px 0px 30px; overflow-wrap: break-word;">Citation</h2><h3 style="background-color: white; box-sizing: border-box; clear: both; color: #1a1a1a; font-family: futura-pt, Arial; font-size: 30px; letter-spacing: 0.1px; line-height: 1.2; margin: 0px 0px 18px; overflow-wrap: break-word;">Google Still Not Good with Sarcasm?</h3><p><strong style="box-sizing: border-box; color: #1a1a1a; font-family: mr-eaves-xl-modern, Arial; font-size: 24px;">Watch John Mueller answer the question at the 36:40 minute mark</strong></p><p></p><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="375" src="https://www.youtube.com/embed/LhO4M2Wsxz8" width="585" youtube-src-id="LhO4M2Wsxz8"></iframe></div><p></p><p><br /></p><p><br /></p><p>Content Source: <a href="https://www.searchenginejournal.com/author/roger-montti/" id="author-inf3" style="box-sizing: border-box; color: #71c21b; font-family: futura-pt, Arial; font-size: 28px; letter-spacing: 0.1px; text-decoration-line: none;">Roger Montti</a></p><p>Originally Published at: <a href="https://www.searchenginejournal.com/sarcasm-still-confuse-google/">https://www.searchenginejournal.com/sarcasm-still-confuse-google/</a></p></div>Vivek Sharma SEOhttp://www.blogger.com/profile/07864136873232243813noreply@blogger.comtag:blogger.com,1999:blog-583504474332730516.post-31646141441265400862021-09-04T16:30:00.002+05:302021-10-04T16:43:50.400+05:30Why Core Web Vitals Play Crucial Role in SEO Strategy<p> </p><h2> <span style="font-family: Arial; font-size: 14pt; white-space: pre-wrap;">What Are Core Web Vitals?</span></h2><div><span style="font-family: Arial; font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">With the 2020 </span><a href="https://developers.google.com/search/blog/2021/04/more-details-page-experience" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: Arial; font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">Google algorithm update</span></a><span style="font-family: Arial; font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">, many are now asking themselves ‘what are core web vitals?’ Noxster SEO is a Los Angeles digital marketing firm specializing in search engine optimization. We offer this introductory guide to the ins and outs of core web vitals to give you an insight into how to keep your website competitive.</span></div><div><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjB-PsreyCuiswJDCrFTtDbk4Wla0sezOQZlPcpU92gZZkRRAM2tPE_emHK8FqmSFrshPtervH_kwLgZOu-96H5LODZr_Lk9CBkBDlTiEmd0LflcTtDq6QtGucFEq4MF8kM-GtN_9Z-dM4/s1920/How+to+Optimize+for+Core+Web+Vitals-1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1920" height="327" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjB-PsreyCuiswJDCrFTtDbk4Wla0sezOQZlPcpU92gZZkRRAM2tPE_emHK8FqmSFrshPtervH_kwLgZOu-96H5LODZr_Lk9CBkBDlTiEmd0LflcTtDq6QtGucFEq4MF8kM-GtN_9Z-dM4/w582-h327/How+to+Optimize+for+Core+Web+Vitals-1.jpg" width="582" /></a></div><br /><div class="separator" style="clear: both; text-align: center;"><br /></div></div><span id="docs-internal-guid-5f1f8e95-7fff-367c-f7ab-d2b897459127"><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><a href="https://web.dev/vitals/" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: Arial; font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">Core web vitals</span></a><span style="font-family: Arial; font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> are standardized metrics that Google uses which help developers assess a user’s experience of a web page. Primarily intended for use by developers, they can be used by all site owners to better understand how people experience their site in the ‘real world’. The three main core web vitals are LCP, CLS, and FID.</span></p><ul style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Largest Contentful Paint</span><span style="font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> (LCP): This metric measures how fast a page loads content. The speed with which a page displays images, text, video etc. has a significant impact on how users experience the page. Sluggish load times have been observed by Google to negatively affect engagement and conversion rates. Anything over 2.5 seconds is considered slow. Pages that load faster than that receive higher ranks in Google’s search results.</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Cumulative Layout Shift</span><span style="font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> (CLS): This is a measure of the extent to which elements on a page will move, ‘shift’, from their starting position after the page has loaded. In short, a page’s visual stability. Users are likely to get frustrated when elements such as links bounce around the page, for whatever reason. A CLS of under 0.1 is generally desirable.</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">First Input Delay</span><span style="font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> (FID): This metric assesses any latency between a user interaction and the browser’s response. An input (such as clicking to exit an intrusive interstitial) may take a fraction of a second to perform. The browser, however, may take longer to register and execute this command, depending on how the elements of the page may or may not cause a delay. Unlike the other core web vitals, FID depends to a large extent on the hardware your users experience your site on, and their internet speed. If your site’s mobile friendliness is weak, you may struggle to get a high FID score.</span></p></li></ul><br /><h3 style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">The Google Page Experience Update 2021</span></h3><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">It is important to note that while core web vitals are a contributing factor to a site’s performance on SERPs, they are not the only metrics by which a user’s page experience is measured. There are approximately 200 </span><a href="https://www.google.com/search/howsearchworks/algorithms/" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: Arial; font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">ranking factors</span></a><span style="font-family: Arial; font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> by which Google measures a page. Page experience is just one of these, and is made up of multiple elements besides core web vitals, including:</span></p><ul style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Mobile-friendliness</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">HTTPS (is your website using a more secure protocol)</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Absence of interstitial popups</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Safe-browsing (i.e. the absence of malware)</span></p></li></ul><div><span style="font-family: Arial;"><span style="font-size: 18.6667px; white-space: pre-wrap;"><br /></span></span></div><div><span style="font-family: Arial;"><span style="font-size: 18.6667px; white-space: pre-wrap;"><b>Also Read:</b> <a href="https://noxsterseo.com/best-practices-video-seo-youtube/">Best Practices for Video SEO & YouTube</a></span></span></div><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">All this is to say that while it is a good idea to improve your site’s page experience signals, for the SEO bump as well as to make your site easier and more pleasant for visitors to navigate, you shouldn’t expect your site to immediately rocket to the top of the SERPs because you optimized images on your old pages. That said, there is a definite advantage to optimizing your website to improve core web vitals and other page experience signals, and you don’t want to let your competitors steal a march on you by optimizing where you don’t and potentially leapfrogging you in the SERPs.</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><b>Also Check:</b> <a href="https://noxsterseo.com/">Best SEO Firm in Los Angeles</a></span></p><br /><h3 style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">How to Optimize Your Website to Improve Core Web Vitals? </span></h3><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">You can improve your site’s core web vitals in multiple ways. LCP is perhaps the easiest to track: </span><a href="https://developers.google.com/speed/pagespeed/insights/" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: Arial; font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">Google PageSpeed Insights</span></a><span style="font-family: Arial; font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> is a handy tool that will tell you each page’s LCP score. You can cut down on load time for factors such as large images by implementing a content delivery network (CDN) that will help your pages load faster. You can also implement ‘lazy loading’ (loading only the part of the webpage that appears in the browser) so that the initial load is quicker, reduce the number of third-party scripts running on your page, and upgrade your web host. Reducing the number of scripts on your page can also improve your FID, as can minimizing or deferring JavaScript. A browser cache will also help your site load content faster, which will have knock-on effects for the scripts you are running. CLS can be harder to monitor, but what you can do to try and improve stability is use set dimensions for media such as videos, gifs, infographics etc. Similarly, if your site incorporates ads, make sure that they have a reserved space on the page and do not suddenly appear and shove content around the page. This can even mess up user input sometimes, resulting in misclicks on ads. Another tack you can try is if you are implementing new UI elements, try and ensure that they are incorporated ‘below the fold’, so that they don’t push down expected elements of the page.</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><br /></p><br /><h3 style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Core Web Vitals Consultant Los Angeles</span></h3><br /><a href="https://noxsterseo.com/services/seo-services/" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: Arial; font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">The team at Noxster SEO</span></a><span style="font-family: Arial; font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> is happy to consult on optimizing your core web vitals, or </span><a href="https://noxsterseo.com/services/california-seo-ca-web-design/" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: Arial; font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">any other aspect of your website</span></a><span style="font-family: Arial; font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">. We have helped numerous businesses improve their website performance, including the core web vitals score, in preparation for the Google update rollout. We help businesses of all sizes refine and develop their web presence in order to present their best face to their target demographics, be they B2B or B2C. If you are interested in our services, please </span><a href="https://noxsterseo.com/contact-us/" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: Arial; font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">get in touch</span></a><span style="font-family: Arial; font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> with us through our webform. </span></span>Vivek Sharma SEOhttp://www.blogger.com/profile/07864136873232243813noreply@blogger.comtag:blogger.com,1999:blog-583504474332730516.post-35167202017175372282021-08-19T17:54:00.002+05:302021-08-19T18:00:00.097+05:30What Does SEO Cost in Los Angeles?<h3 style="text-align: left;"><span style="font-family: Arial; font-size: 14pt; white-space: pre-wrap;">Marketing Services for SEO Companies in Los Angeles</span></h3><div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgogSDQMPAQo9OAGF-i5iUD1bpkhOcbWYVbWdZ9usKLIA9kbmwe1UJ8iARGMQNGVjwZcRH5E_idTERGPAQmIjCgE6qR5vpQutjNMf8bvSeyr6srRwb9_Lld_BVl2pRYPdgrgTWddoeV9Bs/s1920/How+much+does+SEO+cost+You+in+Los+Angeles.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1920" height="334" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgogSDQMPAQo9OAGF-i5iUD1bpkhOcbWYVbWdZ9usKLIA9kbmwe1UJ8iARGMQNGVjwZcRH5E_idTERGPAQmIjCgE6qR5vpQutjNMf8bvSeyr6srRwb9_Lld_BVl2pRYPdgrgTWddoeV9Bs/w595-h334/How+much+does+SEO+cost+You+in+Los+Angeles.jpg" width="595" /></a></div><br /><span style="font-family: Arial; font-size: 14pt; white-space: pre-wrap;"><br /></span></div><span id="docs-internal-guid-74deec92-7fff-71e6-ee84-7eab3a80709c"><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Depending on the type of services you desire for your business, the cost of SEO marketing can vary. You may be a salon or dental surgery seeking to boost your local SEO, or an ecommerce business seeking a better conversion rate for your website. Implementation of long term SEO strategies can have different monthly costs to a one-off consultation and troubleshooting of your organization’s existing SEO approach.
</span></p><ul style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Small scale local SEO - if you are simply trying to get your small business onto search engines, preferably on the first page for local services, there are many agencies that will have simple low-cost pricing models for you. These services include SEO PPC (pay-per-click) ads that target social media or search engine users based on their location and activity. The returns on this can be beneficial, but will have a limited effect on your business’ growth. Costs for agencies implementing automated local SEO campaigns of this type tend to be low. Expect to pay from $400 to $900 every month for this kind of service.
</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Local SEO - competing with other businesses in a small radius (for example, other hair salons in a 5-mile radius) will have a low cost typically between $1,000 and $1,500 monthly. This tier of investment will cover more elements than the basic SEO package.</span></p></li><ul style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;"><li aria-level="2" dir="ltr" style="font-family: Arial; font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: circle; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Paid search management</span></p></li><li aria-level="2" dir="ltr" style="font-family: Arial; font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: circle; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Content management</span></p></li><li aria-level="2" dir="ltr" style="font-family: Arial; font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: circle; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Online review management</span></p></li><li aria-level="2" dir="ltr" style="font-family: Arial; font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: circle; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Link building</span></p></li><li aria-level="2" dir="ltr" style="font-family: Arial; font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: circle; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Social media</span></p></li><li aria-level="2" dir="ltr" style="font-family: Arial; font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: circle; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Reporting</span></p></li><li aria-level="2" dir="ltr" style="font-family: Arial; font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: circle; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Google My Business management
</span></p></li></ul><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><b>Regional SEO -</b> if you are attempting to advertise your services to an area such as a large county, a city, or a collection of smaller counties, you are likely to pay more. A specialist service like an orthodontist or a furniture rental shop that was attempting to cast a broader net throughout LA County, for example, could pay anywhere between $2,500 and $6,000 a month to leverage the kind of concentrated SEO work that would have a sufficient effect on search results.
</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><b>National/international SEO -</b> launching a large scale SEO operation to improve your organization’s visibility nationally or internationally is a grand undertaking that can require significant investment of labor and resources. An SEO campaign of this kind can often require a monthly fee of $10,000 a month to have the desired effect.</span></p></li></ul><br /><h3 style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"><span style="font-family: Arial; font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Paying for <a href="https://noxsterseo.com/services/seo-services/">SEO Services in Los Angeles</a></span></h3><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Which way do <a href="https://noxsterseo.com/">SEO agencies in Los Angeles</a> prefer to be paid?</span></p><br /><ul style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><b>Monthly retainer: </b>The most common way SEO specialists in LA County are compensated, a monthly retainer means that companies can budget for a recurring cost, and the agency can schedule an appropriate amount of time to devote to that company’s strategy every month. According to Ahrefs, the average monthly cost of SEO is $2,819.
</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><b>Hourly rates: </b>Many agencies will also consider working to an hourly rate. This can be beneficial for companies which don’t want to commit to an ongoing SEO campaign with an untried agency. They may want an SEO expert to perform a quick diagnostic on their website or social media and recommend strategies for improvement. In the US, costs for SEO agencies vary between $100 to $250 depending on factors such as services provided, expertise, location of the agency, and more. Expect to pay closer to the higher end of the bracket for most agencies in Los Angeles, owing to higher operational costs in LA County.
</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><b>Project-based:</b> A lot of digital marketing agencies will also negotiate project-based payment for certain services. Web design is one such discipline which lends itself to this pay structure: the project scope is limited and can be clearly assessed on the quality on its deliverables. Obviously, a project’s cost will vary depending on its scope.</span></p></li></ul><br /><h3 style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"><span style="font-family: Arial; font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Where Does The Money Go?</span></h3><br /><ul style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><b><$500/month:</b> an SEO campaign with this budget will be best served </span><span style="font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">by concentratingbe concentrating</span><span style="font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> on </span><a href="https://adwords.google.com/home/how-it-works" style="text-decoration-line: none;"><span style="color: #1155cc; font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">Google Adwords</span></a><span style="font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">: using PPC to direct interested parties to your website. The work of conversion optimization (that is to say, ensuring that once people arrive at your website, they are compelled to make a purchase, subscribe, or join your mailing list) will be on your shoulders. Depending on the industry, simply getting someone to click on your ad can cost $2.50 or more. As long as you are making sales on at least a small percentage of these clicks, though, you should enjoy a good return on your investment.
</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><b>$1,000 - $1,500/month: </b>a campaign that is focused on a small area such as a town, a neighborhood, or a particular suburb can usually manage on a budget of this size. These campaigns are typically for small businesses such as restaurants, bars, barber shops and salons, laundromats, dry cleaners etc. The smaller pool of competing businesses means that it is easier to distinguish your own from the crowd, particularly if your competitors don’t have websites or any kind of professional digital marketing strategy. An early investment in your business’ web presence can allow you to capture significant market share, especially in services which serve younger demographics more prone to use online searches and social media.
</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><b>$2,500 - $6,000/month:</b> a campaign budget of this size is typically targeting a region, such as Los Angeles County (an area of over 10 million people). If your product or service doesn’t have much in the way of competition, you’ll be paying towards the lower end of this spectrum. If, however, you are in a high-value field, or a field with significant competition (such as production trailer hire in Los Angeles) you will likely have to pay more, since your competition will be doing the same. In some industries, companies retain their own SEO marketing teams or specialists to work full-time on their strategies. In order to compete with these companies, you will need to make a similar effort to invest in your web presence.
<b>Related:</b> <a href="https://medium.com/@lana-goldenberg/how-covid-19-hurt-offline-businesses-11f13c7c79b9">How COVID-19 Hurt Offline Businesses</a>
</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><b>>$10,000/month:</b> any SEO campaign that has this much money behind it is probably on a national scale, or at the very least, is targeting multiple markets around the country (such as a legal firm with branches in New York City, Los Angeles, Chicago, Houston, and Miami). Consider the cost of operating a competitive campaign in a single region, and then multiply that by the number of regions your company has a presence in. You should take into account, of course, the greater or lesser degree of competition in that field: an accountancy firm’s branch in Oklahoma City is likely to be paying less for competitive SEO than that company’s San Francisco branch.</span></p></li></ul><div><br /></div><div><span style="font-family: Arial;"><span style="font-size: 18.6667px; white-space: pre-wrap;">If you are reading this blog post, then definately you are looking for <b><a href="https://noxsterseo.com/">SEO Company in Los Angeles</a>.. </b>Feel free to <a href="https://noxsterseo.com/contact-us/">Contact Noxster SEO</a> </span><br /><br /></span></div><div><span style="font-family: Arial;"><span style="font-size: 18.6667px; white-space: pre-wrap;"><br /></span></span></div></span>Vivek Sharma SEOhttp://www.blogger.com/profile/07864136873232243813noreply@blogger.comtag:blogger.com,1999:blog-583504474332730516.post-38529170781710236382020-12-04T12:28:00.005+05:302020-12-04T12:28:56.253+05:30Brian Dean's Ultimate Guide to Become SEO Expert in Chandigarh<h2 class="smaller text-center" style="background-color: white; border: 0px none; box-sizing: inherit; font-family: Inter, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 2rem; line-height: 1.4; margin-bottom: 1rem; margin-top: -4px; padding: 0px; text-align: center;">What Is an SEO Expert?</h2><p style="background-color: white; box-sizing: inherit; font-family: Inter, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 18px; line-height: 2; margin-bottom: 1rem; margin-top: 0px;">An SEO expert (also known as an “SEO specialist”) is someone that optimizes websites in order to achieve higher search engine rankings.</p><p style="background-color: white; box-sizing: inherit; font-family: Inter, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 18px; line-height: 2; margin-bottom: 1rem; margin-top: 0px;">Put another way: An SEO expert is someone that knows how to get more traffic from search engines.<br /><br /></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPwk2KxgEeTaEtxZHtDXkhmr8N-qsrxMUEGbvrFTOxNCHqvFd-qkVnuIepiSPJpB7sGO69VQxOWdyuSuI1w2yFawsSLbWQORtCAB-p8GL_8ViYr4hSUptZxZe5xjtsc0VcyIL6m4UhPlo/s2048/Life+in+The+Metro+Blog+Title.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1152" data-original-width="2048" height="322" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPwk2KxgEeTaEtxZHtDXkhmr8N-qsrxMUEGbvrFTOxNCHqvFd-qkVnuIepiSPJpB7sGO69VQxOWdyuSuI1w2yFawsSLbWQORtCAB-p8GL_8ViYr4hSUptZxZe5xjtsc0VcyIL6m4UhPlo/w572-h322/Life+in+The+Metro+Blog+Title.png" width="572" /></a></div><br /><section class="bg-gray-lighter content-editor pc-item pt pb bt bb" style="background-color: #f8f8f8; border-bottom: 1px solid rgb(238, 238, 238); border-top: 1px solid rgb(238, 238, 238); box-sizing: inherit; font-family: Inter, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 16px; padding-bottom: 3rem; padding-left: 0px; padding-right: 0px; padding-top: 3rem !important; position: relative;"><div class="container css-1jxgzf8" style="box-sizing: inherit; margin-left: auto; margin-right: auto; max-width: 728px; padding-left: 10px; padding-right: 10px; width: 728px;"><div class="css-qf2dk9" id="content" style="box-sizing: inherit; line-height: 1.8; margin-bottom: 0px !important;"><div class="row" style="box-sizing: inherit; display: flex; flex-wrap: wrap; margin-left: -10px; margin-right: -10px;"><div class="col-xs-12" style="box-sizing: inherit; padding-left: 10px; padding-right: 10px; position: relative; width: 728px;"><h3 style="border: 0px none; box-sizing: inherit; font-size: 2rem; line-height: 1.4; margin-bottom: 1rem; margin-top: -4px; padding: 0px; text-align: center;">How Do You Become an SEO Specialist?</h3><p style="box-sizing: inherit; font-size: 18px; line-height: 2; margin-bottom: 1rem; margin-top: 0px;">Because the field of search engine optimization is so new, most people don’t learn SEO from a traditional 4-year college program.</p><p style="box-sizing: inherit; font-size: 18px; line-height: 2; margin-bottom: 1rem; margin-top: 0px;">(Although those do exist)</p><p style="box-sizing: inherit; font-size: 18px; line-height: 2; margin-bottom: 1rem; margin-top: 0px;">Here are the most common ways that people become SEO specialists:</p><ul style="box-sizing: inherit; margin-bottom: 1rem; margin-top: 0px; padding-left: 1rem;"><li style="box-sizing: inherit; font-size: 18px; line-height: 1.7;">Take <b><a href="http://cbitss.co.in/blog/seo-training-in-chandigarh/">SEO Training in Chandigarh</a></b> from Established Institution</li><li style="box-sizing: inherit; font-size: 18px; line-height: 1.7; margin-top: 0px;">Learn SEO by optimizing their own website</li><li style="box-sizing: inherit; font-size: 18px; line-height: 1.7; margin-top: 0px;">Work at a marketing agency</li><li style="box-sizing: inherit; font-size: 18px; line-height: 1.7; margin-top: 0px;">Take on SEO clients</li><li style="box-sizing: inherit; font-size: 18px; line-height: 1.7; margin-top: 0px;">Get an online SEO certification or degree</li><li style="box-sizing: inherit; font-size: 18px; line-height: 1.7; margin-bottom: 0px !important; margin-top: 0px;">Work as an “in house” SEO professional</li></ul><p style="box-sizing: inherit; font-size: 18px; line-height: 2; margin-bottom: 1rem; margin-top: 0px;">Here’s a breakdown of each of these six options:</p><table class="table-results white-td" style="border-collapse: collapse; box-sizing: inherit; color: black; font-family: Inter, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif !important; font-size: 1rem; margin-bottom: 0px !important; table-layout: fixed; width: 708px;"><caption style="box-sizing: inherit; caption-side: bottom; color: #6c757d; font-size: 0.75rem; font-style: italic; padding-bottom: 0px; padding-top: 0.75rem; text-align: left;">Ways to become an SEO specialist</caption><thead style="background-color: #00d07e; box-sizing: inherit; color: white; letter-spacing: 0.025rem;"><tr style="box-sizing: inherit; margin-bottom: 0px !important;"><th scope="col" style="border: 0px !important; box-sizing: inherit; line-height: normal; padding: 0.45rem 0.3rem 0.4rem; vertical-align: bottom;">Approach</th><th scope="col" style="border: 0px !important; box-sizing: inherit; line-height: normal; padding: 0.45rem 0.3rem 0.4rem; vertical-align: bottom;">Learning Speed</th><th scope="col" style="border: 0px !important; box-sizing: inherit; line-height: normal; padding: 0.45rem 0.3rem 0.4rem; vertical-align: bottom;">Ease of Learning</th><th scope="col" style="border: 0px !important; box-sizing: inherit; line-height: normal; padding: 0.45rem 0.3rem 0.4rem; vertical-align: bottom;">Cost</th><th scope="col" style="border: 0px !important; box-sizing: inherit; line-height: normal; padding: 0.45rem 0.3rem 0.4rem; vertical-align: bottom;">Personal Support and Guidance</th><th scope="col" style="border: 0px !important; box-sizing: inherit; line-height: normal; margin-bottom: 0px !important; padding: 0.45rem 0.3rem 0.4rem; vertical-align: bottom;">Putting SEO Into Practice</th></tr></thead><tbody style="box-sizing: inherit; margin-bottom: 0px !important;"><tr style="background-color: rgba(0, 0, 0, 0.05); box-sizing: inherit;"><td data-before="Approach" scope="row" style="background-color: white; border-top: 1px solid rgb(230, 230, 230); box-sizing: inherit; padding: 0.3rem; vertical-align: top;">SEO Course</td><td data-before="Learning Speed" style="background-color: white; border-top: 1px solid rgb(230, 230, 230); box-sizing: inherit; padding: 0.3rem; vertical-align: top;">4/5</td><td data-before="Ease of Learning" style="background-color: white; border-top: 1px solid rgb(230, 230, 230); box-sizing: inherit; padding: 0.3rem; vertical-align: top;">5/5</td><td data-before="Cost" style="background-color: white; border-top: 1px solid rgb(230, 230, 230); box-sizing: inherit; padding: 0.3rem; vertical-align: top;">2/5</td><td data-before="Personal Support and Guidance" style="background-color: white; border-top: 1px solid rgb(230, 230, 230); box-sizing: inherit; padding: 0.3rem; vertical-align: top;">3/5</td><td data-before="Putting SEO Into Practice" style="background-color: white; border-top: 1px solid rgb(230, 230, 230); box-sizing: inherit; margin-bottom: 0px !important; padding: 0.3rem; vertical-align: top;">1/5</td></tr><tr style="box-sizing: inherit;"><td data-before="Approach" scope="row" style="background-color: white; border-top: 1px solid rgb(230, 230, 230); box-sizing: inherit; padding: 0.3rem; vertical-align: top;">Your Own Site</td><td data-before="Learning Speed" style="background-color: white; border-top: 1px solid rgb(230, 230, 230); box-sizing: inherit; padding: 0.3rem; vertical-align: top;">4/5</td><td data-before="Ease of Learning" style="background-color: white; border-top: 1px solid rgb(230, 230, 230); box-sizing: inherit; padding: 0.3rem; vertical-align: top;">2/5</td><td data-before="Cost" style="background-color: white; border-top: 1px solid rgb(230, 230, 230); box-sizing: inherit; padding: 0.3rem; vertical-align: top;">4/5</td><td data-before="Personal Support and Guidance" style="background-color: white; border-top: 1px solid rgb(230, 230, 230); box-sizing: inherit; padding: 0.3rem; vertical-align: top;">1/5</td><td data-before="Putting SEO Into Practice" style="background-color: white; border-top: 1px solid rgb(230, 230, 230); box-sizing: inherit; margin-bottom: 0px !important; padding: 0.3rem; vertical-align: top;">5/5</td></tr><tr style="background-color: rgba(0, 0, 0, 0.05); box-sizing: inherit;"><td data-before="Approach" scope="row" style="background-color: white; border-top: 1px solid rgb(230, 230, 230); box-sizing: inherit; padding: 0.3rem; vertical-align: top;">Work At Marketing Agency</td><td data-before="Learning Speed" style="background-color: white; border-top: 1px solid rgb(230, 230, 230); box-sizing: inherit; padding: 0.3rem; vertical-align: top;">4/5</td><td data-before="Ease of Learning" style="background-color: white; border-top: 1px solid rgb(230, 230, 230); box-sizing: inherit; padding: 0.3rem; vertical-align: top;">3/5</td><td data-before="Cost" style="background-color: white; border-top: 1px solid rgb(230, 230, 230); box-sizing: inherit; padding: 0.3rem; vertical-align: top;">1/5</td><td data-before="Personal Support and Guidance" style="background-color: white; border-top: 1px solid rgb(230, 230, 230); box-sizing: inherit; padding: 0.3rem; vertical-align: top;">3/5</td><td data-before="Putting SEO Into Practice" style="background-color: white; border-top: 1px solid rgb(230, 230, 230); box-sizing: inherit; margin-bottom: 0px !important; padding: 0.3rem; vertical-align: top;">3/5</td></tr><tr style="box-sizing: inherit;"><td data-before="Approach" scope="row" style="background-color: white; border-top: 1px solid rgb(230, 230, 230); box-sizing: inherit; padding: 0.3rem; vertical-align: top;">Take On SEO Clients</td><td data-before="Learning Speed" style="background-color: white; border-top: 1px solid rgb(230, 230, 230); box-sizing: inherit; padding: 0.3rem; vertical-align: top;">3/5</td><td data-before="Ease of Learning" style="background-color: white; border-top: 1px solid rgb(230, 230, 230); box-sizing: inherit; padding: 0.3rem; vertical-align: top;">2/5</td><td data-before="Cost" style="background-color: white; border-top: 1px solid rgb(230, 230, 230); box-sizing: inherit; padding: 0.3rem; vertical-align: top;">2/5</td><td data-before="Personal Support and Guidance" style="background-color: white; border-top: 1px solid rgb(230, 230, 230); box-sizing: inherit; padding: 0.3rem; vertical-align: top;">1/5</td><td data-before="Putting SEO Into Practice" style="background-color: white; border-top: 1px solid rgb(230, 230, 230); box-sizing: inherit; margin-bottom: 0px !important; padding: 0.3rem; vertical-align: top;">5/5</td></tr><tr style="background-color: rgba(0, 0, 0, 0.05); box-sizing: inherit;"><td data-before="Approach" scope="row" style="background-color: white; border-top: 1px solid rgb(230, 230, 230); box-sizing: inherit; padding: 0.3rem; vertical-align: top;">Online Certification/Degree</td><td data-before="Learning Speed" style="background-color: white; border-top: 1px solid rgb(230, 230, 230); box-sizing: inherit; padding: 0.3rem; vertical-align: top;">3/5</td><td data-before="Ease of Learning" style="background-color: white; border-top: 1px solid rgb(230, 230, 230); box-sizing: inherit; padding: 0.3rem; vertical-align: top;">5/5</td><td data-before="Cost" style="background-color: white; border-top: 1px solid rgb(230, 230, 230); box-sizing: inherit; padding: 0.3rem; vertical-align: top;">4/5</td><td data-before="Personal Support and Guidance" style="background-color: white; border-top: 1px solid rgb(230, 230, 230); box-sizing: inherit; padding: 0.3rem; vertical-align: top;">4/5</td><td data-before="Putting SEO Into Practice" style="background-color: white; border-top: 1px solid rgb(230, 230, 230); box-sizing: inherit; margin-bottom: 0px !important; padding: 0.3rem; vertical-align: top;">1/5</td></tr><tr style="box-sizing: inherit; margin-bottom: 0px !important;"><td data-before="Approach" scope="row" style="background-color: white; border-top: 1px solid rgb(230, 230, 230); box-sizing: inherit; padding: 0.3rem; vertical-align: top;">In-House SEO</td><td data-before="Learning Speed" style="background-color: white; border-top: 1px solid rgb(230, 230, 230); box-sizing: inherit; padding: 0.3rem; vertical-align: top;">5/5</td><td data-before="Ease of Learning" style="background-color: white; border-top: 1px solid rgb(230, 230, 230); box-sizing: inherit; padding: 0.3rem; vertical-align: top;">3/5</td><td data-before="Cost" style="background-color: white; border-top: 1px solid rgb(230, 230, 230); box-sizing: inherit; padding: 0.3rem; vertical-align: top;">1/5</td><td data-before="Personal Support and Guidance" style="background-color: white; border-top: 1px solid rgb(230, 230, 230); box-sizing: inherit; padding: 0.3rem; vertical-align: top;">4/5</td><td data-before="Putting SEO Into Practice" style="background-color: white; border-top: 1px solid rgb(230, 230, 230); box-sizing: inherit; margin-bottom: 0px !important; padding: 0.3rem; vertical-align: top;">3/5</td></tr></tbody></table></div></div></div></div></section><section class="bg-white content-editor pc-item pt pb" style="background-color: white; box-sizing: inherit; padding-bottom: 3rem; padding-left: 0px; padding-right: 0px; padding-top: 3rem !important; position: relative;"><div class="container css-1jxgzf8" style="box-sizing: inherit; margin-left: auto; margin-right: auto; max-width: 728px; padding-left: 10px; padding-right: 10px; width: 728px;"><div class="css-qf2dk9" id="content" style="box-sizing: inherit; line-height: 1.8; margin-bottom: 0px !important;"><div class="row" style="box-sizing: inherit; display: flex; flex-wrap: wrap; margin-left: -10px; margin-right: -10px;"><div class="col-xs-12" style="box-sizing: inherit; padding-left: 10px; padding-right: 10px; position: relative; width: 728px;"><h4 style="border: 0px none; box-sizing: inherit; font-family: Inter, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 2rem; line-height: 1.4; margin-bottom: 1rem; margin-top: -4px; padding: 0px; text-align: center;">What Skills Should an SEO Expert Know?</h4><p style="box-sizing: inherit; font-family: Inter, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 18px; line-height: 2; margin-bottom: 1rem; margin-top: 0px;">There’s a lot more to SEO than optimizing meta tags on a website.</p><p style="box-sizing: inherit; font-family: Inter, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 18px; line-height: 2; margin-bottom: 1rem; margin-top: 0px;">In fact, the best SEO specialists are people that are proficient in a number of different areas of digital marketing. This includes “core” SEO skills (like title tag optimization). But it also includes other digital marketing skills, like writing and web design.</p><p style="box-sizing: inherit; font-family: Inter, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 18px; line-height: 2; margin-bottom: 1rem; margin-top: 0px;">With that, here are the key skills that an SEO expert needs to have:</p><ul style="box-sizing: inherit; font-family: Inter, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 16px; margin-bottom: 1rem; margin-top: 0px; padding-left: 1rem;"><li style="box-sizing: inherit; font-size: 18px; line-height: 1.7;">Ability to find high-volume, low-competition keywords</li><li style="box-sizing: inherit; font-size: 18px; line-height: 1.7; margin-top: 0px;">Basic understanding of HTML</li><li style="box-sizing: inherit; font-size: 18px; line-height: 1.7; margin-top: 0px;">How and where to add keywords to a webpage</li><li style="box-sizing: inherit; font-size: 18px; line-height: 1.7; margin-top: 0px;">Intermediate to advanced copywriting skills</li><li style="box-sizing: inherit; font-size: 18px; line-height: 1.7; margin-top: 0px;">Proficiency in visual content, like video and infographics</li><li style="box-sizing: inherit; font-size: 18px; line-height: 1.7; margin-top: 0px;">Ability to promote and build links to key pages</li><li style="box-sizing: inherit; font-size: 18px; line-height: 1.7; margin-top: 0px;">Understanding of how technical SEO impacts rankings</li><li style="box-sizing: inherit; font-size: 18px; line-height: 1.7; margin-bottom: 0px !important; margin-top: 0px;">Knowledge of emerging SEO trends and Google algorithm changes</li></ul><p style="box-sizing: inherit; font-family: Inter, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 18px; line-height: 2; margin-bottom: 0px !important; margin-top: 0px;">In the rest of this guide, I’ll dive deeper into each of these. And show you real-life examples of people that have become SEO specialists.</p><p style="box-sizing: inherit; font-family: Inter, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 18px; line-height: 2; margin-bottom: 0px !important; margin-top: 0px;"><b><br /></b></p><p style="box-sizing: inherit; line-height: 2; margin-bottom: 0px !important; margin-top: 0px;"><span style="font-family: Inter, -apple-system, BlinkMacSystemFont, Segoe UI, Roboto, Helvetica Neue, Arial, Noto Sans, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;"><span style="font-size: 18px;"><b>Understand Basic of SEO if you want to Become <a href="https://vivekseoexpert.blogspot.com/">SEO Expert in Chandigarh</a></b></span></span></p><p style="box-sizing: inherit; line-height: 2; margin-bottom: 0px !important; margin-top: 0px;"><span style="font-family: Inter, -apple-system, BlinkMacSystemFont, Segoe UI, Roboto, Helvetica Neue, Arial, Noto Sans, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;"><span style="font-size: 18px;">Blog Source: <a href="https://backlinko.com/seo-expert">https://backlinko.com/seo-expert</a></span></span></p></div></div></div></div></section>Vivek Sharma SEOhttp://www.blogger.com/profile/07864136873232243813noreply@blogger.comtag:blogger.com,1999:blog-583504474332730516.post-77461634142054346472020-03-04T16:05:00.000+05:302020-03-04T16:08:57.135+05:30How Will Google BERT Impact Your Content Strategy?<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNwoz7nrwQy8rNFh9k2GC0ypfTgbAkJshQzrm91oh0PNstwETSMmXxPLso0z115kNDZRTuDNV3iS7SMdon4B-d8oFwe9u1myzxlYklfDncFrE0D0EkmZBYzkgJna1LiktBsT0GJeANYQw/s1600/how-will-bert-impact-your-content-strategy-in-2020-and-beyond-final-5dd3bdc7804b5.webp" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="840" data-original-width="1600" height="336" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNwoz7nrwQy8rNFh9k2GC0ypfTgbAkJshQzrm91oh0PNstwETSMmXxPLso0z115kNDZRTuDNV3iS7SMdon4B-d8oFwe9u1myzxlYklfDncFrE0D0EkmZBYzkgJna1LiktBsT0GJeANYQw/s640/how-will-bert-impact-your-content-strategy-in-2020-and-beyond-final-5dd3bdc7804b5.webp" width="640" /></a></div>
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<a href="https://www.searchenginejournal.com/google-bert-update/332161/" style="background-color: transparent; border-bottom: 2px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none; transition: all 0.1s ease 0s;">BERT</a> is said to be among the biggest Google updates of the year – affecting roughly 10% of all search queries.</div>
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BERT – which stands for Bidirectional Encoder Representations from Transformers – was carried out to help Google better understand natural language processing.</div>
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Here’s a fantastic <a href="https://blog.google/products/search/search-language-understanding-bert" rel="noopener noreferrer" style="background-color: transparent; border-bottom: 2px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none; transition: all 0.1s ease 0s;" target="_blank">example of BERT</a> in action from Google:</div>
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<img alt="BERT" class="aligncenter wp-image-336379 size-full b-lazy pcimg b-loaded" data-src="https://cdn.searchenginejournal.com/wp-content/uploads/2019/11/bert-5dd3bbcb588f7.png" data-srcset="https://cdn.searchenginejournal.com/wp-content/uploads/2019/11/bert-5dd3bbcb588f7.png 692w, https://cdn.searchenginejournal.com/wp-content/uploads/2019/11/bert-5dd3bbcb588f7-480x296.png 480w, https://cdn.searchenginejournal.com/wp-content/uploads/2019/11/bert-5dd3bbcb588f7-680x420.png 680w" data-was-processed="true" height="427" sizes="(max-width: 692px) 100vw, 692px" src="https://cdn.searchenginejournal.com/wp-content/uploads/2019/11/bert-5dd3bbcb588f7.png" srcset="https://cdn.searchenginejournal.com/wp-content/uploads/2019/11/bert-5dd3bbcb588f7.png 692w, https://cdn.searchenginejournal.com/wp-content/uploads/2019/11/bert-5dd3bbcb588f7-480x296.png 480w, https://cdn.searchenginejournal.com/wp-content/uploads/2019/11/bert-5dd3bbcb588f7-680x420.png 680w" style="background-color: rgba(0, 0, 0, 0); border: 0px; box-sizing: border-box; display: block; height: auto; margin: 25px auto; max-width: 100%; vertical-align: middle;" width="692" /></div>
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As you can see, the “AFTER” results are much closer tied to the user intent of the query.</div>
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But what does this mean for your SEO and content strategy?</div>
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Major algorithm updates like this generally send SEO professionals into an uproar about how to optimize – chock full of tall tales and <a href="https://www.searchenginejournal.com/google-bert-misinformation/332931/" style="background-color: transparent; border-bottom: 2px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none; transition: all 0.1s ease 0s;">misinformation</a>.</div>
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Google’s mysterious algorithms are on a never-ending quest to better understand what exactly searchers are looking for.</div>
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Following most big updates, we hear the Google insiders telling us the same piece of advice, along the lines of:</div>
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<em style="box-sizing: border-box;">“This is a major update. You don’t need to do/change anything. Just keep creating high-quality content and keep the user in mind.”</em></div>
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<img alt="Danny Sullivan Tweet" class="aligncenter wp-image-336381 size-full b-lazy pcimg b-loaded" data-src="https://cdn.searchenginejournal.com/wp-content/uploads/2019/11/danny-sullivan-tweet-5dd3bbf474e93.png" data-srcset="https://cdn.searchenginejournal.com/wp-content/uploads/2019/11/danny-sullivan-tweet-5dd3bbf474e93.png 748w, https://cdn.searchenginejournal.com/wp-content/uploads/2019/11/danny-sullivan-tweet-5dd3bbf474e93-480x244.png 480w, https://cdn.searchenginejournal.com/wp-content/uploads/2019/11/danny-sullivan-tweet-5dd3bbf474e93-680x345.png 680w" data-was-processed="true" height="380" sizes="(max-width: 748px) 100vw, 748px" src="https://cdn.searchenginejournal.com/wp-content/uploads/2019/11/danny-sullivan-tweet-5dd3bbf474e93.png" srcset="https://cdn.searchenginejournal.com/wp-content/uploads/2019/11/danny-sullivan-tweet-5dd3bbf474e93.png 748w, https://cdn.searchenginejournal.com/wp-content/uploads/2019/11/danny-sullivan-tweet-5dd3bbf474e93-480x244.png 480w, https://cdn.searchenginejournal.com/wp-content/uploads/2019/11/danny-sullivan-tweet-5dd3bbf474e93-680x345.png 680w" style="background-color: rgba(0, 0, 0, 0); border: 0px; box-sizing: border-box; display: block; height: auto; margin: 25px auto; max-width: 100%; vertical-align: middle;" width="748" /></div>
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Now, it’s important to note that BERT won’t have a monumental impact on your SEO strategy or content marketing metrics.</div>
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Google’s BERT update is simply a big step forward in Google’s quest to think more like/better understand humans.</div>
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However, there are a few key tidbits and observations from the BERT update that you should take into consideration.</div>
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Let’s go over some of the big ones.</div>
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1. Informational Queries Take the Spotlight with BERT</h2>
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A lot of what we are seeing so far is that BERT is primarily impacting search queries that fall near the top-of-the-funnel – or informational queries/questions.</div>
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Why is this?</div>
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Informational queries tend to have much more ambiguity attached to them – in comparison to navigational or transactional queries.</div>
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We believe a big part of the BERT update is deciphering this ambiguity to provide more direct answers.</div>
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For example, let’s take it to Google:</div>
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<img alt="Podcast Transcribe" class="aligncenter wp-image-336383 size-full b-lazy pcimg b-loaded" data-src="https://cdn.searchenginejournal.com/wp-content/uploads/2019/11/podcast-transcribe-5dd3bc290d547.png" data-srcset="https://cdn.searchenginejournal.com/wp-content/uploads/2019/11/podcast-transcribe-5dd3bc290d547.png 806w, https://cdn.searchenginejournal.com/wp-content/uploads/2019/11/podcast-transcribe-5dd3bc290d547-480x544.png 480w, https://cdn.searchenginejournal.com/wp-content/uploads/2019/11/podcast-transcribe-5dd3bc290d547-680x770.png 680w, https://cdn.searchenginejournal.com/wp-content/uploads/2019/11/podcast-transcribe-5dd3bc290d547-768x870.png 768w" data-was-processed="true" height="913" sizes="(max-width: 806px) 100vw, 806px" src="https://cdn.searchenginejournal.com/wp-content/uploads/2019/11/podcast-transcribe-5dd3bc290d547.png" srcset="https://cdn.searchenginejournal.com/wp-content/uploads/2019/11/podcast-transcribe-5dd3bc290d547.png 806w, https://cdn.searchenginejournal.com/wp-content/uploads/2019/11/podcast-transcribe-5dd3bc290d547-480x544.png 480w, https://cdn.searchenginejournal.com/wp-content/uploads/2019/11/podcast-transcribe-5dd3bc290d547-680x770.png 680w, https://cdn.searchenginejournal.com/wp-content/uploads/2019/11/podcast-transcribe-5dd3bc290d547-768x870.png 768w" style="background-color: rgba(0, 0, 0, 0); border: 0px; box-sizing: border-box; display: block; height: auto; margin: 25px auto; max-width: 100%; vertical-align: middle;" width="806" /></div>
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Even though I didn’t specify that I was talking about transcribing <strong style="box-sizing: border-box;">podcast</strong> episodes, Google interpreted this informational query as such. This is done through a tactic called masking.</div>
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Because BERT is a bidirectional model, it examines the words before and after the missing word to help decipher the context. It probably looked at the words “transcripts” and “episodes” to figure out I was talking about podcasts.</div>
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From here, it served me a bunch of content related to transcribing podcasts. More importantly, the content is all about <strong style="box-sizing: border-box;">why</strong> it’s so important.</div>
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So, what does this mean?</div>
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2. Fortune Favors Laser-Focused Answers</h2>
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The shift to focusing on long-tail keywords and questions is nothing new.</div>
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The BERT update appears to be another step in this direction. However, it’s not so much about optimizing content for keyword density; it’s more about providing direct answers to questions and informational queries.</div>
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If we look back at the question, “should I add transcripts to my episodes?” the featured snippet tells me yes because it helps search engines index the audio content – and subsequently rank it.</div>
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So how can you abide by this in your SEO and content plan?</div>
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The name of the game here is:</div>
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<li style="box-sizing: border-box; margin-bottom: 15px;">Building content around specific questions/queries.</li>
<li style="box-sizing: border-box; margin-bottom: 15px;">Providing laser-focused answers (nothing new).</li>
</ul>
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Think about it.</div>
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When you want a specific answer, you probably don’t want to sift through a huge piece of content to find what you’re looking for.</div>
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You want a super-focused piece of content that provides a direct answer.</div>
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For instance, say you are writing a comprehensive piece of content about kitchen remodeling.</div>
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Within the content, you might have a section about cabinets – in addition to sections about trim, countertops, floors, hardware, etc.</div>
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Chances are, even if your content provides the answer, it might be difficult to get this piece ranked for cabinet-specific questions like:</div>
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<li style="box-sizing: border-box; margin-bottom: 15px;">How much do kitchen cabinets cost? – 140 searches/month.</li>
<li style="box-sizing: border-box; margin-bottom: 15px;">What kitchen cabinets are best? – 70 searches/month.</li>
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In this scenario, you are probably better off creating two separate posts that answer each of these questions.</div>
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Again, this concept is nothing new to the SEO world. It seems as though BERT is just pushing it further.</div>
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3. Longer Content Might Not <em style="box-sizing: border-box;">Always </em>Be Better</h2>
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It can be easy to get caught up in general statistics.</div>
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The notion that longer content is generally better is becoming more of a myth with every update.</div>
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Let’s Google the question, “How does the sharing economy work?”</div>
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<img alt="Featured Snippet" class="aligncenter wp-image-336391 size-full b-lazy pcimg b-loaded" data-src="https://cdn.searchenginejournal.com/wp-content/uploads/2019/11/featured-snippet-5dd3c92da14ad.png" data-srcset="https://cdn.searchenginejournal.com/wp-content/uploads/2019/11/featured-snippet-5dd3c92da14ad.png 751w, https://cdn.searchenginejournal.com/wp-content/uploads/2019/11/featured-snippet-5dd3c92da14ad-480x539.png 480w, https://cdn.searchenginejournal.com/wp-content/uploads/2019/11/featured-snippet-5dd3c92da14ad-680x763.png 680w" data-was-processed="true" height="843" sizes="(max-width: 751px) 100vw, 751px" src="https://cdn.searchenginejournal.com/wp-content/uploads/2019/11/featured-snippet-5dd3c92da14ad.png" srcset="https://cdn.searchenginejournal.com/wp-content/uploads/2019/11/featured-snippet-5dd3c92da14ad.png 751w, https://cdn.searchenginejournal.com/wp-content/uploads/2019/11/featured-snippet-5dd3c92da14ad-480x539.png 480w, https://cdn.searchenginejournal.com/wp-content/uploads/2019/11/featured-snippet-5dd3c92da14ad-680x763.png 680w" style="background-color: rgba(0, 0, 0, 0); border: 0px; box-sizing: border-box; display: block; height: auto; margin: 25px auto; max-width: 100%; vertical-align: middle;" width="751" /></div>
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The article that made the 1 position (below the featured snippet) is only 411 words.</div>
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Now, we can’t say that creating shorter, more concise content is an absolute fact in SEO that applies across the board – it’s all going to depend on how specific the query is.</div>
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For broad queries like “how does SEO work” or “how to create a content marketing strategy” – longer, more thorough content is going to be the way to go.</div>
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On the other hand, queries like: “<a href="https://www.searchenginejournal.com/seo-101/why-keywords-important-seo/" style="background-color: transparent; border-bottom: 2px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none; transition: all 0.1s ease 0s;">what are keywords</a>” or “what is a do-follow link” won’t require a novel to explain.</div>
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A good takeaway from this is that ranking highly for super focused informational queries comes down to how well you answer the question – whether it be in a few hundred words or a few thousand.</div>
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The trick is providing the content that gives the searcher an efficient, yet solid answer – a task that’s easier said than done!</div>
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Wrapping Up: Stick to Google’s Classic Words of Wisdom</h2>
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Google’s age-old advice, “create high quality content with the user in mind,” remains the focus of SEO.</div>
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If you are searching for ways to fine-tune your strategy around the BERT update, abiding by these classic words of wisdom should remain your primary game plan.</div>
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There’s a reason why SEO pros across the board were warning people to be cautious of “BERT optimization” content – both before and after the update happened.</div>
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To continue beating the dead horse – if creating awesome content that answers your target users’ pressing questions is a priority of yours, you don’t need to do anything to “optimize” for BERT.</div>
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Vivek Sharma SEOhttp://www.blogger.com/profile/07864136873232243813noreply@blogger.comtag:blogger.com,1999:blog-583504474332730516.post-34838550534241194842019-08-22T20:11:00.001+05:302019-08-26T19:45:29.232+05:3029 SEO Ranking Factors: Step by step SEO Guide 2019 | Tips for SEO Beginners<div dir="ltr" style="text-align: left;" trbidi="on">
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What to do if the client gave the site to optimize for Search Engines?</h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgv5hjknBngBh8uhOe6wdTRGdC9vjaKaVAkEoTgPu1nMPzczm4nMMBIi5c3Kywz57swCYV0-sUxe9W3U0OE-KfeUBcQDq8rAtKBWhiNIxuKYkCtmeUVRKcqroDFLSTeqX70NNZgW9brU-U/s1600/Keeping+on+Track.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="315" data-original-width="560" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgv5hjknBngBh8uhOe6wdTRGdC9vjaKaVAkEoTgPu1nMPzczm4nMMBIi5c3Kywz57swCYV0-sUxe9W3U0OE-KfeUBcQDq8rAtKBWhiNIxuKYkCtmeUVRKcqroDFLSTeqX70NNZgW9brU-U/s1600/Keeping+on+Track.png" /></a></div>
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<b>29 SEO Ranking Factors in 2019</b> - Here I have shared some knowledge and <b>Tips for SEO Beginners</b> from my experience.</div>
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<u>Follow below-mentioned steps if you want to rule over search engines.</u></div>
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1. Do Audit and Analysis of the Website</div>
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2. Do Keyword Research - Product or Service + Add Location + Modifiers in your keywords and must use longtail keywords in your webpage</div>
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3. Do Competitor Analysis - Find their Keyword and Link Building Strategy from SEO Tools like SEMRush, SimilarWeb Ahref and <a href="https://moz.com/" target="_blank">MOZ </a>etc.</div>
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4. Do URL + Keyword Mapping</div>
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5. Work on Audit Errors and Fix them</div>
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6. Use Proper Keywords in Heading Tags h1 and h2 mainly</div>
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7. Make URLs SEO Friendly</div>
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8. Optimize Images - Alt Tags, Reduce Size, etc</div>
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9. Add Sitemap.xml + HTML file and Add Robots.txt file</div>
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10. Use Proper NAP details in your website - Name, Address, Phone</div>
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11. USE Canonical Tags - To Set your Mail Version of Webpages, weather it's with www or wihtout www. It help you to stay away from Duplicacy issues.</div>
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12. Use Meta Robots Tags if want to noindex or nofollow the page</div>
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13. Add the main keyword before First 100 Words in your Website Content </div>
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14. Use Attractive Images, Video, and Infographic Content</div>
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15. Make Sure Your Website Desing is Responsive</div>
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16. Setup Google Analytics and FB Pixel Tracking Code</div>
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17. Get Verified with Google Webmaster</div>
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18. Do Search Engine Submissions</div>
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19. Start Getting High-Quality Backlinks </div>
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20. Start Posting Fresh and High-Quality Content to Your Blog</div>
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21. Get Backlinks from Relevant Sites</div>
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22. Add Social Sharing Buttons to Your Website</div>
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23. Use LSI Keywords in Your Site</div>
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24. Keep Tracking and Analysis Results through Google Webmaster, Analytics and SEMRush</div>
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25. Get Links and Traffic from Social Media Sites</div>
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26. Start Social Media Posting on Major Sites like (FB, Twitter, Instagram, and LinkedIn)</div>
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27. Add Outbound or External Links to your Pages</div>
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28. Add Internal Links to Your Page</div>
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29. Get Your Google Page + Get Your Business Listed on Local Citation Sites</div>
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I will define each and every point why they are important in couple of days. In the meantime please ask your question in the comment section below!<br />
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Hope You Like my Post, Hit Like and Share! Stay Tuned :-) </div>
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Vivek Sharma SEOhttp://www.blogger.com/profile/07864136873232243813noreply@blogger.comtag:blogger.com,1999:blog-583504474332730516.post-1713233937230580982019-05-07T17:05:00.000+05:302019-05-07T17:05:57.970+05:30How to Optimized Your Website for Voice Search in 2019 - 4 Simple Steps by Neil Patel<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhaRbzFNdjATSJxrnsez6ULlf6_t_punCfgRraNUP2Pb7CywsknbUHHLxR9TE7FZfxKqc1HPvgzVuxbDKQtYMzIhjiw7DwDqFNpVFhV_CfY989xUWf_dHbYmzVolUTcZo9FAilc4Wd9x3M/s1600/seo-for-voice-search.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="420" data-original-width="700" height="384" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhaRbzFNdjATSJxrnsez6ULlf6_t_punCfgRraNUP2Pb7CywsknbUHHLxR9TE7FZfxKqc1HPvgzVuxbDKQtYMzIhjiw7DwDqFNpVFhV_CfY989xUWf_dHbYmzVolUTcZo9FAilc4Wd9x3M/s640/seo-for-voice-search.jpg" width="640" /></a></div>
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Voice search is not a fad. It has comfortably crossed the threshold of <u style="border: 0px; box-sizing: inherit; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><a href="https://en.wikipedia.org/wiki/Early_adopter" rel="noopener noreferrer" style="border: 0px; box-sizing: inherit; color: #f16334; font: inherit; margin: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;" target="_blank">early adopters</a></u>.</div>
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It has gained mileage because it is more convenient for a user to speak with an assistant than to type. The results of voice queries are also faster.</div>
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Here are a few statistics to prove that voice search is here to stay:</div>
<ul style="background-color: white; border: 0px; box-sizing: inherit; color: #26282d; font-family: geomanist, Helvetica, Arial; font-size: 18px; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; letter-spacing: 0.45px; line-height: inherit; list-style: none; margin: 0px 0px 1.66667em 1.38889em; padding: 0px; vertical-align: baseline;">
<li style="border: 0px; box-sizing: inherit; font: inherit; list-style: none; margin: 0px; padding: 0px 0px 0px 33px; position: relative; vertical-align: baseline;">Voice labs found that there were a total of <u style="border: 0px; box-sizing: inherit; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><a href="http://voicelabs.co/2017/01/15/the-2017-voice-report/" rel="noopener noreferrer" style="border: 0px; box-sizing: inherit; color: #f16334; font: inherit; margin: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;" target="_blank">33 million voice-first devices</a></u> in circulation.</li>
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<ul style="background-color: white; border: 0px; box-sizing: inherit; color: #26282d; font-family: geomanist, Helvetica, Arial; font-size: 18px; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; letter-spacing: 0.45px; line-height: inherit; list-style: none; margin: 0px 0px 1.66667em 1.38889em; padding: 0px; vertical-align: baseline;">
<li style="border: 0px; box-sizing: inherit; font: inherit; list-style: none; margin: 0px; padding: 0px 0px 0px 33px; position: relative; vertical-align: baseline;">In a survey of <u style="border: 0px; box-sizing: inherit; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><a href="https://alamedaim.com/seo-trends/" rel="noopener noreferrer" style="border: 0px; box-sizing: inherit; color: #f16334; font: inherit; margin: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;" target="_blank">SEO trends for 2017 and beyond</a></u>, voice search stood at the third spot.</li>
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<li style="border: 0px; box-sizing: inherit; font: inherit; list-style: none; margin: 0px; padding: 0px 0px 0px 33px; position: relative; vertical-align: baseline;">In his keynote, Google CEO Sundar Pichai announced that <u style="border: 0px; box-sizing: inherit; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><a href="http://searchengineland.com/google-reveals-20-percent-queries-voice-queries-249917" rel="noopener noreferrer" style="border: 0px; box-sizing: inherit; color: #f16334; font: inherit; margin: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;" target="_blank">one-fifth of the queries on Google are voice searches</a></u>.</li>
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Teenagers are savvy users of voice search, but Thrive Analytics found that people in all age groups use <u style="border: 0px; box-sizing: inherit; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><a href="http://www.thriveanalytics.com/blog/?p=361" rel="noopener noreferrer" style="border: 0px; box-sizing: inherit; color: #f16334; font: inherit; margin: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;" target="_blank">mobile personal assistants</a></u>.</div>
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<img alt="pasted image 0 1880" class="wp-image-40097 lazyloaded" data-lazy-sizes="(max-width: 585px) 100vw, 585px" data-lazy-src="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1880.png" data-lazy-srcset="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1880.png 585w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1880-350x179.png 350w" data-was-processed="true" sizes="(max-width: 585px) 100vw, 585px" src="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1880.png" srcset="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1880.png 585w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1880-350x179.png 350w" style="border: 0px; box-sizing: inherit; display: block; font: inherit; height: auto; margin: 0px; max-width: 100%; padding: 0px; vertical-align: baseline;" /></div>
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When and where are these people using voice search?</div>
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They use it on the go, with friends, and <u style="border: 0px; box-sizing: inherit; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><a href="https://www.bruceclay.com/blog/learn-how-to-optimize-for-voice-search-now/" rel="noopener noreferrer" style="border: 0px; box-sizing: inherit; color: #f16334; font: inherit; margin: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;" target="_blank">even in the bathroom</a></u>.</div>
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<img alt="pasted image 0 1886" class="wp-image-40106 lazyloaded" data-lazy-sizes="(max-width: 638px) 100vw, 638px" data-lazy-src="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1886.png" data-lazy-srcset="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1886.png 638w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1886-350x197.png 350w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1886-1200x675.png 1200w" data-was-processed="true" sizes="(max-width: 638px) 100vw, 638px" src="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1886.png" srcset="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1886.png 638w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1886-350x197.png 350w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1886-1200x675.png 1200w" style="border: 0px; box-sizing: inherit; display: block; font: inherit; height: auto; margin: 0px; max-width: 100%; padding: 0px; vertical-align: baseline;" /></div>
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With the increase in the use of digital assistants, optimizing for voice search is critical to your SEO success.</div>
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In this article, I will show you how to optimize your content and website for this search trend. Let’s begin by understanding how it ties back to Google’s algorithm.</div>
<h2 style="background-color: white; border: 0px; box-sizing: inherit; color: #26282d; font-family: geomanist, Helvetica, Arial; font-size: 24px; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; letter-spacing: 0.45px; line-height: 1.25em; margin: 0px 0px 1.25em; padding: 1.66667em 0px 0px; vertical-align: baseline;">
<span style="border: 0px; box-sizing: inherit; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">The Hummingbird update</span></h2>
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In 2013, Google launched a major algorithmic update — the Google Hummingbird. It started considering the user intent and contextual meaning of queries.</div>
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Marketers had to refine their strategy. They went from stuffing keywords in articles to addressing the pain points of their target audience.</div>
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Voice technology is another step in the direction of improving the user experience with semantics.</div>
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It relies on <u style="border: 0px; box-sizing: inherit; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><a href="http://www.nltk.org/book/ch01.html" rel="noopener noreferrer" style="border: 0px; box-sizing: inherit; color: #f16334; font: inherit; margin: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;" target="_blank">N</a></u><u style="border: 0px; box-sizing: inherit; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><a href="http://www.nltk.org/book/ch01.html" rel="noopener noreferrer" style="border: 0px; box-sizing: inherit; color: #f16334; font: inherit; margin: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;" target="_blank">atural Language Processing (NLP)</a></u> to recognize voice texture, interests, and behavior.</div>
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<img alt="pasted image 0 1889" class="wp-image-40109 lazyloaded" data-lazy-sizes="(max-width: 1600px) 100vw, 1600px" data-lazy-src="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1889.png" data-lazy-srcset="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1889.png 1600w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1889-350x189.png 350w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1889-768x415.png 768w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1889-700x378.png 700w" data-was-processed="true" sizes="(max-width: 1600px) 100vw, 1600px" src="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1889.png" srcset="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1889.png 1600w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1889-350x189.png 350w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1889-768x415.png 768w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1889-700x378.png 700w" style="border: 0px; box-sizing: inherit; display: block; font: inherit; height: auto; margin: 0px; max-width: 100%; padding: 0px; vertical-align: baseline;" /></div>
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With time, Google “learns” your language, accent, and other patterns in the way you speak.</div>
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Now, it focuses on the semantics and the wider contextual relevance of the user’s query.</div>
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Let us test Google’s semantic capabilities with a few voice searches on <u style="border: 0px; box-sizing: inherit; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><a href="https://itunes.apple.com/us/app/google-search-made-just-for-mobile/id284815942?mt=8" rel="noopener noreferrer" style="border: 0px; box-sizing: inherit; color: #f16334; font: inherit; margin: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;" target="_blank">its app</a></u> on iPhone 6s.</div>
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Let’s start with a search for comedian and actor T.J. Miller.</div>
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<img alt="pasted image 0 1890" class="wp-image-40110 lazyloaded" data-lazy-sizes="(max-width: 719px) 100vw, 719px" data-lazy-src="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1890.png" data-lazy-srcset="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1890.png 719w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1890-350x623.png 350w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1890-700x1246.png 700w" data-was-processed="true" sizes="(max-width: 719px) 100vw, 719px" src="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1890.png" srcset="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1890.png 719w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1890-350x623.png 350w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1890-700x1246.png 700w" style="border: 0px; box-sizing: inherit; display: block; font: inherit; height: auto; margin: 0px; max-width: 100%; padding: 0px; vertical-align: baseline;" /></div>
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Nice. I’m satisfied with the information provided in the overview.</div>
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Now, let’s find out if Google can use this initial search query to maintain context.</div>
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I asked the name of T.J. Miller’s character on the TV show “Silicon Valley.”</div>
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<img alt="pasted image 0 1887" class="wp-image-40107 lazyloaded" data-lazy-sizes="(max-width: 719px) 100vw, 719px" data-lazy-src="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1887.png" data-lazy-srcset="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1887.png 719w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1887-350x623.png 350w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1887-700x1246.png 700w" data-was-processed="true" sizes="(max-width: 719px) 100vw, 719px" src="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1887.png" srcset="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1887.png 719w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1887-350x623.png 350w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1887-700x1246.png 700w" style="border: 0px; box-sizing: inherit; display: block; font: inherit; height: auto; margin: 0px; max-width: 100%; padding: 0px; vertical-align: baseline;" /></div>
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As you can see from the screenshot, Google returns an ad by DIRECTV NOW and a link to the HBO NOW app.</div>
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I will not call that a good user experience — the question I asked was specific and related to my first query.</div>
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When I scroll below the fold, a snippet appears that shows names of all the characters on the show.</div>
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<img alt="pasted image 0 1881" class="wp-image-40098 lazyloaded" data-lazy-sizes="(max-width: 719px) 100vw, 719px" data-lazy-src="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1881.png" data-lazy-srcset="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1881.png 719w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1881-350x623.png 350w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1881-700x1246.png 700w" data-was-processed="true" sizes="(max-width: 719px) 100vw, 719px" src="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1881.png" srcset="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1881.png 719w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1881-350x623.png 350w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1881-700x1246.png 700w" style="border: 0px; box-sizing: inherit; display: block; font: inherit; height: auto; margin: 0px; max-width: 100%; padding: 0px; vertical-align: baseline;" /></div>
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It seems like Google still has to cover ground with fictional characters.</div>
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Let’s see how it fares with real people. Here are the results for my query, “Who is Neil Patel?”</div>
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<img alt="pasted image 0 1877" class="wp-image-40092 lazyloaded" data-lazy-sizes="(max-width: 719px) 100vw, 719px" data-lazy-src="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1877.png" data-lazy-srcset="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1877.png 719w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1877-350x623.png 350w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1877-700x1246.png 700w" data-was-processed="true" sizes="(max-width: 719px) 100vw, 719px" src="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1877.png" srcset="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1877.png 719w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1877-350x623.png 350w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1877-700x1246.png 700w" style="border: 0px; box-sizing: inherit; display: block; font: inherit; height: auto; margin: 0px; max-width: 100%; padding: 0px; vertical-align: baseline;" /></div>
<div style="background-color: white; border: 0px; box-sizing: inherit; color: #26282d; font-family: geomanist, Helvetica, Arial; font-size: 18px; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; letter-spacing: 0.45px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
Now that Google has context, I performed a sequential search: “What is his age?”</div>
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Google automatically substituted the query with my name and returned relevant results:</div>
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<img alt="pasted image 0 1895" class="wp-image-40117 lazyloaded" data-lazy-sizes="(max-width: 719px) 100vw, 719px" data-lazy-src="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1895.png" data-lazy-srcset="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1895.png 719w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1895-350x623.png 350w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1895-700x1246.png 700w" data-was-processed="true" sizes="(max-width: 719px) 100vw, 719px" src="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1895.png" srcset="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1895.png 719w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1895-350x623.png 350w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1895-700x1246.png 700w" style="border: 0px; box-sizing: inherit; display: block; font: inherit; height: auto; margin: 0px; max-width: 100%; padding: 0px; vertical-align: baseline;" /></div>
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It does not return a direct answer, but it shows my <u style="border: 0px; box-sizing: inherit; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><a href="https://www.quicksprout.com/about/" rel="noopener noreferrer" style="border: 0px; box-sizing: inherit; color: #f16334; font: inherit; margin: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;" target="_blank">About page</a></u>, which mentions my birth date. The meta description displays it as well.</div>
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On this occasion, voice search fared decently.</div>
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As Google continues improving its algorithm, we can expect the user experience to become more intuitive and smooth.</div>
<h2 style="background-color: white; border: 0px; box-sizing: inherit; color: #26282d; font-family: geomanist, Helvetica, Arial; font-size: 24px; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; letter-spacing: 0.45px; line-height: 1.25em; margin: 0px 0px 1.25em; padding: 1.66667em 0px 0px; vertical-align: baseline;">
<span style="border: 0px; box-sizing: inherit; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">3 characteristics of voice search</span></h2>
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Let’s begin preparing for voice search by analyzing the data on how people are using it right now.</div>
<div style="background-color: white; border: 0px; box-sizing: inherit; color: #26282d; font-family: geomanist, Helvetica, Arial; font-size: 18px; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; letter-spacing: 0.45px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="border: 0px; box-sizing: inherit; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">1. Voice queries contain conversational words and are longer.</span></div>
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When we use a computer, we use short phrases to find information because it saves physical effort.</div>
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On mobile, the searches are a conversation with a virtual assistant.</div>
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Artificial intelligence powers voice search engines, and it becomes smarter with every conversation.</div>
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When you search for restaurants via typing on your phone or computer, you might write “best restaurants in San Diego.” This is computer language.</div>
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If you use voice search, you will probably ask a question, like “Which restaurant serves dinner now?”</div>
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Both the above queries contain five words. <u style="border: 0px; box-sizing: inherit; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><a href="https://moz.com/blog/how-voice-search-will-change-digital-marketing-for-the-better" rel="noopener noreferrer" style="border: 0px; box-sizing: inherit; color: #f16334; font: inherit; margin: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;" target="_blank">Purna Virji</a></u>, though, found that speech searches tend to be longer through the tail.</div>
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<img alt="pasted image 0 1892" class="wp-image-40113 lazyloaded" data-lazy-sizes="(max-width: 722px) 100vw, 722px" data-lazy-src="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1892.png" data-lazy-srcset="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1892.png 722w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1892-350x159.png 350w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1892-700x317.png 700w" data-was-processed="true" sizes="(max-width: 722px) 100vw, 722px" src="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1892.png" srcset="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1892.png 722w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1892-350x159.png 350w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1892-700x317.png 700w" style="border: 0px; box-sizing: inherit; display: block; font: inherit; height: auto; margin: 0px; max-width: 100%; padding: 0px; vertical-align: baseline;" /></div>
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Don’t make the mistake of equating voice search optimization to using long-tail keywords in your content. Voice search is more likely to contain <u style="border: 0px; box-sizing: inherit; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><a href="http://www.campaignlive.co.uk/article/just-say-it-future-search-voice-personal-digital-assistants/1392459" rel="noopener noreferrer" style="border: 0px; box-sizing: inherit; color: #f16334; font: inherit; margin: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;" target="_blank">question phrases</a></u>.</div>
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Keyword research tools generally won’t find phrases that people speak while using mobile assistants.</div>
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Such phrases have also seen growth year on year.</div>
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<img alt="pasted image 0 1891" class="wp-image-40111 lazyloaded" data-lazy-sizes="(max-width: 1600px) 100vw, 1600px" data-lazy-src="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1891.png" data-lazy-srcset="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1891.png 1600w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1891-350x153.png 350w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1891-768x336.png 768w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1891-700x307.png 700w" data-was-processed="true" sizes="(max-width: 1600px) 100vw, 1600px" src="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1891.png" srcset="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1891.png 1600w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1891-350x153.png 350w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1891-768x336.png 768w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1891-700x307.png 700w" style="border: 0px; box-sizing: inherit; display: block; font: inherit; height: auto; margin: 0px; max-width: 100%; padding: 0px; vertical-align: baseline;" /></div>
<div style="background-color: white; border: 0px; box-sizing: inherit; color: #26282d; font-family: geomanist, Helvetica, Arial; font-size: 18px; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; letter-spacing: 0.45px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="border: 0px; box-sizing: inherit; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">How can you leverage this characteristic?</span></div>
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You need to think how your audience speaks about your business, products, and services.</div>
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As I mentioned, most long-tail keyword tools will return text-based queries. They will pull LSI keywords and alphabetical variations.</div>
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For voice search optimization, I recommend starting your research with a tool called <u style="border: 0px; box-sizing: inherit; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><a href="http://answerthepublic.com/" rel="noopener noreferrer" style="border: 0px; box-sizing: inherit; color: #f16334; font: inherit; margin: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;" target="_blank">Answer the Public</a></u>.</div>
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When you enter a keyword, it returns a bunch of questions.</div>
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Here are the results I got for the keyword ‘flights.’</div>
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<img alt="Screen Shot 2017 07 11 at 3.32.43 PM" class="wp-image-40096 lazyloaded" data-lazy-sizes="(max-width: 1086px) 100vw, 1086px" data-lazy-src="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/Screen-Shot-2017-07-11-at-3.32.43-PM.png" data-lazy-srcset="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/Screen-Shot-2017-07-11-at-3.32.43-PM.png 1086w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/Screen-Shot-2017-07-11-at-3.32.43-PM-350x364.png 350w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/Screen-Shot-2017-07-11-at-3.32.43-PM-768x799.png 768w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/Screen-Shot-2017-07-11-at-3.32.43-PM-700x728.png 700w" data-was-processed="true" sizes="(max-width: 1086px) 100vw, 1086px" src="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/Screen-Shot-2017-07-11-at-3.32.43-PM.png" srcset="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/Screen-Shot-2017-07-11-at-3.32.43-PM.png 1086w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/Screen-Shot-2017-07-11-at-3.32.43-PM-350x364.png 350w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/Screen-Shot-2017-07-11-at-3.32.43-PM-768x799.png 768w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/Screen-Shot-2017-07-11-at-3.32.43-PM-700x728.png 700w" style="border: 0px; box-sizing: inherit; display: block; font: inherit; height: auto; margin: 0px; max-width: 100%; padding: 0px; vertical-align: baseline;" /></div>
<div style="background-color: white; border: 0px; box-sizing: inherit; color: #26282d; font-family: geomanist, Helvetica, Arial; font-size: 18px; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; letter-spacing: 0.45px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
These natural language phrases are full of insights. You can get an idea of the consumer’s mindset and tie it back to your marketing funnel.</div>
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Other tools you might want to check out for picking natural language phrases are <u style="border: 0px; box-sizing: inherit; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><a href="http://app.questionsamurai.com/" rel="noopener noreferrer" style="border: 0px; box-sizing: inherit; color: #f16334; font: inherit; margin: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;" target="_blank">Question Samurai</a></u> and <u style="border: 0px; box-sizing: inherit; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><a href="https://www.storybase.com/" rel="noopener noreferrer" style="border: 0px; box-sizing: inherit; color: #f16334; font: inherit; margin: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;" target="_blank">StoryBase</a></u>.</div>
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You can interpret a user’s intent based on the kind of question phrase they use.</div>
<div style="background-color: white; border: 0px; box-sizing: inherit; color: #26282d; font-family: geomanist, Helvetica, Arial; font-size: 18px; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; letter-spacing: 0.45px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
‘What’ and ‘Who’ questions signal that a user is in the research phase. If they are asking ‘Where’ questions, they are almost ready to buy.</div>
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<img alt="pasted image 0 1894" class="wp-image-40116 lazyloaded" data-lazy-sizes="(max-width: 1600px) 100vw, 1600px" data-lazy-src="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1894.png" data-lazy-srcset="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1894.png 1600w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1894-350x167.png 350w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1894-768x366.png 768w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1894-700x333.png 700w" data-was-processed="true" sizes="(max-width: 1600px) 100vw, 1600px" src="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1894.png" srcset="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1894.png 1600w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1894-350x167.png 350w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1894-768x366.png 768w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1894-700x333.png 700w" style="border: 0px; box-sizing: inherit; display: block; font: inherit; height: auto; margin: 0px; max-width: 100%; padding: 0px; vertical-align: baseline;" /></div>
<div style="background-color: white; border: 0px; box-sizing: inherit; color: #26282d; font-family: geomanist, Helvetica, Arial; font-size: 18px; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; letter-spacing: 0.45px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
Do you want another strategy to find the questions your customers use?</div>
<div style="background-color: white; border: 0px; box-sizing: inherit; color: #26282d; font-family: geomanist, Helvetica, Arial; font-size: 18px; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; letter-spacing: 0.45px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
Log in to your Google Analytics account and check out the keywords people use to find your content.</div>
<div style="background-color: white; border: 0px; box-sizing: inherit; color: #26282d; font-family: geomanist, Helvetica, Arial; font-size: 18px; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; letter-spacing: 0.45px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
Soon, you can expect separate <u style="border: 0px; box-sizing: inherit; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><a href="http://searchengineland.com/voice-search-reporting-coming-google-search-consoles-search-analytics-report-249054" rel="noopener noreferrer" style="border: 0px; box-sizing: inherit; color: #f16334; font: inherit; margin: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;" target="_blank">voice search reporting</a></u> in your analytics report.</div>
<div style="background-color: white; border: 0px; box-sizing: inherit; color: #26282d; font-family: geomanist, Helvetica, Arial; font-size: 18px; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; letter-spacing: 0.45px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="border: 0px; box-sizing: inherit; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">2. 22% of voice queries are for </span><span style="border: 0px; box-sizing: inherit; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><a href="https://www.slideshare.net/kleinerperkins/2016-internet-trends-report/124-KPCB_INTERNET_TRENDS_2016_PAGE124Hound" rel="noopener noreferrer" style="border: 0px; box-sizing: inherit; color: #f16334; font: inherit; margin: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;" target="_blank">local content.</a></span></div>
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The Internet Trends Report 2016 found that 22% of people use voice search for finding local information. It makes sense because people use mobile phones on the go.</div>
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<img alt="pasted image 0 1884" class="wp-image-40103 lazyloaded" data-lazy-sizes="(max-width: 786px) 100vw, 786px" data-lazy-src="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1884.png" data-lazy-srcset="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1884.png 786w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1884-350x261.png 350w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1884-768x574.png 768w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1884-700x523.png 700w" data-was-processed="true" sizes="(max-width: 786px) 100vw, 786px" src="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1884.png" srcset="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1884.png 786w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1884-350x261.png 350w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1884-768x574.png 768w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1884-700x523.png 700w" style="border: 0px; box-sizing: inherit; display: block; font: inherit; height: auto; margin: 0px; max-width: 100%; padding: 0px; vertical-align: baseline;" /></div>
<div style="background-color: white; border: 0px; box-sizing: inherit; color: #26282d; font-family: geomanist, Helvetica, Arial; font-size: 18px; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; letter-spacing: 0.45px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
Google disclosed that <u style="border: 0px; box-sizing: inherit; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><a href="https://trends.google.com/trends/explore?geo=US&q=near%20me" rel="noopener noreferrer" style="border: 0px; box-sizing: inherit; color: #f16334; font: inherit; margin: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;" target="_blank">“near me” searches</a></u> have grown <u style="border: 0px; box-sizing: inherit; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><a href="https://www.thinkwithgoogle.com/data-gallery/detail/growth-of-near-me-searches/" rel="noopener noreferrer" style="border: 0px; box-sizing: inherit; color: #f16334; font: inherit; margin: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;" target="_blank">more than 130% YoY</a></u>. People extensively use the search query for “things to do near me.”</div>
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Needless to say, it is a mobile-driven phenomenon. Voice search makes these “near me” searches faster and easier for the user.</div>
<div style="background-color: white; border: 0px; box-sizing: inherit; color: #26282d; font-family: geomanist, Helvetica, Arial; font-size: 18px; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; letter-spacing: 0.45px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="border: 0px; box-sizing: inherit; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">How can you leverage this characteristic?</span></div>
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Did you know that <u style="border: 0px; box-sizing: inherit; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><a href="https://searchenginewatch.com/sew/study/2343577/google-local-searches-lead-50-of-mobile-users-to-visit-stores-study" rel="noopener noreferrer" style="border: 0px; box-sizing: inherit; color: #f16334; font: inherit; margin: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;" target="_blank">50% of local mobile searches</a></u> by a consumer lead to a store visit in a day?</div>
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Given that users have local intent when searching on their mobile phones, you need to get the keywords right.</div>
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You can gain a lot more business by carefully incorporating the following keywords into your SEO strategy:</div>
<ul style="background-color: white; border: 0px; box-sizing: inherit; color: #26282d; font-family: geomanist, Helvetica, Arial; font-size: 18px; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; letter-spacing: 0.45px; line-height: inherit; list-style: none; margin: 0px 0px 1.66667em 1.38889em; padding: 0px; vertical-align: baseline;">
<li style="border: 0px; box-sizing: inherit; font: inherit; list-style: none; margin: 0px 0px 0.833333em; padding: 0px 0px 0px 33px; position: relative; vertical-align: baseline;">The phrases people use to describe the neighborhood around your location</li>
<li style="border: 0px; box-sizing: inherit; font: inherit; list-style: none; margin: 0px 0px 0.833333em; padding: 0px 0px 0px 33px; position: relative; vertical-align: baseline;">“Near me” in your title tags, meta description, internal links, and anchor text</li>
<li style="border: 0px; box-sizing: inherit; font: inherit; list-style: none; margin: 0px 0px 0.833333em; padding: 0px 0px 0px 33px; position: relative; vertical-align: baseline;">Landmarks around your business location</li>
<li style="border: 0px; box-sizing: inherit; font: inherit; list-style: none; margin: 0px; padding: 0px 0px 0px 33px; position: relative; vertical-align: baseline;">The titles of local institutions that are relevant to your business</li>
</ul>
<div style="background-color: white; border: 0px; box-sizing: inherit; color: #26282d; font-family: geomanist, Helvetica, Arial; font-size: 18px; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; letter-spacing: 0.45px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="border: 0px; box-sizing: inherit; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">3. Users want immediate results.</span></div>
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The top use of voice queries remains rooted in <u style="border: 0px; box-sizing: inherit; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><a href="https://googleblog.blogspot.com/2014/10/omg-mobile-voice-survey-reveals-teens.html" rel="noopener noreferrer" style="border: 0px; box-sizing: inherit; color: #f16334; font: inherit; margin: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;" target="_blank">personal assistance</a></u>. Both teens and adults mainly use voice search for making calls and asking directions.</div>
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<img alt="pasted image 0 1876" class="wp-image-40091 lazyloaded" data-lazy-sizes="(max-width: 717px) 100vw, 717px" data-lazy-src="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1876.png" data-lazy-srcset="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1876.png 717w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1876-350x153.png 350w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1876-700x307.png 700w" data-was-processed="true" sizes="(max-width: 717px) 100vw, 717px" src="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1876.png" srcset="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1876.png 717w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1876-350x153.png 350w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1876-700x307.png 700w" style="border: 0px; box-sizing: inherit; display: block; font: inherit; height: auto; margin: 0px; max-width: 100%; padding: 0px; vertical-align: baseline;" /></div>
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Even when finding general and local information, don’t expect users to visit your website.</div>
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They have a clear intent when looking for services by a local business.</div>
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Suppose a user wants a haircut. He performs a voice search for salons.</div>
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Google returns the nearest salons with their addresses, distance from the user’s location, timings, and reviews.</div>
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<img alt="pasted image 0 1882" class="wp-image-40100 lazyloaded" data-lazy-sizes="(max-width: 719px) 100vw, 719px" data-lazy-src="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1882.png" data-lazy-srcset="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1882.png 719w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1882-350x623.png 350w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1882-700x1246.png 700w" data-was-processed="true" sizes="(max-width: 719px) 100vw, 719px" src="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1882.png" srcset="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1882.png 719w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1882-350x623.png 350w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1882-700x1246.png 700w" style="border: 0px; box-sizing: inherit; display: block; font: inherit; height: auto; margin: 0px; max-width: 100%; padding: 0px; vertical-align: baseline;" /></div>
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On the basis of the ratings and their preferences, the user can choose a salon and directly click on the “Call” button to book an appointment.</div>
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In the case of informational and entertainment-related queries, users still want an immediate answer.</div>
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Ideally, your relevant content should appear as a snippet above the fold.</div>
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Remember how information about me appeared along with an image for the query, “Who is Neil Patel?”</div>
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<img alt="pasted image 0 1877" class="wp-image-40092 lazyloaded" data-lazy-sizes="(max-width: 719px) 100vw, 719px" data-lazy-src="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1877.png" data-lazy-srcset="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1877.png 719w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1877-350x623.png 350w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1877-700x1246.png 700w" data-was-processed="true" sizes="(max-width: 719px) 100vw, 719px" src="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1877.png" srcset="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1877.png 719w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1877-350x623.png 350w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1877-700x1246.png 700w" style="border: 0px; box-sizing: inherit; display: block; font: inherit; height: auto; margin: 0px; max-width: 100%; padding: 0px; vertical-align: baseline;" /></div>
<div style="background-color: white; border: 0px; box-sizing: inherit; color: #26282d; font-family: geomanist, Helvetica, Arial; font-size: 18px; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; letter-spacing: 0.45px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="border: 0px; box-sizing: inherit; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">How can you leverage this characteristic?</span></div>
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Your business listing should have a healthy number of positive reviews. Also, update your office hours, contact details, physical address, and the like.</div>
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We will discuss optimizing your business listing in more detail later.</div>
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There’s no guaranteed way of getting your page as a featured snippet.</div>
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Still, you should attempt to get a berth at the coveted #0 spot by answering your user’s questions.</div>
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For more details, I recommend reading my article on how to get your content featured in <u style="border: 0px; box-sizing: inherit; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><a href="https://neilpatel.com/blog/how-to-get-your-content-in-the-google-serps-featured-snippet/" rel="noopener noreferrer" style="border: 0px; box-sizing: inherit; color: #f16334; font: inherit; margin: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;" target="_blank">Google SERP’s Featured Snippet</a></u>.</div>
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With the above characteristics in mind, let’s start with the first SEO strategy to optimize for voice search.</div>
<h2 style="background-color: white; border: 0px; box-sizing: inherit; color: #26282d; font-family: geomanist, Helvetica, Arial; font-size: 24px; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; letter-spacing: 0.45px; line-height: 1.25em; margin: 0px 0px 1.25em; padding: 1.66667em 0px 0px; vertical-align: baseline;">
<span style="border: 0px; box-sizing: inherit; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Strategy #1: Use structured data</span></h2>
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Do you write content solely for your audience?</div>
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That is a great place to start.</div>
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Search engines also look at a bunch of factors besides content to determine a page’s relevance and position in their search results.</div>
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Professional SEOs leverage these additional factors to further optimize their content for search engines.</div>
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Schema markup, also known as structured data, is one such factor. It does not affect the rankings directly, but it can give you an edge over your competitors.</div>
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Essentially, it is metadata — data about the information on your site. It goes into your site’s source code.</div>
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The visitors do not see it, but microdata helps search engines to organize and classify your content. It is an underutilized strategy because it requires work.</div>
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Do you want an example?</div>
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The <u style="border: 0px; box-sizing: inherit; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><a href="https://developers.google.com/search/docs/guides/intro-structured-data" rel="noopener noreferrer" style="border: 0px; box-sizing: inherit; color: #f16334; font: inherit; margin: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;" target="_blank">following markup</a></u> classifies your contact details page as containing contact information.</div>
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<img alt="pasted image 0 1885" class="wp-image-40105 lazyloaded" data-lazy-sizes="(max-width: 732px) 100vw, 732px" data-lazy-src="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1885.png" data-lazy-srcset="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1885.png 732w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1885-350x122.png 350w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1885-700x245.png 700w" data-was-processed="true" sizes="(max-width: 732px) 100vw, 732px" src="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1885.png" srcset="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1885.png 732w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1885-350x122.png 350w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1885-700x245.png 700w" style="border: 0px; box-sizing: inherit; display: block; font: inherit; height: auto; margin: 0px; max-width: 100%; padding: 0px; vertical-align: baseline;" /></div>
<div style="background-color: white; border: 0px; box-sizing: inherit; color: #26282d; font-family: geomanist, Helvetica, Arial; font-size: 18px; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; letter-spacing: 0.45px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
You can also use schema to enable search enhancements and get a visually appealing result on search engine results page (SERP).</div>
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For example, look below at the recipe page result with star ratings, details about the number of calories, and cooking time.</div>
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<img alt="pasted image 0 1888" class="wp-image-40108 lazyloaded" data-lazy-src="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1888.png" data-was-processed="true" src="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1888.png" style="border: 0px; box-sizing: inherit; display: block; font: inherit; height: auto; margin: 0px; max-width: 100%; padding: 0px; vertical-align: baseline;" /></div>
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Here’s the structured data that labels every ingredient in the recipe.</div>
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<img alt="Screen Shot 2017 07 11 at 7.48.36 PM" class="wp-image-40099 lazyloaded" data-lazy-sizes="(max-width: 1232px) 100vw, 1232px" data-lazy-src="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/Screen-Shot-2017-07-11-at-7.48.36-PM.png" data-lazy-srcset="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/Screen-Shot-2017-07-11-at-7.48.36-PM.png 1232w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/Screen-Shot-2017-07-11-at-7.48.36-PM-350x340.png 350w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/Screen-Shot-2017-07-11-at-7.48.36-PM-768x746.png 768w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/Screen-Shot-2017-07-11-at-7.48.36-PM-700x680.png 700w" data-was-processed="true" sizes="(max-width: 1232px) 100vw, 1232px" src="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/Screen-Shot-2017-07-11-at-7.48.36-PM.png" srcset="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/Screen-Shot-2017-07-11-at-7.48.36-PM.png 1232w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/Screen-Shot-2017-07-11-at-7.48.36-PM-350x340.png 350w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/Screen-Shot-2017-07-11-at-7.48.36-PM-768x746.png 768w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/Screen-Shot-2017-07-11-at-7.48.36-PM-700x680.png 700w" style="border: 0px; box-sizing: inherit; display: block; font: inherit; height: auto; margin: 0px; max-width: 100%; padding: 0px; vertical-align: baseline;" /></div>
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Now, let me guess your next question: How is microdata relevant to voice search?</div>
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When users search for local businesses, they often look for operational hours, contact information, address, directions from highways, and the like.</div>
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You can use microdata to ensure that search engines classify this information.</div>
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Let’s search for the population of Dubai.</div>
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<img alt="Screen Shot 2017 07 11 at 8.08.43 PM" class="wp-image-40115 lazyloaded" data-lazy-sizes="(max-width: 1290px) 100vw, 1290px" data-lazy-src="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/Screen-Shot-2017-07-11-at-8.08.43-PM.png" data-lazy-srcset="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/Screen-Shot-2017-07-11-at-8.08.43-PM.png 1290w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/Screen-Shot-2017-07-11-at-8.08.43-PM-350x264.png 350w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/Screen-Shot-2017-07-11-at-8.08.43-PM-768x580.png 768w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/Screen-Shot-2017-07-11-at-8.08.43-PM-700x529.png 700w" data-was-processed="true" sizes="(max-width: 1290px) 100vw, 1290px" src="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/Screen-Shot-2017-07-11-at-8.08.43-PM.png" srcset="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/Screen-Shot-2017-07-11-at-8.08.43-PM.png 1290w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/Screen-Shot-2017-07-11-at-8.08.43-PM-350x264.png 350w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/Screen-Shot-2017-07-11-at-8.08.43-PM-768x580.png 768w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/Screen-Shot-2017-07-11-at-8.08.43-PM-700x529.png 700w" style="border: 0px; box-sizing: inherit; display: block; font: inherit; height: auto; margin: 0px; max-width: 100%; padding: 0px; vertical-align: baseline;" /></div>
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Google quickly retrieved the figure from the <u style="border: 0px; box-sizing: inherit; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><a href="http://data.worldbank.org/indicator/SP.POP.TOTL" rel="noopener noreferrer" style="border: 0px; box-sizing: inherit; color: #f16334; font: inherit; margin: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;" target="_blank">World Bank website</a></u> because of a markup.</div>
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Additionally, I recommend that you submit a detailed sitemap to Google.</div>
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Lastly, ensure that your structured data pages are not blocked using robots.txt and other control methods.</div>
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Businesses can experience a <u style="border: 0px; box-sizing: inherit; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><a href="http://searchengineland.com/robots-txt-file-case-study-third-party-directive-changes-led-leaking-urls-lost-seo-traffic-238334" rel="noopener noreferrer" style="border: 0px; box-sizing: inherit; color: #f16334; font: inherit; margin: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;" target="_blank">drop in traffic and disappearance from rankings</a></u> due to a minor change in the robots.txt directives.</div>
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If you want a step-by-step guide on implementing schema markup, I have <u style="border: 0px; box-sizing: inherit; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><a href="https://www.quicksprout.com/2015/09/11/how-to-skyrocket-your-rankings-overnight-by-implementing-schema-markup/" rel="noopener noreferrer" style="border: 0px; box-sizing: inherit; color: #f16334; font: inherit; margin: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;" target="_blank">got you covered here</a></u>. You can test your structured data using the <u style="border: 0px; box-sizing: inherit; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><a href="https://search.google.com/structured-data/testing-tool" rel="noopener noreferrer" style="border: 0px; box-sizing: inherit; color: #f16334; font: inherit; margin: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;" target="_blank">Structured Data Testing tool</a></u>.</div>
<h2 style="background-color: white; border: 0px; box-sizing: inherit; color: #26282d; font-family: geomanist, Helvetica, Arial; font-size: 24px; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; letter-spacing: 0.45px; line-height: 1.25em; margin: 0px 0px 1.25em; padding: 1.66667em 0px 0px; vertical-align: baseline;">
<span style="border: 0px; box-sizing: inherit; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Strategy #2: Claim your Google </span>My<span style="border: 0px; box-sizing: inherit; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"> Business listing</span></h2>
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As we saw earlier, voice search sees a high number of hyper-local queries.</div>
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Want an easy way to help your customers find you?</div>
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Share your business information in your site’s footer in simple text format.</div>
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That is where users are accustomed to seeing it.</div>
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<u style="border: 0px; box-sizing: inherit; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><a href="http://www.thesaloncalifornia.com/" rel="noopener noreferrer" style="border: 0px; box-sizing: inherit; color: #f16334; font: inherit; margin: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;" target="_blank">The Salon California</a></u> does a good job on their website by sharing relevant information in their site’s footer.</div>
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<img alt="Screen Shot 2017 07 14 at 1.22.26 PM" class="wp-image-40094 lazyloaded" data-lazy-sizes="(max-width: 1600px) 100vw, 1600px" data-lazy-src="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/Screen-Shot-2017-07-14-at-1.22.26-PM.png" data-lazy-srcset="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/Screen-Shot-2017-07-14-at-1.22.26-PM.png 1600w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/Screen-Shot-2017-07-14-at-1.22.26-PM-350x209.png 350w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/Screen-Shot-2017-07-14-at-1.22.26-PM-768x458.png 768w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/Screen-Shot-2017-07-14-at-1.22.26-PM-700x418.png 700w" data-was-processed="true" sizes="(max-width: 1600px) 100vw, 1600px" src="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/Screen-Shot-2017-07-14-at-1.22.26-PM.png" srcset="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/Screen-Shot-2017-07-14-at-1.22.26-PM.png 1600w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/Screen-Shot-2017-07-14-at-1.22.26-PM-350x209.png 350w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/Screen-Shot-2017-07-14-at-1.22.26-PM-768x458.png 768w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/Screen-Shot-2017-07-14-at-1.22.26-PM-700x418.png 700w" style="border: 0px; box-sizing: inherit; display: block; font: inherit; height: auto; margin: 0px; max-width: 100%; padding: 0px; vertical-align: baseline;" /></div>
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There are two ways in which a user might search for local businesses.</div>
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1. “Pizza delivery in Detroit” — In such cases, if you have optimized your site for local keywords, then you have a chance to appear higher in search results.</div>
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2. “Pizza delivery near me” — For such questions, Google relies on the user’s location and turns toward Google My Business listings.</div>
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That is why it is important to claim your <u style="border: 0px; box-sizing: inherit; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><a href="https://www.google.com/business/" rel="noopener noreferrer" style="border: 0px; box-sizing: inherit; color: #f16334; font: inherit; margin: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;" target="_blank">Google My Business listing</a></u>.</div>
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In the listing, ensure that your name, address, and phone number (NAP) are accurate.</div>
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The phone number should ideally contain the area code. Further, I recommend using your business domain for your Google My Business login as opposed to a free Gmail account.</div>
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The introduction field is your business pitch. You should beef it up with about 400 words to describe your products and services.</div>
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It is also important to associate your listing with relevant categories. Google wants you to use categories to “describe what your business is.”</div>
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Here are three examples to help you differentiate between correct and incorrect categories.</div>
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<img alt="pasted image 0 1893" class="wp-image-40114 lazyloaded" data-lazy-sizes="(max-width: 738px) 100vw, 738px" data-lazy-src="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1893.png" data-lazy-srcset="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1893.png 738w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1893-350x222.png 350w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1893-700x445.png 700w" data-was-processed="true" sizes="(max-width: 738px) 100vw, 738px" src="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1893.png" srcset="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1893.png 738w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1893-350x222.png 350w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1893-700x445.png 700w" style="border: 0px; box-sizing: inherit; display: block; font: inherit; height: auto; margin: 0px; max-width: 100%; padding: 0px; vertical-align: baseline;" /></div>
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Choosing the right category is important. It can mean the difference between appearing at the top vs. disappearing from the voice search results.</div>
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Ideally, you should upload a few high-quality pictures of your business to persuade your prospects to visit your store.</div>
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If you are filling out your NAP information in other business directories, then you need to stay consistent.</div>
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Even slight differences in your address or other business information can be detrimental to your local SEO.</div>
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If you want more detailed local SEO instructions, then <u style="border: 0px; box-sizing: inherit; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><a href="https://neilpatel.com/blog/how-to-attract-more-local-customers-a-complete-guide-to-local-seo/" rel="noopener noreferrer" style="border: 0px; box-sizing: inherit; color: #f16334; font: inherit; margin: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;" target="_blank">check out my guide</a></u>.</div>
<h2 style="background-color: white; border: 0px; box-sizing: inherit; color: #26282d; font-family: geomanist, Helvetica, Arial; font-size: 24px; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; letter-spacing: 0.45px; line-height: 1.25em; margin: 0px 0px 1.25em; padding: 1.66667em 0px 0px; vertical-align: baseline;">
<span style="border: 0px; box-sizing: inherit; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Strategy #3: Get mobile-friendly</span></h2>
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Voice search mainly happens on mobile devices. It is obvious that your site has to be mobile-friendly.</div>
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Google recommends a <u style="border: 0px; box-sizing: inherit; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><a href="https://developers.google.com/webmasters/mobile-sites/mobile-seo/responsive-design#using_meta_nameviewport" rel="noopener noreferrer" style="border: 0px; box-sizing: inherit; color: #f16334; font: inherit; margin: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;" target="_blank">responsive web design</a></u>. Most WordPress themes are inherently so.</div>
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Want to test if your website complies with Google’s guidelines?</div>
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You can use <u style="border: 0px; box-sizing: inherit; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><a href="https://www.google.com/webmasters/tools/mobile-friendly/" rel="noopener noreferrer" style="border: 0px; box-sizing: inherit; color: #f16334; font: inherit; margin: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;" target="_blank">Google’s Mobile-Friendly Test Tool</a></u>.</div>
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<img alt="Screen Shot 2017 07 11 at 9.11.50 PM" class="wp-image-40102 lazyloaded" data-lazy-sizes="(max-width: 1600px) 100vw, 1600px" data-lazy-src="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/Screen-Shot-2017-07-11-at-9.11.50-PM.png" data-lazy-srcset="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/Screen-Shot-2017-07-11-at-9.11.50-PM.png 1600w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/Screen-Shot-2017-07-11-at-9.11.50-PM-350x130.png 350w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/Screen-Shot-2017-07-11-at-9.11.50-PM-768x284.png 768w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/Screen-Shot-2017-07-11-at-9.11.50-PM-700x259.png 700w" data-was-processed="true" sizes="(max-width: 1600px) 100vw, 1600px" src="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/Screen-Shot-2017-07-11-at-9.11.50-PM.png" srcset="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/Screen-Shot-2017-07-11-at-9.11.50-PM.png 1600w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/Screen-Shot-2017-07-11-at-9.11.50-PM-350x130.png 350w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/Screen-Shot-2017-07-11-at-9.11.50-PM-768x284.png 768w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/Screen-Shot-2017-07-11-at-9.11.50-PM-700x259.png 700w" style="border: 0px; box-sizing: inherit; display: block; font: inherit; height: auto; margin: 0px; max-width: 100%; padding: 0px; vertical-align: baseline;" /></div>
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If everything is fine, you will get a message that says, “Page is mobile-friendly.”</div>
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On the other hand, if your website needs to be fixed, then Google will indicate the specific steps you need to take.</div>
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You are not done yet.</div>
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Your site also needs to load fast. With our <u style="border: 0px; box-sizing: inherit; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><a href="http://time.com/3858309/attention-spans-goldfish/" rel="noopener noreferrer" style="border: 0px; box-sizing: inherit; color: #f16334; font: inherit; margin: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;" target="_blank">short attention spans</a></u>, it must not come as a surprise that we expect websites to load instantly.</div>
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You can plug your site in <u style="border: 0px; box-sizing: inherit; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><a href="https://developers.google.com/speed/pagespeed/insights/" rel="noopener noreferrer" style="border: 0px; box-sizing: inherit; color: #f16334; font: inherit; margin: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;" target="_blank">PageSpeed Insights</a></u> to gather details on your load speed.</div>
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I scored 73 on the test, and Google listed a few possible optimizations to enhance my site’s performance on mobile.</div>
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<img alt="Screen Shot 2017 07 11 at 9.26.53 PM" class="wp-image-40104 lazyloaded" data-lazy-sizes="(max-width: 1600px) 100vw, 1600px" data-lazy-src="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/Screen-Shot-2017-07-11-at-9.26.53-PM.png" data-lazy-srcset="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/Screen-Shot-2017-07-11-at-9.26.53-PM.png 1600w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/Screen-Shot-2017-07-11-at-9.26.53-PM-350x168.png 350w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/Screen-Shot-2017-07-11-at-9.26.53-PM-768x369.png 768w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/Screen-Shot-2017-07-11-at-9.26.53-PM-700x336.png 700w" data-was-processed="true" sizes="(max-width: 1600px) 100vw, 1600px" src="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/Screen-Shot-2017-07-11-at-9.26.53-PM.png" srcset="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/Screen-Shot-2017-07-11-at-9.26.53-PM.png 1600w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/Screen-Shot-2017-07-11-at-9.26.53-PM-350x168.png 350w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/Screen-Shot-2017-07-11-at-9.26.53-PM-768x369.png 768w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/Screen-Shot-2017-07-11-at-9.26.53-PM-700x336.png 700w" style="border: 0px; box-sizing: inherit; display: block; font: inherit; height: auto; margin: 0px; max-width: 100%; padding: 0px; vertical-align: baseline;" /></div>
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If you want to find out what exact elements are slowing down your site, plug it into <u style="border: 0px; box-sizing: inherit; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><a href="http://www.webpagetest.org/" rel="noopener noreferrer" style="border: 0px; box-sizing: inherit; color: #f16334; font: inherit; margin: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;" target="_blank">Webpagetest.org</a></u>.</div>
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You will get a content breakdown and a waterfall graph showing how each element affects your loading time.</div>
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Here are the results for NeilPatel.com.</div>
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<img alt="Screen Shot 2017 07 11 at 9.30.55 PM" class="wp-image-40112 lazyloaded" data-lazy-sizes="(max-width: 1600px) 100vw, 1600px" data-lazy-src="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/Screen-Shot-2017-07-11-at-9.30.55-PM.png" data-lazy-srcset="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/Screen-Shot-2017-07-11-at-9.30.55-PM.png 1600w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/Screen-Shot-2017-07-11-at-9.30.55-PM-350x80.png 350w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/Screen-Shot-2017-07-11-at-9.30.55-PM-768x175.png 768w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/Screen-Shot-2017-07-11-at-9.30.55-PM-700x160.png 700w" data-was-processed="true" sizes="(max-width: 1600px) 100vw, 1600px" src="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/Screen-Shot-2017-07-11-at-9.30.55-PM.png" srcset="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/Screen-Shot-2017-07-11-at-9.30.55-PM.png 1600w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/Screen-Shot-2017-07-11-at-9.30.55-PM-350x80.png 350w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/Screen-Shot-2017-07-11-at-9.30.55-PM-768x175.png 768w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/Screen-Shot-2017-07-11-at-9.30.55-PM-700x160.png 700w" style="border: 0px; box-sizing: inherit; display: block; font: inherit; height: auto; margin: 0px; max-width: 100%; padding: 0px; vertical-align: baseline;" /></div>
<div style="background-color: white; border: 0px; box-sizing: inherit; color: #26282d; font-family: geomanist, Helvetica, Arial; font-size: 18px; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; letter-spacing: 0.45px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
Once you have fixed your design and speed, move on to the content.</div>
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You might remember that people read in an <u style="border: 0px; box-sizing: inherit; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><a href="https://www.nngroup.com/articles/f-shaped-pattern-reading-web-content/" rel="noopener noreferrer" style="border: 0px; box-sizing: inherit; color: #f16334; font: inherit; margin: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;" target="_blank">F-shaped pattern</a></u> on desktops.</div>
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On mobile, the story is different. The German Research Center for Artificial Intelligence recorded <u style="border: 0px; box-sizing: inherit; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><a href="http://www.gbuscher.com/publications/BiedertDengel12_gazeOnPhones.pdf" rel="noopener noreferrer" style="border: 0px; box-sizing: inherit; color: #f16334; font: inherit; margin: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;" target="_blank">reading interaction</a></u> as below.</div>
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<img alt="pasted image 0 1879" class="wp-image-40095 lazyloaded" data-lazy-sizes="(max-width: 595px) 100vw, 595px" data-lazy-src="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1879.png" data-lazy-srcset="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1879.png 595w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1879-350x334.png 350w" data-was-processed="true" sizes="(max-width: 595px) 100vw, 595px" src="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1879.png" srcset="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1879.png 595w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1879-350x334.png 350w" style="border: 0px; box-sizing: inherit; display: block; font: inherit; height: auto; margin: 0px; max-width: 100%; padding: 0px; vertical-align: baseline;" /></div>
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There were three broad categories of readers, and they switched their reading patterns.</div>
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SensoMotoric Instruments conducted a study on iPhone reading. They found that just <u style="border: 0px; box-sizing: inherit; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><a href="https://web.archive.org/web/20130810032154/http://www.smivision.com:80/fileadmin/user_upload/downloads/case_studies/smi_cs_mobiledevices.pdf" rel="noopener noreferrer" style="border: 0px; box-sizing: inherit; color: #f16334; font: inherit; margin: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;" target="_blank">5% of people read the text</a></u>.</div>
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<img alt="pasted image 0 1878" class="wp-image-40093 lazyloaded" data-lazy-sizes="(max-width: 444px) 100vw, 444px" data-lazy-src="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1878.png" data-lazy-srcset="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1878.png 444w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1878-350x408.png 350w" data-was-processed="true" sizes="(max-width: 444px) 100vw, 444px" src="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1878.png" srcset="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1878.png 444w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1878-350x408.png 350w" style="border: 0px; box-sizing: inherit; display: block; font: inherit; height: auto; margin: 0px; max-width: 100%; padding: 0px; vertical-align: baseline;" /></div>
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Our reading habits are rapidly evolving on mobile, but we know that the content needs optimizing for aiding scannability.</div>
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You need to leave a lot of white space, use short sentences, choose simple words, small paragraphs, and engaging sub-headings.</div>
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<u style="border: 0px; box-sizing: inherit; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><a href="https://neilpatel.com/blog/how-to-create-mobile-friendly-content/" rel="noopener noreferrer" style="border: 0px; box-sizing: inherit; color: #f16334; font: inherit; margin: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;" target="_blank">This post</a></u> sheds light on the topic in detail.</div>
<h2 style="background-color: white; border: 0px; box-sizing: inherit; color: #26282d; font-family: geomanist, Helvetica, Arial; font-size: 24px; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; letter-spacing: 0.45px; line-height: 1.25em; margin: 0px 0px 1.25em; padding: 1.66667em 0px 0px; vertical-align: baseline;">
<span style="border: 0px; box-sizing: inherit; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Strategy #4: Create blog posts answering your customers’ questions</span></h2>
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People speak different keywords than the ones they type in search engines to refer to your products, services, and business.</div>
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For example, a user might type “salon near me,” but using voice search, they would say “what is the nearest salon near me.”</div>
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You need to carefully listen to the words people use when talking about you.</div>
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Once you have collected their common questions and phrases, you can create content for them.</div>
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Most companies limit these efforts to a single FAQ page. I recommend creating dedicated blog posts based on your customers’ questions.</div>
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You can also optimize the existing content on your blog and product pages for these queries.</div>
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Finding the questions of your audience and answering them through blog posts will not help with voice search alone.</div>
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It is also profitable. <u style="border: 0px; box-sizing: inherit; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><a href="http://www.riverpoolsandspas.com/" rel="noopener noreferrer" style="border: 0px; box-sizing: inherit; color: #f16334; font: inherit; margin: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;" target="_blank">River Pools and Spas</a></u> started following this strategy. They responded to questions from their audience on fiberglass pools.</div>
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As a result of content marketing, they were able to save the company after <u style="border: 0px; box-sizing: inherit; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><a href="http://www.nytimes.com/2013/02/28/business/smallbusiness/increasing-sales-by-answering-customers-questions.html" rel="noopener noreferrer" style="border: 0px; box-sizing: inherit; color: #f16334; font: inherit; margin: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;" target="_blank">three consecutive weeks of overdrawing their bank account</a></u>.</div>
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The owner, Marcus, shared that a single blog post helped him <u style="border: 0px; box-sizing: inherit; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><a href="https://www.thesaleslion.com/measure-blogging-roi-business/" rel="noopener noreferrer" style="border: 0px; box-sizing: inherit; color: #f16334; font: inherit; margin: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;" target="_blank">generate more than 2 million in sales</a></u>.</div>
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The blog post answered a question he repeatedly heard from his customers “How much does a fiberglass pool cost?”</div>
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<img alt="pasted image 0 1883" class="wp-image-40101 lazyloaded" data-lazy-sizes="(max-width: 776px) 100vw, 776px" data-lazy-src="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1883.png" data-lazy-srcset="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1883.png 776w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1883-350x146.png 350w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1883-768x321.png 768w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1883-700x292.png 700w" data-was-processed="true" sizes="(max-width: 776px) 100vw, 776px" src="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1883.png" srcset="https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1883.png 776w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1883-350x146.png 350w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1883-768x321.png 768w, https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2017/08/pasted-image-0-1883-700x292.png 700w" style="border: 0px; box-sizing: inherit; display: block; font: inherit; height: auto; margin: 0px; max-width: 100%; padding: 0px; vertical-align: baseline;" /></div>
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If you are not aware of how your customers describe your product, then you might be missing critical business insights.</div>
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Let me share another example.</div>
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Airbnb created the perfect experience for their customers by doing things that don’t scale.</div>
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The founders turned around the company’s growth slump by <u style="border: 0px; box-sizing: inherit; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><a href="https://www.entrepreneur.com/article/293393" rel="noopener noreferrer" style="border: 0px; box-sizing: inherit; color: #f16334; font: inherit; margin: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;" target="_blank">traveling and staying with their hosts</a></u>. They found insights to create a world-class product for their customers.</div>
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Creating content around customers’ questions significantly increases your chances of appearing higher in voice search results.</div>
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<span style="border: 0px; box-sizing: inherit; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Conclusion</span></h2>
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The future of voice search is not predictable. However, we do know that it is gaining considerable traction and its growth is not slowing anytime soon.</div>
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That’s both good and bad for marketers.</div>
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It’s good for marketers who understand the power of voice search and start optimizing their content for it.</div>
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It’s bad for marketers who ignore the trend and continue creating the same old content.</div>
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You need to get back to the drawing board and modify your SEO strategy to incorporate voice optimization.</div>
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It is hard work, but voice search optimization makes your content closer to human language. Right now is the perfect time to jump on the voice SEO ship and gain an edge over your competition.</div>
<div style="background-color: white; border: 0px; box-sizing: inherit; color: #26282d; font-family: geomanist, Helvetica, Arial; font-size: 18px; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; letter-spacing: 0.45px; line-height: inherit; padding: 0px; vertical-align: baseline;">
<em style="border: 0px; box-sizing: inherit; font-family: inherit; font-size: inherit; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">What is your prediction for voice search over the course of next five years?</em></div>
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<em style="border: 0px; box-sizing: inherit; font-family: inherit; font-size: inherit; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><br /></em></div>
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<b>Originally Published at:</b> <a href="https://neilpatel.com/blog/seo-for-voice-search/" style="background-color: transparent;">https://neilpatel.com/blog/seo-for-voice-search/</a></div>
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<b>Blog Credit:</b> <a href="https://neilpatel.com/" target="_blank">Neil Patel</a></div>
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Vivek Sharma SEOhttp://www.blogger.com/profile/07864136873232243813noreply@blogger.comtag:blogger.com,1999:blog-583504474332730516.post-9003737310769203552019-05-02T14:49:00.002+05:302019-05-02T14:52:46.797+05:308 Largest E-Commerce Companies in the World<div dir="ltr" style="text-align: left;" trbidi="on">
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8 Largest E-Commerce Companies in the World and No, Alibaba is Not the Largest Chinese E-Commerce</h2>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1lYJSRL778WNIp_hsbeoLEuU0c5bbaguAnUUbh_ww8fj2AolaXAmf2oms-bbdyBKhANT2hHLYfO39qw7HBWwJwlBPIIrCJUgppdi6rAzVV2XYbuYDeGKWhDy8hBWV6Oist9xvuA7qwaQ/s1600/Are-You-Ready-for-Mobile-Commerce.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="350" data-original-width="750" height="297" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1lYJSRL778WNIp_hsbeoLEuU0c5bbaguAnUUbh_ww8fj2AolaXAmf2oms-bbdyBKhANT2hHLYfO39qw7HBWwJwlBPIIrCJUgppdi6rAzVV2XYbuYDeGKWhDy8hBWV6Oist9xvuA7qwaQ/s640/Are-You-Ready-for-Mobile-Commerce.jpg" width="640" /></a></div>
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Trade has long ago moved from offline world to e-commerce and many of us have either heard of, or used services of the following companies.</div>
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<img alt="8 Largest E-Commerce Companies in the World" class="alignnone size-full wp-image-630" src="http://localhost:8888/axiomq.com-no-hugo/wp-content/uploads/2018/05/e-commerce-companies-1.jpg" height="255" sizes="(max-width: 750px) 100vw, 750px" srcset="https://axiomq.com/wp-content/uploads/2018/05/e-commerce-companies-1.jpg 750w, https://axiomq.com/wp-content/uploads/2018/05/e-commerce-companies-1-300x120.jpg 300w" style="border: 0px none; box-sizing: border-box; height: auto; max-width: 100%; vertical-align: middle;" title="8 Largest E-Commerce Companies in the World" width="640" /></div>
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Now, one might think that he or she knows all the companies listed, but only the giants have caught your eye since there are many more e-commerce companies whose net worth is measured in billions. They are not all Western; and no, Alibaba is not the only Chinese success story:</div>
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1. <a href="http://www.amazon.com/" rel="noopener noreferrer" style="background-color: transparent; box-sizing: border-box; color: #1cacb5; text-decoration-line: none; touch-action: manipulation; transition: all 0.3s ease-in-out 0s;" target="_blank">Amazon, Inc.</a></h2>
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<img alt="8 Largest E-Commerce Companies in the World" class="alignnone size-full wp-image-631" src="http://localhost:8888/axiomq.com-no-hugo/wp-content/uploads/2018/05/e-commerce-companies-2.jpg" height="178" sizes="(max-width: 1200px) 100vw, 1200px" srcset="https://axiomq.com/wp-content/uploads/2018/05/e-commerce-companies-2.jpg 1200w, https://axiomq.com/wp-content/uploads/2018/05/e-commerce-companies-2-300x134.jpg 300w, https://axiomq.com/wp-content/uploads/2018/05/e-commerce-companies-2-768x344.jpg 768w, https://axiomq.com/wp-content/uploads/2018/05/e-commerce-companies-2-1024x458.jpg 1024w" style="border: 0px none; box-sizing: border-box; height: auto; max-width: 100%; vertical-align: middle;" title="8 Largest E-Commerce Companies in the World" width="400" /></div>
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Founded in 1994 in Seattle by now immortal Jeff Bezos, Amazon has in the years since become a household name when it comes to <span style="box-sizing: border-box; font-weight: bolder;">online shopping</span>. This internet company today has the <span style="box-sizing: border-box; font-weight: bolder;">largest revenue in the world</span>, but its beginnings were humble. It was initially not more than an online <span style="box-sizing: border-box; font-weight: bolder;">bookstore.</span></div>
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<b><br style="box-sizing: border-box;" /></b>Take a look at this interview with Jeff Bezos from 1999 and see how unpredictable things were back then.</div>
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Amazon was diversifying the scope of products it sold online in the following years. Who says books aren’t profitable!</div>
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<span style="box-sizing: border-box; font-weight: bolder;">Trivia</span>:</div>
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Bezos can recall the title of the actual first book he sold from his garage in July 1995: <em style="box-sizing: border-box;">Fluid Concepts & Creative Analogies: Computer Models of the Fundamental Mechanisms of Thought.</em></div>
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2. <a href="http://www.jd.com/" rel="noopener noreferrer" style="background-color: transparent; box-sizing: border-box; color: #1cacb5; text-decoration-line: none; touch-action: manipulation; transition: all 0.3s ease-in-out 0s;" target="_blank">Jingdong</a></h2>
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<img alt="8 Largest E-Commerce Companies in the World" class="alignnone size-full wp-image-632" src="http://localhost:8888/axiomq.com-no-hugo/wp-content/uploads/2018/05/e-commerce-companies-3.jpg" height="248" sizes="(max-width: 1200px) 100vw, 1200px" srcset="https://axiomq.com/wp-content/uploads/2018/05/e-commerce-companies-3.jpg 1200w, https://axiomq.com/wp-content/uploads/2018/05/e-commerce-companies-3-300x187.jpg 300w, https://axiomq.com/wp-content/uploads/2018/05/e-commerce-companies-3-768x477.jpg 768w, https://axiomq.com/wp-content/uploads/2018/05/e-commerce-companies-3-1024x637.jpg 1024w" style="border: 0px none; box-sizing: border-box; height: auto; max-width: 100%; vertical-align: middle;" title="8 Largest E-Commerce Companies in the World" width="400" /></div>
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This e-commerce company operating from Beijing is the first of three major Chinese companies we list here. Rivaled by the more popular <em style="box-sizing: border-box;">Alibaba, Jingdong</em> has well over <span style="box-sizing: border-box; font-weight: bolder;">quarter of a billion registered users</span> as of 2018. It was founded in 1998 and started trading online six years later. Today, the company brandishes its high tech delivery system, comprised of robots, AI, and a fleet of drones.</div>
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Now, if we measure market capitalization, <span style="box-sizing: border-box; font-weight: bolder;">JD.com</span> is significantly smaller than Alibaba. However, if we benchmark it by the revenue in last year, JD.com had over $15B more. If we are comparing number of employees, JD.com has over 137.000 while Alibaba currently has a little over 65.000.</div>
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<span style="box-sizing: border-box; font-weight: bolder;">Trivia</span>:</div>
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The are so tech crazy, they have plans to build drone airports, flight training and even flight control for drones who deliver goods. They have teamed up with scientists to design drones that could carry freights weighing up to one metric ton!</div>
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3. <a href="http://www.alibabagroup.com/" rel="noopener noreferrer" style="background-color: transparent; box-sizing: border-box; color: #1cacb5; text-decoration-line: none; touch-action: manipulation; transition: all 0.3s ease-in-out 0s;" target="_blank">Alibaba Group Holding Ltd.</a></h2>
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<img alt="8 Largest E-Commerce Companies in the World" class="alignnone size-full wp-image-633" src="http://localhost:8888/axiomq.com-no-hugo/wp-content/uploads/2018/05/e-commerce-companies-4.jpg" height="224" sizes="(max-width: 1280px) 100vw, 1280px" srcset="https://axiomq.com/wp-content/uploads/2018/05/e-commerce-companies-4.jpg 1280w, https://axiomq.com/wp-content/uploads/2018/05/e-commerce-companies-4-300x169.jpg 300w, https://axiomq.com/wp-content/uploads/2018/05/e-commerce-companies-4-768x432.jpg 768w, https://axiomq.com/wp-content/uploads/2018/05/e-commerce-companies-4-1024x576.jpg 1024w" style="border: 0px none; box-sizing: border-box; height: auto; max-width: 100%; vertical-align: middle;" title="8 Largest E-Commerce Companies in the World" width="400" /></div>
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Few people haven’t heard of <span style="box-sizing: border-box; font-weight: bolder;">Jack Ma</span>’s success story. The Chinese business magnate’s life is a riches-to-rags story. Having been rejected from more than 30 job posts in the early 1990s, he started making websites for companies with his wife and a friend. The business grew exponentially and in the year 1999, <em style="box-sizing: border-box;">Alibaba Group</em> was founded, the world’s largest retailer of present-day, operating in more than <span style="box-sizing: border-box; font-weight: bolder;">200 countries</span>.</div>
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<span style="box-sizing: border-box; font-weight: bolder;">Trivia</span>:</div>
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Jack Ma once asked a random waitress in a San Francisco bar what’s her first association to the name Ali Baba, and she replied: “Open Sesame.” Ma saw it as a perfect symbol of the opportunities and jobs his company could open for small businesses. Plus, it’s catchy, easy to pronounce and known across the world.</div>
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4. <a href="http://www.ebay.com/" rel="noopener noreferrer" style="background-color: transparent; box-sizing: border-box; color: #1cacb5; text-decoration-line: none; touch-action: manipulation; transition: all 0.3s ease-in-out 0s;" target="_blank">eBay Inc.</a></h2>
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<img alt="8 Largest E-Commerce Companies in the World" class="alignnone size-full wp-image-634" src="http://localhost:8888/axiomq.com-no-hugo/wp-content/uploads/2018/05/e-commerce-companies-5.jpg" height="246" sizes="(max-width: 960px) 100vw, 960px" srcset="https://axiomq.com/wp-content/uploads/2018/05/e-commerce-companies-5.jpg 960w, https://axiomq.com/wp-content/uploads/2018/05/e-commerce-companies-5-300x185.jpg 300w, https://axiomq.com/wp-content/uploads/2018/05/e-commerce-companies-5-768x474.jpg 768w" style="border: 0px none; box-sizing: border-box; height: auto; max-width: 100%; vertical-align: middle;" title="8 Largest E-Commerce Companies in the World" width="400" /></div>
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The <em style="box-sizing: border-box;">eBay</em>’s beloved red-blue-green-yellow logo is for many a <span style="box-sizing: border-box; font-weight: bolder;">symbol of the 1990s</span> and for a good reason. It was one of the first successful <span style="box-sizing: border-box; font-weight: bolder;">dot-com bubble</span> companies that epitomized online shopping. The company was founded in San Hose, California in 1995 and its most distinctive feature is the <span style="box-sizing: border-box; font-weight: bolder;">online auction</span> feature, alongside a conventional buy-it-now shopping option.</div>
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<span style="box-sizing: border-box; font-weight: bolder;">Trivia</span>:</div>
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Once a whole town was sold on <em style="box-sizing: border-box;">eBay</em>! It happened in 2012 when two Vietnamese buyers purchased the township of Buford in Wyoming for the sum of little under one million dollars.</div>
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5. <a href="http://global.rakuten.com/" rel="noopener noreferrer" style="background-color: transparent; box-sizing: border-box; color: #1cacb5; text-decoration-line: none; touch-action: manipulation; transition: all 0.3s ease-in-out 0s;" target="_blank">Rakuten, Inc.</a></h2>
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<img alt="8 Largest E-Commerce Companies in the World" class="alignnone size-full wp-image-635" src="http://localhost:8888/axiomq.com-no-hugo/wp-content/uploads/2018/05/e-commerce-companies-6.jpg" height="284" sizes="(max-width: 3000px) 100vw, 3000px" srcset="https://axiomq.com/wp-content/uploads/2018/05/e-commerce-companies-6.jpg 3000w, https://axiomq.com/wp-content/uploads/2018/05/e-commerce-companies-6-300x214.jpg 300w, https://axiomq.com/wp-content/uploads/2018/05/e-commerce-companies-6-768x547.jpg 768w, https://axiomq.com/wp-content/uploads/2018/05/e-commerce-companies-6-1024x730.jpg 1024w" style="border: 0px none; box-sizing: border-box; height: auto; max-width: 100%; vertical-align: middle;" title="8 Largest E-Commerce Companies in the World" width="400" /></div>
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After a brief spell of American companies, we return to the Far East. <em style="box-sizing: border-box;">Rakuten</em> is a <span style="box-sizing: border-box; font-weight: bolder;">Japanese</span> e-commerce company launched in 1997. They operate the Japan’s largest <span style="box-sizing: border-box; font-weight: bolder;">online bank</span>, in addition to online shopping and credit card payments. In all, <span style="box-sizing: border-box; font-weight: bolder;">Rakuten Group</span> runs some 70 businesses, ranging from widely used instant messaging app <span style="box-sizing: border-box; font-weight: bolder;">Viber</span> (as 2017 officially known as Rakuten Viber) to having their logo on FC Barcelona’s jerseys.</div>
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<span style="box-sizing: border-box; font-weight: bolder;">Trivia</span>:</div>
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<em style="box-sizing: border-box;">Rakuten</em> partnered up with <em style="box-sizing: border-box;">Walmart</em> in Japan to deliver groceries which can be purchased online and delivered to the user’s doorstep through a Walmart-Rakuten joint venture.</div>
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6. <a href="http://ri.b2w.digital/" rel="noopener noreferrer" style="background-color: transparent; box-sizing: border-box; color: #1cacb5; text-decoration-line: none; touch-action: manipulation; transition: all 0.3s ease-in-out 0s;" target="_blank">B2W Companhia Digital</a></h2>
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<img alt="8 Largest E-Commerce Companies in the World" class="alignnone size-full wp-image-636" src="http://localhost:8888/axiomq.com-no-hugo/wp-content/uploads/2018/05/e-commerce-companies-7.jpg" height="186" sizes="(max-width: 1440px) 100vw, 1440px" srcset="https://axiomq.com/wp-content/uploads/2018/05/e-commerce-companies-7.jpg 1440w, https://axiomq.com/wp-content/uploads/2018/05/e-commerce-companies-7-300x140.jpg 300w, https://axiomq.com/wp-content/uploads/2018/05/e-commerce-companies-7-768x358.jpg 768w, https://axiomq.com/wp-content/uploads/2018/05/e-commerce-companies-7-1024x477.jpg 1024w" style="border: 0px none; box-sizing: border-box; height: auto; max-width: 100%; vertical-align: middle;" title="8 Largest E-Commerce Companies in the World" width="400" /></div>
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<span style="font-size: 14.88px;">This Brazilian based </span><span style="box-sizing: border-box; font-size: 14.88px; font-weight: bolder;">online retail</span><span style="font-size: 14.88px;"> company is the largest of its kind in </span><span style="box-sizing: border-box; font-size: 14.88px; font-weight: bolder;">Latin America.</span><span style="font-size: 14.88px;"> B2W Companhia Digital holds a market share of 50%. It was founded in 2006 and is highly competitive, owning numerous shopping sites. B2W has recently announced a move into the US market.</span></div>
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<span style="box-sizing: border-box; font-weight: bolder;">Trivia</span>:</div>
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B2W Digital’s brands Americanas.com, Submarino, Shoptime, SouBarato, Digital Finance, Submarino Finance and B2W Services boast a wide range of services, including, but not limited to: telesales, catalogs, TV, internet and newsstands distribution channels.</div>
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7. <a href="http://www.zalando.de/" rel="noopener noreferrer" style="background-color: transparent; box-sizing: border-box; color: #1cacb5; text-decoration-line: none; touch-action: manipulation; transition: all 0.3s ease-in-out 0s;" target="_blank">Zalando</a></h2>
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<img alt="8 Largest E-Commerce Companies in the World" class="alignnone size-full wp-image-637" src="http://localhost:8888/axiomq.com-no-hugo/wp-content/uploads/2018/05/e-commerce-companies-8.jpg" height="266" sizes="(max-width: 2950px) 100vw, 2950px" srcset="https://axiomq.com/wp-content/uploads/2018/05/e-commerce-companies-8.jpg 2950w, https://axiomq.com/wp-content/uploads/2018/05/e-commerce-companies-8-300x200.jpg 300w, https://axiomq.com/wp-content/uploads/2018/05/e-commerce-companies-8-768x512.jpg 768w, https://axiomq.com/wp-content/uploads/2018/05/e-commerce-companies-8-1024x683.jpg 1024w" style="border: 0px none; box-sizing: border-box; height: auto; max-width: 100%; vertical-align: middle;" title="8 Largest E-Commerce Companies in the World" width="400" /></div>
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Surprisingly enough, this the first <span style="box-sizing: border-box; font-weight: bolder;">European</span> company we list.</div>
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<em style="box-sizing: border-box;">Zalando’s</em> headquarters are in Berlin and they predominantly have online stores that sell fashion items, such as apparel and shoes. Their logo resembles an orange guitar pick.</div>
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<span style="box-sizing: border-box; font-weight: bolder;">Trivia</span>:</div>
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In 2010, when <em style="box-sizing: border-box;">Zalando</em> moved into its first non-German speaking market, an awkward thing happened. Its successful slogan “Scream with Joy” did not win over the Dutch audience who deemed it as one of the worst advertisements ever recorded.</div>
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8. <a href="http://www.groupon.com/" rel="noopener noreferrer" style="background-color: transparent; box-sizing: border-box; color: #1cacb5; text-decoration-line: none; touch-action: manipulation; transition: all 0.3s ease-in-out 0s;" target="_blank">Groupon</a></h2>
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<img alt="8 Largest E-Commerce Companies in the World" class="alignnone size-full wp-image-638" src="http://localhost:8888/axiomq.com-no-hugo/wp-content/uploads/2018/05/e-commerce-companies-9.jpg" height="299" sizes="(max-width: 1000px) 100vw, 1000px" srcset="https://axiomq.com/wp-content/uploads/2018/05/e-commerce-companies-9.jpg 1000w, https://axiomq.com/wp-content/uploads/2018/05/e-commerce-companies-9-300x225.jpg 300w, https://axiomq.com/wp-content/uploads/2018/05/e-commerce-companies-9-768x575.jpg 768w" style="border: 0px none; box-sizing: border-box; height: auto; max-width: 100%; vertical-align: middle;" title="8 Largest E-Commerce Companies in the World" width="400" /></div>
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This American e-commerce marketplace launched in Chicago in 2008 reshaped the concept of <span style="box-sizing: border-box; font-weight: bolder;">group discount</span> online shopping. It connects its subscribers to local businesses in one of <span style="box-sizing: border-box; font-weight: bolder;">500 cities worldwide</span>. The principle is simple: users get a discount and business owners increase the revenue; it’s a win-win situation.</div>
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<span style="box-sizing: border-box; font-weight: bolder;">Trivia</span>:</div>
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In 2012, CBS created a sitcom about two guys working in <em style="box-sizing: border-box;">Groupon</em> called <em style="box-sizing: border-box;">Friend Me.</em> The show never aired and was cancelled a year later.</div>
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Having listed all the companies, we can notice that they are evenly distributed geographically, covering every corner of the globe. Regardless of where you live, if you decide to purchase something online, you will inevitably come into contact with some of these enterprises.</div>
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Article Resource: <a href="https://axiomq.com/blog/8-largest-e-commerce-companies-in-the-world/">https://axiomq.com/blog/8-largest-e-commerce-companies-in-the-world/</a></div>
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Vivek Sharma SEOhttp://www.blogger.com/profile/07864136873232243813noreply@blogger.comtag:blogger.com,1999:blog-583504474332730516.post-52322995049577929862019-04-10T16:49:00.000+05:302019-04-10T16:50:49.159+05:302019 On-Page SEO Guide for Beginners<div dir="ltr" style="text-align: left;" trbidi="on">
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Learn On-Page SEO - A Step by Step Guide for Beginners</h2>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrklh8P3EEpPVJfoWfzlmNxk3S09kKj1GUYMsVONLARz2wVxeb1bbIXmUPgSh1046xDAEr9L5MYZdtWcYhyphenhyphen3Y8mYDN1u3ZxhMpBGfjmDecJkKl5ZLGOpfhiVRYK6f3fvpSYqOVe2HGwfg/s1600/On-Page+SEO+Guide+for+Beginne.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="315" data-original-width="560" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrklh8P3EEpPVJfoWfzlmNxk3S09kKj1GUYMsVONLARz2wVxeb1bbIXmUPgSh1046xDAEr9L5MYZdtWcYhyphenhyphen3Y8mYDN1u3ZxhMpBGfjmDecJkKl5ZLGOpfhiVRYK6f3fvpSYqOVe2HGwfg/s400/On-Page+SEO+Guide+for+Beginne.png" width="400" /></a></div>
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Every year a new guide on on-page SEO is written, and it always starts off with “SEO has changed” and continues with the same old tactics.</div>
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We’re now just days away from 2019 and I’d like to say that SEO has not just changed, the entire lid has been blown off! If you expect to rank in 2019, you have got to have a quality website with something to offer your user. Google has made it so SEO tactics of before are no longer recognized, and rankings now are based on quality, merit, social proof, and authority. The way we go about learning search engine optimization is a little different than the average SEO tutorial, so stay with us.</div>
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At the cornerstone of any SEO campaign is on-page SEO. This guide is a comprehensive tutorial to learning on-page SEO, meaning it requires a great detail of technical SEO experience already. Yes, it will cover all of the basics such as title tags and meta descriptions, but we will also delve into some of the more technical aspects of on-page SEO such as structured data, rel=canoncial, and JavaScript.</div>
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February 2019 10th Update – Added E-A-T & YMYL section. We update this guide on a constant basis, at least once per week. Just this past week we’ve removed stale / outdated information and added over 3000 words to our on-page SEO guide. As of January 2019 we are currently working on updating our section on meta descriptions since Google made this massive adjustment essentially doubling the length of meta descriptions in the SERPs.</div>
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Table of Contents – On-Page SEO Guide</h4>
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<b>WordPress Speed Optimization</b></div>
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Our WordPress speed optimization guide is quite possibly one of the most thorough guides on improving the load time of WordPress websites. This section is geared towards intermediate users, i.e. you are not a beginner you definitely know your way around WordPress, you know HTML but not an expert. We’ve gone way above and beyond the obvious, including sections such as:</div>
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pre-fetching and pre-rendering</div>
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domain sharding</div>
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database optimization</div>
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cahcing</div>
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compression</div>
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and more!</div>
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E-A-T & YMYL (updated 2019)</h4>
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We started hearing about E-A-T and YMYL in 2015 when Google launched their latest version of the Google Quality Rater guidelines. Since then, a lot has happened. Google has essentially baked E-A-T and YMYL into the core algorihm and it is now considered “must have” knowledge.</div>
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expertise</div>
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authority</div>
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trust</div>
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Your Money or Your Life type of sites</div>
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how it all fits together</div>
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some solid examples</div>
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Image Optimization</h4>
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Many SEO’s believe that they are optimizing their images, but don’t realize they are missing the boat entirely. In our guide to image optimization for SEO we outline the most essential tactics for image optimization. Image optimization isn’t just inserting an alt tag, there are over a dozen more factors when it comes to image optimization!</div>
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image alts and description tags</div>
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image size</div>
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organizing your images</div>
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image format</div>
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Google Images</div>
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Internal Linking</h4>
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For many SEO’s internal linking is a random act carried out throughout their day. Professional SEO’s know that internal linking is a very deliberate strategy that can change the entire direction of a website. Aspects of internal linking include:</div>
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<br /></div>
<div>
internal links for navigation</div>
<div>
using widgets like “related posts”</div>
<div>
finding your most inner-linked pages using Google Search Console</div>
<div>
and more!</div>
<div>
Some say internal linking is one of the most important aspects of on-page SEO, and we believe that as well!</div>
<div>
<br /></div>
<h4 style="text-align: left;">
Robots.txt and Meta Robots</h4>
<div>
The robots.txt file and the meta robots tag both act as traffic signals for search engine crawlers. Get to know them, and you can begin to understand how crawlers such as Googlebot move throughout your website.</div>
<div>
<br /></div>
<div>
Robots.txt formatting</div>
<div>
What is robots.txt</div>
<div>
the meta robots tag</div>
<div>
meta robots tag parameters</div>
<h4 style="text-align: left;">
Server Optimization</h4>
<div>
If you are an SEO and don’t know about servers, then it is time to go back to basics. At the very least we recommend having a basic understanding of the points contained within this guide.</div>
<div>
<br /></div>
<div>
server status codes</div>
<div>
404’s, 301’s and more</div>
<div>
hosting and CDN’s</div>
<div>
subdomains and subfolders</div>
<h3 style="text-align: left;">
URL Structure and Permalinks</h3>
<div>
Having an optimized URL structure and permalinks is mandatory in the 2019 version of SEO. Both humans and robots don’t want to read gibberish URL’s and parameters. In this guide we show you how to make your URL’s more user friendly, and how to optimize them for SEO.</div>
<div>
<br /></div>
<div>
relative vs absolute URL’s</div>
<div>
URL’s in the SERPs</div>
<div>
wording / keywords in URLs</div>
<div>
breadcrumbs</div>
<div>
redirects</div>
<h4 style="text-align: left;">
Meta Description Optimization</h4>
<div>
Just updated! As of this past December Google made a major change to the SERPs and how they display their own descriptions. At the core of any SEO campaign are meta descriptions. In this section we’ll teach you what they are, how to write them, how to measure them and so much more. In 2019 meta descriptions have grown in importance now more than ever. While they aren’t officially a ranking factor, they play a huge part in SEO with the fact that Google has been known to use them within the search engine results page.</div>
<div>
<br /></div>
<div>
meta description length</div>
<div>
meta description best practices</div>
<div>
are meta descriptions a ranking signal?</div>
<div>
examples of meta descriptions</div>
<h4 style="text-align: left;">
Title Tag Optimization</h4>
<div>
Like meta descriptions, title tags are a core part of any SEO campaign. In addition to teaching you how to write them and optimize for SEO, we’ll show you some real world examples as well. Title tags are not only an important part of on page search engine optimization, they are extremely important part of user experience as well.</div>
<div>
<br /></div>
<div>
title tag lengths</div>
<div>
examples of title tags</div>
<div>
bulk title tag analysis</div>
<div>
title tag optimization</div>
<h4 style="text-align: left;">
Headings / H Tags</h4>
<div>
Learn more about how headings or “h tags” play a role in on-page SEO and how to properly implement them without going overboard. More than any other style of text, the H tag stands out the most, learn to use them to your advantage.</div>
<div>
<br /></div>
<div>
H tags relevance in SEO</div>
<div>
H tag optimization</div>
<div>
h1 through h6</div>
<h4 style="text-align: left;">
Structured Data and Schema Markup</h4>
<div>
Quite possibly one of the hottest topics right now in SEO is structured data and schema markup. Since the onset of Google’s Knowledge Graph SEO’s around the globe have been in a frenzy marking up their websites with semantic markup. In this section of our on-page tutorial guide we’ll give you the basics and how to get started using structured data in your website.</div>
<div>
<br /></div>
<div>
With the introduction of JSON-LD, the new kid on the schema markup block SEO’s now have the ability to embed structured data into a website, without having to “attach” it to a particular website.</div>
<div>
<br /></div>
<div>
json-ld vs microdata</div>
<div>
what is structured data?</div>
<div>
other types of structured data e.g. OGP and Twitter Cards</div>
<h4 style="text-align: left;">
Anchor Text Optimization</h4>
<div>
SEO is all about backlinks, right? Backlinks, backlinks, backlinks! Well, anchor text is the human readable part of a link, and is oh-so-essential in any on-page SEO strategy. Get to know and love anchor text and it will love you back.</div>
<div>
<br /></div>
<div>
Anchor text is not only a primary element of SEO, but also a secondary as well. For instance anchor text plays a huge part in keyword prominence, internal linking, and more!</div>
<div>
<br /></div>
<div>
over optimization of anchor text</div>
<div>
analyzing anchor text</div>
<div>
anchor text distribution</div>
<div>
rel=nofollow and anchor text</div>
<h4 style="text-align: left;">
Blogging</h4>
<div>
Blogging plays such an important role in SEO we dedicated an entire section all to itself. In this section we’ll show you how to get started with blogging and how to optimize your blog for search engine friendliness. There are many different ways to blog, examples include:</div>
<div>
<br /></div>
<div>
general updates about your company</div>
<div>
posting newsletters</div>
<div>
fun facts about your industry</div>
<div>
articles about your industry</div>
<div>
and more!</div>
<h4 style="text-align: left;">
Responsiveness and Mobile Friendliness</h4>
<div>
The mobile revolution is here, and SEO plays a major part in it, but it’s not enough just to have a mobile or responsive website. You’ll learn how to optimize your responsive website for SEO, common SEO pitfalls and how responsive and mobile websites work. Google doesn’t often come out and say “this is a ranking factor” but in 2016 Google stated that having a mobile friendly website may in fact give you a boost in the search engine rankings. With that, we must pay close attention to this!</div>
<div>
<br /></div>
<div>
responsive vs mobile friendly</div>
<div>
common mistakes</div>
<div>
mobile index</div>
<h4 style="text-align: left;">
Content</h4>
<div>
We won’t bore you with cliches like “content is king” but instead dive right into how content will help your SEO efforts and how to avoid common pitfalls that might cause a Google algorithm adjustment or penalty. Content plays a vital role in on-page SEO, it is base for which all SEO depends on. Content can come in the form of pure text, images, videos, and more.</div>
<div>
<br /></div>
<div>
types of content</div>
<div>
quality over quantity</div>
<div>
Google Panda</div>
<div>
content formats</div>
<h4 style="text-align: left;">
Page Speed and SEO</h4>
<div>
One of the first things we look at when optimizing a new website is how fast it loads. This is another aspect of SEO that Google has publicly confirmed is a factor when it ranks websites, so with that it should not be ignored. Page speed and moreover site speed as a whole is one of the most important factors of on-page SEO that we focus on as an agency. Many times we’ll spend days optimizing a website for speed.</div>
<div>
<br /></div>
<div>
page speed vs website speed</div>
<div>
analyzing your website</div>
<div>
gzip compression</div>
<div>
reducing requests</div>
<h4 style="text-align: left;">
Keywords: Proximity, Density and Prominence</h4>
<div>
Close your eyes and what is the first word that comes to mind when I say SEO. Was it “keywords?” If so your just like most other SEO’s, and rightfully so! It is a huge part of on-page SEO and a lot to take in, so grab a coffee and get comfortable.</div>
<div>
<br /></div>
<div>
keyword proximity</div>
<div>
keyword density</div>
<div>
keyword prominence</div>
<h4 style="text-align: left;">
HTTPS / SSL</h4>
<div>
One of the few actually confirmed ranking factors, Google recently announced that having an HTTPS enabled website could in fact boost your rankings in the search engines. But it’s not that simple, there are a few on-page SEO caveats you should know as an SEO.</div>
<div>
<br /></div>
<div>
HTTPS / SSL as a ranking factor</div>
<div>
SSL and on-page factors</div>
<div>
common mistakes</div>
<h4 style="text-align: left;">
Domain Names</h4>
<div>
Choosing a domain name is a near permanent decision, and one that shouldn’t be taken lightly. Learn more about domain names and SEO, EMD’s, new gTLD’s and so much more. While having a good domain name won’t make or break your entire SEO strategy, it could help move things along in other ways.</div>
<div>
<br /></div>
<div>
exact match domains</div>
<div>
moving domains</div>
<div>
gTLD’s</div>
<h4 style="text-align: left;">
Social Sharing and Social Media</h4>
<div>
While social media is another way to generate traffic in and of itself, it also plays a vital role in search engine optimization. In this section we’ll learn how to use social media to your advantage and the role it plays in SEO.</div>
<div>
<br /></div>
<div>
social sharing</div>
<div>
social reputation</div>
<div>
social media and on-page SEO</div>
<h4 style="text-align: left;">
HTML, CSS and JavaScript</h4>
<div>
Another mandatory aspect of on-page SEO that all aspiring SEO’s should learn is HTML, CSS and JavaScript. These are the building blocks of the web, and an essential part of search engine optimization.</div>
<div>
<br /></div>
<div>
validated HTML / CSS JavaScript and Googlebot</div>
<h4 style="text-align: left;">
Rel=Canonical Tag</h4>
<div>
The rel=canonical tag is a simple solution to the very complex problem of duplicate content within a website framework. In this section we’ll talk about how to implement it, when to implement it and some common pitfalls.</div>
<div>
<br /></div>
<div>
the definition of rel=canonical</div>
<div>
cross domain canonicalization</div>
<div>
canonical HTTP headers</div>
<h4 style="text-align: left;">
Advertising</h4>
<div>
Learn more about the role that advertisements play in SEO and how you can minimize the risk of being penalized by Google. Advertisements are a huge part of the web and part of Google’s business model, but there is a fine line to walk when implementing ads on your website. In this section we talk more about embedding ads in your site, and how that plays a role in on-page SEO.</div>
<div>
<br /></div>
<div>
advertising and on-page SEO</div>
<div>
ads and Google rankings</div>
<div>
Google Panda</div>
<h4 style="text-align: left;">
XML and Website Sitemaps</h4>
<div>
An XML sitemap can help create a map for Google to follow when crawling your website. Learn the difference between an XML sitemap and a website sitemap, and why we recommend having both for your website.</div>
<div>
<br /></div>
<div>
XML sitemaps vs website sitemaps</div>
<div>
Google Search Console</div>
<div>
Image and Video Sitemaps</div>
</div>
<div>
<br /></div>
<div>
<b>Blog Credit:</b> <a href="http://elite-strategies.com/">elite-strategies.com</a></div>
<div>
<b>Original Published @:</b> <a href="https://elite-strategies.com/learn-seo/on-page-seo/">https://elite-strategies.com/learn-seo/on-page-seo/</a></div>
<div>
<br /></div>
</div>
Vivek Sharma SEOhttp://www.blogger.com/profile/07864136873232243813noreply@blogger.comtag:blogger.com,1999:blog-583504474332730516.post-81248435972941573862019-03-22T16:05:00.003+05:302019-03-22T16:05:46.395+05:30Facebook Stored Over 200 Million User Passwords In Plain Text<div dir="ltr" style="text-align: left;" trbidi="on">
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0yML0RaAwWOFZVCvV0sSPaVVnfjnjpDblH-Idc-dMMy2nluOCnXREBhfFjUhrx5YCjFIyTim4-v7Pl5HyZPRVaUWkd96i0lUqoFQHiluBxJIsmVeObVUVj9JCbZfo5k7eOFQkHw-EKJ0/s1600/fb+user+pw.PNG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="548" data-original-width="855" height="409" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0yML0RaAwWOFZVCvV0sSPaVVnfjnjpDblH-Idc-dMMy2nluOCnXREBhfFjUhrx5YCjFIyTim4-v7Pl5HyZPRVaUWkd96i0lUqoFQHiluBxJIsmVeObVUVj9JCbZfo5k7eOFQkHw-EKJ0/s640/fb+user+pw.PNG" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">(c) Mashable</td></tr>
</tbody></table>
<div style="background-color: white; color: #555555; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 15px; margin-bottom: 1.5em;">
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<div style="background-color: white; color: #555555; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 15px; margin-bottom: 1.5em;">
Some users had their passwords stored in plain text as early as 2012, according to a senior Facebook source who spoke to <a href="https://krebsonsecurity.com/2019/03/facebook-stored-hundreds-of-millions-of-user-passwords-in-plain-text-for-years/" style="color: #00aeef; text-decoration-line: none;" target="_blank">KrebsOnSecurity</a>. The source, speaking on condition of anonymity, says that somewhere between 200 million and 600 million Facebook users were affected. More than 20,000 Facebook employees would have had access to these plain text passwords.</div>
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Shortly after KrebsOnSecurity published its story, Facebook <a href="https://newsroom.fb.com/news/2019/03/keeping-passwords-secure/" style="color: #00aeef; text-decoration-line: none;" target="_blank">posted its own statement </a>by its vice president of engineering, security and privacy, Pedro Canahuati. He states that the company first discovered the issue during “a routine security review in January.”</div>
</div>
<div style="background-color: white; color: #555555; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 15px; margin-bottom: 1.5em;">
The users most affected by the security lapse are those who use the social network’s “lower connectivity” client, Facebook Lite. The company estimates that hundreds of millions of Facebook Lite users and tens of millions of “other” Facebook users had their passwords stored in plain text. Tens of thousands of Instagram users also were also affected.</div>
<div style="background-color: white; color: #555555; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 15px; margin-bottom: 1.5em;">
Read More News at: <a href="https://in.mashable.com/tech/2628/facebook-stored-over-200-million-user-passwords-in-plain-tex" rel="nofollow" target="_blank">Facebook Stored Over 200 Million User Passwords In Plain Text</a><span id="goog_71388465"></span><a href="https://www.blogger.com/"></a><span id="goog_71388466"></span></div>
<div style="background-color: white; color: #555555; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 15px; margin-bottom: 1.5em;">
Reference: <a href="https://in.mashable.com/tech/2628/facebook-stored-over-200-million-user-passwords-in-plain-tex">https://in.mashable.com/tech/2628/facebook-stored-over-200-million-user-passwords-in-plain-tex</a></div>
</div>
Vivek Sharma SEOhttp://www.blogger.com/profile/07864136873232243813noreply@blogger.comtag:blogger.com,1999:blog-583504474332730516.post-69028415095370027102019-03-15T16:42:00.004+05:302019-03-15T16:47:02.189+05:30List of Top 5 Online Video Makers for Free<div dir="ltr" style="text-align: left;" trbidi="on">
Today various online movie makers are available for you to make and edit movies without having too much knowledge of video editing. They are really very easy to learn and simple to use. What's more, you don't have to install any plug-in or download to use them. Here I recommend <b>5 best online video editors and movie makers</b> which can help you create something that really stands out. Now check them out!<br />
<br />
<h3 style="text-align: left;">
Here are Top Free 5 Online Movie Makers</h3>
<br />
<b>1. <a href="https://animoto.com/" target="_blank">Animoto</a></b><br />
<br />
<br />
<div class="separator" style="clear: both; text-align: left;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUQQL9xytiHHhS5ctCH6lB4prsxB_oUvuBOPGJ9lUHWKLKf0Od4Pq3-JJVdBYJ_MXnySnPmHAmqxKciyi-9yiTIzvWhUXYviLM-OChte30bwWhN5N1Kd5h6z70AUS-MsDY2WmOQQTonxI/s1600/Animoto-Video-Maker-810x456.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="456" data-original-width="810" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUQQL9xytiHHhS5ctCH6lB4prsxB_oUvuBOPGJ9lUHWKLKf0Od4Pq3-JJVdBYJ_MXnySnPmHAmqxKciyi-9yiTIzvWhUXYviLM-OChte30bwWhN5N1Kd5h6z70AUS-MsDY2WmOQQTonxI/s400/Animoto-Video-Maker-810x456.jpg" width="400" /></a></div>
<br />
Animoto is a popular online tool that allows users to easily combine images, text, and music into web based videos. After choosing your images, text and music, it adds effects to create a very interesting dynamic presentation. It really looks professionally done. But you can only create a 30-second movie for free. To create longer movies, you have to pay $30 per year for unlimited video creation and download.<br />
<br />
<i>Features:</i><br />
<br />
Cinematic Artificial Intelligence for analyzing the feel and effects of a song and create a transition from snapshot<br />
One Click-Remix to evaluate music<br />
Create a compelling movie within 3-4 minutes<br />
Photo editor for cropping, flipping, rotating, adjusting color contrast, and more<br />
Upload a 20 minutes video clip with Animoto and trim as per your wish<br />
Highlight the star icon to create a spotlight on a certain image or clip<br />
You can change the pace of the clips and control the pace of the complete video<br />
You can add up to 10 songs in the different clips of your video<br />
<br />
<br />
<b><a href="https://www.youtube.com/editor/" target="_blank">2. YouTube Video Editor</a></b><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg065J_LbguoPFpYl-wQT701jc8xyYyYj733CyUdxb7nLLw8PxOSNiOd1laVkymjBWwOHopfsnOeBQ86IvIxwsIU6NsshAass974mEQCdjaU3FdTVbrVjb7rSEIBAS7_LeoYqI-wNeoXmM/s1600/youtube_video_editor.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="796" data-original-width="1600" height="198" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg065J_LbguoPFpYl-wQT701jc8xyYyYj733CyUdxb7nLLw8PxOSNiOd1laVkymjBWwOHopfsnOeBQ86IvIxwsIU6NsshAass974mEQCdjaU3FdTVbrVjb7rSEIBAS7_LeoYqI-wNeoXmM/s400/youtube_video_editor.png" width="400" /></a></div>
<br />
YouTube is not only a video sharing site, but also helps you turn your raw footage into finished pieces. It's simple to learn, quick to use and pretty awesome. The single track timeline enable you to, trim your videos adjust levels, add basic transitions and effects, swap your soundtrack and more.<br />
<br />
<i>Features:</i><br />
<br />
Processing of video is easy<br />
A free movie maker online<br />
Easy to edit and remix videos<br />
Change the look of your video adding multiple projects<br />
It is simple and has its own benefits but lacks several features<br />
<br />
<b><a href="https://corp.kaltura.com/" target="_blank">3. Kaltura</a></b><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjSVZeiL0j4hRIrFdegcaphiwJG19MlVp_xZ5Y5SQ6gTxBhBwuakiX1coPS0tAVUH3vrwIvw1-vyeCNGylhl3KOYiiyfFvkmo9duyw0XPNzp-UbhrE8ZuTfpydWxnMWMlEO5H6CYehGimQ/s1600/Kaltura-Everything-Video-1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="510" data-original-width="981" height="207" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjSVZeiL0j4hRIrFdegcaphiwJG19MlVp_xZ5Y5SQ6gTxBhBwuakiX1coPS0tAVUH3vrwIvw1-vyeCNGylhl3KOYiiyfFvkmo9duyw0XPNzp-UbhrE8ZuTfpydWxnMWMlEO5H6CYehGimQ/s400/Kaltura-Everything-Video-1.png" width="400" /></a></div>
<br />
As the world’s first Open Source Online Video Platform, Kaltura provides both enterprise level commercial software and services, as well as free open-source community supported solutions, for video publishing, management, syndication and monetization.<br />
<br />
<i>Features:</i><br />
<br />
Offers advanced video management, monetization, and publishing tools<br />
Easy video upload of even the bulk files<br />
Video processing and transcoding options available<br />
Customize player design and features<br />
One interface for searching, editing, moderating, creating playlists and more<br />
Full HD live streaming<br />
Content protection with an end to end security<br />
Video analytics to check the viewer’s behavior and performance<br />
<br />
<b><a href="https://www.flexclip.com/" target="_blank">4. FlexClip</a></b><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkbUzETYjAUQVtTzQx7l-voLAiHRaQJWL9Xvbo9Uawp4yTjVP_Agqa-xfodds9unifSk_etbp6eIExfmOj7gWnHQQ8C7jUU5KI4THaJOG2CsPLV3trIXJ4BA_XpemLq0WPeuzuBmJR5MA/s1600/edition-1677458_1280-1024x576.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="576" data-original-width="1024" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkbUzETYjAUQVtTzQx7l-voLAiHRaQJWL9Xvbo9Uawp4yTjVP_Agqa-xfodds9unifSk_etbp6eIExfmOj7gWnHQQ8C7jUU5KI4THaJOG2CsPLV3trIXJ4BA_XpemLq0WPeuzuBmJR5MA/s400/edition-1677458_1280-1024x576.jpg" width="400" /></a></div>
<br />
Amazing Videos Made Easy with FlexClip Video Maker. FlexClip is a simple, powerful and flexible video maker that helps you create marketing videos and family stories in minutes.<br />
<br />
<i>Features:</i><br />
<br />
Completely free.<br />
Easy to use and clean storyboard.<br />
Support many photo and video formats.<br />
Flexible editing features like trim, split, add text(animations), music,<br />
watermark, etc.<br />
Export videos with high resolutions.<br />
<br />
<br />
<br />
<b>5. <a href="http://www.onetruemedia.com/" target="_blank">One True Media</a></b><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPJDkPafSXKH6g_zryIrHmMeTAdEP003lwmGVCi3UdzIux_aJxSpBkfeKHRmGAT9IwczHO13GKwGvaZnLC1IIMOlgrGunzhMFJr9BCq-CXMXlNyq448i4RICZP4YeKiBQOqmHqOyyYHWs/s1600/One-True-Media.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="450" data-original-width="600" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPJDkPafSXKH6g_zryIrHmMeTAdEP003lwmGVCi3UdzIux_aJxSpBkfeKHRmGAT9IwczHO13GKwGvaZnLC1IIMOlgrGunzhMFJr9BCq-CXMXlNyq448i4RICZP4YeKiBQOqmHqOyyYHWs/s400/One-True-Media.jpg" width="400" /></a></div>
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One True Media is a popular online application for creating videos, montages and slideshows. Upload your own media files and use its video resource library, you can add various audio and video effects.<br />
<br />
<i>Features:</i><br />
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Unlimited styles to create personalized video<br />
Add various transition, effects, music, texts, and more<br />
User-friendly interface<br />
Unlimited virtual storage<br />
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<b>Blog Reference:</b> https://filmora.wondershare.com/video-editor/free-online-movie-maker.html</div>
Vivek Sharma SEOhttp://www.blogger.com/profile/07864136873232243813noreply@blogger.comtag:blogger.com,1999:blog-583504474332730516.post-23820737901393584692019-02-04T17:46:00.000+05:302019-02-04T17:46:38.601+05:30Google Shutting down Google+ for consumer (personal) accounts on April 2, 2019<div dir="ltr" style="text-align: left;" trbidi="on">
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Closing on Google Plus: Everything you need to know</h2>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi34YB3gMtVrR8LumIqkCbDFswnZqLJRTvJzoh44EjjX4xNRMdMfZ6Nq9rLk9g1usMwTe_uwlJxEJEh8d6MC2qlQhUqaX0pGXEH1pToFPo0mgKcw-zVbjADO_nQ4hVcrBRpPMqUGAIbNPM/s1600/google1-700x467.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="467" data-original-width="700" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi34YB3gMtVrR8LumIqkCbDFswnZqLJRTvJzoh44EjjX4xNRMdMfZ6Nq9rLk9g1usMwTe_uwlJxEJEh8d6MC2qlQhUqaX0pGXEH1pToFPo0mgKcw-zVbjADO_nQ4hVcrBRpPMqUGAIbNPM/s400/google1-700x467.jpg" width="400" /></a></div>
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Original Resource: <a href="https://support.google.com/plus/answer/9195133?hl=en&authuser=0" target="_blank">Google Support</a></div>
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In December 2018, Google <a href="https://blog.google/technology/safety-security/expediting-changes-google-plus/" rel="noopener" style="color: #7759ae; text-decoration-line: none;">announced</a> to shut down Google+ for consumers in April 2019 due to low usage and challenges involved in maintaining a successful product that meets consumers’ expectations</h4>
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What Google Said?</h4>
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We want to thank you for being part of Google+ and provide next steps, including how to download your photos and other content.</div>
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On April 2nd, your Google+ account and any Google+ pages you created will be shut down and we will begin deleting content from consumer Google+ accounts.Photos and videos from Google+ in your Album Archive and your Google+ pages will also be deleted. You can <a href="https://support.google.com/plus/answer/1045788" rel="noopener" style="color: #7759ae; text-decoration-line: none;">download and save</a> your content, just make sure to do so before April. Note that photos and videos backed up in Google Photos will not be deleted.</div>
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The process of deleting content from consumer Google+ accounts, Google+ Pages, and Album Archive will take a few months, and content may remain through this time. For example, users may still see parts of their Google+ account via activity log and some consumer Google+ content may remain visible to G Suite users until consumer Google+ is deleted.</div>
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As early as February 4th, you will no longer be able to create new Google+ profiles, pages, communities or events. See the full <a href="https://support.google.com/plus/answer/9217723" rel="noopener" style="color: #7759ae; text-decoration-line: none;">FAQ</a> for more details and updates leading up to the shutdown.</div>
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If you’re a Google+ Community owner or moderator, you may <a href="https://support.google.com/plus/answer/1045788" rel="noopener" style="color: #7759ae; text-decoration-line: none;">download and save</a>your data for your Google+ Community. Starting early March 2019, additional data will be available for download, including author, body, and photos for every community post in a public community. <a href="https://support.google.com/plus/answer/1045788#communities" rel="noopener" style="color: #7759ae; text-decoration-line: none;">Learn more</a></div>
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If you sign in to sites and apps using the Google+ Sign-in button, these buttons will stop working in the coming weeks but in some cases may be replaced by a Google Sign-in button. You’ll still be able to sign in with your Google Account wherever you see Google Sign-in buttons. <a href="https://support.google.com/plus/answer/9217723#signin" rel="noopener" style="color: #7759ae; text-decoration-line: none;">Learn more</a></div>
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If you’ve used Google+ for comments on your own or other sites, this feature will be removed from Blogger by February 4th and other sites by March 7th. All your Google+ comments on all sites will be deleted starting April 2, 2019. <a href="https://support.google.com/plus/answer/9217723#blogger" style="color: #7759ae; text-decoration-line: none;">Learn more</a></div>
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If you’re a G Suite customer, Google+ for your G Suite account should remain active. Contact your <a href="https://support.google.com/a/answer/6208960" style="color: #7759ae; text-decoration-line: none;">G Suite administrator</a> for more details. You can also expect a new look and new features soon. <a href="https://cloud.google.com/blog/products/g-suite/new-enterprise-grade-features-in-googleplus-help-businesses-drive-collaboration" rel="noopener" style="color: #7759ae; text-decoration-line: none;">Learn more</a></div>
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If you're a developer using Google+ APIs or Google+ Sign-in, click <a href="https://developers.google.com/%2B/api-shutdown" rel="noopener" style="color: #7759ae; text-decoration-line: none;">here</a> to see how this will impact you.</div>
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From all of us on the Google+ team, thank you for making Google+ such a special place. We are grateful for the talented group of artists, community builders, and thought leaders who made Google+ their home. It would not have been the same without your passion and dedication.</div>
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Vivek Sharma SEOhttp://www.blogger.com/profile/07864136873232243813noreply@blogger.comtag:blogger.com,1999:blog-583504474332730516.post-13030980654776324172019-01-09T17:20:00.001+05:302019-01-09T17:20:58.828+05:30Top 5 Ways to Improve Your YouTube Organic Reach<div dir="ltr" style="text-align: left;" trbidi="on">
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Here are 5 Ways to Improve Your YouTube Organic Reach<br /></h2>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgg9oN2mMbGr91y95As5enPo-xgk1XJoJJl7BTdOOUM7FyUY_k3hvmijw8jftEqZPLV-PEv1fHbOFpLjpaL3TrSw0dI0KNJ9MUPrKuLCBgRO6YwYbT-GxZPnRYBQ58wXmvLo_Nkafay9TQ/s1600/youtube-optimization.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="467" data-original-width="660" height="451" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgg9oN2mMbGr91y95As5enPo-xgk1XJoJJl7BTdOOUM7FyUY_k3hvmijw8jftEqZPLV-PEv1fHbOFpLjpaL3TrSw0dI0KNJ9MUPrKuLCBgRO6YwYbT-GxZPnRYBQ58wXmvLo_Nkafay9TQ/s640/youtube-optimization.jpg" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Image Source: https://www.supremestrategies.com/youtube-video-optimization/<br /><br /><div style="text-align: left;">
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With over a billion <a href="https://www.youtube.com/yt/press/statistics.html" rel=" noopener" style="background-color: transparent; border-bottom: 2px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none; transition: all 0.1s ease 0s;" target="_blank">users</a> and enough <a href="http://www.alexa.com/topsites" rel=" noopener" style="background-color: transparent; border-bottom: 2px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none; transition: all 0.1s ease 0s;" target="_blank">traffic</a> to place make it the third most popular website globally, YouTube beats out all other search engines with exception to Google. Combine that with Google’s incorporation of YouTube videos in general search results, and you have a powerful search engine that cannot be ignored. In this post, I’m going to show you five ways you can improve your YouTube organic reach.</div>
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1. Build up Your YouTube Channel Reputation</h2>
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To start <a href="https://www.searchenginejournal.com/youtube-seo-video-optimization/260757/" style="background-color: transparent; border-bottom: 2px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none; transition: all 0.1s ease 0s;">improving your YouTube organic reach</a>, you will want to build up your YouTube channel as an authority in your industry. To get started, you will want to fully complete your YouTube channel like you would a profile on a top social network.</div>
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<a href="https://cdn.searchenginejournal.com/wp-content/uploads/2015/11/youtube-channel.png" style="background-color: transparent; border-bottom: 2px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none; transition: all 0.1s ease 0s;"><img alt="5 Ways to Improve Your Youtube Organic Reach | SEJ" class="wp-image-145765 size-full aligncenter b-lazy pcimg b-loaded" height="521" sizes="(max-width: 760px) 100vw, 760px" src="https://cdn.searchenginejournal.com/wp-content/uploads/2015/11/youtube-channel.png" srcset="https://cdn.searchenginejournal.com/wp-content/uploads/2015/11/youtube-channel.png 760w, https://cdn.searchenginejournal.com/wp-content/uploads/2015/11/youtube-channel-480x329.png 480w, https://cdn.searchenginejournal.com/wp-content/uploads/2015/11/youtube-channel-680x466.png 680w" style="border: 0px; box-sizing: border-box; display: block; height: auto; margin: 25px auto; max-width: 100%; vertical-align: middle;" title="5 Ways to Improve Your Youtube Organic Reach | SEJ" width="760" /></a></div>
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This includes having a good profile photo and cover photo (or as YouTube calls it, channel art). At 2560 x 1440 px, it’s one of the largest cover photos in the social media landscape, yet is also the one with the most narrow display.</div>
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Next, you will want to have a strong channel trailer to introduce new visitors to you, your brand, and why they would want to subscribe to your channel. The video you use for your channel trailer should also have a great description, as that will be shown alongside your trailer.</div>
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YouTube Profile Information</h3>
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On your channel’s About tab, enter a description of yourself, your business, and your channel. Then link it to your website and your top social profiles on Google+, Facebook, Twitter, and LinkedIn.</div>
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From here, you will want to upload lots of great videos to your channel and organize it using playlists. If you know it will take you a while to upload videos of your own, you can populate your channel with playlists and videos from other YouTube users. Just make sure they aren’t competitors and are relevant to your brand or business. This tactic will allow you to have a strong channel and build subscribers while creating your video library.</div>
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Building YouTube Subscribers</h3>
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Speaking of subscribers, be sure to start building your YouTube subscriber base by linking to your YouTube channel on your website, in your email signature, on your email newsletter, on your other social profiles, and anywhere else you might be able to connect with people who would be interested in subscribing. Subscribers will provide social proof for your channel and will be updated to your latest video uploads.</div>
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You can also boost your subscribers by going to your channel’s Branding settings and adding a watermark to all of your videos. When people click on it, they will be taken to your channel page to subscribe. This will ensure that people can subscribe to your channel from videos that are embedded on other websites or shared on social media.</div>
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2. Do Keyword Research for Each Video you Upload</h2>
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If you want to improve your YouTube organic reach, you will want to start with good keyword optimization. Just like you would with a web page you want to rank well in search results, you should do keyword research for your YouTube videos. You can start with the trusty <a href="https://adwords.google.com/KeywordPlanner" rel=" noopener" style="background-color: transparent; border-bottom: 2px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none; transition: all 0.1s ease 0s;" target="_blank">Google AdWords Keyword Planner</a> to determine search volume and competition for your target keyword phrase.</div>
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<a href="https://cdn.searchenginejournal.com/wp-content/uploads/2015/11/google-keyword-planner-research.png" style="background-color: transparent; border-bottom: 2px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none; transition: all 0.1s ease 0s;"><img alt="5 Ways to Improve Your Youtube Organic Reach | SEJ" class="wp-image-145766 size-full aligncenter b-lazy pcimg b-loaded" height="461" sizes="(max-width: 680px) 100vw, 680px" src="https://cdn.searchenginejournal.com/wp-content/uploads/2015/11/google-keyword-planner-research.png" srcset="https://cdn.searchenginejournal.com/wp-content/uploads/2015/11/google-keyword-planner-research.png 680w, https://cdn.searchenginejournal.com/wp-content/uploads/2015/11/google-keyword-planner-research-480x325.png 480w" style="border: 0px; box-sizing: border-box; display: block; height: auto; margin: 25px auto; max-width: 100%; vertical-align: middle;" title="5 Ways to Improve Your Youtube Organic Reach | SEJ" width="680" /></a></div>
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For additional variations of your keyword, you can move on to using the suggestions from the Google search box or paid SEO tools.</div>
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In the image below you can see a list of suggestions from <a href="http://www.link-assistant.com/rank-tracker/" rel="nofollow noopener" style="background-color: transparent; border-bottom: 2px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none; transition: all 0.1s ease 0s;" target="_blank">Rank Tracker</a> ( Just a note: I’m the founder, but the tool does have a free version, which has no limitations for keyword research).</div>
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<a href="https://cdn.searchenginejournal.com/wp-content/uploads/2015/11/rank-tracker.png" style="background-color: transparent; border-bottom: 2px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none; transition: all 0.1s ease 0s;"><img alt="5 Ways to Improve Your Youtube Organic Reach | SEJ" class="wp-image-145767 size-full aligncenter b-lazy pcimg b-loaded" height="569" sizes="(max-width: 760px) 100vw, 760px" src="https://cdn.searchenginejournal.com/wp-content/uploads/2015/11/rank-tracker.png" srcset="https://cdn.searchenginejournal.com/wp-content/uploads/2015/11/rank-tracker.png 760w, https://cdn.searchenginejournal.com/wp-content/uploads/2015/11/rank-tracker-480x359.png 480w, https://cdn.searchenginejournal.com/wp-content/uploads/2015/11/rank-tracker-680x509.png 680w" style="border: 0px; box-sizing: border-box; display: block; height: auto; margin: 25px auto; max-width: 100%; vertical-align: middle;" title="5 Ways to Improve Your Youtube Organic Reach | SEJ" width="760" /></a></div>
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This should help you get the right target keyword phrase, plus additional variations of your target keyword phrase to use in different aspects of your video optimization.</div>
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3. Optimize Videos Before you Upload Them</h2>
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Search optimization of your YouTube videos needs to begin before you upload your video. Before you upload your video to YouTube, be sure to optimize it for your target keyword phrase, starting with the filename of the video itself.</div>
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<a href="https://cdn.searchenginejournal.com/wp-content/uploads/2015/11/optimize-file-names-for-videos.png" style="background-color: transparent; border-bottom: 2px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none; transition: all 0.1s ease 0s;"><img alt="5 Ways to Improve Your Youtube Organic Reach | SEJ" class="wp-image-145768 size-full aligncenter b-lazy pcimg b-loaded" height="139" sizes="(max-width: 542px) 100vw, 542px" src="https://cdn.searchenginejournal.com/wp-content/uploads/2015/11/optimize-file-names-for-videos.png" srcset="https://cdn.searchenginejournal.com/wp-content/uploads/2015/11/optimize-file-names-for-videos.png 542w, https://cdn.searchenginejournal.com/wp-content/uploads/2015/11/optimize-file-names-for-videos-480x123.png 480w" style="border: 0px; box-sizing: border-box; display: block; height: auto; margin: 25px auto; max-width: 100%; vertical-align: middle;" title="5 Ways to Improve Your Youtube Organic Reach | SEJ" width="542" /></a></div>
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Next, you will want to get more info about your video. From this screen, you can add more information about your video to the video file itself. Most video editing tools have this ability built-in. Depending on your operating system, you may also be able to right-click on your video file and add extra details.</div>
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<a href="https://cdn.searchenginejournal.com/wp-content/uploads/2015/11/more-information-about-a-video.png" style="background-color: transparent; border-bottom: 2px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none; transition: all 0.1s ease 0s;"><img alt="5 Ways to Improve Your Youtube Organic Reach | SEJ" class="wp-image-145769 size-full aligncenter b-lazy pcimg b-loaded" height="425" src="https://cdn.searchenginejournal.com/wp-content/uploads/2015/11/more-information-about-a-video.png" style="border: 0px; box-sizing: border-box; display: block; height: auto; margin: 25px auto; max-width: 100%; vertical-align: middle;" title="5 Ways to Improve Your Youtube Organic Reach | SEJ" width="392" /></a></div>
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This will let YouTube know what your video is about right from the start.</div>
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4. Optimize Your Videos After Uploading Them</h2>
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As soon as you start uploading your new videos, you will have the chance to optimize them on YouTube.</div>
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<a href="https://cdn.searchenginejournal.com/wp-content/uploads/2015/11/uploading-and-optimizing-videos-on-youtube.png" style="background-color: transparent; border-bottom: 2px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none; transition: all 0.1s ease 0s;"><img alt="5 Ways to Improve Your Youtube Organic Reach | SEJ" class="wp-image-145770 size-full aligncenter b-lazy pcimg b-loaded" height="378" sizes="(max-width: 760px) 100vw, 760px" src="https://cdn.searchenginejournal.com/wp-content/uploads/2015/11/uploading-and-optimizing-videos-on-youtube.png" srcset="https://cdn.searchenginejournal.com/wp-content/uploads/2015/11/uploading-and-optimizing-videos-on-youtube.png 760w, https://cdn.searchenginejournal.com/wp-content/uploads/2015/11/uploading-and-optimizing-videos-on-youtube-480x239.png 480w, https://cdn.searchenginejournal.com/wp-content/uploads/2015/11/uploading-and-optimizing-videos-on-youtube-680x338.png 680w" style="border: 0px; box-sizing: border-box; display: block; height: auto; margin: 25px auto; max-width: 100%; vertical-align: middle;" title="5 Ways to Improve Your Youtube Organic Reach | SEJ" width="760" /></a></div>
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This page gives you some hints as to what YouTube finds important about the optimization of your videos.</div>
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Basic Info</h3>
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First, you have the basic information for your video: the video title, description, and tags. Think of the usual on-site optimization rules for these fields.</div>
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Your SEO title should be 55 characters or less and should include your target keyword phrase. In this case, your video title is the SEO title.</div>
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Your meta description should be 160 characters or less in length. In this case, the video description is the meta description. While keywords in your meta description will not necessarily help you rank better in Google search, they are typically bolded in Google search results, so it’s important to include your target keyword phrase in your video description.</div>
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Note that you shouldn’t make your video description 160 characters or less, but rather, you should put the information you would want to appear as the meta description in the first 160 characters. YouTube allows up to 5,000 characters in your video description.</div>
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This gives you approximately 800 words for your video description, give or take, to use to further optimize your video for search. Think of it like a blog post content that is optimized for your target keyword phrase along with the additional variations you found in your keyword research.</div>
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Your meta keywords should be 255 characters or less in length. In this case, the video tags are the meta keywords. Granted, these have little weight in terms of factors that will help you rank in Google search, but they should be incorporated to help optimize your video for YouTube search. So be sure to include your target keyword phrase along with the additional variations you found in your keyword research.</div>
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Advanced Settings</h3>
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Next, you have the Advanced Settings tab. Here, you will find additional things to configure for your video.</div>
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<a href="https://cdn.searchenginejournal.com/wp-content/uploads/2015/11/advanced-settings-youtube.png" style="background-color: transparent; border-bottom: 2px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none; transition: all 0.1s ease 0s;"><img alt="5 Ways to Improve Your Youtube Organic Reach | SEJ" class="wp-image-145771 size-full aligncenter b-lazy pcimg b-loaded" height="553" sizes="(max-width: 760px) 100vw, 760px" src="https://cdn.searchenginejournal.com/wp-content/uploads/2015/11/advanced-settings-youtube.png" srcset="https://cdn.searchenginejournal.com/wp-content/uploads/2015/11/advanced-settings-youtube.png 760w, https://cdn.searchenginejournal.com/wp-content/uploads/2015/11/advanced-settings-youtube-480x349.png 480w, https://cdn.searchenginejournal.com/wp-content/uploads/2015/11/advanced-settings-youtube-680x495.png 680w" style="border: 0px; box-sizing: border-box; display: block; height: auto; margin: 25px auto; max-width: 100%; vertical-align: middle;" title="5 Ways to Improve Your Youtube Organic Reach | SEJ" width="760" /></a></div>
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Be sure to choose the best category for your video and add additional details such as the location of the video (if applicable), the language, and the date.</div>
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Social Sharing</h3>
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Back on the Basic Info tab, you will see the option to share your new video with your Google+ and Twitter audience. This should alert you to the fact that social sharing metrics – especially on these two networks – are important.</div>
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Playlists</h3>
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Below the social sharing options, you will see the option to add your video to a playlist. For this, you will want to create or choose a playlist on your YouTube channel that relates to your video’s target keyword phrase.</div>
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Thumbnails</h3>
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If you have verified your YouTube channel (which can be done by simply entering your mobile number and confirming the code sent to you via text), you can upload a custom thumbnail for your video. This allows you to use something eye-catching as your video thumbnail that isn’t necessarily in the video itself.</div>
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Like you would with any image you upload to a web page, optimize the image for search using your target keyword phrase in the filename and the image metadata. The fact that YouTube thumbnail images appear in the image results of Google search shows that the optimization of even those images can count for something.</div>
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Annotations and Cards</h3>
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After your video is uploaded, you can go to it and use the icons beneath the video to make additional edits to your video.</div>
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<a href="https://cdn.searchenginejournal.com/wp-content/uploads/2015/11/additional-edits-icons-youtube.png" style="background-color: transparent; border-bottom: 2px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none; transition: all 0.1s ease 0s;"><img alt="5 Ways to Improve Your Youtube Organic Reach | SEJ" class="wp-image-145772 size-full aligncenter b-lazy pcimg b-loaded" height="51" src="https://cdn.searchenginejournal.com/wp-content/uploads/2015/11/additional-edits-icons-youtube.png" style="border: 0px; box-sizing: border-box; display: block; height: auto; margin: 25px auto; max-width: 100%; vertical-align: middle;" title="5 Ways to Improve Your Youtube Organic Reach | SEJ" width="300" /></a></div>
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In particular, you can use Annotations and Cards to link more of your videos to your video. This will boost the views and engagement of your other videos.</div>
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<a href="https://cdn.searchenginejournal.com/wp-content/uploads/2015/11/cards-in-youtube-settings.png" style="background-color: transparent; border-bottom: 2px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none; transition: all 0.1s ease 0s;"><img alt="5 Ways to Improve Your Youtube Organic Reach | SEJ" class="wp-image-145773 size-full aligncenter b-lazy pcimg b-loaded" height="467" sizes="(max-width: 760px) 100vw, 760px" src="https://cdn.searchenginejournal.com/wp-content/uploads/2015/11/cards-in-youtube-settings.png" srcset="https://cdn.searchenginejournal.com/wp-content/uploads/2015/11/cards-in-youtube-settings.png 760w, https://cdn.searchenginejournal.com/wp-content/uploads/2015/11/cards-in-youtube-settings-480x295.png 480w, https://cdn.searchenginejournal.com/wp-content/uploads/2015/11/cards-in-youtube-settings-680x418.png 680w" style="border: 0px; box-sizing: border-box; display: block; height: auto; margin: 25px auto; max-width: 100%; vertical-align: middle;" title="5 Ways to Improve Your Youtube Organic Reach | SEJ" width="760" /></a></div>
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5. Get Engagement for Your Videos</h2>
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Once your video is uploaded, it’s essential that you get engagement for your videos. When you think about YouTube as a search engine, you have to think about the things that will tell that search engine why it should show your video above everyone else’s. You’ve already configured the video’s on-site SEO settings. Now, it’s time to boost the other ranking factors.</div>
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By default, YouTube shows the number of views, thumbs up, thumbs down, and comments for every video unless the video owner disables these features. If you can boost the number of views, thumbs up, and comments for your video, it will signal to YouTube that your video is important, which will ultimately help it’s rankings.</div>
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In addition, think back to the Basic Info for your video while you were uploading it. Social sharing was indicated as something that would help your video. Hence, you will want to get social shares for your video as well.</div>
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You can do all of these things through promotion of your video. If you have a large audience on your blog, social networks, email list, or other platforms, share your video with those audiences first to get the ball rolling.</div>
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You can also do outreach for your video in order to get it embedded and linked to on other websites. Simply look for blog posts that relate to the topic of the video, then reach out to the people who authored those posts. Let them know you loved their article and thought your video would make a great resource for their readers who want to learn more about the topic. Both embeds and links to your video will count towards boosting the video’s authority.</div>
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You may even be able to do outreach to other YouTube channels with the same approach. Find videos that relate to the topic of your video and watch them. If they don’t have annotations or cards pointing to other videos, reach out to the channel owner to see if they would want to link their video up to yours as a resource for their viewers. In this case, you may want to include directions on how to use Annotations or Cards to link your video to theirs.</div>
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Be sure to measure the results of your promotions by installing <a href="https://chrome.google.com/webstore/detail/vidiq-vision-for-youtube/pachckjkecffpdphbpmfolblodfkgbhl?hl=en" rel=" noopener" style="background-color: transparent; border-bottom: 2px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none; transition: all 0.1s ease 0s;" target="_blank">vidIQ for YouTube</a>. This Google Chrome extension will show you the detailed analytics of most videos on YouTube, including your competitor’s for research purposes.</div>
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<a href="https://cdn.searchenginejournal.com/wp-content/uploads/2015/11/vidiq-for-youtube.png" style="background-color: transparent; border-bottom: 2px solid rgb(113, 194, 27); box-sizing: border-box; text-decoration-line: none; transition: all 0.1s ease 0s;"><img alt="5 Ways to Improve Your Youtube Organic Reach | SEJ" class="wp-image-145774 size-full aligncenter b-lazy pcimg b-loaded" height="450" src="https://cdn.searchenginejournal.com/wp-content/uploads/2015/11/vidiq-for-youtube.png" style="border: 0px; box-sizing: border-box; display: block; height: auto; margin: 25px auto; max-width: 100%; vertical-align: middle;" title="5 Ways to Improve Your Youtube Organic Reach | SEJ" width="419" /></a></div>
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In Conclusion</h2>
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If you follow the steps outlined above, from building up your YouTube channel’s reputation to promoting each and every video you create, you will improve your YouTube organic reach in search results, suggested videos, and even Google search results.</div>
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<strong style="box-sizing: border-box;">If you have tried any of these </strong><b style="box-sizing: border-box;">things</b> <strong style="box-sizing: border-box;">or have some other great tips that I might have missed, please share them in the comments below!</strong></div>
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<strong style="box-sizing: border-box;"><br /></strong></div>
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Blog Credit: <a href="https://www.searchenginejournal.com/" target="_blank">Search Engine Journal</a></div>
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<br />Original Resource: <a href="https://www.searchenginejournal.com/5-ways-improve-youtube-organic-reach/145761/">https://www.searchenginejournal.com/5-ways-improve-youtube-organic-reach/145761/</a></div>
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Vivek Sharma SEOhttp://www.blogger.com/profile/07864136873232243813noreply@blogger.comtag:blogger.com,1999:blog-583504474332730516.post-90013282974199543432019-01-05T16:10:00.000+05:302019-01-05T16:12:15.078+05:30These 12 Hacks Will Make You an Seo Expert In Chandigarh Like A Pro<div dir="ltr" style="text-align: left;" trbidi="on">
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<b>Here are 8 Hacks Will Make You Seo Expert In Chandigarh Like A Pro</b></h2>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-nQuAUIaSga8Is_iBk_QBpfOP6S8D9QSjeoXBLy6VjFIF1lS4Fwl7NCkwH5TpuSNTU6Jubx9Cd506eiaupWXZ3w7N3Vl9oa3QIk7yIOuNfYEQCG60XabYIhY2u4m5Qg9TXrfdUGLlszQ/s1600/become-seo-expert-in-chandigarh.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="425" data-original-width="640" height="424" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-nQuAUIaSga8Is_iBk_QBpfOP6S8D9QSjeoXBLy6VjFIF1lS4Fwl7NCkwH5TpuSNTU6Jubx9Cd506eiaupWXZ3w7N3Vl9oa3QIk7yIOuNfYEQCG60XabYIhY2u4m5Qg9TXrfdUGLlszQ/s640/become-seo-expert-in-chandigarh.jpg" width="640" /></a></div>
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<b>Steps to Become an SEO Expert:</b></h3>
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<li>Understand how search engines actually work</li>
<li>Know the Basic Search Engine Marketing Concepts</li>
<li>Understand the true meaning of SEO</li>
<li>Choose the right Institure for <b>SEO Training in Chandigarh</b></li>
<li>Stay informed about SEO changes or Google Algorithm Updates</li>
<li>Choose the Right SEO Tools</li>
<li>Practice SEO – Don’t stay theoretical</li>
<li>Demonstrate your SEO Expertise</li>
<li>Be Patient and Follow the leads of established SEO Experts</li>
<li>Start your own blog or website</li>
<li>Do local seo by Setting a Google my business account</li>
<li>Get Reviews and rating</li>
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More content is coming soon..</div>
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Vivek Sharma SEOhttp://www.blogger.com/profile/07864136873232243813noreply@blogger.comChandigarh, India30.7333148 76.779417930.5149413 76.4566944 30.951688299999997 77.1021414