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Showing posts from January, 2018

How to Predict the Conversion Value of Keywords for SEO

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The word “success” is a farsighted and ambiguous term when it comes to the search engine optimization world. Keyword placements are not guaranteed in the SERPs, nor is there an easy way to go about measuring the subsequent conversion value from those keywords (more so after Google’s “not provided” update). Think about it: After conducting a thorough keyword research analysis of your business, you manage to narrow down your monster list to a very refined set of queries; queries that you spent countless hours on, critiquing relentlessly from all possible angles of opportunity — search volumes, competition levels, SERP topics, business relevance, etc. Then, your boss fatuously asks you, “Why not choose this keyword instead?” And to complicate matters even more, your digital marketing agency offers its own portfolio of keywords that they believe would be highly profitable to your business. Now comes the hard part, the decision. Who is right? How would your keyword selection impact your b…

SEO Made Simple: A Step-by-Step Guide

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Guess how many blog posts people publish each day. Any ideas? Well, WordPress users alone publish over 2 million posts every day. That comes out to 24 blog posts every second. That means that users published around 216 blog posts while you were reading these five sentences. And that’s only counting WordPress users. If we were to count all blog posts, that number would surely be higher. This makes it kind of tough to stand out. But you have to if you want to make your blog a successful one. While I often spend 4-5 hours writing my blog posts, the ten minutes I spend optimizing each post are easily the most important. No wonder millions of people Google the term “SEO” each month. In a world where over 90% of online experiences begin with a search engine, showing up on the front page of Google can be the deciding factor between a business that’s thriving and one that’s, well, bankrupt. But what does SEO even mean? You probably know that it stands for search engine optimization, but what…